Advertising Agency Storytelling Viral 
NewsWhip
MARCH 31, 2021
What happens when influence outshines advertising? As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. MARCH 26, 2021. Watch webinar. Read transcript.
Polaris
NOVEMBER 20, 2014
Stories—and storytelling—are powerful. creative agency. The video quickly went viral, racking up over 1 million views the first day alone. He also addressed the Cannes Lions International Advertising Festival. Let me tell you about one such story. The rest, as they say, is history. Mullick is a partner at an L.A.
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ImPRessions - Crenshaw Communications
MAY 24, 2018
According to The Holmes Report’s Creativity in PR study, which surveys PR executives all over the world, 68% of PR agency respondents say their clients are more likely to approach the PR team for “big creative ideas” than in the past. 4 ways creative PR takes it up a notch. Creativity in PSAs helps make a tired message fresh.
PRSay
SEPTEMBER 17, 2019
In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. On top of standard visuals, Popeyes’ introductory video demonstrated the brand’s command of visual storytelling. Until the afternoon of Aug. Show some personality.
ImPRessions - Crenshaw Communications
DECEMBER 6, 2016
Like many in PR, advertising, and journalism, I was relieved when Google and Facebook announced they would ban “fake news” sites from using use their ad services. Storytelling hasn’t been done through mass media channels for a good while, but in the post-factual universe, communicators need to adapt.
The Resolution Blog
JANUARY 31, 2020
Of course, judges are going to sit up and listen to entries that garnered incredible results, but your campaign doesn’t have to have gone viral as these judges point out… Focus On Results (and If You’re Using AVEs?—?Grow unless they are presented as proof/evidence. Award entries are about results.” “My
Cision
AUGUST 23, 2017
Unveiling surprising facts or data can also make your online PR content go viral. Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. As a PR pro, you must have heard a thousand times about emotional storytelling. Humanize Your Brand. Share Relatable Stories.
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