Prankvertising: When Advertising and Practical Jokes Collide
Shift Communications
NOVEMBER 3, 2014
In taking full advantage of local ghost tours and haunted houses during the Halloween season, I was reminded of how much the holiday involves playing on people’s fears. When a journalist later called Gordon out on the stunt, which he believed to be fake, Gordon exacted his viral revenge. Advertising' Zach Burrus.
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