Solo PR Pro

NOVEMBER 16, 2021

People operating from a “fixed mindset,” Tracey explains, often avoid challenges or give up easily, believing that the effort isn’t worth it. This launched Tracey on a journey into the world of mindset that ultimately gave her the tools to stop negative thoughts in their tracks and grow both her comfort zone and her confidence.

Exercises 87

Exercises Energy Writing Analysis 87

PR Fuel

JANUARY 14, 2021

Writing a good press release isn’t just about the facts. This is where knowing how to write good copy comes in. Not everyone is a writer, but when your business needs a solid press release , you need to sharpen your informational and persuasive writing chops to have the most success. Press releases are important.

Writing 52

Writing Industry Report Examples 52

Cision

APRIL 20, 2015

Write “good” content. What I want to do in this post is to identify 11 content marketing mistakes that you should avoid. Let’s see how I did: Mistake #1: All of your editing is focused on optimizing content (your headlines aren’t “click”-magnets). Mistake #2: You have poor form.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Cision

MAY 3, 2016

In addition, they have been trained to write pieces that gain mass appeal. Read what they are writing about and react to it. Avoid selling your product in the first line. What are some key components of a successful media relations strategy? Strategy is the key word in that question. What are some of your top pitching tips?

Pitching 0

Pitching Training Media Relations Newspapers 0

PR Fuel

MAY 13, 2021

Before you start writing, it’s important to know how to submit a press release. About 90% of marketers use digital content to approach customers. Meanwhile, 40% of B2B buyers consume an average of four pieces of content before reaching out. With press releases, you can diversify your content and expand your reach. What to Include.

How To 76

How To Pitching Writing Social Media 76

PR Fuel

DECEMBER 22, 2020

It’s easy to write a press release a few days ahead of time and then release it with phrasing that’s a day off. Read through everything before submitting, looking for press release style mistakes. This will help you have fresh eyes to see any potential mistakes. Have you spelled everyone’s names correctly?

Writing 52

Writing Government Journalism Interviews 52

PR Fuel

JUNE 24, 2021

You could make costly mistakes with your press releases. If you decide to take the DIY route, you could make major mistakes while formatting your press release. Writing in a journalistic style can take years of practice. Instead, hire an experienced, professional writer who understands how to write with publications in mind.

Company 63

Company SEO Writing Engineering 63

Cision

AUGUST 4, 2016

Chris Shigas, director of media relations at ABB, says journalists like to receive pitches for stories they want to write about. What are some of the biggest pitching mistakes brands make? The biggest pitching mistake many brands make is to solely rely on email and not pick up the phone. You need to talk to people.

Pitching 0

Pitching Energy Media Relations Social Media 0

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). These lay out a pretty good picture of the PR landscape.

Survey 95

Survey Industry Leadership Study 95

Critical Mention

MARCH 1, 2018

Takeaway: Be sure to fact-check and proofread EVERYTHING to avoid making humiliating mistakes. Takeaway: If you make a mistake, apologize – quickly and sincerely. Takeaway: Be sure to keep the authenticity when you speak-or when you write or prepare a speech for someone else. Fact-checking counts. Crises happen.

Film 80

Film Social Media Storytelling Writing 80

Waxing UnLyrical

JULY 18, 2016

Mistakes, everyone makes them. This week’s roundup takes a look at common measurement mistakes, so you can avoid them before they cause your organization unnecessary headaches. Are You Making PR Measurement Mistakes? Common Math Mistakes That PR People Make. ” 3. .” Why: “Let’s be honest.

Measurement 0

Measurement Data-Driven PR Mobile Analytics 0

Polaris

MARCH 6, 2015

Snow first started writing about “smartcuts” (although he hadn’t coined the term yet) as a budding reporter in New York when that city’s tech community was just beginning. Did you ever wonder why one YouTube sensation is able to turn a viral video into a sustainable business while most flame out after a one-hit wonder?

Airlines 100

Airlines Viral Sports Ethics 100

PR Fuel

OCTOBER 2, 2018

I’ve written about press release errors to avoid – below are more PR failures that are all too common : 3 Times When You Shouldn’t Write a Press Release. I want to talk about not writing press releases. Avoid Being a Press Release Horror Story. Today, I want to go in a little bit of a different direction.

Writing 45

Writing SEO Report Blogging 45

Cision

MARCH 29, 2016

– Richard Toohey, writing in Public Relations Quarterly , Fall 1972. . – Richard Toohey, writing in Public Relations Quarterly , Fall 1972. If you can conclude anything from the passage above it’s the quality of problems for communication professionals has changed in the last 40 years.

Retail 120

Retail Pitching Print Writing 120

PR 20/20

SEPTEMBER 23, 2020

This may raise a red flag for those of us writing email subject lines: Doesn’t the word “free” automatically lob your email into the spam folder? While our team misses the excitement of tens of thousands of marketers descending upon Boston in person, it’s been nice to catch the informative sessions from the comfort of home. Not necessarily.

Examples 88

Examples Marketing Reputation Company 88

Sword and the Script

APRIL 19, 2022

If you showed up to a room full of journalists – and spoke in person like many brands do on Twitter – every reporter would avoid making eye contact with you. If you showed up to a room full of journalists – and spoke in person like many brands do on Twitter – every reporter would avoid making eye contact with you.

B2B 103

B2B Twitter Brand Branding 103

Doctor Spin

NOVEMBER 17, 2023

These models are inspired heavily by the writings of Charlie Munger, Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett and many others. Hanlon’s Razor —This model advises not to attribute to malice what can be adequately explained by incompetence or mistake. 1 Charlie Munger. 2023, October 29).

How To 52

How To eBook Wikipedia Viral 52

Polaris

MARCH 17, 2015

When the latter merged with another company, I stuck around for 6 months but eventually decided the new, merged culture wasn’t for me. Expertise in different areas is available in one office, including media training, investor relations, specialized writing talent and more. Careers are funny things. What happened?

Agency 100

Agency eBook Training Media Training 100

Cision

APRIL 13, 2016

In this interview, he shares the steps your brand should take when a crisis arises, how to use social media in your crisis communication plan and why you need to avoid cliché statements when dealing with crises. You either write it off as a cost of doing business, or you cultivate the most vanilla social media strategy on the planet.

Crisis Communications 120

Crisis Communications Crisis Social Media Reputation 120

Buzzstream

OCTOBER 17, 2018

At Fractl, we’ve executed Halloween, Christmas, Thanksgiving, and New Year’s holiday campaigns on behalf of our clients for the past 6 years. Read on and avoid these three mistakes to ensure that all your holiday campaigns will succeed. Four could work, but the writer has to be able to write it in that time, and promote it.”.

Pitching 106

Pitching Viral Data Content Marketing 106

Waxing UnLyrical

MAY 18, 2015

Many B2B marketers (the market I usually work in) end up measuring thought leadership programs on leads or content consumption,” writes Eric Wittlake for {grow}, as he explores what your business should be tracking when developing a thought leadership presence. 6 Tips for Building Thought Leadership into Your Marketing Plan. .”

Leadership 40

Leadership Insurance Insurance Community 40

Solo PR Pro

MAY 21, 2019

Leadercast Live is a one-day leadership event held in Atlanta, Georgia and simulcast to host sites around the world. The Leadercast speakers tailored their talks to 2019’s theme, Leading Healthy Teams, providing actionable information that applies to those of us with teams of one and beyond. Here are the highlights. Culture is someone else's job.

Leadership 55

Leadership Employee Airlines Construction 55

Prohibition

JANUARY 14, 2022

Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. So often, these events come as a complete surprise. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Beyond PR

JUNE 8, 2016

When the worlds of PR and media are discussed, it’s impossible to avoid parallels. Don’t make the mistake, though, of viewing PR and media simply as two lines running parallel with one another. Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So

Media Relations 40

Media Relations Media Journalism Print 40

MaccaPR

JANUARY 5, 2016

So that you can learn from our blog design mistakes, here are our favorite insights from Walt Winchel (right), lead designer at Kuno, who details how the 39-employee inbound marketing agency located in Cleveland and Austin transformed our unruly blog into a vastly more effective content portal. Ah, hubris. How could you DO that?

Blogging 48

Blogging Creativity Agency Mobile 48

MaccaPR

SEPTEMBER 13, 2016

Lochte identified the guilty parties during an interview on ABC-TV’s “Good Morning America” saying journalists had taken his “huge mistake” and made it into “the worst weeks of his life.” Raise your hands if you believe that demonizing the news media could ever be an effective strategy to divert attention from your own mistakes.

Crisis 48

Crisis Airlines Reputation Corporate 48

PR Fuel

MARCH 21, 2021

So you’ve been spending a ton of time writing press releases, but you haven’t been hearing back from any outlets saying they want to use your piece. This guide will walk you through the top press release distribution mistakes and provide you with suggestions to help you steer clear from them. What’s wrong?

How To 105

How To Analytics Writing Guidelines 105

PR Fuel

MAY 24, 2022

The first step to writing an effective press release is keeping it short. Write a Compelling Headline. Despite the pandemic negatively affecting most business growth over the past couple of years, the press release industry has remained steady. Press releases are an easy way for businesses to get their stories out to the world.

Writing 72

Writing Product Launch Infographics Pitching 72

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Be careful whose advice you buy, but be patient with those who supply it. Baz Luhrmann, The Sunscreen Song, 1998. To that end, this year’s roundup is uh-mazing.

Marketing 189

Marketing Content Marketing Data Social Media 189

Doctor Spin

DECEMBER 7, 2023

It includes skills in reading, writing , speaking, and communication. According to research, there are several types of intelligences. Traditionally, intelligence was viewed narrowly, often limited to linguistic and logical-mathematical abilities. 1 Gardner, H. This intelligence involves effectively using words and language.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

PR Fuel

JULY 1, 2021

About 60% of consumers prefer to shop from familiar brands. If consumers don’t know who you are, they won’t trust your business. Instead, you can use press releases to boost brand awareness and recognition. Are you unfamiliar with the press release submission process? Here are the seven steps you need for success. Read the Guidelines.

Guidelines 72

Guidelines Pitching Analytics Social Media 72

Sword and the Script

DECEMBER 26, 2023

That much is apparent I compiled this year’s list of marketing and communications predictions. Yet it’s also interesting to note there were quite a few that didn’t mention AI at all. There are some caveats to note. First, I wrote all the subheads, as I always do, so if the subhead falls short of your expectations – I own that.

Writing 192

Writing Communications Marketing B2B 192

PR Fuel

AUGUST 5, 2021

Write your headline as if you’re speaking with your target audience. The next time a consumer needs your product or service, they’ll recall seeing your release. It’s important to make sure you’re following the proper press release guidelines, though. Otherwise, journalists and publications will toss your release out.

Guidelines 105

Guidelines Writing Examples Content Marketing 105

Polaris

DECEMBER 15, 2014

If I were going to do another 30-day blogging challenge, I’d post 5 days a week for 6 weeks, instead of 7 days a week for 4 and a bit weeks. As I write this post on Dec. The winner in terms of social media shares is “ The Number One Facebook Post Mistake Every Brand Should Avoid ”, the post currently in 6th place in terms of visits.

Blogging 156

Blogging B2C Social Media Storytelling 156

Polaris

APRIL 28, 2015

News releases are tricky to write … and to edit. Communications professionals write media releases as an inverted pyramid , with the most substantial information at the beginning, and other details following in order of diminishing importance. When you edit any writing, you need to understand its objective.

How To 100

How To Marketing Writing Training 100

PR Matters

JANUARY 12, 2018

But what about a simple, clear-cut, no-nonsense, easy peasy, lemon squeezy guide to creating and maintaining a good reputation? Not so many, perhaps. Here’s an attempt in a series of Do Be, Don’t Be pointers to achieve precisely that. Do Be: A person of integrity in your actions and words and on behalf of your organisation.

Reputation 133

Reputation Construction Writing Communications 133

Buzzstream

FEBRUARY 9, 2024

Before writing a press release, whether it’s your first or 100th time, it is essential to set clear expectations on what you want to achieve to understand better what you are writing. A press release is an official statement or proclamation announcing news that provides relevant information to the media. Absolutely!

Examples 62

Examples Product Launch Data Report 62