Newsfile

FEBRUARY 28, 2024

Tailored for you, the PR pro, it breaks down key terms and strategies, from crafting effective press releases to mastering social media monitoring. It serves as a communication tool to reach journalists, media outlets, and the public. What is Media Monitoring? How Do You Measure Media Coverage? sponsored posts).

Viral 52

Viral Crisis Communications SEO Reputation 52

PRSay

OCTOBER 16, 2023

“As your career progresses, what will determine what you’re able to do will not be how smart you are, but your accumulation of a tool kit that you can wield as you go through your career,” said David Epstein. There’s a lot of zigzagging and doing different things by which people accumulate that tool kit,” said Epstein. “We

Training 105

Training Creativity Tools Mobile 105

Onclusive

DECEMBER 10, 2020

In order to help companies to objectively compare media monitoring and PR analytics software, G2 Crowd (the leading independent business software review company) recently compiled a comparison report based on real customer reviews. The post Boosting your PR team’s ROI with Media Monitoring appeared first on Onclusive.

Media 195

Media Software Analytics Measurement 195

5W PR

OCTOBER 14, 2019

A couple of decades ago, the word “media” had a much more limited meaning than it possesses today. A couple of decades ago, media relations meant keeping in touch on a regular basis with the assignment editor of the local TV station and the city editor of the newspaper. Some have strict rules about promoting your company or products.

Media Relations 79

Media Relations Pinterest Media Newspapers 79

Cision

AUGUST 15, 2017

” Social media is becoming a dictating force in all aspects of marketing and PR. It’s no longer just getting covered in a media outlet — it’s how far can that story be carried with social media. Traditional media is pushing their fans to engage on social media. With over 2.3

Pitching 319

Pitching Television Media Social Media 319

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry.

B2B 105

B2B Survey Pitching Software 105

ReimaginePR

JUNE 27, 2016

Brand management is here to stay—there’s no doubt about that. Your audience should see the same, consistent message throughout your website and your social media platforms. Fast-forward to today and the shift is all about building a platform as a thought leader in order to become an influencer. Media Kits Are a Must-have.

Reputation 120

Reputation Brand Branding Product Launch 120

Presspage

AUGUST 24, 2018

What is a Media or Press Kit? Most companies today provide website visitors with a downloadable media or press kit. The digital media kits we know today are much more engaging and helpful than the boxed kits public relations professionals had to ship to media contacts in the past.

Media 68

Media Leadership Product Launch Television 68

Presspage

FEBRUARY 28, 2024

Manage press questions and queries within integrated media inquiries During an emergency, aligning your team on the company stance and wording matters, especially when communicating with the media. The last thing you want is members of your communications team saying different things to different media outlets.

Crisis 113

Crisis Reputation Software Crisis Communications 113

Cision

APRIL 23, 2015

Events like these can help create a surge of giving from community members—but people have to know about them first. Cision’s 2015 Nonprofit PR Kit includes tips for sourcing content on a budget. A few include: Build rapport and relationships —use social media and donor information to seek out those people who can mobilize others.

Nonprofit 120

Nonprofit Mobile Pitching Local 120

PR for Anyone

JULY 23, 2020

If you plan on doing regular, consistent media interviews - whether it’s television, radio, podcasts, or print - it’s a good idea to put together a list of potential questions that cover the basics of your business that any interviewer can use. This is YOUR topic so you should be able to answer anything about your business effortlessly.

Interviews 130

Interviews Media Television Radio 130

Shift Communications

MARCH 17, 2022

A lot has changed in the digital landscape and social media trends over the last year. ICYMI: The advancement of the Creator Studio and publishing tools like the ‘ Inspiration Hub ’ and Video Creation Kit added more insights and creative development assistance, making content generating easier. One thing that hasn’t?

Instagram 164

Instagram Social Media Facebook Trends 164

Cision

AUGUST 28, 2017

Fashion bloggers generate not only visual and social buzz for a brand but often drive more traffic and attention to what you are promoting than traditional media, due to the organic and personalized voice of a blogger. You wouldn’t put the same conditions on inviting fashion editors and traditional media, right?

Fashion 236

Fashion Pitching How To Real Estate 236

PRSay

SEPTEMBER 14, 2023

As the anniversary approached, I’ve thought a lot about my experience as a deployed delegate for the International Federation of Red Cross and Red Crescent Societies. I was on the ground for 30 days and we achieved great success landing stories in major media markets and top-tier publications. X/Twitter: @semalandrino.

Communications 135

Communications Internal International Local 135

ReimaginePR

MAY 30, 2015

I get to sit on both sides of the media kit divide. Media Kit vs. Press Kit: In this day and age, they mean the same thing. Press kit used to mean kits meant exclusively for print outlets and technically it still does. I use the term media kit because it is more inclusive. Even radio.

Media 120

Media Television Video Print 120

Cision

JULY 19, 2017

How do you, the PR professional, tell your story and place your product in this holy grail of media coverage? After talking to countless of holiday gift guide editors, influencers and bloggers about what makes them pick your pitch for their gift guide pages, we rounded-up the most important takeaways for a successful holiday PR campaign.

Pitching 235

Pitching Print Creativity Blogging 235

5W PR

MARCH 31, 2023

Influencer marketing campaigns Beverage brands can boost their marketing during the warmer months by collaborating with influencers creating more engaging campaigns on social media. Alcoholic brands may offer discounted prices on kits for refreshing summer cocktails. Consumers care about the ecological impact of the products they buy.

Consumer 88

Consumer Local Brand Branding 88

ISEBOX

SEPTEMBER 3, 2015

Just when you thought your company’s marketing was all in order with your website, blogs, social media and videos, someone throws you a curve ball: You need a digital press kit to supplement your promotions strategy. Why would I need a press kit? Digital Press kits give the media and others a snapshot of your company.

Video 70

Video Company Consumer Social Media 70

5W PR

JANUARY 21, 2020

. “Influencer valuations move up and down like the stock market, but Kylie is methodical about consistently generating aspirational content for her social audience, without jeopardizing authenticity,” reads a statement by D’Marie Analytics CEO Frank Spadafora.

Instagram 97

Instagram Case Study Analytics Tools 97

Public Relations Sydney

SEPTEMBER 14, 2014

A media kit is a document containing information about your business, product or event. The point of a media kit is to catch the eye of a journalist and make them want to write an article or do an interview. What should your media kit contain? Where to send your media kit.

Media 95

Media eBook Interviews Writing 95

OnePitch

NOVEMBER 9, 2022

Here is a link to his press kit and other media assets: (link to google drive with footage). Our PR bestie explains why it worked: “Timeliness – There’s been lots of discourse in the media about mental health in the Black Community. She writes often about black culture, diversity and psychology.”. __.

Pitching 85

Pitching How To Interviews Resources 85

PRSay

JUNE 7, 2022

I made a resolution that future drivers would have a well-stocked emergency kit. Don’t forget about your emergency kit. Thanks to our talented board, we responded and resolved the crisis, but we could have made more informed decisions and saved time if we had a plan. Your roadmap to creating a crisis plan.

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Cision

AUGUST 14, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. But a press release can do so much more than simply tell someone about your company. And social media. If it’s upcoming, why should readers care about it now?

Writing 310

Writing How To Infographics Pinterest 310

5W PR

JANUARY 21, 2020

. “Influencer valuations move up and down like the stock market, but Kylie is methodical about consistently generating aspirational content for her social audience, without jeopardizing authenticity,” reads a statement by D’Marie Analytics CEO Frank Spadafora. Kyle Jenner IG Strategy. In 2017, Kylie Cosmetics was born.

Instagram 88

Instagram Case Study Analytics Tools 88

Cision

OCTOBER 21, 2015

When it comes to keeping a news announcement timely, no matter your industry, you want to be sure you are writing about something that has happened within the last couple weeks or better yet, is coming up within the next few weeks,” says Rachel Dittman, PRWeb Team Lead. “A Get Cision’s free “PR Starter Kit” today! Stick to the Cycle.

Guidelines 120

Guidelines How To Writing Creativity 120

PR for Anyone

MARCH 23, 2022

What I didn’t know is that national magazines plan their publications at least four months out and regional publications plan about two months out. Bottom line, getting publicity is about reaching more potential clients and customers. Even further out is the holiday gift guide. Then, find the magazines that your customers read.

How To 130

How To Pitching YouTube Advertising 130

Cision

APRIL 1, 2015

You put so much effort into writing press releases and pitching the media , so why wouldn’t you take the extra step to have a single place where you keep all the PR-related content you’ve developed? Because you constantly update it with your latest news and media coverage, it shows the direction your brand is moving.

Print 120

Print Pitching System Video 120

5W PR

SEPTEMBER 9, 2021

From press kits to media contacts to online reputation management, small businesses are hiring public relations specialists and adopting communications strategies to help tell their stories, boost their visibility, and meaningfully engage with consumers local stores and online. Defining a Target Audience and Goals.

Small Business 158

Small Business Publicity Social Media Web 158

5W PR

AUGUST 27, 2021

Those that are looking to get a job in the industry should first learn about all the different types of jobs that are available to them before making a decision and pursuing a career. There are different types of PR specialists who are experts in their fields–fields such as public affairs, or social media. Crisis Managers.

Publicity 88

Publicity Public Affairs Crisis Management Employee 88

OnePitch

JANUARY 17, 2023

Learn more about her and her work on Twitter and LinkedIn. Well, then what about – what do I have here next? BB: Press release or media kit or neither? JB: Media kit. __. View Transcription. Relationship Building 101. [00:06:34] 00:06:34] BB: Okay. There you go. pitches in the morning or at night?

Pitching 68

Pitching Video Interviews Twitter 68

Cision

SEPTEMBER 17, 2015

Our free “ PR Starter Kit ” offers a step-by-step guide to brushing up on your basic PR skills. If you can craft a well-written and interesting story that places your brand in a positive light and attract the right media coverage from it, the results will be well worth your time. Start by making sure your story is newsworthy.

Pitching 120

Pitching Study Measurement Journalism 120

Rock the Status Quo

AUGUST 11, 2014

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. But what about your online newsroom? This month’s issue of PRSA Tactics has an article by Business Wire’s Ibrey Woodall called “Delivering News That Media Can Use.”

How To 242

How To Survey Resources Social Media 242

Onclusive

AUGUST 10, 2018

Power of Voice is both universally applicable and far superior to the existing state of the art which includes press clip counts or media mentions and tortured vanity metrics like Impressions or Advertising Value Equivalents (AVE’s). People also need a tool kit to enable them to move the needle put in place by the measurement system.

Communications 186

Communications Marketing System Measurement 186

Beyond PR

JULY 5, 2016

Utilizing your electronic press kit and press release distribution after an event is a great way to extend the life of your brand’s trade show story. Audiences reminisce about events after they’re over, so it’s important to take advantage of those conversations. Attract New Audiences with a Social Media Spell.

Trade Shows 72

Trade Shows Video Writing Conference 72

Presspage

JULY 12, 2018

Media Kit : By enabling the Media kit Module, you can allow visitors to view or download all media assets from a release at once. This is especially useful if a spelling mistake was found after a case has been shared across Social channels, as well as for creating short SEO optimized urls.

SEO 60

SEO Media 60

PR Matters

OCTOBER 16, 2015

Following up on my recent article in PR Daily on 10 Falsehoods About PR , let me get straight down to the 11th: PR is not media relations, or about publicity , as my communications peer Lyndon Johnson says. Yes, it is a vital process and tool in the PR kit. writing speeches for internal and external groups.

Crisis Communications 100

Crisis Communications Reputation Media Relations Internal 100

Communications Conversations

APRIL 12, 2016

Trade publication media kits, for example. Except here’s the problem: Media outlets aren’t very good about giving you useful information. What am I talking about? Let’s look at some garden-variety numbers media outlets typically share in media kits: 1: Email subscribers.

Publicity 60

Publicity Media Web Facebook 60