article thumbnail

Ensuring Ethical Advertising

Mindful Marketing

Advertising gaffes, which may reach millions, are much more damaging and difficult to roll back, so why do some of the world’s most creative companies and brightest people continue to make promotional faux pas, and what can be done to avoid them? Fortunately, a personal apology can often atone for such individual indiscretions.

article thumbnail

Only 5% of B2B buyers are in market today; but where did that statistic come from?

Sword and the Script

So, when I saw a LinkedIn post about the source of that statistic , of course, I wanted to have a look. He wrote it up in a paper published online titled, Advertising effectiveness and the 95-5 rule: most B2B buyers are not in the market right now. This is a deceptively simple fact, but it has a profound implication for advertising.

B2B 117
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Don't Be Naïve About Native Advertising

Mindful Marketing

Native advertising is the term used to describe “paid advertising where the ad matches the form, feel and function of the content of the media on which it appears.” Today's native advertising is much more stealthy. time spent on the site, page views) for purpose of appeal to advertisers. billion. .”

article thumbnail

Our Top 6 Favorite (FREE) Online Digital Marketing Courses

PR 20/20

Much of the work is done for you, thanks to ample online digital marketing courses and certifications. Check out five of our team’s favorite online digital marketing courses, all for free, below. Once you’ve completed the courses, you’re given a 75-minute, 50-question exam that requires an 80% passing grade.

Course 52
article thumbnail

Undergraduate public relations degree courses in the UK

Stephen Waddington

This is list of 2018 undergraduate public relations degree courses as AS- and A-Level results are published. AS students will start to draw up a list of university courses for consideration for a place in 2018. This is a UCAS list of current public relations degree courses source at universities in the UK. PRCA partner.

Course 112
article thumbnail

How Does a Business Press Release Differ From Advertising?

PR Fuel

Every enterprise needs to create a brand around which business advertisements will revolve. Another popular way of marketing your brand is through advertising. To use both business press releases and advertisements effectively, you need to understand how the two differ. What Is Advertising? billion in 2021.

article thumbnail

The Barcelona native from Shumen, the advertising “guru” who reinvents Bulgaria every time

Maxim Behar

that’s how we met Luis Bassat, an outstanding professional, a great personality, the legendary Spanish Mr. Advertising, as he is often called, whose grandfather turns out to have been born. In fact, this is practically true for every country, I have been saying for years that advertising, promotion, should never stop, never."