NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? Is that the kind of analysis that-. That it’s not that advertising is declining, it’s just that consumers are changing. And the way that they’re consuming media is changing, and by nature of that, how they’re consuming advertising is changing, right?

Advertising 131

Advertising Advertising Reputation Media 131

Agility PR Solutions

FEBRUARY 27, 2020

Is there anything the PR industry can learn from the world of digital advertising? The post What can the PR industry learn from digital advertising? However, in a more integrated age, it might be time to rethink that. If […]. appeared first on Agility PR Solutions.

Advertising 114

Advertising Advertising Industry Media 114

ImPRessions - Crenshaw Communications

MARCH 22, 2023

AI powers audience targeting and personalization As a personalizable technology, AI can help advertisers identify ultra-specific niches in order to get the right ads in front of the largest number of desirable people. Fraud costs advertisers billions of dollars each year.

Advertising 177

Advertising Advertising Brand Branding 177

Mindful Marketing

FEBRUARY 26, 2023

My friend created the good prompt below, which is followed by the bot’s detailed response: Write a blog post about the mindfulness of Pepsi advertising, using the "Mindful Matrix" criteria established by the website www.mindfulmarketing.org/mindful-meter--matrix.html. But how mindful are they in their advertising?

Ethics 103

Ethics Advertising Advertising Analysis 103

Onclusive

MARCH 17, 2020

As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications. It does so by accounting for the effects of controllable elements like advertising and pricing, as well as semi-controllable things like PR or sponsorships. A new approach.

Media 243

Media Advertising Advertising Measurement 243

Onclusive

MARCH 17, 2020

As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications. It does so by accounting for the effects of controllable elements like advertising and pricing, as well as semi-controllable things like PR or sponsorships. A new approach.

Media 221

Media Advertising Advertising Measurement 221

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. In fact, super short ads (0-6 seconds) are more effective for increasing purchase intent than longer ads (7-120 seconds), according to Unruly’s analysis.”. Read more: How do you advertise a Super Bowl party without saying “Super Bowl?”

Advertising 103

Advertising Advertising Brand Branding 103

Agility PR Solutions

JULY 29, 2018

underway, sure to become increasingly big news as November nears—and even more sure to be a divisive, hyper-partisan, mud-slinging event, perhaps one of the worst ever, much of which could likely play out via social media messaging by the parties and candidates—new analysis of Facebook political advertising […].

Advertising 60

Advertising Advertising Facebook Groups 60

Sword and the Script

APRIL 1, 2017

Use PR to build a brand and advertising to defend it. The point of that philosophy used to be that, while you can build a brand with advertising, it’s very expensive. More recently, fake news has laid the groundwork for a new-found trust in advertising. 1) In advertising, we trust. PR is less expensive than advertising.

Advertising 87

Advertising Advertising Social Media Print 87

Agility PR Solutions

APRIL 5, 2020

Simon Sinek is overquoted in our industry, yet I can’t help but voice displeasure in how many “What” and “How” pieces I’ve seen from advertising publications. The post When we advertise in a crisis, do we lose our soul or find it? I understand these insights are valuable to businesses […].

Advertising 88

Advertising Advertising Crisis Publicity 88

Shift Communications

JULY 18, 2016

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Measurement. In this final part in our series, how do we measure our advertising? Properly and completely deployed, these two products can measure the impact of digital advertising.

Advertising 60

Advertising Advertising Measurement Publicity 60

Ethical Voices

MAY 18, 2023

Some of these just had one word mentions so the researchers narrowed down their analysis to a smaller number of “problematic” ads across 16 media outlets. The most popular media outlets for this type of native advertising were Forbes, BBC, and CNN.

Ethics 83

Ethics Reddit Advertising Advertising 83

Onclusive

MARCH 23, 2020

They used this type of analysis for their launch of Jell-O products decades ago. Leveraging MMM, they were able to investigate variables like advertising at different levels, in different parts of the country, or at different times of the year. One of the earliest adopters of this model was Kraft. Interested in implementing MMM?

Media 221

Media Measurement Television Advertising 221

ImPRessions - Crenshaw Communications

MAY 18, 2021

From programmatic advertising to first- and third-party data, there are many hot topics and only so many gatekeepers for the stories we want to tell. . Thankfully, almost all outlets that cover the business of advertising cover the ad tech sector, and many have dedicated sections for it.

Publicity 334

Publicity Advertising Advertising Television 334

Onclusive

JULY 25, 2017

An AirPR customer recently mentioned to me that they would be even more successful if they could report a PR metric comparable to “return on advertising spend” ( ROAS ), a key metric their advertising counterparts use when reporting to C-suite executives. ROAS measures gross revenue generated from each dollar spent on advertising.

Advertising 278

Advertising Advertising Measurement Agency 278

Onclusive

MARCH 23, 2020

They used this type of analysis for their launch of Jell-O products decades ago. Leveraging MMM, they were able to investigate variables like advertising at different levels, in different parts of the country, or at different times of the year. One of the earliest adopters of this model was Kraft. Interested in implementing MMM?

Media 195

Media Measurement Television Advertising 195

Onclusive

MARCH 23, 2020

They used this type of analysis for their launch of Jell-O products decades ago. Leveraging MMM, they were able to investigate variables like advertising at different levels, in different parts of the country, or at different times of the year. One of the earliest adopters of this model was Kraft. Interested in implementing MMM?

Media 195

Media Measurement Television Advertising 195

ImPRessions - Crenshaw Communications

JULY 10, 2020

Each episode provides a rich analysis of recent news and discussions on popular topics. Launched in 2016, Adweek Yeah, That’s Probably an Ad features co-hosts David Griner and Ko Im debating the highs and lows of creativity, advertising, marketing, media and technology. Check out our list of top advertising and retail podcasts too!

Social Media 346

Social Media Sports Communications Media 346

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. In fact, super short ads (0-6 seconds) are more effective for increasing purchase intent than longer ads (7-120 seconds), according to Unruly’s analysis.”. Read more: How do you advertise a Super Bowl party without saying “Super Bowl?”

Advertising 60

Advertising Advertising Brand Branding 60

The Hoffman Agency

SEPTEMBER 7, 2020

As you can imagine, these clients prefer to keep the details such campaigns private, but I’ve secured permission from our leadership team to pull back the curtain and delve into the nitty gritty behind one of Hoffman’s own recent B2B Facebook advertising campaigns. Let’s get started! b) Retargeting B2B audiences with Facebook Pixel.

B2B 36

B2B Advertising Advertising Facebook 36

ImPRessions - Crenshaw Communications

JUNE 23, 2020

If it’s an opinion or analysis piece, the angle should offer a new perspective and insights. One of our best and most widely read executive bylines started with a reference to the executive’s young daughter and her reaction to a digital advertising video slogan.

Pitching 293

Pitching Publicity Brand Branding 293

Agility PR Solutions

MARCH 25, 2019

Marketers and advertisers have a problem, and it’s worse than they thought. As cord-cutting and advertising avoidance expands to […]. The post How TV’s decline is reducing consumer engagement with brands appeared first on Agility PR Solutions.

Consumer 137

Consumer Brand Branding Television 137

Stephen Waddington

JANUARY 26, 2023

There are fewer media outlets as a result of advertising revenue shifting to digital media. The response rate to media pitches is less than three percent according to the latest Propel Media Barometer analysis of 500,000 pitches. Editorial teams run hot and lean. Editorial teams run hot and lean.

Pitching 163

Pitching Media Social Media Media Relations 163

ImPRessions - Crenshaw Communications

JUNE 23, 2022

For too long, advertising value equivalent (AVE) was used as the only method to evaluate PR. But equating earned media with paid advertising ignores the key differences between the two and is generally considered a flawed way to measure outcomes. KPIs should align to a client’s SMART goals.

Social Media 194

Social Media Media Agency Measurement 194

PRSay

AUGUST 11, 2021

Having the ability to calculate the equivalent advertising value of stories arranged through media relations allows PR pros to prove their worth to organizational decision-makers. For example, I am looking for three takeaways from a current news event,” so “pitches need to be especially topical and add analysis to the news of the day.”.

Media Relations 197

Media Relations Media Trends Pitching 197

PRSay

NOVEMBER 5, 2021

Most consumers (inaccurately) believe that brands proactively select all the publishers upon which they advertise. With more sunlight shining upon such content and their advertisers, this problem will only continue to grow. A burgeoning area of opportunity revolves around the role companies can play in protecting the “fourth estate.”

Communications 190

Communications Reputation Journalism Newspapers 190

Agility PR Solutions

JANUARY 7, 2020

New research from voice over talent firm Voices.com offers an in-depth analysis of the most important audio-related media and content trends that impacted brand marketers and creative agencies throughout 2019—and a look at the trends we can expect to make a big impact this year, which include training content, digital audio advertising, podcasts, voice-powered (..)

Trends 113

Trends Media Marketing Advertising 113

Stephen Waddington

MAY 10, 2022

It’s good that Parliament is focusing attention on the burgeoning sector, however its analysis focuses on areas of risk and fails to recognise the opportunities for the influencer market to create value. Influencer marketing is therefore offering a lucrative opportunity for brands and advertisers as well as influencers.

Marketing 78

Marketing Social Media Advertising Advertising 78

Agility PR Solutions

AUGUST 4, 2022

Digital advertising has been flipped on its head. Apple’s changes to iOS14 have caused digital advertising prices to skyrocket across all major advertising platforms. At Curastory, we think these digital advertising trends are more complex […].

Web 103

Web Trends Marketing Advertising 103

Sword and the Script

SEPTEMBER 28, 2022

For example, a study – data analysis from one adtech company puts the CTR rate of LinkedIn ads at.67%. I’m not here to bash advertising or LinkedIn. Display advertising is essentially renting an audience – why not invest in building one that you own? In other words, if you show an ad to 1,000 people 6.7 will click it.

B2B 98

B2B Marketing Media Relations Content Marketing 98

Onclusive

JULY 7, 2021

Example soundbites: “PR measurement,” “insights,” “media monitoring” Keyword tracking and optimization, a practice that’s usually thought of for search engine optimization (SEO), is central to most companies’ ongoing data analysis efforts. What people do online — search for, buy, etc. —

Brand 370

Brand Branding SEO Communications 370

Agility PR Solutions

JUNE 12, 2019

A new study from The CMO Club and Reputation Institute identifies the increased need for a reputation management system that transcends traditional tracking systems, including Net Promoter Scores, product brand tracking and advertising recalls. In […].

Reputation 107

Reputation Advertising Advertising Analysis 107

PRSay

APRIL 21, 2021

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. PR research, analysis and evaluation are more accessible than ever! What is the new guide intended to do for communicators? . My mantra is “begin simply. Simply begin.”

Measurement 186

Measurement Communications Analysis Google 186

Agility PR Solutions

APRIL 26, 2022

Compared to advertising campaigns, the effectiveness of a PR campaign isn’t as straightforward to measure. When looking to invest in public relations, one of the most common questions that businesses have is ‘how to tell whether their PR campaigns are effective’.

Publicity 163

Publicity Measurement Advertising Advertising 163

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. As Greg Galant of MuckRack once observed , the advertising business is linked with iconic characters like Don Draper of “Mad Men,” while public relations is more likely to evoke Samantha Jones. PR is about influence.

Reputation 191

Reputation Journalism Content Marketing SEO 191

Agility PR Solutions

MAY 18, 2020

Before the turn of the year, Group M, the world’s largest advertising media company, produced a report predicting UK advertising sector growth of 6.7 percent in 2020 equating to an industry value of £24bn by the end of the year. Fast forward five months and, as we all know, the script has well and truly […].

Crisis 174

Crisis Marketing Advertising Advertising 174

Agility PR Solutions

MAY 5, 2021

In today’s marketing landscape, technology-based advertising changes fast, and consumer behaviors and interests have become hard to predict. To succeed, digital marketers and those who work in digital PR cannot rely on educated guesses anymore. Given the rapid changes in the marketing […].

Trends 202

Trends Digital PR Brand Branding 202