ImPRessions - Crenshaw Communications

JUNE 20, 2023

” Okay, so maybe people aren’t shouting about tools and software for advertisers. Yet as a PR agency with deep roots in adtech, we’ve been tracking Cannes Lions for years. They might be limiting the glitz for customer events, but their presence reaffirms the prominence of technology brands in today’s advertising landscape.

Creativity 156

Creativity Meeting Advertising Advertising 156

5W PR

OCTOBER 21, 2019

Everywhere we look, it seems that a brand is just waiting to entice us with flashy marketing or advertising. Consider the option of putting an ad into a viral video on Facebook. So instead of taking the more is more approach and attempting to be everywhere with sub-par content, look for opportunities to up the quality of the marketing.

Advertising 76

Advertising Advertising Marketing Viral 76

5W PR

JUNE 12, 2023

Influencer Marketing and Collaborations Influencer marketing has become a game-changer in tourism advertising. This form of tourism advertisements has a significant impact on travel decisions. User-Generated Content and Viral Marketing User-generated content (UGC) plays a pivotal role in tourism advertisements.

Tourism 88

Tourism Social Media Travel Marketing 88

Shift Communications

NOVEMBER 3, 2014

When a journalist later called Gordon out on the stunt, which he believed to be fake, Gordon exacted his viral revenge. It offers those brands a unique promotional strategy that avoids the disengagement often associated with typical day-to-day advertisements. Advertising' But prankvertising isn’t without its risks. Zach Burrus.

Advertising 92

Advertising Advertising Viral YouTube 92

5W PR

SEPTEMBER 19, 2023

Viral content In the digital age, content can become viral overnight. Whether it’s a tweet, a video, or a meme, viral content can spread rapidly and exponentially. However, the unpredictable nature of virality requires a strategic approach that aligns with the brand’s identity and values.

Viral 78

Viral Digital PR Storytelling Reputation 78

5W PR

JANUARY 23, 2023

Benefits Companies understand how difficult it’s become to reach their target audiences by only relying on advertising campaigns. However, a lot of companies have a difficult time doing that, which is why they’ve started to invest in advertising campaigns on the platform, as well as influencer marketing campaigns.

Marketing 88

Marketing Advertising Advertising Viral 88

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Nissan (largest indoor illuminated advertising billboard). ” says Antoniou.

Viral 88

Viral Marketing Guidelines Local 88

5W PR

DECEMBER 19, 2023

Its primary aim is to create a stir, provoke conversation, and gain attention in a way that traditional advertising often can’t. The possibilities are endless, from staging a record-breaking event to aligning with the Guinness World Records to launching a seemingly bizarre campaign that goes viral on social media.

How To 78

How To Ethics Measurement Creativity 78

Prohibition

MAY 5, 2023

In a nutshell, what reactive PR actually means is being reactive to the ever-changing news agenda and hottest viral trends. So this means if you act quickly enough, you’ll be at the forefront of the viral conversation, and that means exposing your brand to potentially millions of people.

Strategy 62

Strategy Marketing Viral B2C 62

Prohibition

FEBRUARY 13, 2024

TikTok-aligned music is the latest way for songs and artists to be found, through aiming to go ‘viral’ on the app. A dispute between Universal Music Group and TikTok has led to the removal of a vast number of popular songs from the app, including hits from globally renowned artists like Taylor Swift, Harry Styles, and Adele.

Instagram 62

Instagram LinkedIn Social Media Media 62

ImPRessions - Crenshaw Communications

MAY 24, 2018

According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. 4 ways creative PR takes it up a notch. Showing beats telling, but it takes more work.

Creativity 174

Creativity Small Business Storytelling Travel 174

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. Why TikTok? . TikTok is a powerful brand marketing platform. Branded hashtags drive discovery.

B2B 310

B2B Video Creativity Social Media 310

Prohibition

MAY 23, 2022

It is also rumoured that Musk hopes to reduce the reliance on funding through advertising, looking at a “pay to play” system instead – which is one to watch if you currently do advertising on Twitter. TikTok content creators are able to be credited for their viral trends. How effective is video on social media? .

Instagram 62

Instagram Social Media LinkedIn Viral 62

Cision

MAY 12, 2017

This practice was followed by several digital PR agencies with the aim of getting their client’s link uploaded on any website hook, line and sinker. The best way to go about it is to find ad placements by listing the websites where you want to advertise or search for placements that are in-sync with your client’s themes or topics.

Google 259

Google Digital PR Mobile SEO 259

Shift Communications

MAY 24, 2022

The Charlotte Tilbury contour wand was sold out for months after going viral on TikTok! We find it is usually these “posts” that get people watching, engaging and sharing, maybe even without realizing it’s an advertisement. Create open-ended briefs. Creators are (as in their name) creative.

Strategy 97

Strategy Marketing Guidelines Creativity 97

Stephen Waddington

JUNE 28, 2017

Advertising Equivalent Value (AVE) has mutated into a new form of measurement for the digital and social age called Earned Media Value (EMV). AVE metrics are determined by calculating the equivalent advertising cost for earned content. An arbitrary multiplier is applied on the basis that editorial is more valuable than advertising.

Measurement 0

Measurement Advertising Advertising Viral 0

Prohibition

MARCH 8, 2024

TikTok ‘add to music app’ feature TikTok is currently testing a new feature called ‘add to music app’ to simplify the process of saving songs from videos, benefitting both users and artists that are flocking to the app for the opportunity to go ‘TikTok viral’ With a single tap, the catchy beat jumps from your TikTok feed straight into your (..)

LinkedIn 62

LinkedIn Social Media Facebook B2C 62

ImPRessions - Crenshaw Communications

MAY 26, 2016

As marketing and advertising become more data-driven and trackable, PR professionals will be expected to deliver the same kind of metrics and attribution. Publishers are increasingly looking to monetize content everywhere, especially newer media startups without the legacy of a solid wall between editorial and advertising.

Viral 136

Viral Creativity Advertising Advertising 136

PRSay

SEPTEMBER 17, 2019

In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. Embracing the silliness of the #ChickenWars storyline proved to go a long way toward all that free advertising. Until the afternoon of Aug.

Product Launch 136

Product Launch Storytelling Social Media Video 136

Cision

NOVEMBER 24, 2015

After he sent a takedown notice, the website took down the photo and updated its post, however, the photographer alleges the photo had already spread virally to other websites without proper attribution. This ongoing case has the public contemplating the way viral content hubs choose and use images in their listicles and articles.

Examples 120

Examples Viral YouTube Infographics 120

Burrelles Fresh Ideas

OCTOBER 31, 2023

Cost-Effective In contrast to conventional advertising or marketing initiatives, newsjacking can prove to be a budget-friendly tactic. Given newsjacking’s reliance on real-time news, viral material, and trends, having the correct media monitoring (including social media) in place is essential.

Ethics 101

Ethics Trends Social Media SEO 101

Konnect Agency

MAY 15, 2020

Never before have brands been able to create virality on such a massive scale. Content creators can use popular sounds and hashtags to join in on these TikTok challenges or trends, further increasing a brand’s likelihood of landing on the FYP and extending potential reach and virality of videos. Engaging Content.

Viral 52

Viral Video Social Media Creativity 52

The Resolution Blog

JANUARY 31, 2020

Of course, judges are going to sit up and listen to entries that garnered incredible results, but your campaign doesn’t have to have gone viral as these judges point out… Focus On Results (and If You’re Using AVEs?—?Grow unless they are presented as proof/evidence. Award entries are about results.” “My

Measurement 156

Measurement Case Study Creativity Course 156

Cision

APRIL 5, 2017

Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. Rallies against Kellogg’s after it pulled its advertising from Breitbart. Automobile companies (and the military) are the largest advertisers on television. Richard Levick: There’s an immense amount of truth in that.

Report 225

Report Media Advertising Advertising 225

Cision

AUGUST 23, 2017

Unveiling surprising facts or data can also make your online PR content go viral. Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. Avinash Nair is a digital marketer at E2M, India’s premium content marketing agency. Humanize Your Brand. About Avinash Nair.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

NOVEMBER 24, 2015

Why should your company or agency use social influencers and native content in your PR strategy? Changing media habits coupled with massive pushes in ad blocking, including iOS9 ( TechCrunch ), are increasing the importance of organic content and native advertising. You now have a different, more exciting challenge. Changing Habits.

Pitching 120

Pitching How To Instagram YouTube 120

Konnect Agency

JANUARY 17, 2020

In order to be successful, companies and social media agencies must strike a balance between analyzing social data while also finding new ways to engage with customers through the use of these new tools and platforms. The post 2020 Social Media Trends appeared first on Konnect Agency. Shopping on social media.

Social Media 87

Social Media Trends Media Instagram 87

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. It was a seamless transition to promoting beauty products and soft drinks in the buoyant post-WWII environment.

Publicity 120

Publicity Storytelling Journalism Viral 120

Cision

JULY 5, 2016

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

MaccaPR

SEPTEMBER 9, 2019

Marketing and PR professionals marveled at how Popeyes Louisiana Kitchen turned an online duel with rival Chick-fil-A into $65 million in “free" advertising this past August when its. Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S.

Twitter 105

Twitter Marketing Social Media Viral 105

Konnect Agency

OCTOBER 18, 2019

Value” here is defined as content that drives engagement, virality and follows, ultimately leading to a substantial return on investment. As a result, investments in advertising and influencer marketing are becoming increasingly popular tactics for brands hoping to grow their social media presence. Investment.

Social Media 56

Social Media Marketing Media Trade Shows 56

Polaris

NOVEMBER 20, 2014

creative agency. The video quickly went viral, racking up over 1 million views the first day alone. He also addressed the Cannes Lions International Advertising Festival. Nirvan Mullick showed up looking for a door handle for his 1996 Toyota Corolla. The rest, as they say, is history. Mullick is a partner at an L.A.

Storytelling 199

Storytelling Reddit Video Creativity 199

Victorious PR

FEBRUARY 16, 2023

In modern times, public perception of your brand is more critical than any traditional advertising. Online Presence There are various ways to get your brand or company to reach virality and have a strong online presence. We are proud members of the Rolling Stone Cultural Council and the Forbes Agency Council.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

In modern times, public perception of your brand is more critical than any traditional advertising. Online Presence There are various ways to get your brand or company to reach virality and have a strong online presence. We are proud members of the Rolling Stone Cultural Council and the Forbes Agency Council.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

In modern times, public perception of your brand is more critical than any traditional advertising. Online Presence There are various ways to get your brand or company to reach virality and have a strong online presence. We are proud members of the Rolling Stone Cultural Council and the Forbes Agency Council.

Brand 52

Brand Branding Publicity Training 52

Mora Communications

OCTOBER 13, 2017

Public relations offer something that traditional advertising can never deliver, credibility. TV news viewership, on average, varies between 2-7 million people and can reach far beyond that when a segment goes viral. For the attorney looking to raise his or her profile, there is no better option than PR.

Advertising 40

Advertising Advertising Television Viral 40

PR 20/20

NOVEMBER 11, 2016

Peggs is the founder of Marccx Media , a digital marketing agency specializing in Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Before Marcxx, Peggs worked at Google in business development, forming digital media and advertising partnerships in the United States and Asia.

SEO 80

SEO Infographics Strategy Viral 80