The Proactive Report

JULY 4, 2014

With over a billion users and millions of brand pages there is a glut of content on Facebook. Most people don’t have enough time to see them all,” wrote Facebook engineer Lars Backstrom in a blog post in August 2013. People enjoy Facebook because it allows them to stay connected to people and brands they genuinely like.

Facebook 226

Facebook Analytics Video Advertising 226

Prohibition

MARCH 10, 2023

It’s estimated that over eight billion videos (the estimated population of humans on planet Earth) are watched on Facebook each day. Facebook video is a fantastic tool for marketers, looking to capture a brand’s story, promote a campaign or showcase a new product in an imaginative and engaging way.

Facebook 62

Facebook Video How To Mobile 62

NewsWhip

OCTOBER 30, 2019

We’ve covered the pharmaceutical industry in depth before , but which brands are getting high engagement on Facebook and how has media covered them in 2019? While the narrative within media focuses on incidents within the pharma industry, a look at the top companies’ personal Facebook Pages tells a different story.

Pharmaceuticals 111

Pharmaceuticals Facebook Company Analytics 111

Prohibition

OCTOBER 5, 2023

Meta removes news Meta is updating the Facebook News feature across Western Europe, starting this December. The new policy will see Meta deprecate Facebook News, a dedicated tab for news content on the social media site, in the UK, France, and Germany, representing some of the largest parts of the European market.

Instagram 62

Instagram Social Media Facebook Media 62

Cision

APRIL 18, 2016

A lot of the buzz after Facebook’s recent F8 Conference focused on Messenger “bots,” sensationalizing that feature to the point that you might be under the impression that Facebook’s artificial intelligence is sophisticated enough to carry on natural conversations with you (spoiler alert: they’re not).

Facebook 0

Facebook Mobile Analytics Advertising 0

Shift Communications

OCTOBER 22, 2014

The Facebook news feed algorithm is in constant flux. One of the fundamental truths to Facebook in current environments, however, is that brands (in general) need to pay in order to be seen. One of the fundamental truths to Facebook in current environments, however, is that brands (in general) need to pay in order to be seen.

Facebook 156

Facebook Strategy Data-Driven PR Data 156

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. The update will affect the way Facebook receives and processes conversion events from tools like the Facebook pixel.

Advertising 52

Advertising Advertising Web Privacy 52

NewsWhip

MARCH 31, 2021

What happens when influence outshines advertising? We’ve spoken with some companies and we work very closely with some where what they’re doing is they’re getting the publisher analytics directly. That it’s not that advertising is declining, it’s just that consumers are changing. MARCH 26, 2021.

Advertising 131

Advertising Advertising Data Reputation 131

Stephen Waddington

JULY 30, 2019

The role of Facebook in elections requires greater scrutiny and oversight. The role of Cambridge Analytica and Facebook is an ongoing story that has significant implications for democracy. The political consulting firm gathered personal data and weaponised Facebook to influence voter behaviour. You can do the maths for yourself.

Facebook 91

Facebook Ethics Data Sports 91

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. Here’s an example from web analytics: Look at those four standout events that are above and beyond normal traffic.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Shift Communications

NOVEMBER 2, 2017

Facebook, the largest social network and arguably the largest product ever made for the human race intentionally, released its 3Q 2017 earnings. After passing 2 billion monthly active users last quarter, Facebook notched another 72 million or so new monthly active users for 3.29% growth. What Else is Coming From Facebook?

Facebook 87

Facebook Social Media Mobile Media 87

Cision

DECEMBER 14, 2016

Facebook Messenger bots (chatbots) are a controversial feature that was added to the standalone Messenger service earlier this year. Recently, Facebook started allowing its Messenger chatbots to take payments – making the interaction between chatbot not only a customer service feature but an e-commerce feature.

Facebook 120

Facebook How To Customer Service Wikipedia 120

Ishmael's Corner

MAY 13, 2018

Observing Facebook navigate the onslaught of negative media coverage fueled by the Cambridge Analytics fiasco and Russian operatives using Facebook advertising to advance their cause, I wanted to revisit reputation management and being ready when things don’t go according to plan.

Company 167

Company Communications Storytelling Facebook 167

Shift Communications

MAY 4, 2017

Facebook’s overall growth remained above 4% quarter-over-quarter in Q1, which it has sustained over the past 3 quarters. Facebook is just short of 2 billion monthly active users: Facebook’s growth was powered by the Middle East and African markets, as well as the North American market. User Growth.

Facebook 107

Facebook Video Mobile Advertising 107

Cision

OCTOBER 5, 2016

If Periscope, Facebook Live, and YouTube Live are indicators, livestreaming as a concept has come home to roost. With heavy hitters like Buzzfeed and the Denver Broncos using Facebook Live , it’s clear that this tool has marketing clout. Branded Content Creators Note Important Facebook Changes.

Trends 319

Trends Content Marketing Brand Branding 319

Sword and the Script

DECEMBER 17, 2016

Web analytics have played a pivotal role in the advancement of measurement. Just as the content management systems have made it easier to create and publish, web analytics platforms have made it easier to measure and report. Perhaps even, the people behind the platforms that provide analytics, see a misguided incentive for inflation.

Analytics 60

Analytics Data Report Measurement 60

Solo PR Pro

FEBRUARY 23, 2016

“But we’re already running Facebook ads.”. As a Facebook Advertising specialist, I hear this one all the time. While sitting in a new business meeting, the prospective client tells me that they are already using Facebook Advertising in-house. They’re using Facebook Advertising poorly.

Advertising 40

Advertising Advertising Facebook Instagram 40

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B.

B2B 60

B2B Facebook Marketing Social Media 60

Shift Communications

FEBRUARY 1, 2018

Facebook, the largest social network and the largest product ever made for the human race intentionally, released its 4Q 2017 earnings report. 97% of Facebook’s user base uses a mobile device to access the service at least part of the time: We see that 1.5 Facebook is mobile, and for many users, a primary mobile experience.

Facebook 92

Facebook Mobile Advertising Advertising 92

Cision

JULY 5, 2016

” – Adam Mosseri, VP, Product Management, (Facebook) News Feed. You may have read that Facebook recently announced an algorithm change, stating that “friends and family” will be prioritized over Page content in the Facebook News Feed. The importance of Facebook “Fans” diminishes.

Facebook 216

Facebook Advertising Advertising Mobile 216

Onclusive

AUGUST 28, 2019

Paid media (advertising) is rarely integrated with owned (e-commerce, email, owned social) who infrequently work with earned (public relations/communications). Here’s an example where PG&E used paid Facebook ads to amplify the reach of their press coverage in the San Francisco Chronicle.

Media 240

Media LinkedIn Retail Consumer 240

Contently - Strategy

APRIL 20, 2023

The analytics are crucial for providing insight into the value of your production. In contrast, paid traffic refers to traffic that comes from paid advertising, such as Google Ads or Facebook Ads. Contently’s Content Value Tracker Contently Analytics and Content Value Tracker Overview from Contently.

Analytics 119

Analytics Content Marketing SEO Data 119

Prohibition

FEBRUARY 18, 2021

So, to kickstart the year, here’s a roundup of the most important and useful updates that took place last month from the likes of Linkedin, Facebook, Twitter, Instagram, YouTube and TikTok. Facebook overhauls its privacy setting. YouTube analytics added a new ‘First 24 hour’ data metric.

Social Media 118

Social Media Trends Media YouTube 118

Shift Communications

APRIL 11, 2016

On Friday, Facebook announced a significant change to its branded content guidelines: any influencer or publisher creating Facebook branded content MUST tag the brand in their posts. First, we can spend more money on Facebook to promote earned media, especially in our work with influencers.

Facebook 60

Facebook Brand Branding eBook 60

Prohibition

AUGUST 1, 2023

This is likely to make any ‘app download’ ads much cheaper as anything that advertisers can run in-platform will be cheaper due to the IoS 14 ad-pocalypse data tracking issues that hinder our campaigns each day. It is a very interesting read and shares what the best advertisers are doing in terms of using their insights.

Advertising 62

Advertising Advertising Print YouTube 62

5W PR

APRIL 10, 2023

Badged partners manage campaigns across Meta technologies, including Facebook and Instagram, while meeting the highest standards of performance and leveraging Meta expertise and exclusive tools to help social media advertisers generate the best results for their campaigns.

Engineering 88

Engineering Advertising Advertising Agency 88

ReimaginePR

JULY 25, 2018

A couple of key terms that we’ll be using moving forwards: AdWords – The pay-per-click advertisement program that Google uses. This is the most popular and common way of advertising your Website. Analytics – Programs that gather data from your Website including usage and share insights to help you best market yourself.

SEO 211

SEO Tools Engineering Google 211

PRSay

JULY 10, 2018

It recently came to light that Cambridge Analytica , a political research firm, had gathered and exploited data on the likes and personalities of tens of millions of American Facebook users, to micro-target political messages to them before the 2016 U.S. Facebook has also updated its privacy policies. presidential election.

Ethics 249

Ethics Data Privacy Policies 249

5W PR

JULY 18, 2023

Advertising Online advertising can significantly boost a brand’s visibility and drive targeted traffic. Consider running paid campaigns on platforms like Google Ads, Facebook Ads, or Instagram Ads. Regularly create valuable and shareable content to attract backlinks and increase the website’s authority.

Brand 78

Brand Branding Engineering Analytics 78

Prohibition

AUGUST 25, 2023

These channels include websites, search engines, social media platforms, email marketing, and online advertising. Through data analytics and advanced targeting techniques, retailers can identify their ideal customers and tailor their marketing messages accordingly. Ready to make your retail brand a success?

Retail 62

Retail Marketing Analytics Social Media 62

5W PR

OCTOBER 10, 2023

Data-driven insights Use analytics tools to gain insights into the company’s social media performance. Paid advertising Consider using paid social media advertising to reach a wider audience. Platforms like Facebook and Instagram offer sophisticated targeting options.

Social Media 88

Social Media Consumer Media Crisis Management 88

Deirdre Breakenridge

DECEMBER 18, 2017

Long gone are the days when a person could be a website master, social media specialist, analytics guru and paid advertising expert all at the same time. Pro-tip: Search for the top awards in PR/Advertising and figure out when the winners are released, those are the best times for case studies.

Case Study 224

Case Study Trends Instagram Social Media 224

PRSay

APRIL 22, 2021

During the lead-up to the 2016 United States presidential election, the individuals behind fake news sites earned thousands through programmatic and pay-per-click advertising. Paid promotions can appear on a fake news site or run alongside a conspiracy theory-fueled Facebook page without an advertiser even realizing it happened.

Financial 192

Financial Reddit Advertising Advertising 192

PR Insiders

MAY 7, 2021

Sometimes the confusion lies around these same people’s very good understanding of the value of direct-response advertising, which is designed to get instant results by encouraging people to take some sort of action right now. The ROI of publicity isn’t as instant or as cut-and-dried as advertising. Case closed.

Data 78

Data Newspapers Analytics Measurement 78

Stephen Waddington

FEBRUARY 4, 2019

Podcasts have traditionally been hard to monetise through advertising because the audience is fragmented and data imperfect. Hosting platforms such as Libsyn and Transistor provide analytics but these are limited to raw numbers, while distribution services such as Apple‘s iTunes and Spotify both provide limited analytics.

Measurement 90

Measurement Analytics Comparison Data 90

Shift Communications

NOVEMBER 10, 2014

Facebook’s Audience Insights provide brand pages with information about their audience, best performing content and other engagement details in a central location. In the example below, Facebook Insights shows that posts with a photo typically reach the most users and has higher engagement than simple status posts or posts with just a link.

Data 117

Data Data-Driven PR Big Data Analytics 117

Prohibition

NOVEMBER 6, 2021

Pay-per-click (PPC) advertising is a critical component of any digital marketing strategy. Because digital marketers are finding an increase in performance with pay-per-click advertising methods. Businesses that promote on social media have a variety of options for getting their advertisements and content visible on this platform.

Social Media 62

Social Media Media Advertising Advertising 62