Stephen Waddington

DECEMBER 30, 2019

Public service broadcasting is failing to pick up the shortfall. Please keep reading for the full analysis. Vuelio named this blog the best PR and communications blog in 2019. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR.

Government 103

Government Education Print Ethics 103

Shift Communications

JUNE 30, 2015

Blog series? S ocial advertising is still cost effective, and budgeting for Twitter/LinkedIn/Facebook advertising (with images please!) Are you set up to engage them quickly with customized information? What if customer service is a deal breaker and the prospect is using social to test your capabilities?

B2B 60

B2B Analytics Google B2C 60

Sword and the Script

JULY 2, 2019

The company rolled out three new chat channels to provided 24/7 support to customers. Customers can reach support through a chat channel on its website, within the Meltwater web application, or through the mobile app. Now I’m a customer, I used the same channel for support, which has made it all fairly seamless for me.

Trends 60

Trends Media Report Technology 60

Doctor Spin

APRIL 5, 2023

Be the best in your industry or niche at doing something that doesn’t scale—like going above and beyond to provide customer service. Analysis David can’t beat Goliath using his size or raw strength, but he has an advantage in speed and accuracy from a distance. . — Learn more about the iceberg publishing PR strategy.

B2B 52

B2B Strategy eBook Small Business 52

Mindful Marketing

JANUARY 29, 2023

A recent article in The Drum begins, “AI models such as ChatGPT, Midjourney and Lensa AI have taken the advertising world by storm in recent months.” ” Subscribe to Mindful Matters blog. ” Ironically, Mescall adds, “ and I’m sure there’ll be nothing horribly wrong with the work.”

Ethics 98

Ethics Guidelines Fashion Transportation 98

Stephen Waddington

NOVEMBER 19, 2017

Here’s my analysis of the opportunities and challenges that I believe public relations faces in the next 12 months. I’ve also published a blog of key international events in the public relations calendar as part of the project. Bots have been developed to help with customer service, support and sales.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

JANUARY 3, 2023

Marketing is focused on promoting a product or service in order to sell it. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. Paid media refers to any type of media that is paid for, such as advertising. This is very old – like circa 2010 old.

Interviews 101

Interviews Publicity Technology Social Media 101

Prohibition

JANUARY 14, 2022

Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc. Having someone from legal, customer service, communications, and public relations on the team ensures that all bases are covered. For example: A lawsuit alleging dangerous product defects.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

DECEMBER 11, 2018

Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties.

Social Media 93

Social Media Marketing Media Creativity 93

Buzzstream

FEBRUARY 9, 2024

Create Infographics Infographics have worked so well in the past because they provide a “physical” asset for bloggers to share within their blog posts. I’m happy to help write a custom post, embed code, or any high-res graphics if you need them. Then, guest blogging, where you write valuable articles for other websites.

Google 71

Google Infographics Pitching Resources 71

PR 20/20

JUNE 7, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. It's not just keywords and blog publishing now. You are a client and customer service rockstar. Glassdoor, a job site, listed out 15 of the top AI roles advertised on its site. Will AI replace your job? Trusted advisors.

Marketing 41

Marketing System Technology Google 41