Bianchi Biz Blog

APRIL 17, 2023

A local newspaper for which I interned, The North Baltimore News (Ohio), assigned me to cover the Dayton Air Show. What advice do you have for PR people that want to pitch you? Provide enough details to give a good idea of what you’re pitching and how it’s relevant.

Engineering 77

Engineering Automotive Agriculture Media 77

Bianchi Biz Blog

SEPTEMBER 1, 2022

We’ve found many PR professionals are making simple but crucial mistakes that are causing their pitches to be tossed or ignored based on a review of the input Bianchi PR has been collecting from journalists through our “Meet the Media” blog series. Pitches not related to what they cover.

Automotive 87

Automotive Pitching Meeting Healthcare 87

Sword and the Script

JANUARY 3, 2023

PR practitioners use a variety of methods to get their message out, including press releases, media relations, social media, and more. What are some examples of public relations? Media relations: This involves building relationships with journalists and getting media coverage for an organization or individual.

Interviews 99

Interviews Publicity Technology Social Media 99

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. It was an internal struggle deciding because I felt my heart was in community stories.

Meeting 81

Meeting Automotive Media Transportation 81

Prohibition

SEPTEMBER 27, 2022

Despite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration. How to pitch to journalists . Top Food and Drink PR Campaigns from 2022 so far.

Publicity 62

Publicity Brand Branding SEO 62

Wadds Inc.

JANUARY 16, 2023

Almost instinctively, the masterful public relations professional understands how and when to connect the right idea and opportunities to the right people or pitch the right story to the right journalist at the right time, in both in-person and virtual environments. Core Habits of the Masterful Public Relations Professional Marc C.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Burrelles Fresh Ideas

MAY 23, 2023

AAA had interesting booking data showing that overseas adventure travel is up more than 200% compared to 2022. As you can imagine, this increased demand is driving up airfares on most routes, with ticket prices for international flights increasing by more than 30%. The largest jump they saw was regarding hotel stays.

Travel 40

Travel Tourism Airlines Hotels 40

Sword and the Script

DECEMBER 28, 2022

Communicators found their influence grew with executives, even as the functions they performed evolved in 2022; PR and marketing alike battled to win trust amid clutter, noise and skepticism. Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7%

B2B 116

B2B Marketing Survey Software 116

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Internal comms takes center comms stage in hybrid work. Bill Byrne , Managing Director, Remedy Public Relations.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 They have previously offered re-targeting based on earned media audiences, which is rather novel. Million and Eyes the U.S. NOT an editorial placement. Are you kidding?

Software 119

Software Case Study Advertising Advertising 119

Sword and the Script

DECEMBER 26, 2023

My hope is that companies will take a step back to consider how focusing on using their unique voice in their PR and marketing efforts will help them stand out from those utilizing generic AI-generated content and pitches. Clear and present AI “A renewed focus on and commitment to internal communications. Audiences know the difference.

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

JANUARY 11, 2022

Three in this case — and across international borders in a competitive market with a half-dozen incumbent vendors. PRgloo is based out of London and bills itself as a “media relations platform.” PRophet announced an expanded media database with “more than 100,000 verified journalists across the U.S.,

Reputation 85

Reputation Technology Tools Data 85

Sword and the Script

MAY 3, 2022

While many mistake PR with just “media relations” or worse with “press release” the fact is the function does overlap with many other activities in business. PR spending on media intelligence grows. Muck Rack helps to connect pitches to coverage. fewer pitches in Q1 2022. to approximately $5.5

Software 100

Software Study Pitching Analysis 100

Landis PR

MARCH 7, 2022

I started working as a full-time journalist in 2013 when I was hired to be the editorial associate at a luxury lifestyle magazine in Detroit after interning for a few months. What advice do you have for PR people that want to pitch you? I got my start as a kid pretending to be “Harriet the Spy.”. Tougher EPA rules may be the catalyst.

Automotive 52

Automotive Meeting Policies Media 52