ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. What are the PR industry trends for the new year?

Trends 333

Trends Industry Government Data 333

Sword and the Script

JUNE 20, 2023

A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. The latest 2023 State of Journalism survey by Muck Rack continues to reinforce this conclusion.

Twitter 131

Twitter Survey Journalism Social Media 131

ImPRessions - Crenshaw Communications

JULY 10, 2023

I saw this firsthand at my last agency, where the early adoption of marketing technology for PR helped our team differentiate and win business, as well as during my time at Propel PRM, a SaaS solution that provides a CRM for public relations. Collaborate More Easily In the past, PR teams often worked in isolation.

Technology 266

Technology Television Web Social Media 266

Sword and the Script

MARCH 14, 2023

As such, it’s a good example of how PR and marketing professionals should be thinking about AI: it’s a tool that augments your abilities and enhances your work. That seems to be the driving philosophy behind this new startup in the PR software market – and the backdrop for this new PR Tech Briefing.

Software 86

Software Media Relations Pitching Media 86

Bianchi Biz Blog

MAY 26, 2022

It’s that time of year again, time to start thinking about your company’s plans for CES 2023, which is primed for a big comeback this year. 5-8, 2023, with Media Days Jan. If your company is seeking PR opportunities at the show, which offers a lot of public relations and market attention opportunities, you must act fast.

Mobile 87

Mobile Technology Automotive Meeting 87

Bianchi Biz Blog

JUNE 15, 2023

According to show officials, the 2023 event has garnered strong support from Ford, GM and Stellantis – with all three committed to participating with their full brand portfolio. Technology Days/AutoMobili-D and the Mobility Global Forum are slated for Wednesday, Sept. 13 – Thursday, Sept. The show opens to the public Saturday, Sept.

Automotive 78

Automotive Mobile Technology Transportation 78

Communications Conversations

OCTOBER 19, 2022

If you spend any time reading about the digital marketing industry online, you’ve undoubtedly seen those “X social media statistics that might surprise you” posts. We already knew Gen Z had different media consumption habits than older generations, but these stats are pretty shocking–and damning for MSM.

Social Media 68

Social Media Media Video Facebook 68

Landis PR

MARCH 20, 2023

Photo courtesy of Pixabay The highly anticipated Muck Rack 2023 State of Journalism Report , which the company released at SXSW on March 15, 2023, provides valuable insight into the ever-changing media landscape and how journalists perceive their work. Freelancers make less than $300 per piece on average.

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

Sword and the Script

APRIL 2, 2024

Sword and the Script Media can help with B2B marketing, PR and social media. The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.” Reddit data.

Reddit 178

Reddit Software B2B Technology 178

Bianchi Biz Blog

MAY 26, 2022

It’s that time of year again, time to start thinking about your company’s plans for CES 2023, which is primed for a big comeback this year. 5-8, 2023, with Media Days Jan. If your company is seeking PR opportunities at the show, which offers a lot of public relations and market attention opportunities, you must act fast.

Mobile 52

Mobile Technology Automotive Meeting 52

Burrelles Fresh Ideas

MARCH 5, 2024

Yes, it’s true that in today’s digital landscape, public relations professionals no longer rely on earned media alone. Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry.

Media 98

Media Nonprofit Pitching Analytics 98

PRSay

MAY 23, 2023

Among the services those PR professionals have offered on a pro bono basis have been press materials and media relations for fundraising events, media training, brand messaging, website copywriting, social media support and communications planning. Communications projects will be completed in September.

Nonprofit 148

Nonprofit Local Training Media Training 148

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I b) More pay-to-play opportunities to participate in national media relations opportunities.

Marketing 190

Marketing Content Marketing Data Social Media 190

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Relationship building takes time.

Training 195

Training Media Training Reputation Crisis Communications 195

Stern + Associates

NOVEMBER 13, 2023

So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? In fact, 2023 saw a massive surge in demand for conference speakers, and that shot up to the top of our priorities for executive visibility.

Trends 117

Trends Communications Conference Leadership 117

Sword and the Script

JUNE 6, 2023

Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI). The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning.

Survey 149

Survey Software B2B Pitching 149

Landis PR

APRIL 29, 2024

this year, slightly more than forecast in December 2023. The government’s plans include renewing the labor market in a way that has created major friction between the Government and labor unions. Finland is the only country in the survey (46 markets included) where the proportion exceeds two thirds of the population.

Radio 64

Radio Pinterest Television Government 64

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Studying for a public relations or mass communications degree is the most traditional route into the industry today, but it’s not the only route. I know PR professionals with degrees in journalism, mass media, English, business communication, marketing, sports and more.

Agency 89

Agency Energy Crisis Management Industry 89

Buchanan PR

JUNE 6, 2023

PHILADELPHIA (June 6, 2023) – Buchanan Public Relations LLC, a full-service public relations, digital, and crisis communications firm in Bryn Mawr, Pennsylvania announced today it has hired Lauren Scully as an Account Coordinator. Scully joined Buchanan Public Relations in December and was a natural fit for her new role.

Publicity 52

Publicity Crisis Communications Policies Crisis 52

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Often brands are looking for strategic guidance on how the PR or comms plan fits into their marketing calendar. If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. Showcase your offerings.

How To 156

How To Meeting Case Study Survey 156

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

Often brands are looking for strategic guidance on how the PR or comms plan fits into their marketing calendar. If a brand is new to PR or unfamiliar with the ins-and-outs of media relations, it’s time to walk through key items like announcement strategies, timelines and anticipated results. Showcase your offerings.

How To 156

How To Meeting Case Study Survey 156

Doctor Spin

DECEMBER 20, 2023

2023, October 4). 2023, August 9). For example, in my niche, the public relations industry, there are plenty of Stupid Majorites: “PR is all about publicity and media relations.” Working with influencers is marketing, not PR.” “PR Articles, seminars, publicity, and social media updates.

Brand 52

Brand Branding eBook Resources 52

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. As audiences grow more accepting of sponsored content, brands are using it to shake up the marketing mix.

Advertising 334

Advertising Advertising B2B SEO 334

Burrelles Fresh Ideas

JUNE 6, 2023

But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015. For the last several years, marketers primarily used AI for data analysis and predictive modeling. To the average consumer, AI likely snuck up like a mysterious, unknown entity.

Communications 40

Communications Marketing Technology Data 40

Sword and the Script

FEBRUARY 14, 2023

Agility and Burrelles are partners “for our media delivery platform and media relations tools,” said Tressa Robbins , vice president of Client Onboarding with Burrelles. For example, Intelligent Relations said in a PR pitch emailed last month that it had an “auto-gen pitch writing for users” in market.

Software 135

Software Pitching Analysis Community 135

Prohibition

MAY 13, 2022

You may not have set KPIs that you’d like a PR professional or agency to achieve right away, but you may be able to tell them your company goals, objectives and relevant marketing trends. How to secure media coverage through outreach. It’s the job of a PR to work with their contacts to get media coverage. Tips for your brand.

Print 112

Print Trends Agency Brand 112

Stephen Waddington

JULY 29, 2020

A new CIPR #AIinPR project finds that AI tool vendors are not addressing the PR market. There is an important ongoing conversation in public relations about the speed of innovation, the adoption of tools and artificial intelligence, enabling people to work smarter or replacing roles. This figure is likely to rise to 38% by 2023.

Tools 100

Tools Analysis Technology Internal 100

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

Burrelles Fresh Ideas

JULY 11, 2023

In the age of social media, parenting narratives have expanded beyond the traditional portrayal of moms as the primary caregivers. Social media has provided dadfluencers a platform to connect with fellow dads, creating a supportive community that celebrates and encourages fatherhood. And we’re all better off for it!

Brand 56

Brand Branding Instagram Community 56

Burrelles Fresh Ideas

JULY 17, 2023

Communications, public relations, and marketing messaging can be both proactive and reactive, which may be why they seem so pervasive. Media relations and PR pros must heed Godin’s advice or suffer the consequences of being ignored, or worse, getting blocked by a journalist when trying to pitch them.

Pitching 54

Pitching Media Media Relations Writing 54

Bianchi Biz Blog

OCTOBER 24, 2022

Also on our radar these days is anything related to electric trucks, charging infrastructure, and fleets’ efforts to reduce carbon emissions and improve fuel economy. That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed.

Meeting 60

Meeting Automotive Transportation Newspapers 60

Burrelles Fresh Ideas

MAY 9, 2023

In recent years, multi-channel communication has blurred the lines between paid, earned, shared and owned media (known as the PESO model). An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process.

Measurement 40

Measurement Comparison Advertising Advertising 40

Bianchi Biz Blog

JUNE 29, 2023

If your company is seeking PR opportunities at the show, which offers many public relations and market attention opportunities, you must act fast. When you have your answers, and your messaging and objectives have been defined, you can start creating your public relations, advertising and social media strategies.

Mobile 75

Mobile Technology Automotive Trade Shows 75

Bianchi Biz Blog

MARCH 6, 2023

When will this innovation reach the market? For the stories I cover, I always look for a clear, easily articulable message. What is this topic about? How does the technology work and what benefits does it provide? When reporting, I absolutely loathe buzzwords like “mobility” and “software-defined vehicle.”

Meeting 78

Meeting Automotive Media YouTube 78

Burrelles Fresh Ideas

APRIL 2, 2024

7 Reasons Traditional Media is Still Relevant in PR 1. Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). And keeping in mind that a lot of news on social media originated with a reporter or media outlet.)

Media 103

Media Radio Print Newspapers 103

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Every year I read and write about dozens of reports on B2B marketing and PR. 12% say competing go-to-market strategy or goals (KPIs).

B2B 118

B2B Marketing Survey Software 118

Landis PR

JULY 31, 2023

This has created both an opportunity and a potential point of concern for professional marketers and communicators who are wondering: Do the benefits of AI outweigh the threats? The post Is AI a threat or benefit to marketers and communicators? Linda explained that, although tools like PressPal.Ai

Communications 97

Communications Marketing Pitching Technology 97