Business Wire

FEBRUARY 18, 2020

There’s a lot of data out there, and a lot of metrics telling us how to make sense of it. To complicate matters further, navigating these metrics can quickly feel complex and overwhelming.

Corporate 259

Corporate Analytics Communications Web 259

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? We’ve spoken with some companies and we work very closely with some where what they’re doing is they’re getting the publisher analytics directly. That it’s not that advertising is declining, it’s just that consumers are changing. MARCH 26, 2021.

Advertising 131

Advertising Advertising Data Reputation 131

The Hoffman Agency

SEPTEMBER 7, 2020

As you can imagine, these clients prefer to keep the details such campaigns private, but I’ve secured permission from our leadership team to pull back the curtain and delve into the nitty gritty behind one of Hoffman’s own recent B2B Facebook advertising campaigns. Let’s get started! b) Retargeting B2B audiences with Facebook Pixel.

Advertising 36

Advertising Advertising B2B Facebook 36

Cision

AUGUST 9, 2017

For decades, marketing and advertising professionals have had the upper hand when it comes to demonstrating the impact of their work. Paid advertising and owned media solutions have harnessed the powers of technology and data to target, distribute, and measure with a high degree of accuracy.

Communications 185

Communications How To Media Measurement 185

ImPRessions - Crenshaw Communications

MARCH 9, 2016

And how to measure the other activities that a PR group delivers? For years, the PR industry’s response to the problem was to measure outcomes by treating earned media stories as paid advertising, with a dollar value calculated from standard ad rates. But the problems with AVE (Advertising Value Equivalent) are obvious.

Measurement 189

Measurement How To Guidelines Web 189

Cision

DECEMBER 6, 2017

Last year, paid advertising surpassed $500 billion , owned media technology represented a $32 billion market. There is not enough data nor analytics to properly attribute how their earned media programs impact key financial and business results. How to Bridge The Measurement Disconnect? Brands vote with their dollars.

How To 223

How To Marketing Storytelling Measurement 223

Business Wire

MARCH 6, 2017

While Business Wire’s NewsTrak reports tell you how many times a tracked link is clicked, you can get much more useful information if you append your hyperlinks with a URL builder (sometimes called a UTM link). If you manage the analytics yourself, here are the instructions for creating a Google Analytics URL builder.

Measurement 160

Measurement How To Analytics Data 160

Katie Paine's Measurement Blog

FEBRUARY 5, 2023

Syn: AVE, Advertising Value Equivalency, Earned Media Value, Impressions Like the mythical succubus, AVE (advertising value equivalency) and other bad metrics suck the strength out of your PR campaigns. They reduce your value to the “equivalent” of advertising by reducing your efforts to the “value” of a column inch.

How To 52

How To Print Analytics Advertising 52

Shift Communications

APRIL 13, 2015

It’s certainly possible, using predictive analytics, to get a rough sense of what might work and what might not work, but few companies have access to that much technology and expertise. Instead, most marketers look back at their analytics at the end of the week, month, or quarter. Open up Google Analytics. Remember this!

Analytics 60

Analytics Google How To System 60

Cision

OCTOBER 19, 2017

Also, pay-per-click ads will be easier to create for your advertising experts once you have identified the keywords that you want to be known for. You can also track results for keywords you use in your paid advertising. Another valuable tool is Google Analytics.

Brand 208

Brand Branding How To SEO 208

Cision

AUGUST 23, 2017

Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. Lendistry , a firm providing funding for small businesses located in southern California, is an excellent example of how to humanize a brand. By now you must know how to use emotions. So, how do you measure online sentiment?

Digital PR 251

Digital PR How To Small Business Analysis 251

Shift Communications

JULY 18, 2016

In this series, we’ll examine the tools, techniques, and strategies of paid advertising as they apply to public relations work. Advertising Measurement. In this final part in our series, how do we measure our advertising? Let’s look at how to measure more thoughtfully. Measurement Pre-Requisites. Christopher S.

Advertising 60

Advertising Advertising Measurement Publicity 60

ImPRessions - Crenshaw Communications

JANUARY 23, 2018

With Valentine’s Day on the horizon and many looking for tips on love in their personal lives, we thought it a good time to look at how to do the same for the brands. The one thing their advertising has in common is humor, though Geico is still the one to beat. Make consumers love your brand.

Consumer 168

Consumer Brand Branding How To 168

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. It’s by no means is a complete list, but a good starting point if you’re looking to raise your podcast game.

Marketing 306

Marketing Advertising Advertising Industry 306

Deirdre Breakenridge

MARCH 23, 2016

Here’s a go-to visual you can use when you need to explain how it all works, to C-suite execs or other cross-divisional partners: 2. Compare that with digital advertising, in which.02% The post Romancing the C-Suite: How to Communicate Results That Resonate appeared first on Deirdre Breakenridge. Newswires (press releases).

Communications 150

Communications How To Analytics Public Affairs 150

Prohibition

APRIL 18, 2023

Measuring the success of your PR activity can be difficult, as results are often more tricky to quantify than traditional advertising and marketing campaigns. So how do you measure the success of your PR efforts? Recent PR Campaigns That Have Successfully Implemented Video Content How to Build a Strong Brand through Public Relations

Measurement 62

Measurement How To Comparison B2C 62

Cision

NOVEMBER 1, 2016

During a recent Twitter chat, I shared how to implement a PESO model to improve content performance. I can’t get access to Google Analytics. We don’t have budget for software or social media advertising…or anything else that might cost $20 or more. I Can’t Get Access to Google Analytics.

How To 120

How To Software Analytics Google 120

PR Fuel

MARCH 21, 2021

You want to avoid making your writing sound like an advertisement. Journalists might mistake it as spam, or they’ll dislike how long it takes to get to the facts. Ignoring the Analytics. Analytics tell you a lot about your target demographic and see how well the audience engages with a post.

How To 105

How To Analytics Writing Guidelines 105

PRSay

MAY 29, 2019

If you asked people where they get their content these days, you might be surprised by how many rely on social influencers and viral platforms like Uplift and Humankind to hear from their favorite brands. Just like with traditional pitches, you’ll need to demonstrate how your story will succeed on their platform. The reason?

Viral 149

Viral How To Advertising Advertising 149

PRSay

OCTOBER 2, 2017

So how can brands build trust? According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. How to Use Data to Tell Better Stories . Facebook, Twitter and most other social networks offer a wealth of free analytics.

Data 144

Data How To Storytelling Analytics 144

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. And of course that reasoning informs very little about how PR drives business objectives. tool like Google Analytics. Google Analytics / Tag Manager.

Engineering 120

Engineering How To Measurement Analytics 120

Sword and the Script

DECEMBER 17, 2016

Web analytics have played a pivotal role in the advancement of measurement. Just as the content management systems have made it easier to create and publish, web analytics platforms have made it easier to measure and report. Perhaps even, the people behind the platforms that provide analytics, see a misguided incentive for inflation.

Analytics 60

Analytics Data Report Measurement 60

Prohibition

AUGUST 1, 2023

This is likely to make any ‘app download’ ads much cheaper as anything that advertisers can run in-platform will be cheaper due to the IoS 14 ad-pocalypse data tracking issues that hinder our campaigns each day. It is a very interesting read and shares what the best advertisers are doing in terms of using their insights.

Advertising 62

Advertising Advertising Print YouTube 62

Shift Communications

SEPTEMBER 17, 2014

Check your social networks and Google Analytics. Facebook and Twitter have great audience insight and analytics tools that can show you which fans are engaging with your brand in addition to a post-level analysis of impressions and engagements. Google Analytics can provide demographic and location data about your site visitors.

Blogging 161

Blogging How To SEO Analytics 161

Prohibition

MARCH 10, 2023

Optimise using Facebook Advertising facebook posts, facebook video tips, facebook video ads, facebook page If you haven’t already, consider a paid social media advertising campaign to generate more engagement for your featured video. Conversely, aim to post during clear times of high traffic and engagement.

Facebook 62

Facebook Video How To Mobile 62

Cision

JULY 27, 2016

There’s a reason we’ve become so analytics-centric in the business world. Consider what the world was like when television commercials and newspaper advertisements were the marketing tools du jour. Data from your past marketing efforts is the roadmap you need to ensure that your next campaign does better than all the rest.

Marketing 120

Marketing Analytics How To Instagram 120

The Resolution Blog

MAY 17, 2017

We know that senior stakeholders often like to see financial increases and wins but don’t let this draw you to using ‘advertising value equivalent’ in your measurement. Firstly, it doesn’t actually tell anyone if your communications were successful and secondly it will just remind your reader to check how the advertising team are doing.

How To 120

How To Measurement Financial Report 120

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. In this new series, AdExchanger editors invite top industry newsmakers and practitioners in digital and data-driven advertising – all while under social isolation. It’s by no means is a complete list, but a good starting point if you’re looking to raise your podcast game.

Marketing 204

Marketing Advertising Advertising Industry 204

The Proactive Report

APRIL 7, 2022

It’s time to supplement your skills by adapting your writing for the web, learning how to create high quality content, understanding search engine optimization and why it’s important for PR as well as marketing. Social advertising is a skill PR and marketing pros need to master.

Survey 147

Survey LinkedIn Engineering Web 147

Onclusive

JULY 18, 2017

As a result, about three quarters of marketers are planning to increase their PR budgets over the next five years, according to research from the Association of National Advertisers. Search for the definition of “PR attribution” and you’re unlikely to find much, because quantifying PR through data and analytics is a fairly new practice.

Comparison 294

Comparison Advertising Advertising Analytics 294

Konnect Agency

NOVEMBER 26, 2019

When a customer is reading a magazine and comes across an advertisement, they know they are reading, or seeing, a biased display of the product or brand. Also, you can include coupon codes specific to those readers, thus creating a way to track exactly how many sales were a result of the placement. Lauren (Frances).

How To 80

How To Print Agency Social Media 80

Cision

OCTOBER 5, 2016

Publishers now have to tag the sponsor or brand in any branded content post, which notifies the sponsor and gives them access to analytics, and lets everyone else know it’s sponsored content. Stay tuned to see how that affects overall Facebook use.

Trends 319

Trends Content Marketing Brand Branding 319

Prohibition

FEBRUARY 18, 2021

The update provides extensive training for users on LinkedIn ad tools through video courses that cover a variety of topics such as; how to use LinkedIn ads, effective ad targeting, how to improve lead generation whilst also covering how to report on analytics. YouTube analytics added a new ‘First 24 hour’ data metric.

Social Media 118

Social Media Trends Media YouTube 118

Cision

DECEMBER 14, 2016

Jes Stiles of Search Engine Journal writes that “Facebook Messenger is the most attractive platform on which to run bots for marketers…due to 1 billion monthly active users, payment, and advertiser integration, as well as a healthy developer ecosystem.” The “I know how to code a bit” chatbot.

Facebook 120

Facebook How To Customer Service Wikipedia 120

Contently - Strategy

APRIL 20, 2023

The analytics are crucial for providing insight into the value of your production. With the right tool, you can track metrics like organic traffic, reader engagement, and content conversions to understand how your assets are performing. But to truly maximize content value, you need to have a way to measure your content’s impact.

Analytics 78

Analytics Content Marketing SEO Data 78

PR 20/20

MARCH 7, 2023

Google Analytics 4 Certification It’s impossible to succeed in the field of marketing without a deep understanding of data, and how to apply meaning to that data for actionable takeaways. But, most marketers are not data scientists, which is where Google Analytics 4 Certification comes in.

Course 52

Course Marketing Analytics Google 52

The Proactive Report

SEPTEMBER 21, 2017

Advertising Equivalency Values, where you measure the value of your media coverage by calculating how much an equivalent advertisement would cost.) The event promised tips and tricks on how to manage clients and stakeholders who still demand those pesky AVEs. Why is measuring AVE’s a waste of time?

Measurement 113

Measurement Analytics Course Advertising 113