Business Wire

JANUARY 19, 2022

In the fourth quarter of 2021, Business Wire blog posts covering our 60 th anniversary, tips for editing press releases and catching common mistakes, and predictions for 2022 resonated most with readers.

Trade Shows 292

Trade Shows Blogging Writing Report 292

Landis PR

DECEMBER 6, 2021

Even as the communications sector has expanded to include social media channels, blogs, virtual events and more, media relations has remained – and will remain – a cornerstone of any smart MarComm strategy. With that in mind, here are five of our top pro tips for a successful media relations program in 2022: .

Media Relations 52

Media Relations Media Sports Report 52

Axia PR

MAY 10, 2022

Journalists are gearing up for a stronger year in the post-COVID-19 era. With the world returning to normalcy, journalists are coming to terms with the realities of a post-pandemic industry.

Pitching 115

Pitching Media Industry Media Relations 115

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Here are some of the most useful ones for working in public relations. . Keep up-to-date media lists – Any good PR person knows a media list is essential for strong media relations. Or offer to take a stab at first drafts of bylines, press releases, or pitches. What is your PR resolution for 2022?

Writing 310

Writing LinkedIn Social Media SEO 310

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations. Know who you pitch. said his newsroom receives countless email pitches every day.

Report 170

Report Local Media Pitching 170

Burrelles Fresh Ideas

APRIL 2, 2024

As more of us get our news digitally, newspapers have taken the hardest hit; however, the estimated total US daily newspaper circulation (print and digital combined) in 2022 was 20.9 Print media is the most trusted source of news in the world at 58% (vs. first appeared on Burrelles.

Media 102

Media Radio Print Newspapers 102

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems.

Report 105

Report Publicity Marketing Pitching 105

Sword and the Script

JANUARY 16, 2024

This PR software company was started by a former PR agency owner; pitch analytics is where Propel really shines I have a soft spot for startups because I’ve been employed or consulted with many of them over my career. b) The second way is to search for articles that are related to the topic you want to pitch.

Software 136

Software Pitching System Analytics 136

PRSay

MARCH 21, 2022

Companies are improving the way they share information, even as the credibility of CEOs and PR representatives has fallen, according to MuckRack’s 2022 “ The State of Journalism ” report. Eighty percent of journalists said that a quarter or more of their stories originate from pitches, down slightly from 81 percent last year.

Report 175

Report Survey Pitching Journalism 175

Axia PR

NOVEMBER 1, 2022

In this episode, Greg Galant, CEO and co-founder of Muck Rack, joins host Jason Mudd to discuss the origin of Muck Rack, the current state of journalism and PR reports, best practices for pitching media, and what journalists need from PR professionals. Tune in to learn more!

Journalism 116

Journalism Report Pitching Technology 116

Bianchi Biz Blog

JULY 21, 2022

As such, it’s important for exhibitors – especially the vehicle technology providers and automotive mobility suppliers we serve – to fully understand the media landscape of this massive event to ensure success, set realistic targets and appropriately manage executive expectations about media attention you may or may not garner at the show.

Mobile 113

Mobile Technology Automotive Interviews 113

PRSay

DECEMBER 27, 2022

Beyond words: adding multimedia to story pitches. As media relations professionals, the least we can do is ease their burden. As media relations professionals, the least we can do is ease their burden. To give your pitch context and depth, also link to an FAQ and a backgrounder. ESG and your agency.

Trends 124

Trends Pitching Twitter Nonprofit 124

Onclusive

SEPTEMBER 13, 2023

As PR, communications, and media relations professionals, following up with journalists is an essential practice but doing it effectively to ensure your press release gains the attention it deserv es (while trying to not pester journalists) is a difficult skill to master.

How To 195

How To Resources Pitching Tools 195

Sword and the Script

APRIL 2, 2024

However, I learned a lot about reporters and pitching in that capacity. In January of 2022, a private equity firm acquired Kantar Reputation Intelligence, PRgloo and Onclusive – and merged them under the Onclusive brand. Users can track and share media mentions on the go. It was a very humbling experience. Measurement templates.

Reddit 174

Reddit Software B2B Technology 174

ImPRessions - Crenshaw Communications

JULY 13, 2022

Here are some tips to both landing media interviews and making sure they’re successful. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. The key is to offer a conversation that’s intriguing enough to be worth the time within a busy schedule.

Media 294

Media Trade Shows Travel Interviews 294

Sword and the Script

SEPTEMBER 28, 2022

B2B marketing should take a little slice of the display ad budget and invest in media relations, genuine content marketing (not marketing content) and paid distribution of related assets from both . billion in 2022 and grow to $4.56 In other words, pitch a story , not a product. billion by 2024.”.

B2B 88

B2B Marketing LinkedIn Content Marketing 88

Bianchi Biz Blog

MARCH 31, 2022

In an ideal world, the best pitch, the best ideas presented, would win. Media interviews or media coverage would depend solely upon the quality or novelty of the pitch. Though they might like to, most journalists don’t have time to sift through all the pitches they get … or to vet new, unproven sources.

Automotive 77

Automotive B2B Pitching Agency 77

Bianchi Biz Blog

JULY 22, 2021

Recently, the Consumer Technology Association announced that not only will CES2022 mark a return to an in-person format after last year’s digital-only event, but also that the automotive sector is on pace for record growth at the 2022 show. While buried in CES pitches, a journalist’s response to you might not be immediate.

Automotive 107

Automotive Mobile Technology Resources 107

Solo PR Pro

DECEMBER 12, 2023

The not so new technology rode the wave of popularity this year with the introduction of Chat GPT at the end of 2022. Clouds, fog and tears in Media Relations To say that the media landscape has changed is an understatement. It’s raining AI There is rain in the 2024 PR forecast. The big story in 2023 has been AI.

Policies 68

Policies Creativity Internal International 68

Sword and the Script

MAY 3, 2022

While many mistake PR with just “media relations” or worse with “press release” the fact is the function does overlap with many other activities in business. Muck Rack helps to connect pitches to coverage. Muck Rack released a feature that allows customers to connect mentions earned to pitch. fewer pitches in Q1 2022.

Software 99

Software Study Pitching Analysis 99

Landis PR

MAY 1, 2023

ChatGPT In November of 2022, OpenAI released ChatGPT , now the most well-known generative AI tool. Media Relations AI tools can also be utilized in media relations. suggests relevant journalists pitch based on your news. Its much more advanced and powerful successor, ChatGPT-4, debuted in March 2023.

Tools 52

Tools Marketing Writing Resources 52

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 144

Survey Software B2B Pitching 144

Bianchi Biz Blog

APRIL 17, 2023

What advice do you have for PR people that want to pitch you? Provide enough details to give a good idea of what you’re pitching and how it’s relevant. And if you’re pitching based off our editorial calendar, know that we’re working two to three months in advance on feature stories for the print magazine.

Engineering 77

Engineering Automotive Agriculture Media 77

Bianchi Biz Blog

SEPTEMBER 1, 2022

We’ve found many PR professionals are making simple but crucial mistakes that are causing their pitches to be tossed or ignored based on a review of the input Bianchi PR has been collecting from journalists through our “Meet the Media” blog series. Pitches not related to what they cover.

Automotive 87

Automotive Pitching Meeting Healthcare 87

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 They have previously offered re-targeting based on earned media audiences, which is rather novel. Million and Eyes the U.S. NOT an editorial placement. Are you kidding?

Software 118

Software Case Study Advertising Advertising 118

Sword and the Script

JANUARY 11, 2022

PRgloo is based out of London and bills itself as a “media relations platform.” For example, you could build a media list in your tools and then use it to send and track pitches, but it didn’t provide the data. PRophet announced an expanded media database with “more than 100,000 verified journalists across the U.S.,

Reputation 85

Reputation Technology Tools Data 85

Sword and the Script

AUGUST 8, 2023

They polled 123 SaaS marketers in November and December of 2022. This was followed by social (84%), sales presentations (84%), nurture emails (75%) teasers from other places on the website (73%) and newsletters 61% Two uses for case studies that aren’t on the list but have value are media relations and blog posts.

Case Study 122

Case Study Study Company B2B 122

Landis PR

JULY 5, 2022

Pitching remains a topic that fosters some strong reactions among the journalists in the survey. Pitches that are poorly timed, impersonal, impersonal, confusing or lengthy will continue to be ignored. We should note that half of the journalists surveyed receive up to five pitches daily – or as many as 25 a week.

Survey 52

Survey Media Pitching Study 52

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. “I see a few things. Year of employer branding.

Marketing 187

Marketing Content Marketing Data Social Media 187

Bianchi Biz Blog

APRIL 4, 2022

What advice do you have for PR people that want to pitch you? Target the pitch to me. While I hate to admit that I’m more likely to read a pitch if I already know you, that’s just sorta how humans work. Also don’t get crappy if I don’t respond to your pitch. Any pet peeves with PR people?

Groups 97

Groups Meeting Automotive Media 97

Bianchi Biz Blog

SEPTEMBER 30, 2021

Automotive and mobility technology suppliers seem to be chomping at the bit to return to CES2022, one of the most important shows for advanced automotive technology, slated for January 5-8, 2022 in Las Vegas. auto-related exhibitors that have technology news to share. Of course,CES is not just about media relations.

Automotive 79

Automotive Mobile Transportation Trade Shows 79

Bianchi Biz Blog

AUGUST 23, 2021

What advice do you have for PR people that want to pitch you? To me it feels like the pitch process has gotten so focused on being able to draw a direct line between reach-outs and posts published. To me it feels like the pitch process has gotten so focused on being able to draw a direct line between reach-outs and posts published.

Meeting 98

Meeting Report Transportation Media 98

Bianchi Biz Blog

APRIL 18, 2022

What advice do you have for PR people that want to pitch you? Even if you do everything right, there’s a good chance I didn’t have the time to consider the pitch. And, every pitch has to stand out these days because we’re so inundated. Meet the Media: Justine Murphy, Senior Editor at Laser Focus World.

Meeting 78

Meeting Automotive Media Newspapers 78

Bianchi Biz Blog

MARCH 21, 2022

What advice do you have for PR people that want to pitch you? Not doing any real (or enough) research of the people and publications that could best fit the information they are pitching. You might also be interested in: 2022’s Top 13 Podcasts for Automotive & Mobility Technology Suppliers. Any pet peeves with PR people?

Meeting 73

Meeting Newspapers Agriculture Media 73

Communications Conversations

DECEMBER 14, 2021

However, as we head into 2022, it’s time to change that thinking. 3: Use blog posts as media relations fodder. Blog posts are often perfect material for media pitches. Because it hasn’t really been working that well for years. 3 big reasons. You could get 3-5 social posts out of every blog post!

Corporate 60

Corporate Blogging SEO Social Media 60

Landis PR

MARCH 20, 2023

Nearly all journalists use Twitter and are split over leaving the platform since Elon Musk acquired it in 2022 (50% say they’ve considered abandoning Twitter). It’s clear Twitter remains a vital platform for engaging with media. We highly recommend reviewing the report in its entirety.

Journalism 52

Journalism Newspapers YouTube LinkedIn 52

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. What advice do you have for PR people that want to pitch you? Have a reason.

Meeting 81

Meeting Automotive Media Transportation 81