ImPRessions - Crenshaw Communications

MARCH 25, 2016

A relationship with a public relations agency can be a little like a marriage. Take a look on Quora , or talk to someone experienced in working with many different PR agencies, and you’re likely to hear about a range of experiences, from highly productive to sorely disappointing. Ask what they need. Tie PR to business goals.

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Prowly

DECEMBER 11, 2023

As an agency […] The post How to Measure PR Success: a Step-by-Step Guide appeared first on Prowly Magazine. In the world of PR, it can be easy to completely forget why you’re doing public relations in the first place.

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Shift Communications

SEPTEMBER 5, 2017

Last week, SHIFT and NATIONAL Public Relations (SHIFT’s parent company) had the honor of representing the public relations world at the Measurement For Growth Google Analytics™ Certified Partner Summit. How often do you use Google Maps (or equivalent traffic and mapping apps) on your daily commute? I know how to get to my home.

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Shift Communications

MARCH 13, 2015

In December, I walked through Twitter’s analytics platform , and today I wanted to take a similar dive into LinkedIn’s free Analytics offering. If you run a company page for your business or brand, you may have noticed the little Analytics button on your page. This is the first section you’ll see in your analytics dashboard.

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Shift Communications

NOVEMBER 17, 2017

The latest focus is on predictive analytics and the power one can wield by predicting future trends. What is Predictive Analytics? So, what exactly is predictive analytics? How Does Predictive Analytics Apply to PR? Leverage Predictive Analytics as a PR Team. What’s the Future of Predictive Analytics in PR?

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5W PR

SEPTEMBER 27, 2023

Monitoring and analytics Regularly monitor the performance of influencer campaigns using analytics tools. The post How to Leverage Influencer Partnerships for Skincare Brands appeared first on Public Relations Blog | 5W PR Agency | PR Firm. Assess engagement rates, reach, and sentiment among the audience.

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Shift Communications

FEBRUARY 18, 2020

As a Google Analytics certified agency, SHIFT regularly uses Google Analytics to track sales, referrals, backlinks and other goal conversions for clients. At the beginning of a partnership, SHIFT works with clients to pre-determine KPIs within Google Analytics for that program. WHAT’S MEASURABLE.

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Axia PR

OCTOBER 10, 2023

A social media strategist is an individual who creates quality content designed for specific social media platforms based on research and analytics. This individual can work at an agency, for the company directly, or as a freelancer. There are 25 qualities your company should consider when looking to hire a social media manager.

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Axia PR

OCTOBER 10, 2023

A social media strategist is an individual who creates quality content designed for specific social media platforms based on research and analytics. This individual can work at an agency, for the company directly, or as a freelancer. There are 25 qualities your company should consider when looking to hire a social media manager.

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ImPRessions - Crenshaw Communications

JANUARY 5, 2024

We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. Agency teams will increasingly unlock valuable and time-saving use cases for the tech. Those who work in PR and media have seen a whirlwind 2023.

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ImPRessions - Crenshaw Communications

MAY 1, 2019

There are all types of PR problems, but the one that nobody wants to deal with is the public relations program that just isn’t generating traction, or one where outcomes fall short of expectations by the client or PR agency. ” But most PR agencies have become more sophisticated about goal-setting and measurement.

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5W PR

MAY 31, 2023

In addition, that person should be familiar with social media platforms, marketing principles, and data analytics tools. Looking for Internship Opportunities Interning at a PR agency or in-house PR department can be an excellent way to gain valuable experience and build a network.

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Shift Communications

DECEMBER 15, 2014

From social media stats to website traffic, the data is there…they just need to know how to use it. In Econsultancy’s 2014 Measurement and Analytics Report , researchers found that among “digital business professionals,” using digital analytics tools was said to be one of the top three areas of skills deficiency. Start here….

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Shift Communications

SEPTEMBER 14, 2015

During our INBOUND15 talk on How to Measure the Value of PR in the 21st Century, one audience member raised this fascinating question: “How do you measure understanding, and where does it fit in the PR funnel?” In Google Analytics, three metrics hint at understanding. How often is site search used?

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The Resolution Blog

OCTOBER 26, 2017

I spent six years in traditional PR agencies before moving to digital marketing where I spent a further six years specialising in SEO and working in-house with my clients to integrate digital marketing. I know how many specialist agencies there now are offering communications. Here’s how, in three steps. They love it.

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Shift Communications

SEPTEMBER 12, 2017

In the last post, we introduced the idea of predictive analytics in public relations. Public relations would benefit strongly from predictive analytics, forecasting communications needs in advance. The foundation of predictive analytics is one familiar to modern PR practitioners: data. Compatible Data. Chosen Well.

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Konnect Agency

OCTOBER 7, 2021

A good social strategy is made up of many moving parts, and a social media agency will help you build a robust organic and paid strategy that will ensure you are staying top of mind for your customer, building brand awareness, and fostering trust and relationships with your current customer base. Four Reasons to Hire a Social Media Agency.

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Shift Communications

SEPTEMBER 23, 2015

Google Analytics can be an amazing tool…if you know how to use it. Think you’ve got the chops to tackle Google Analytics’ toughest questions? How’d it go? The post Google Analytics Quiz appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin.

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Buzzstream

APRIL 4, 2024

Tip : You can also do similar backlink searches with Majestic’s Backlink Checker , SEMRush’s Backlink Analytics Tool , or Moz’s Link Explorer. Although social mentions are not exactly links, some brands or agencies still like to report on them—especially when a campaign has gone viral.

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Onclusive

JANUARY 6, 2020

This is currently done with massively varying degrees of analytical rigor, but that is another story. The PRSA is beginning to spread the word, and various agencies, such as Raven and Hunt Adkins , are starting to address this opportunity. Doing so would be as close to a free lunch in marketing as there is.

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Shift Communications

SEPTEMBER 25, 2017

In the last post , we looked at a sample prediction using Google Analytics™ data to make a prediction about my blog’s website traffic. How might our predictions go awry? The first and most common scenario in predictive analytics is flat-out bad data. What if, however, we didn’t have textbook data at our fingertips?

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Shift Communications

APRIL 30, 2015

Now that we’ve popped the champagne and cut the cake, it feels natural to consider not just HOW MUCH we’ve grown, but HOW we’ve grown – and more importantly, what does that suggest for mid-sized agencies in an increasingly competitive market? So what does SHIFT do to avoid the pitfalls? The result?

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Cision

AUGUST 23, 2017

Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. By now you must know how to use emotions. So, how do you measure online sentiment? Avinash Nair is a digital marketer at E2M, India’s premium content marketing agency.

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Shift Communications

APRIL 13, 2015

It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise. Instead, most marketers look back at their analytics at the end of the week, month, or quarter. Open up Google Analytics. Remember this!

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ImPRessions - Crenshaw Communications

MARCH 9, 2016

At my agency, we generate a great deal of earned media for clients, and even after all these years, it still feels like magic when a great story hits. And how to measure the other activities that a PR group delivers? Track earned media against web analytics. What is that interview or profile actually worth?

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Shift Communications

MARCH 11, 2015

How to measure the impact of our work? With many agencies still stuck offering client reports relying on impressions or number of social shares, you’ve likely seen many posts on the SHIFT blog about how to move past these antiquated forms of measurement. Tap into Google Analytics. Nearly $90k in sales.

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Mindful Marketing

MAY 10, 2016

In PR circles today, measurement and analytics are all the rage – at least at a conversational level. In addition, if you haven’t automated a good portion of your analytics, you’re still spending unnecessary time on measurement reporting. So how can PR Analytics tools help? By Seedepth.

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Shift Communications

APRIL 20, 2015

We talk a lot about Google Analytics at SHIFT – both on the blog and as we integrate it as an important tool for client projects and campaigns. We want to share some more of our Analytics knowledge with you in our free webinar being held tomorrow at 2pm EST/11 am PST. What Google Analytics can and can’t measure in PR.

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Konnect Agency

NOVEMBER 26, 2019

There are many things that are indicative of a strong public relations agency , but one of the telltale signs is the number of years they have kept their clients. Similar to having an employee for years, agencies strive to have clients for years, but what is the key to doing this? Never losing momentum. Lauren (Frances).

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Shift Communications

AUGUST 27, 2015

Attention Google Analytics: you have a problem that desperately needs your attention. If you frequent your Google Analytics account, you’ve probably looked through your referral traffic to see how people visit your website and where they are coming from. I have referral spam sites listed in Google Analytics.

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PR Fuel

MARCH 22, 2022

Not sure how to distribute press release materials? If you’re not sure how to build a list of media contacts, look for a press distribution company. If you find a number of complaints posted for that agency, remove them from your list. Ask if they’ll provide you with analytics for each press release as well.

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Shift Communications

FEBRUARY 10, 2016

Until now, we’ve been saddled with descriptive or diagnostic analytics: at best, we can identify what happened. IBM Watson Analytics bundles powerful statistical tools in an easy-to-use package for marketers and communicators like us. Use IBM Watson Analytics on your own data. Contact us! Christopher S.

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Shift Communications

AUGUST 8, 2016

Recently, Google announced a seemingly minor feature: any Google user could access a new Google Analytics™ Demo Account. The new Google Analytics Demo Account contains live, real information from Google’s eCommerce merchandise store. Perhaps it’s our agency’s data. The Google Analytics Demo Account solves these problems for us.

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PR 20/20

MAY 8, 2019

As HubSpot’s first agency partner back in 2008 , we’ve built our firm on the back of automation and have witnessed it transform the industry over the last decade. We’ve decided to accelerate the transformation to drive efficiency and performance for our agency and our clients. AI should make us better people, professionals and brands.

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Shift Communications

DECEMBER 16, 2015

In between those times where you use Google Analytics to do reporting, there is plenty of maintenance to do to ensure that the data that you rely on to make decisions is accurate and will lead to the best decisions. We’ve talked about referrer spam and how to remove it in this post. Fighting Referrer Spam.

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Shift Communications

SEPTEMBER 15, 2016

We’ve discussed on this blog before how to use a data-driven approach to drafting a pitch , but when that pitch turns into a great piece of coverage for your client, there are data-driven strategies you can take to measure the success of the hit. Step 1: Ask for access. Emily Wienberg. Account Manager.

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Shift Communications

MARCH 19, 2015

Digital has been in SHIFT’s blood for over a decade, from being one of the first agencies to embrace social media to creating the social media press release and social media newsroom. Our platform of choice to help our clients make PR impactful is Google Analytics™. The Road to Google Analytics Certified Partner.

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