Shift Communications

JULY 18, 2016

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Measurement. In this final part in our series, how do we measure our advertising? Let’s look at how to measure more thoughtfully. Measurement Pre-Requisites. Christopher S.

Advertising 60

Advertising Advertising Measurement Publicity 60

PR 20/20

MAY 8, 2019

As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. AI should make us better people, professionals and brands.

Agency 84

Agency Enterprise Technology Analytics 84

PRSay

MAY 29, 2019

If you asked people where they get their content these days, you might be surprised by how many rely on social influencers and viral platforms like Uplift and Humankind to hear from their favorite brands. Just like with traditional pitches, you’ll need to demonstrate how your story will succeed on their platform. The reason?

Viral 154

Viral How To Advertising Advertising 154

The Resolution Blog

MAY 17, 2017

There have never been so many new-breed agencies offering similar services. How can PR agencies compete? And ROI measurements of success are exactly how digital agencies are reporting. Find out how your work affected this. Gain access to your client’s analytics to review this information.

How To 120

How To Measurement Financial Report 120

Konnect Agency

NOVEMBER 26, 2019

There are many things that are indicative of a strong public relations agency , but one of the telltale signs is the number of years they have kept their clients. Similar to having an employee for years, agencies strive to have clients for years, but what is the key to doing this? Never losing momentum.

How To 80

How To Print Agency Social Media 80

Prohibition

FEBRUARY 18, 2021

The update provides extensive training for users on LinkedIn ad tools through video courses that cover a variety of topics such as; how to use LinkedIn ads, effective ad targeting, how to improve lead generation whilst also covering how to report on analytics. YouTube analytics added a new ‘First 24 hour’ data metric.

Social Media 118

Social Media Trends Media YouTube 118

Shift Communications

SEPTEMBER 17, 2014

Check your social networks and Google Analytics. Facebook and Twitter have great audience insight and analytics tools that can show you which fans are engaging with your brand in addition to a post-level analysis of impressions and engagements. Google Analytics can provide demographic and location data about your site visitors.

Blogging 161

Blogging How To SEO Analytics 161

Prohibition

APRIL 18, 2023

Measuring the success of your PR activity can be difficult, as results are often more tricky to quantify than traditional advertising and marketing campaigns. So how do you measure the success of your PR efforts? Recent PR Campaigns That Have Successfully Implemented Video Content How to Build a Strong Brand through Public Relations

Measurement 62

Measurement How To Comparison B2C 62

Prohibition

AUGUST 1, 2023

This is likely to make any ‘app download’ ads much cheaper as anything that advertisers can run in-platform will be cheaper due to the IoS 14 ad-pocalypse data tracking issues that hinder our campaigns each day. It is a very interesting read and shares what the best advertisers are doing in terms of using their insights.

Advertising 62

Advertising Advertising Print YouTube 62

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

A recent study by the Association of National Advertisers (ANA) and the USC Center for Public Relations found that marketers plan to increase staffing and overall spending on public relations over the next five years. How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget.

Publicity 256

Publicity Brand Branding Storytelling 256

B2B PR Sense

JANUARY 5, 2018

You can go with less expensive freelancers or retain a boutique, mid-size or large PR agency. When it comes down to it, PR can be far less expensive than advertising and offer more benefits. For example, a PR agency can obtain media coverage that shines a positive light on your brand. How to Pick the Right B2B PR Agency For You.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

Shift Communications

JANUARY 22, 2016

Some example skills to look for are expertise in the following areas: Google Analytics, Google AdWords, Lean Six Sigma, Agile, HTML and SEM. Google offers the Analytics and AdWords certification exams for free. Google offers the Analytics and AdWords certification exams for free. Digital Marketing + Google Analytics = 1,990,000.

Marketing 60

Marketing How To Analytics Google 60

Shift Communications

JANUARY 22, 2016

Some example skills to look for are expertise in the following areas: Google Analytics, Google AdWords, Lean Six Sigma, Agile, HTML and SEM. Google offers the Analytics and AdWords certification exams for free. Google offers the Analytics and AdWords certification exams for free. Digital Marketing + Google Analytics = 1,990,000.

Marketing 60

Marketing How To Analytics Google 60

Deirdre Breakenridge

JULY 9, 2018

If you are taking a social media class that talks about paid advertising, ask your teacher where you should go to learn more about advertising. If you’re in a research class that briefly brings up social media analytics, find out how you can get more practice with analytics. Happy to help however I can.

Social Media 150

Social Media Media Case Study Analytics 150

NewsWhip

APRIL 14, 2020

We recently had a virtual sit down with Zach Silber from Kivvit to discuss the ways COVID-19 is impacting the PR industry and how agencies’ responsibilities have changed during these last 30 days. Zach is the Chief Innovation Officer at Kivvit, a national data-driven public affairs & strategic communications agency.

Data 148

Data Public Affairs Crisis Analytics 148

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Brad Marley , Chief Storyteller, Yelram Media . PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

5W PR

SEPTEMBER 11, 2019

It was a natural transition since they already knew how to write appealing pieces and had established relationships with other colleagues in the media. Many PR students minor in related fields like marketing or advertising. So, what does it take to get into this exciting profession?

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Onclusive

MARCH 6, 2019

I got an MBA and went into advertising back when we basically had general advertising agencies that did your research, media planning and buying, and creative, and we had direct marketing agencies. At a point in time, we started worrying about integration and how we integrate what we do for our clients.

Banking 199

Banking Marketing Measurement Leadership 199

5W PR

SEPTEMBER 9, 2021

However, due to limited resources, many small businesses don’t have the money to spend on expensive advertising campaigns yet still need the exposure to survive and gain a competitive edge. However, not every business owner knows how to achieve that – that’s where DIY PR comes in.

Small Business 158

Small Business Publicity Social Media Web 158

Konnect Agency

OCTOBER 25, 2023

At Konnect Agency, our experts have identified some common pitfalls we’ve seen in Public Relations, Social Media and influencer, Creative, and Paid marketing…and our tips on how to avoid them. Use analytics to track the performance of your social and influencer campaigns. Sometimes, seeing is believing.

Marketing 52

Marketing Pitching Creativity Storytelling 52

PR for Anyone

JANUARY 28, 2024

However, there are still noted challenges in maintaining creativity and innovation in a virtual setting, particularly in certain industries such as advertising. She suggests giving every job some agency or autonomy over its schedule—there are possibilities for flexibility even in unexpected roles.

Employee 130

Employee Policies Creativity Company 130

Shift Communications

NOVEMBER 17, 2014

Whether you work at an agency or with the in-house PR team, there will always be upper-level management or clients asking you why you do what you do, how it impacts the business and how you can show results. Google Analytics automatically separates social traffic (Facebook, Twitter, LinkedIn, etc.) Tori Sabourin.

Measurement 140

Measurement Tools Analytics Data 140

Shift Communications

FEBRUARY 19, 2016

When hiring a new employee, consider the following: The cost of advertising, interviewing, screening and hiring. These skills include in Google Analytics, AdWords, Lean Six Sigma, Agile, and SEM, among others. A great place to start is with digital marketing foundational skills such as Google Analytics and AdWords certifications.

Marketing 60

Marketing How To Training Analysis 60

Prohibition

FEBRUARY 2, 2023

Wondering how to make your social media ads work? Are you unsure how to improve sales without taking massive risks? In fact, you’re one of the millions of businesses currently trying to grasp the IoS update and how it’s strangled ad performance. Confused as to why your Instagram campaigns don’t convert? We hear you.

Social Media 62

Social Media Media Advertising Advertising 62

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. She always explains clearly how to demonstrate organisational impact from your PR work. We are big fans of Katie here at CoverageBook.

Tools 136

Tools Publicity Measurement SEO 136

Prohibition

MARCH 5, 2020

Targeted ads are becoming more and more popular, with brands from every industry setting aside some budget for highly targeted social advertising. Digging into your Google Analytics helps here, as you can figure out very quickly what is performing best. Targeted Ads.

Social Media 62

Social Media Trends Media How To 62

Sword and the Script

SEPTEMBER 1, 2020

>>> Can your agency bring big ideas and execute? It has made several new product announcements in the last 12 months or so, including integrations to Microsoft Office 365 , an enterprise search tool and analytics that strives to “correlate [employee] engagement to feedback trends and business performance.” Try our services.

Internal 147

Internal International Tools Software 147

The Resolution Blog

APRIL 9, 2019

During our chat, she shared her extensive experience with Paid, Earned, Shared, and Owned media, and how it’s changing the PR world. I’ve had experience with agencies where I’ve produced great work, but there was no real way to measure it. As the PESO model has evolved, we’ve discovered that people don’t really know how to use it.

Marketing 120

Marketing Analytics Measurement Data 120

Cision

AUGUST 11, 2016

Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry. Advertising Age Online. Advertising Week. The sites are ranked in order based on their Cision Digital Reach.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

ImPRessions - Crenshaw Communications

JULY 11, 2018

Don’t laugh; in a busy agency, it’s easy to double-book the same line for two calls!) Most importantly, the PR agency and client will assess whether the story helped accomplished their objectives and how to merchandise it to key audiences. PR leverage and amplification. Time to leverage the win. PR measures up.

Report 136

Report Interviews Pitching Construction 136

Shift Communications

DECEMBER 28, 2015

Want to see how to do this for your blog? Here’s how. We’ve talked a lot in the past year about Facebook, from the evolution of its advertising offering to the almost complete destruction of organic reach for brand pages. Data-Driven PR Milestone: SHIFT Becomes Google Analytics Certified Partner. Tori Sabourin.

Data-Driven PR 60

Data-Driven PR Facebook Analytics Google 60

Sword and the Script

MAY 11, 2019

Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. While the ARPR study finds these announcements don’t realize the same analytical effects, I would argue they are among the most important to B2B technology businesses. 2) Earned media can drive sales.

Study 139

Study Media Relations Media Measurement 139

PR 20/20

OCTOBER 11, 2018

Pathmatics is a digital advertising intelligence solution used by brands, agencies, ad tech companies, and publishers to build competitive advantages in their brand management, advertising, and business development activities. develops unique analytics reporting and BI tools, tailor made for the iGaming industry.

Tools 71

Tools Marketing Enterprise Software 71

ImPRessions - Crenshaw Communications

OCTOBER 3, 2017

There are many public relations industry blogs that offer know-how on everything from crafting brilliant media pitches to perfecting presentation skills. But how to determine which blogs are me-too, and which are worth your while? How important is it to know there are now pumpkin spice manicures? Harvard Business Review.

Blogging 159

Blogging Pitching Fashion Sports 159

Shift Communications

DECEMBER 16, 2014

Profile analytics, the status update box and LinkedIn Pulse take center stage. But businesses need to start thinking beyond merely advertising to users – they must think about how to join in those conversations. Keep an eye on paid advertising options. Get with the Pulse. This is especially true for B2B companies.

LinkedIn 151

LinkedIn Marketing Advertising Advertising 151

Konnect Agency

MARCH 29, 2021

At Konnect Agency, a Los Angeles public relations agency, we understand the importance of differentiating yourself from other companies and competitors. Needless to say, it’s important to know how to reach your key audience to have an effective external communication strategy. How to utilize ROI data.

Strategy 52

Strategy Communications Software Data 52

Shift Communications

OCTOBER 15, 2015

Both in-house and agency marketing teams will be defending the year’s work, planning for 2016 and securing (or hopefully expanding!) How can you showcase your current work in the best light and set the stage for an even more successful 2016? How did it affect social traffic and SEO? Think about the content/funnel relationship.

Measurement 60

Measurement Data-Driven PR Analytics Data 60