article thumbnail

What are the three types of PR crisis?

NewsWhip

One small mistake can send an organization into a spiraling PR crisis that can severely damage their reputation and trustworthiness with the public. . Reputational crisis. Will Smith faced scrutiny after he very publicly slapped comedian Chris Rock at the Oscars in March of 2022. Public safety crisis. Financial crisis.

Crisis 158
article thumbnail

20 PR and Marketing Predictions for 2022

Sword and the Script

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. The metaverse will not be huge for PR in 2022 – but watch this space.”. ~ 2022 is going to be known as the year of the employee. CommsTech will be a dominant theme in 2022. Year of the employee.

Marketing 214
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

News media in 2022: Reuters Institute Digital News Report

Stephen Waddington

2022 will be a year of consolidation for a news industry that has been disrupted by the COVID-19 crisis, changing audience behaviour and technology. 2022 is set to be a year of consolidation for the news industry. Publishers say that, on average, three or four different revenue streams will be important in 2022.

Report 122
article thumbnail

ICON 2022 Recap: Exploring What Lies Ahead for Communicators

PRSay

14 presentation, “Boldly into the Unknown: Navigating What Lies Ahead for Communications” at PRSA’s ICON 2022 in Grapevine, Texas, he cited a Gartner survey in which 83 percent of corporate communicators said their influence on the C-suite has increased. During his Nov. Toward that end, Pollard said, “Do good work and tell great stories.”.

article thumbnail

The rise of greenwashing discussion & scrutiny in the media

Onclusive

Particularly with the growth and financial success of green brands becoming more apparent. The consequences of which have been reputationally and financially damaging. Not to mention a crisis minefield for PR and comms teams to manage. That’s right, doubled!

Analysis 195
article thumbnail

The rise of greenwashing discussion & scrutiny in the media

Onclusive

Particularly with the growth and financial success of green brands becoming more apparent. The consequences of which have been reputationally and financially damaging. Not to mention a crisis minefield for PR and comms teams to manage. That’s right, doubled!

Analysis 195
article thumbnail

PART 3: The VALUE of Reputation. The Social Influencers.

Reputation Us

This ReputationUs five-part series delves into the key areas where the concrete value of managing your reputation has clear business benefits–financial and otherwise. This increased from 77 percent in 2022, even more notably from 2017, when only 37 percent of respondents claimed they would create a budget for influencer marketing.