PR Job Coach

Getting an Edge; Why Your Elevator Speech is Crucial to Job Search

PR Job Coach

Landing an interview, let alone a job has never been tougher as we enter 2013. Job seekers still outnumber jobs available by four to one, not very good odds. And one of the biggest obstacles job hunters face is how to present and describe themselves in simple yet compelling language. Do you know who you are? This is what is commonly known as the 30-second elevator speech, a two to three sentence verbal description of who you are, what you do and what is your value.

How to Work Well With Others in the Workplace

PR Job Coach

From time to time the PR Job Coach invites guest posts from colleagues on related career management topics. This guest post come from Tori R. Terhune and Betsy A. Hays, APR, Fellow PRSA, authors of the new book, “Life After College: 10 Steps to Build a Life You Love,” Read it and leap! As a young professional in the workplace, it can be difficult to know how best to deal with all the different personalities surrounding you.

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Seven Acts of Random Courtesy After You Land

PR Job Coach

As I reflect on my years and experience as a career coach and a mentor I once again am reminded that there is an obligation to return the favor for the kindness and generosity of the network in securing a new gig. This critical fact hit me like a brick the other day as I reached out to a couple of mentees on their successful landing following their arduous job campaigns. I was woefully disappointed at their lack of response to my message on their new gigs. The silence was deadening.

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The Indispensible Role of Today's Public Relations Pro

PR Job Coach

As we enter 2015, the importance of public relations today can not be underestimated. And for aspiring PR pro''s this is especially relevant to keep in mind. Public relations is essential to a functioning of society and its enterprises. Public relations is crucial in building trust with people who have a vital stake in an organization’s operations and success.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

New Year Networking: How to be Dr. Jekyll and not Hyde

PR Job Coach

Networking is the oxygen of the connected economy. It is the currency of consumer collaboration. Unless you are a monk, getting through life in the 21 st century is a challenge at best if you have no network. Virtually every job today is gained through the network. If you are selling storage, soup, semiconductors, software, soap or self requires relationships and relationship building skills. Blogs are created just to highlight its importance. Books are written to amplify its necessity.

Looking for your dream PR job? Five ways to become the right candidate today.

PR Job Coach

Everyone dreams of that PR job - The One. Just imagine taking an elevator to your office where you fully immerse yourself in the brands, products or services you personally believe in. It doesn’t get any better than that. But how do you work on getting there? Not only will the right preparation help you land the right job, you’ll also discover what that dream job truly is. After I finished my BA in Public Relations, I was sure I would work at a public relations agency.

Top Ten Reasons to Connect with Someone You Do Not Know.

PR Job Coach

As Porter Gale launches her new tome Your Network is Your Net Worth , I am reminded of another aspect of networking that has both risk and opportunity. How do you handle requests to connect from people you do not know or know little? I have written previously about the Etiquette of Connecting and those rules still apply for most if not all situations. That said, conventional wisdom would have it that you simply do not connect for the precise reason that you do not know the person.

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Great questions can prompt great insight – What should you ask?

PR Job Coach

More often than not how you convey your value and abilities can determine whether you end up at the top of the consideration set of a job interview. If you are prepared, can tell compelling stories of your career and chemically connect with the hiring managers, more than likely you have struck a resonant tone for a positive outcome. To cement that connection and fully bond with your job suitor, what you ask can also contribute greatly to the interview and a positive reaction to your candidacy.

Do As I Do, Not As I Say!

PR Job Coach

Yet again corporate America comes ashore with another stark example of why "behavior is all that matters." Hat tip to Shel Holtz for the "ship to shore" inspiration and reminder that solid moorings are required for a stellar reputation. Not to single out Wells Fargo, with whom I have had a 40 year relationship, it's behavior where the reputation rubber meets the road. It is how you act and not what you say that drives image and brand.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to Evaluate Multiple Job Offers

PR Job Coach

If you are one of the fortunate few to begin benefitting from the slow-going jobs recovery you are in an enviable position. Furthermore, if the offers number more than one you truly are in an exceptional position and can count your lucky stars for your luck, diligence, experience and brilliance. In a recent New York Times editorial , Thomas Friedman opines about the factors necessary to get a job at Google.

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How to Get a Mentor

PR Job Coach

Everyone needs a mentor. There is no doubt that mentorship has positive lift for young and old, job seekers and career ladder climbers, students and teachers, managers and individual contributors. I have often argued that not only are mentors valuable, but a board of mentors is perhaps the best path to objective, savvy and smart advice for weathering both storm and good weather. I recently read a post that noted many people do not have a mentor or even a clue how to find one.

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Older Does Not Translate to Dead; Ideas to Turn the Tide

PR Job Coach

I was at a communications conference recently whose primary focus was on innovation in the communications industry. There were a range of topics largely centered on curation, creativity, content, crowd sourcing, collaboration and community. These are all topics that are typically grounded in the ability to propagate prose that sizzles, soothes, sympathizes, and sells.

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Five Tips Following Graduation -- A Guest Post from Nikki Yourison

PR Job Coach

The PR Job Coach is now featuring guest posts from time to time from notable people who have important things to say. This week we have a post from Nikki Yourison a soon-to-graduate public relations novice. Let us know if you have a point of view that could benefit our readers. I am Nikki Yourison, an aspiring PR professional with a passion for entertainment PR. I work with many organizations and successfully execute events, coordinate philanthropy and manage reputations.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Ponder Before You Post

PR Job Coach

In this age of instantaneous communications and rapid sound bites, long gone is the luxury of correcting something said in haste. Today''s proliferation of channels and technologies has completely obliterated any chance of a safety net. There is no place to hide. The old axioms we thought were destined for the dustbins of history now take on new purpose and vigor.

Should We Take the "Internal" out of Internal Communications?

PR Job Coach

This post originally appeared in Spin Sucks. It is reprinted here to stimulate thought among those in the hunt for a PR post. Internal communications” is an anachronism. Born from the recognition that employees were becoming a critical constituency, companies at the turn of the century began establishing internal communications departments to develop employee morale.

Recovering from a Bad Career Move – The Life You Save May Be Your Own

PR Job Coach

This advice was originally written for Blue Steps -- "Executive Career Insider, your expert source on executive search and careers." History is littered with the hulls of rudderless ships because the appropriate captain was not at the helm; and carcasses of executives who have spent lavishly at shareowner expense or inappropriately spoke a word in haste and waste.

Aspire to Higher - Benchmarks for a PR Pro

PR Job Coach

This post first appeared in Spin Sucks. Much continues to be penned on the role of public relations and how the field has changed throughout the years. It is the subject of lively discussion as popular as “what came first the chicken or the egg.” Everyone has an opinion on who is the lead dog in the race for hearts and minds in the reputation game in the 21st century. Is it PR, marketing, advertising or some other function? And what does 2016 hold for the field and for public relations pros ?

Burnish Your Brand by Sculpting with Social

PR Job Coach

Never look a gift horse in the mouth. There has been no time in history where it has been easier or more efficient to sculpt your personal brand to highlight your passion, spotlight your skills and expose, to the world, your accomplishments. The proliferation of platforms has made it possible to deftly create or surface a specific identity that conveys who you are, your particular interests and your ultimate objective in life. Let’s take stock of the possibilities.

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How to Achieve Guilt Free Interviewing

PR Job Coach

You have worn a furrow deep into the carpet as a result of pacing back and forth in your office pondering how to prep for the upcoming job interview. You struggle mightily understanding the company’s balance sheet and profit and loss statement. Your brain is filled with facts and figures on the company’s business strategy as you try to memorize the biographies of the company’s C suite. Suddenly you break into a cold sweat as you near the time for your first round of interviews.

Careers -- How to Change Horses Mid-stream

PR Job Coach

If your heartstrings are resonant with the folks mentioned in this New York Times article Lost in Recession, Toll on Underemployed and Underpaid you no doubt understand the challenges inherent in job search. Landing your next gig in your own field is tough enough but changing careers or fields is not for the faint of heart or mind. That said it is possible to change horses mid-stream but it is going to require diligence, patience and endurance. Here are some ideas.

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Connectiquette - The Etiquette of Managing Connections

PR Job Coach

Connectiquette is not a typo or a new state in the U.S. It refers to a process of thoughtful deliberation. This age of the network and personal collaboration is bringing important benefits to people around the world. Technology has brought us all closer together, afforded the ability to create like communities, given voice to all and particularly to those who previously had no voice and enabled countless good deeds and beneficiaries.

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What to do if your job sucks!

PR Job Coach

You are into the 11th month of your new job. There is no psychological lift from your work. The boss is a serious micro manager. You are not having much fun. You are at your wits end and see no relief ahead. What should you do? This scenario likely applies to more people than one might imagine. Perhaps even you. Rest assured you are not alone. The good news is that the situation is not fatal and there are ways to manage the pain. Here are some ideas. New gig.

Career Lessons from Bridgegate: Don’t be a Savior or a Martyr

PR Job Coach

Time and again we are witness to crises of major proportion that often are unbelievable and defy a thinking person''s logic. Bridgegate is one such example. How on heaven''s green earth would anybody with an ounce of intelligence think that they could get away with creating a traffic jam on a major artery between New York and New Jersey and not get caught.

10 Commandments of Job Search

PR Job Coach

The employment market in the second decade of the 21 st Century is literally topsy turvy. All of the rules that we have all come to love and respect over the years no longer apply. It is a new day, a new world and all bets are off. Unless you have a job, don’t assume you garner the respect of employers, headhunters and hiring managers. The only sure fire way of landing is to be networked, known, accomplished and have a track record that is virtually visible to all.

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How to Make Facebook a Career Book

PR Job Coach

The revelation that companies are asking potential employees for Facebook passwords got me thinking about how Facebook has rapidly evolved as both diary and biography. Given the addition of timeline to Facebook’s configuration, people on the hunt would do well to make Facebook work for them instead of the converse. While there are other solid platforms like LinkedIn that are a source of rich C.V.

How to Invent Your Next Job

PR Job Coach

As government bickering and inaction continues, job seekers are growing ever restless, frustrated and annoyed because, for many folks, there just are no jobs to be had. You are either too old, too young, suffering the stigma of no job or you have run out of runway in your network. According to a recent article in The Wall Street Journal , “More than one in three of the unemployed were out of work for at least a year in a handful of U.S.

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Eight Questions to Answer Before Accepting an Internship

PR Job Coach

Once again internships are prominent in the news. Just last week we learned from an article in the Atlantic that barely one third of the U.S. Senate pay their interns. The White House also was recently chided about not paying interns. Even the foundation of the COO of Facebook has finally and reluctantly relented and has announced that the foundation will begin paying interns.

Can You Hear me Now? How to Handle “Radio Silence.

PR Job Coach

There is nothing more frustrating in a job search than the lack of response by hiring managers or recruiters. You follow all the rules of a compelling cover letter. You compose a custom resume that matches your accomplishments to the job specifications posted by the company or the recruiter. You have scoured your network to find insiders at the company and you have followed their advice to the letter.

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Terms of "Undearment" -- Words You Should Strike from Your Career Content

PR Job Coach

In this age of personal branding and virtual knowledge, we all struggle with how to best describe our value, and the talents and abilities we bring to the party. And as we know instinctively, no amount of hyperbole or word inflation will mask our true character to people we know and who know us. Honesty, authenticity, and simplicity are the rules of the day when it comes to describing ourselves, our values and, most important, our value.

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Is the Resume Dead?

PR Job Coach

I often have commented in blogs and guest posts why it is important today to speak to and about your accomplishments. Fact is companies want to know what you have accomplished not just what jobs you have held. Your past accomplishments are an indicator of how you will perform in the future. So in this hotly competitive job market, you must “stand out” and be “outstanding.” Yet it is well to be aware that the bar on job search is rising.

How to Use Networking to Get Working

PR Job Coach

There is no debate what so ever, networking is the chief avenue to landing a new job , hands down. And the plethora of tips, tactics and tricks to network are limitless on the web. Just Google the term networking and you are likely to be inundated with information on how to do it and profit from it. My cursory search found 127 million inks. In thinking more deeply about the nature of working your contacts and connections, here are several ideas to get you started to use networking to get working.

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The Appropriate Ask -- The Top Ten Questions to Ask a New Network Connection

PR Job Coach

The majority of folks landing new jobs today are doing it through networking and their networks. Tools like job boards, classified ads, job fairs and blind mailings are useful but there is nothing like good old fashioned networking whether it’s in person or not. The question is “what are the best questions to ask of a new or renewed connection?” It depends on how well you know this person and how long you have had a relationship.

The Three Legged Stool of Career Management

PR Job Coach

Effectively managing your career in the economy of 2011 is a vastly different world than it was just a few short years ago. No longer does it suffice to have just a resume of qualifications and access to job boards and a few connections to executive search firms. Managing a career in the public relations and communications industry can often be a full time job akin to managing the communications strategy for a Fortune 1000 firm or being a product promotion specialist in the world of technology.

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Reference Rules of the Road, Rigorous, Reliable, Respectable and Repeatable

PR Job Coach

So you finally passed muster in the 15 interviews you endured at ABC Company over two weeks. You are exhausted. You lost about eight pounds, sweated bullets and are in the final throes of that seemingly elusive job offer. Now comes the hard part. Who and what references can you provide that will help seal the deal and pave the way towards the job offer that has had you in the waiting room for what appears to be a lifetime.

How Best to Employ Your Inner Voice in the Job Search - Respect Your Gut

PR Job Coach

You just finished three job interviews in a week and are still Monday quarterbacking about how well you did or did not. You are analyzing every question and answer to grade your performance with the hope that you got a touchdown and will soon be on your second interview cycle with the offer letter close behind. Then reality sets in and you hear nothing for the next several weeks except the sound of your own criticism and an occasional heartbeat. What to do? Did you answer all the questions well?

How to Electrify Your Resume

PR Job Coach

Even while channels proliferate to communicate your passions, position and career preferences, the resume remains firm as your calling card and one of the essential documents that helps you define who you are, what you do and the value you bring to the table. I know, there is much talk today about the importance of the resume or the declining value of it. The fact remains that the resume is still used by the majority of talent hunters in today’s hotly competitive job market.

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How to Get Valuable Insight on Your Career and Digital Footprint

PR Job Coach

There are a myriad of web tools that allow you to keep score on your personal brand whether it is your Web site, Linkedin page, Twitter account, Facebook site, blog or even your Google presence. And I have used them all for a variety of reasons including benchmarking and continuous improvement. But what these tools really help with is perspective and insight.

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