11 LESSONS MARKETERS CAN LEARN FROM FIJI WATER’S GOLDEN GLOBES PHOTOBOMBING
MaccaPR
JANUARY 15, 2019
“From a branding and marketing perspective, the Fiji Water Girl Photobombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. As an agency that’s performed our share of branded publicity stunts (from carving then-Gov. 2 - Surprise!
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