Maxim Behar

JANUARY 28, 2024

The Bulgarian Association of PR Agencies accepted principles for the use of artificial intelligence in PR. Given the fast development in this field, AI has the potential to optimize processes and assist in addressing ethical dilemmas in agencies and companies. We put a lot of hopes in it, and many of them are justified.

Radio 59

Radio Ethics How To Writing 59

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? This post offers the cliff note version of a 10-year trend and underscores the similarities for PR agencies and marketing firms, that I think points to a similar future.

Agency 99

Agency Trends Marketing Survey 99

Polaris

NOVEMBER 17, 2014

On the other hand, independent bloggers rely on advertising and sponsors to make a living. Journalists have editors overseeing their work, correcting their typos or awkward language and often writing their headlines. In many cases, your agency or communications staff will have relationships with the key journalists in your niche.

Media Relations 232

Media Relations Marketing Media Fashion 232

Journalistics

SEPTEMBER 13, 2021

Most PR practitioners quickly learn that the wall protecting editorial integrity from the influence of paid advertising can be, like the Pirate Code , “more of a guideline than an actual rule.” For better or worse, at a great number of well-known and respected media sources, advertisers are often given preference in coverage.

Advertising 52

Advertising Advertising Ethics Conference 52

Stephen Waddington

FEBRUARY 12, 2021

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. However, with COVID-19 affecting advertising revenue – in a November report, WARC predicted that 2020 global ad spend would fall 10.2%

Crisis Management 88

Crisis Management Print Ethics Local 88

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

Stephen Waddington

DECEMBER 15, 2021

These companies have a stranglehold on advertising and have effectively become a tax on small and medium-sized business. Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards. It’s also an issue of writing style.

Publicity 128

Publicity Government Guidelines Facebook 128

Ethical Voices

MARCH 28, 2022

She provides strategic public relations planning and execution to both companies and marketing and PR agencies. Ellen addresses a number of important ethics issues including: What to do when your ethical values diverge from your employer’s values? What is the most difficult ethical challenge you ever confronted at work?

Ethics 52

Ethics Strategy Real Estate Local 52

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Typically, it is synonymous with broadcast and print media: radio, TV, and film (small and large screen), print media, and advertising.

Ethics 52

Ethics Communications Print Television 52

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. Well, for sure.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. Marketing efforts often involve paid advertising, and the goal is to reach as many people as possible in order to increase sales. This is reflective of a traditional view of public relations.

Interviews 106

Interviews Publicity Technology Social Media 106

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. To that end, this year’s roundup is uh-mazing.

Marketing 198

Marketing Content Marketing Data Social Media 198

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 52

Financial Conference Agency Resources 52

Stuart Bruce

OCTOBER 30, 2014

I will be talking about mobile, data and wearable technology as the drivers and ethics, real time and content as the issues. Advertising and marketing people might have used to have control. Sorrel doesn’t think so: “Ad agencies do say they can do this stuff, but they can’t.”. Advertising can’t do that. Big or otherwise.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Burrelles Fresh Ideas

JUNE 6, 2023

AI algorithms are now generating personalized product recommendations, creating automated email campaigns , and even helping to research and write articles or social media posts. Ad Optimization: AI-powered advertising platforms leverage learnings to optimize ad targeting and placement. Most of them are using AI for some internal work.

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Advertising is a distant third. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. Give our services a try.

Survey 99

Survey Industry Leadership Study 99

Doctor Spin

JANUARY 5, 2021

Every once in a while I’ll sit down with a jug of Jack Daniels and a bottle of Advil and dig through old press releases to see if PR agencies have learned how to write.” — Mark Ragan. “It PR means telling the truth and working ethically – even when all the media want is headlines and all the public wants is scapegoats.

Print 52

Print Writing Creativity Ethics 52

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” There will be a glut of AI-generated content as well.

Writing 200

Writing Communications Marketing B2B 200

Buzzstream

MAY 2, 2024

This post isn’t about writing a media pitch because we’ve already done that. Instead, let’s discuss the most effective (and ethical) ways to contact reporters and journalists. If you’re lucky, the journalist will share every article they write on X, giving you insight similar to what you saw in the previous MuckRack example.

Digital PR 62

Digital PR Report How To Pitching 62

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Advertising value equivalent (AVE) is at the sharp end of this issue. She believes the same issues apply in advertising and PR. Gender diversity in PR is an issue as old as the industry itself 3. It’s a theme that Topi? What we do 5.

Government 103

Government Education Print Ethics 103

Stephen Waddington

NOVEMBER 21, 2018

The #FuturePRoof community founded by Sarah Hall supports the managers of agencies and communications teams with best practice advice and guidance aimed at promoting public relations as a management discipline. This is the challenge that all agencies that are part of publicly listed groups face. The same applies to earned stories. #13

Publicity 120

Publicity Analysis Measurement Tools 120

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. Advertising, production, and distribution have all fundamentally changed. Practitioners have a responsibility to work to ethical standards.

Media Relations 115

Media Relations Media Print Newspapers 115

Solo PR Pro

AUGUST 2, 2022

. “Being an educator keeps me on my toes and forces me to know the latest trends, tips and techniques for working in communications,” says Kristie Aylett , APR, Fellow PRSA and agency principal with The KARD Group PR/Marketing. My first adjunct position was at Texas Christian University, teaching PR Writing.

Education 107

Education Course Nonprofit Resources 107

5W PR

SEPTEMBER 11, 2019

It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing. What About My Minor.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Maxim Behar

OCTOBER 15, 2023

And that's why I decided to write this book because I saw these huge changes happening in our business. And that's why I decided to write the book "The Global PR Revolution.” And I used to put 5-6 sheets of paper on it and write down news about the neighborhood. Maxim: I decided to do advertising. Host: To reflect them.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Mark My Words

DECEMBER 15, 2020

The record for an advertising Instagram post was $500,000, paid to Kim Kardashian in 2015, but Mr Borkowski said Oprah’s social media video was ‘a million buck post in free publicity’ at least. He said: ‘Having Oprah Winfrey endorse your product is the golden ticket in global advertising for any company.

Instagram 60

Instagram Brand Branding Publicity 60

MaccaPR

MAY 28, 2015

Message To Space,” created by agency Innocean Worldwide, depicts how Hyundai worked with a 13-year-old girl who appears to be Stephanie Virts of Houston, daughter of NASA astronaut Terry Virts, to send a message to her father as he circles the Earth in the International Space Station. million views on YouTube?

Film 48

Film Marketing YouTube Advertising 48

Beyond PR

JUNE 14, 2018

Although leading a PR agency as CEO will always have its fair share of surprises, a member of his team came back from a meeting with a client a few years ago with some particularly ominous feedback. Research and analytics are an increasingly important source, along with advertising and marketing (skills),” the report said.

Pitching 45

Pitching Content Marketing Ethics Course 45

PR Conversations

JANUARY 29, 2016

And let’s not think about ethics – or social justice – or worry about feminism, when clearly all women are bothered about is bread. Take the “jilted bride” – a former PR executive – who “quit her job, sold her house…” and has a blog, is writing a novel, is shortlisted in the Top 10 Best Travel Blogs!

Publicity 40

Publicity Ethics Creativity Travel 40

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — You know there’s at least one person saying “Damn Twitter, I can’t write a Direct Message in under 10k characters.” Social is branding, but unlike traditional advertising—it’s more human. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

DECEMBER 11, 2018

It’s a list worth perusing carefully because there are real gems in here from CMOs, agency leaders and many consummate professionals. This, in turn, will make consumers more reliant on companies for their news and less reliant on mass media as less and less content is pitched to 3rd parties.”. – Aub Driver | Shelf Life Agency.

Social Media 98

Social Media Marketing Media Creativity 98

Buzzstream

FEBRUARY 9, 2024

White hat link building is building links ethically and adhering to Google’s Link Spam policies. I’m happy to help write a custom post, embed code, or any high-res graphics if you need them. I’m happy to help write a custom post, embed code, or any high-res graphics if you need them. What is White Hat Link Building?

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

SEPTEMBER 24, 2016

The ethical implications are incredible – and maybe too are the dangers. Working with the Advertising Machines . That’s my takeaway from an agency view piece for AdAge called How to Not Lose Your Marketing Job to a Machine. He writes: “Drawing is like talking, except you use shapes instead of words.”.

Marketing 60

Marketing Creativity B2B Ethics 60

Norton's Notes

AUGUST 19, 2015

As I honed my writing skills for the blogosphere, I got the feeling of what it takes to be a regular writer on a subject that you love for the fun of it. Fast forward to 2015 and every agency on the planet seems to have a company blog with many individuals having their own place to share their content. Is this ethical and correct?

Blogging 28

Blogging Writing Advertising Advertising 28

Communications Conversations

MAY 3, 2016

Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. She’s a Clark Honors College student and is writing her senior thesis on the lack of women in sports information director roles in the NCAA.

Sports 0

Sports Leadership Internal International 0

Maxim Behar

MAY 31, 2021

Meanwhile, I was also learning the news I was writing. So, I started my small one-man show advertising agency that produced souvenirs, business cards, and calendars. We were going to the media, and the media was writing so we could reach the targets. So, what made you write this book? Maxim: It came naturally.

Newspapers 52

Newspapers Social Media Ethics Travel 52

PR Conversations

DECEMBER 11, 2014

Ambiguous, leading, loaded and double-barreled questions are among the more common shortcomings, particularly if the person writing the research questions has a limited understanding of survey design. Example: Do you recall the brand of beer advertised during the Super Bowl?

Publicity 108

Publicity Survey Analytics Pharmaceuticals 108