NewsWhip
JANUARY 19, 2024
That was Elon Musk’s somewhat predictable response to the announcement that Walmart was the latest brand to suspend advertising on X, following other major companies who left the platform back in November when the issue first began. If you’d like to find out more about how you can monitor your brand, check out our networks here.
Mindful Marketing
MAY 21, 2023
By contrast, in advertising, politics are usually fair game, but religion has largely remained off-limits, until now. Given my past and present advertising-related roles, people sometimes ask my opinion about ads, and because I teach at a Christian University, my views on marketing that involves religion has some extra appeal.
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Cision
MAY 25, 2017
If advertising as we know it is truly dead, what’s next for paid, earned & owned media? The study, The End of Advertising As We Know It , warned marketers that billions of dollars were going to be moved out of traditional advertising in 2017. Advertising can and will continue. Why is this?
Buzzstream
JANUARY 22, 2024
Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. For reference, the median DR in our analysis was 74. However, some sites may be open to guest posts even if they don’t advertise. Today, Guest posting and guest posting sites continue to climb in popularity.
Mindful Marketing
MAY 22, 2021
Native advertising is the term used to describe “paid advertising where the ad matches the form, feel and function of the content of the media on which it appears.” Today's native advertising is much more stealthy. time spent on the site, page views) for purpose of appeal to advertisers. billion. .”
Onclusive
MARCH 17, 2020
As the industry continues to broaden and diversify, areas that were once considered only creative advertising tend to overlap with PR and communications. It does so by accounting for the effects of controllable elements like advertising and pricing, as well as semi-controllable things like PR or sponsorships. A new approach.
Shift Communications
JUNE 24, 2016
In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Strategies. The four advertising strategies to drive attention, awareness, trust, and behavior are syndication, brand building, direct response, and retargeting. Let’s explore each of these.
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