Sword and the Script

AUGUST 29, 2023

50% of B2B marketers say social media contributes most to the top of the funnel A survey of 358 B2B marketers by Wpromote and Ascend2 in early 2023 found that “half of US B2B marketers say that social media contributes most to achieving top-of-funnel goals.” Consider the following: 1.

B2B 119

B2B Social Media Marketing Media 119

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). These insights form the foundation for our infographic – a must-see for any PR pro! 7 Reasons Traditional Media is Still Relevant in PR 1. first appeared on Burrelles.

Media 102

Media Radio Print Newspapers 102

Reputation Us

FEBRUARY 21, 2023

The annual survey of more than 33,000 individuals in 28 countries seeks to understand the public’s perception of trust across different markets and demographics. More than 91 percent of businesses use content marketing, according to the Semrush State of Content Marketing report.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Communications Conversations

APRIL 25, 2023

In 2023 content marketing context, that’s simply brilliant. And it also demonstrates what it takes to cut through the marketing clutter in 2023. They create a site–named fckoatly.com–that embraces all their crisis and foibles in one spot. Going against the grain (who else is doing this?!?!?!).

Case Study 88

Case Study Crisis Study Instagram 88

PR 20/20

MAY 9, 2023

But a smart marketing strategy puts massive effort behind an inbound approach to content marketing—that is, a customer-centric approach to content that focuses on attracting, engaging, and delighting potential customers by providing valuable content and experiences tailored to their needs and interests.

Strategy 81

Strategy Marketing Tools Report 81

Prohibition

DECEMBER 12, 2023

The need for this is a difficult one to translate, with the app losing almost 15 million users in 2023 following the rebrand. It has been announced that by the end of 2024, he would like X to be the go-to ‘everything app’ including being the sole platform for users’ finances – taking on bank accounts head-on.

LinkedIn 62

LinkedIn Social Media B2C Instagram 62

Contently - Strategy

JANUARY 25, 2023

What does voice search mean for content marketers in 2023? But first, let’s connect the dots between voice search and digital marketing. Voice Search & Digital Marketing: What’s the Connection? As a consequence, you need to optimize your content to ensure rank in voice search results.

SEO 88

SEO How To Mobile Engineering 88

Sword and the Script

SEPTEMBER 12, 2023

Today, millennials are increasingly holding leadership positions and their influence has extended from the product to the process of how these products are marketed and sold. A study, published in March 2023, by the Winterberry Group supports this viewpoint. Contact me at frank-at-swordandthescript-dot-com for an introductory call.

B2B 160

B2B Leadership Marketing Software 160

Sword and the Script

APRIL 18, 2023

In the process of downloading content, the company also polled 38,000 respondents to ask about the buying process throughout 2022. As a side note, it’s worth noting NetLine is owned by the UK-based publisher Informa , which also owns the Content Marketing Institute. >>> Looking for help with B2B marketing and PR?

B2B 144

B2B Study Consumer Report 144

Landis PR

DECEMBER 4, 2023

Content creation is merely experiencing the next wave of its evolution. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

AUGUST 15, 2023

B2B buyers say they want quality content that demonstrates you understand their industry, and their company and helps them to build a business case to buy your tech product One of the reasons content marketing is so important to B2B companies is the fact that the last person a buyer speaks to is a salesperson.

B2B 116

B2B Study Survey Software 116

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. Additionally, 59% believe the average person won’t care if the two are indistinguishable.

Advertising 334

Advertising Advertising B2B SEO 334

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). And it’s not just public relations.

Media 97

Media Nonprofit Pitching Analytics 97

Landis PR

JULY 31, 2023

AI is not going away Linda cited two interesting statistics from Muck Rack’s State of AI in PR 2023 report that surveyed 1,000 PR pros: 61% said they are currently using or planning to use AI, with 57% saying they’re using it to craft pitches. The post Is AI a threat or benefit to marketers and communicators?

Communications 97

Communications Marketing Pitching Technology 97

Contently - Strategy

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment.

Video 89

Video Strategy Marketing Instagram 89

PR 20/20

MAY 31, 2023

Research by the Content Marketing Institute shows 73% of top-performing organizations prioritize audience research when developing their content marketing strategies. When you know what your prospects are looking for and what obstacles they face, you’ll have an easier time tailoring your messaging and outreach.

How To 81

How To eBook Infographics Content Marketing 81

Stephen Waddington

JULY 29, 2020

This figure is likely to rise to 38% by 2023. By 2023 there will almost certainly be a greater application of technology in these areas of practice but with human oversight. Wordsmith does a similar job for content marketing. used a tool called URL Profiler to examine the content of the home pages of all these tools.

Tools 100

Tools Analysis Technology Internal 100

Sword and the Script

FEBRUARY 14, 2023

.” PRophet founder and CEO Aaron Kwittken : We have been working to integrate GAI [generative AI} into the platform and our MVP [minimally viable product] will be market ready by the end of Q1 2023.” Interestingly, he also said Meltwater has “No specific plans around PR pitches as yet.”

Software 131

Software Pitching Analysis Community 131

Burrelles Fresh Ideas

JUNE 27, 2023

Press releases, news releases, media advisories, media statements and the like are still important in 2023 for myriad reasons, which we’ll cover in this blog post. Instead, it’s continuously evolving as we adapt to new online platforms, changes in the media landscape, and new technologies.

Pitching 40

Pitching Writing Engineering Wikipedia 40

Karen Freberg

JUNE 6, 2022

NFTs, DEIB, Personal branding, Social Media Jobs, Content Marketing, and the future of Marketing in general were all discussed during the three day event. Overall, it was such a great experience to be at a place to learn, connect, and be part of a community of digital and social media marketing professionals.

Conference 72

Conference Construction Travel Meeting 72

Sword and the Script

NOVEMBER 29, 2022

3 statistics from the newest B2B Content Marketing Benchmarks, Budgets, and Trends report shows the “subscribed audience” is missing from most content marketing efforts. I had a chance to be a judge for the annual content marketing awards hosted by the Content Marketing Institute (CMI) this year.

Content Marketing 120

Content Marketing B2B Marketing eBook 120

Landis PR

NOVEMBER 15, 2021

Leverage the content you create and distribute to inspire new opportunities. If your blog is consistently interesting and predictive (“XYZ Furniture Company predicts that convertible furniture sales will increase by 20% in 2023”), the media will eventually come to you for expert commentary.

Leadership 98

Leadership How To Trade Shows Pinterest 98

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. Whitt , Author, ‘ PR Lessons Learned Along the Way’ 7.

Writing 190

Writing Communications Marketing B2B 190

Prohibition

APRIL 18, 2023

Video content can support your business objectives, whether that is to launch a new product, convey a key message or position yourself as a thought leader. Food and drink brands are one of the sectors that seem to real nail video content marketing.

Video 62

Video Sports Brand Branding 62

Prohibition

MAY 13, 2022

You may not have set KPIs that you’d like a PR professional or agency to achieve right away, but you may be able to tell them your company goals, objectives and relevant marketing trends. Build better relationships with content marketing. And any good agency will advise as to what is achievable for you.

Print 112

Print Trends Agency Brand 112

Prohibition

APRIL 13, 2023

Repurposing your video content is an excellent way to maximise your investment and reach a wider audience. Here are five ways to repurpose your video content in 2023. So why let all that hard work go to waste?

Video 62

Video Infographics Social Media Instagram 62

Burrelles Fresh Ideas

JULY 11, 2023

SOURCE Marketing firm Fohr founder James Nord has a great take on dadfluencers, recently saying they are like a “Trojan horse for brands ” as they communicate with audiences (especially other dads) who find them relatable and honest.

Brand 55

Brand Branding Instagram Community 55

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available.

Digital PR 62

Digital PR Tools Google Pitching 62

Sword and the Script

OCTOBER 10, 2023

That challenge is fairly pervasive across B2B marketing , according to a new survey. The 2023 Informa Tech Trust in Marketing Index by Informa Tech found that “B2B technology buying decision makers’ trust in marketers is at a 61 on a scale of 1 to 100.” They polled 150 senior executives based in the US and UK.

B2B 131

B2B Case Study Survey Content Marketing 131

5W PR

JANUARY 31, 2024

Understand where your audience is and share engaging content, participate in conversations, and use social media advertising to amplify your messages. Content Marketing: Develop high-quality content that addresses the interests and pain points of your target audience.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Sword and the Script

DECEMBER 28, 2022

It’ll be interesting to see if this remains true in 2023. Research and surveys are the most valuable content in B2B. Nearly three-quarters (72%) of B2B buyers say they consume three or more pieces of content before engaging a salesperson, according to a survey by Demand Gen Report. The metrics comms and PR pros are tracking.

B2B 114

B2B Marketing Survey Software 114

Contently - Strategy

DECEMBER 28, 2022

Content marketing projects thrive or languish based on the creative brief. When we prime our creators with a compelling idea, a clear purpose, and a defined audience, they are far more likely to develop an outstanding piece of content than when we have a fuzzy concept poorly articulated.

Creativity 82

Creativity Enterprise Tools Training 82