Sword and the Script

JUNE 13, 2023

A survey of 3,000+ finds 75% of journalists say the top action any PR person can take is to understand a reporter’s target audience and what they find relevant; journalism statistics show reporters worry about accuracy, credibility and keeping pace amid more work and fewer resources Most PR professionals say media relations is getting harder.

Journalism 134

Journalism Media Relations Report Media 134

Sword and the Script

JULY 18, 2023

There’s been no shortage of surveys and stats in B2B marketing; here’s a look at some of the more interesting ones from the first six months of 2023 Apart from this blog, I produce a separate monthly email newsletter that curates articles and blog posts across marketing communications. months in 2023.

B2B 78

B2B Marketing Survey Study 78

Institute for Public Relations

APRIL 10, 2023

This summary is provided by the IPR Digital Media Research Center PRovoke Media explored how professionals in the communication industry feel about the role of AI in their field. A survey of 406 communication professionals across the globe was conducted in March 2023. Key findings include:1.)

Industry 69

Industry Communications Survey Media 69

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. So, we conducted a consumer survey.

Survey 60

Survey How To Storytelling Corporate 60

Institute for Public Relations

MARCH 10, 2023

A survey of over 4,000 companies was conducted Oct. — Nearly 1-in-3 companies said they were fully flexible, allowing employees the freedom to choose whether and when … Continue reading The State of Flexible Work in 2023 → Scoop explored how companies are approaching and implementing flexible work. 2022 – Jan.

Survey 52

Survey Employee Company Internal 52

Sword and the Script

FEBRUARY 20, 2024

PR earns a 45% open rate and 3% response rate on pitches Reporters opened about half of the pitches (45%) they received in Q4 2023 and responded to about 3%. Top metrics for marcom and PR vary The top metric for marketing communication (marcom) leaders is leads generated while the top metric for PR is stories placed. Is that good?

Report 106

Report Publicity Marketing Pitching 106

Shift Communications

APRIL 26, 2023

And people are split on how executives are doing with their internal communications strategy. 60% of people said executive teams are sincere in their communications, but just 53% said they prioritize internal communications enough in a new survey we ran. Why executive communications are being scrutinized.

Internal 78

Internal International Strategy Communications 78

Institute for Public Relations

JANUARY 27, 2023

A survey of 10,000 business and HR leaders was conducted as well as interviews with executives. times more likely to have a highly engaged workforce, 2x … Continue reading 2023 Global Human Capital Trends → Deloitte examined the issues employees are facing today and how they contribute value to the workplace.

Trends 52

Trends Employee Survey Interviews 52

Katie Paine's Measurement Blog

MAY 25, 2023

It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what. Typically that should include blogs, podcasts, video, digital, print, and social.

Measurement 52

Measurement Communications Survey System 52

Burrelles Fresh Ideas

APRIL 2, 2024

Sure, the communication landscape has evolved with the rise of self-publishing. Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). Content Authenticity Statement: 90% of this blog article was generated by me, a human.

Media 103

Media Radio Print Newspapers 103

PRSay

APRIL 5, 2023

Lacking a time machine that would let us jump into the future, my company surveyed hundreds of PR practitioners about where the profession is heading in the next three years. Here are three takeaways from the survey. Where do the survey respondents think these increasing budgets will be spent in 2023?

Survey 87

Survey Measurement Employee Retail 87

Landis PR

APRIL 29, 2024

According to the people of Finland, communications is the world’s most powerful tool for change. In this week’s blog, our Public Relations Global Network partner, Taru Tujunen from Ellun Kanat , writes about the business environment in Finland. For the original blog, please visit here.

Radio 64

Radio Pinterest Television Government 64

Landis PR

JULY 31, 2023

Photo courtesy of Pixabay Note: This is a reposted blog by Kristen Dunleavy – Muck Rack. For the original blog, please visit here. This has created both an opportunity and a potential point of concern for professional marketers and communicators who are wondering: Do the benefits of AI outweigh the threats?

Communications 97

Communications Marketing Pitching Technology 97

Sword and the Script

AUGUST 15, 2023

The survey polled “nearly 300 B2B buyers, who hold roles in marketing, IT, operations, sales, finance and more.” The typical B2B buying process The survey report establishes the basic steps B2b buyers take in evaluating products. Observation 1: Pricing comes up first on two separate questions in this survey.

B2B 124

B2B Study Survey Software 124

Sword and the Script

SEPTEMBER 12, 2023

A study, published in March 2023, by the Winterberry Group supports this viewpoint. The consulting firm surveyed 200 B2B marketers in the US, UK, France and Germany, and conducted some two dozen interviews, to produce a report that describes how B2B marketing is being reshaped. This shouldn’t be a surprise.

B2B 169

B2B Leadership Marketing Software 169

Burrelles Fresh Ideas

MARCH 19, 2024

With inflation easing, a recent Nationwide Travel Insurance survey reveals an upbeat US travel outlook for the year. Nearly all respondents (91%) intend to travel within the US, with 40% planning more trips than in 2023. decrease in airfares compared to January 2023 and a 3% drop from pre-pandemic levels in January 2020.

Travel 92

Travel Trends Tourism Transportation 92

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

Trends 105

Trends YouTube Video Social Media 105

Institute for Public Relations

NOVEMBER 27, 2023

PRovoke Media examined communications executives’ perspectives on their organizations’ communication plans and internal strategies across Asia-Pacific. Surveys of more than 120 senior in-house communication executives across Asia-Pacific were conducted during the second quarter of 2023. Key findings include: 1.)

Survey 52

Survey Internal International Communications 52

Institute for Public Relations

JUNE 8, 2023

WE Communications and the USC Annenberg Center for Public Relations examined how communications leaders are responding to the recent uptick of interest in AI. A survey of roughly 400 communications leaders was conducted in April 2023.

Survey 64

Survey Study Measurement Communications 64

Institute for Public Relations

JANUARY 23, 2024

A survey of 4,702 CEOs in 105 countries and territories was conducted Oct. PwC studied which factors CEOs predict will impact business in the coming years, including developments in artificial intelligence (AI) and climate action. Key findings include: 1.)

Survey 59

Survey Study Government Corporate 59

Institute for Public Relations

JANUARY 9, 2024

An online survey of 57,968 respondents was conducted June 12 – August 28, 2023 across 23 countries with over 2,000 respondents per country. This summary is provided by the IPR ESG & Purpose Research Library The Potential Energy Coalition examined global perspectives on climate change action and best messaging practices.

Publicity 59

Publicity Energy Survey Government 59

Institute for Public Relations

JULY 25, 2023

PRCA examined the perceptions of public relations practitioners toward their role in communicating the climate crisis. A survey of 230 communications practitioners was conducted from June 1-27, 2023. 95% of practitioners are advising clients/colleagues on how they can communicate the part they play in the climate crisis.

Crisis 52

Crisis Industry Survey Communications 52

Reputation Us

FEBRUARY 21, 2023

The annual survey of more than 33,000 individuals in 28 countries seeks to understand the public’s perception of trust across different markets and demographics. Businesses must distribute trustworthy information, the survey found. But content also includes your press releases, corporate communications and annual report.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Institute for Public Relations

JULY 1, 2023

This summary is provided by the IPR ESG & Purpose Research Library The Yale Program on Climate Change Communication researched American voters’ opinions on domestic climate and energy policies. A national survey of 861 registered U.S. voters was conducted April 18 – May 1, 2023. Key findings include: 1.)

Corporate 52

Corporate Energy Policies Survey 52

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). And it’s not just public relations. Unpaid search engine traffic.

Media 98

Media Nonprofit Pitching Analytics 98

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. AI research In 2023, 58% of PR pros surveyed tapped into AI to conduct research.

Trends 52

Trends Data-Driven PR Analytics Survey 52

Institute for Public Relations

APRIL 10, 2023

This summary is provided by the IPR Organizational Communication Research Center. A survey of 500 business executives, 2,508 consumers, and 2,012 employees was conducted Feb.17-23, 17-23, 2023. PwC assessed the role and importance of trust in business.

Brand 52

Brand Branding Survey Employee 52

Sword and the Script

DECEMBER 5, 2023

This latest deal adds to the grip private equity has on communications tools. To the best of my knowledge, this is the only funding awarded to a PR technology company in 2023. Keyhole monitors for mentions, hashtags, influencers and keywords across Twitter, Facebook, Instagram, YouTube, TikTok, Reddit, blogs and forums.

Software 138

Software Reddit Technology B2B 138

Institute for Public Relations

MARCH 10, 2023

A survey was conducted Feb. 10-12, 2023. Stagwell examined how Americans feel when companies speak out on social issues. Key findings include: 1.) 38% of Americans said they thought that American companies are speaking out too much on social issues (up 6 points from July 2022).

Marketing 64

Marketing Survey Company Blogging 64

Institute for Public Relations

AUGUST 15, 2023

A global survey of 122,000 participants was conducted from April 2022 to March 2023. Gallup analyzed how employees feel about their work life, and proposed changes that could help grow the global gross domestic product (GDP). Key findings include: 1.)

Employee 52

Employee Survey Blogging Communications 52

MaccaPR

JUNE 12, 2024

Tell us about RBC’s own employer brand campaign: “Make It Yours” We launched RBC’s employer brand in January 2023 in Canada with a “hero” video that asked each existing and potential employee, ‘what is your what’? What’s the #1 first step readers of this blog post should do to kick-start the strength of their employment brand?

Interviews 62

Interviews Brand Branding Employee 62

Buzzstream

JUNE 5, 2024

I actually wrote a whole post about tying search volume to a digital PR survey-type campaign. They’ve compiled their statistics into a post with research, breaking it down into categories like content marketing statistics and social media, as well as subcategories like blogging or content strategy. It’s an advertisement for Signs.com.

Digital PR 62

Digital PR Examples Strategy Survey 62

Sword and the Script

JANUARY 31, 2023

USD according to Google as of January 2023, so with ~313 million shares outstanding ( according to MarketWatch ), my back-of-napkin math puts the deal value in the ballpark of $563 million USD. as per 18 January 2023 and 135% to the last traded price of NOK 7.67 as per 18 January 2023 and 135% to the last traded price of NOK 7.67

Software 78

Software Case Study Technology Tools 78

Mindful Marketing

MARCH 3, 2024

’ The article’s lead-in question was a quick reminder that everyone’s not on the same page for many communication tactics, including use of profanity, which may spell problems for marketers and many others. Advertising is one of the world’s most pervasive and influential forms of communication.

Marketing 100

Marketing Healthcare Study Advertising 100

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. For the original blog, please visit here. A recent HubSpot survey revealed that 75% of marketers who leverage generative AI are creating a higher volume of content.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Mindful Marketing

MAY 3, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing New technology has enabled people to do previously unimaginable things: mass-produce books, illuminate homes, communicate across continents, fly through the air.

Ethics 96

Ethics Privacy Radio Sports 96

Mindful Marketing

OCTOBER 21, 2023

For example, Yamini and Aditya Sharma’s January 2023 wedding in Jaipur, India cost $30 million rupees, or about $360,000. A quick survey of options on Join My Wedding shows that most couples price their tickets from $150 - $250. ” ​ Subscribe to Mindful Matters blog. Learn more about the Mindful Matrix.

Ethics 98

Ethics Trends Analysis Financial 98