Onclusive

FEBRUARY 14, 2023

Reputable journalists will dig deep to ensure what they’re being ‘sold’ isn’t simply another example of corporate greenwashing. This will feel far more authentic and purpose-driven than writing a cheque to plant trees to offset your carbon footprint. The challenge for every comms professional is what to communicate and when.

Reputation 195

Reputation Automotive Brand Branding 195

NewsWhip

SEPTEMBER 14, 2023

The Barbie movie was the big story of the summer, and its success has extended well beyond its opening weekend, with the film still in cinemas as we write this blog halfway through September. Coincidentally, it was also a top story in a different sense, as it came out on top of our brands coverage analysis in August.

Brand 78

Brand Branding Viral Apparel 78

Landis PR

APRIL 29, 2024

In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. this year, slightly more than forecast in December 2023. According to the people of Finland, communications is the world’s most powerful tool for change.

Radio 64

Radio Pinterest Television Government 64

Newsfile

APRIL 13, 2023

By Melissa Strle Do you ever wonder how top-traded and top branded companies write an effective earnings press release? write effective investor relations press releases. You may be new to writing earnings press releases or a seasoned professional. Proctor & Gamble uses this method in their 2023 second-quarter results.

Examples 52

Examples Company Financial Brand 52

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. To that end, this year’s roundup is uh-mazing.

Marketing 198

Marketing Content Marketing Data Social Media 198

Wadds Inc.

JANUARY 22, 2024

The book was first published in 2022 and reprinted in 2023. Not since the industrial revolution has work undergone such intense and rapid change,” she writes. The Nowhere Office: Reinventing Work and the Workplace of the Future Julia Hobsbawm Basic Books, 2023 £10.99

Fashion 52

Fashion Knowledge Base Internal International 52

Sword and the Script

DECEMBER 26, 2023

Authenticity tops metrics bloat and hope “The Merriam-Webster word of the year for 2023 is ‘authentic.’ Re-writing the AI draft “We’ll spend more time rewriting ChatGPT’s draft press releases, and less time finding relevant topics, reporters… thanks to it as well.” Continued consolidation of media outlets.

Writing 200

Writing Communications Marketing B2B 200

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. In fact, it is.

Survey 60

Survey How To Storytelling Corporate 60

Solo PR Pro

AUGUST 1, 2023

Resources: Indeed – How to Write a Job Description : This comprehensive guide offers tips and examples to help you create an effective job description. The Balance Careers – How to Write a Job Description : This guide provides detailed steps on creating a well-crafted job description that attracts the right candidates.

Employee 87

Employee Small Business Resources Insurance 87

Sword and the Script

JANUARY 31, 2023

USD according to Google as of January 2023, so with ~313 million shares outstanding ( according to MarketWatch ), my back-of-napkin math puts the deal value in the ballpark of $563 million USD. as per 18 January 2023 and 135% to the last traded price of NOK 7.67 as per 18 January 2023 and 135% to the last traded price of NOK 7.67

Software 78

Software Case Study Technology Tools 78

Katie Paine's Measurement Blog

FEBRUARY 2, 2023

It’s January, and that means we’re supposed to predict what 2023 will bring—or at least provide some perspective on what might happen. Definitely in your future for 2023 is change: sometimes unpredictable, often unexpected, and far too often surprising. We predict that more measurement platforms will be offering such services in 2023.

Measurement 40

Measurement Analytics Data Reddit 40

Sword and the Script

JANUARY 17, 2023

This is an effort to provide an impartial, but candid opinion, based on my experience on the vendor side and monthly research and writing. Blog: Corporate PR Index: Two Cool New Indices Track Corporate Reputations and Risk Exposure to Misinformation [PR Tech Sum]. I also write an occasional PR Tech Briefing and Product Review.

Technology 93

Technology Software Resources Pitching 93

Newsfile

NOVEMBER 14, 2023

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. Harvard Business Review says that your customers are making purchases based on corporate purpose commitments and actions in 2023. In addition, Deloitte forecasts 2023 holiday e-commerce sales to grow between 10.3%

Examples 116

Examples Energy Retail Product Launch 116

Stern + Associates

JANUARY 24, 2023

They’re making an impact right now through their research and writing and as leaders of flourishing companies and laboratories. The post Black History Month 2023: Notable Thought Leaders Opening New Doors to the Future appeared first on Stern Strategy Group. Renee Richardson Gosline, Ph.D.

Leadership 91

Leadership Ethics Education Technology 91

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. It’ll be interesting to see if this remains true in 2023. Read more: Quick Summaries to 5 Surveys of PR and Corporate Communications. Read more: B2B Content Amplification in 2023: A Sure Way to Get More out of Marketing’s Investment in Content.

B2B 124

B2B Marketing Survey Software 124

Maxim Behar

FEBRUARY 1, 2024

And this is the same with artificial intelligence today, 2023. First of all, it's corporate. From that point of view, we decided with Kristina to write a book. Because we are in business, we should make profits, we pay salaries, we develop our business. If we do this transparently, then it's absolutely easy. It is not a finish.

Ethics 59

Ethics How To Course Interviews 59

Landis PR

JULY 31, 2023

Solid storytelling, writing and editing skills are still very much in demand. AI is not going away Linda cited two interesting statistics from Muck Rack’s State of AI in PR 2023 report that surveyed 1,000 PR pros: 61% said they are currently using or planning to use AI, with 57% saying they’re using it to craft pitches.

Communications 97

Communications Marketing Pitching Technology 97

Stern + Associates

FEBRUARY 1, 2024

They’re making an impact right now through their research and writing and as leaders of flourishing companies and laboratories. I have the immense pleasure of working at Stern Strategy Group , an organization charged with amplifying the work and voices of a number of trailblazers from across the African diaspora.

Leadership 109

Leadership Ethics Education Technology 109

Sword and the Script

NOVEMBER 29, 2022

This week, I finally got around to reviewing the 13 th annual B2B Content Marketing Benchmarks, Budgets, and Trends report for 2023. The thought process is: “Oh, we write ebooks and blog posts, so we do content marketing.” While everyone else was peddling corporate gobbledygook, we aimed to give them our candid take.

Content Marketing 131

Content Marketing B2B Marketing eBook 131

Bianchi Biz Blog

MAY 11, 2023

With nominations to submit an innovation for consideration set to close on June 23, 2023, let’s close out the series and discuss five best practices for your Automotive News PACE Award nomination: Tip 1: Get Organized As mentioned before, the Automotive News PACE Award process is not simple or quick, but it’s well worth your time and effort.

Automotive 85

Automotive Mobile Engineering YouTube 85

Stern + Associates

FEBRUARY 2, 2023

How do you get all the benefits of AI without losing privacy or being manipulated by corporate greed?” That spirit shines through in her talks, writings – like her bestselling audiobook, “ Sex, Race and Robots: How to Be Human in the Age of AI ” (2020) – and her 2021 appearance on the ABC’s The View. I believe in AI.

Privacy 85

Privacy Engineering Pharmaceuticals Education 85

Maxim Behar

NOVEMBER 15, 2023

And in a crisis especially in corporations, that truth needs to be repeated even louder and even more clearly. There's no way currently in 2023 you can do something and try to lie. Kirill Asenov writes “One question gives me no peace. I echo that definition which drives me these days to tell the truth so that it is understood.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Maxim Behar

APRIL 2, 2023

There is no room for comparison between the lifestyle we have in 2023 and the one we had 10 years ago. One of my books is called " The Global PR Revolution" and I really keep thinking about the term “revolution” as much now as when I was writing the book. It’s 2023, who’s reading newspapers. We have a 10% corporate tax.

Comparison 52

Comparison Newspapers Course Policies 52

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that. Just yesterday I was laughing with one of my staff members.

Ethics 83

Ethics Publicity Guidelines Technology 83

Landis PR

DECEMBER 4, 2023

While we have only just scratched the surface when it comes to the potential of generative AI , this certainly does not mean that the human element of writing is dead. Instead of viewing AI as a replacement for content writers, we need to recognize its potential to act as a powerful writing aid that can help boost our efficiency.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Reputation Antistress by Sergii Bidenko

DECEMBER 21, 2023

Geopolitical colours Marks & Spencer launched its latest Christmas advertising campaign back in November 2023. A six-year-old British girl bought Christmas cards at a well-known Tesco supermarket to write greetings to her friends. Not everyone likes Christmas decorations in the form of festive caps, cards or crafts.

Reputation 52

Reputation Advertising Advertising Crisis 52