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Research, Communication Crucial Before Collaborating With Influencers

PRSay

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. In May 2023, the U.S.

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Thriving on Turmoil: Resilience as a New Competitive Edge

Stern + Associates

.” “This requires both pressure-testing your firm’s operational and financial health (its P&L and balance sheet) in worst-case scenarios and staying alert for measures you might take, even amid chaos, to find a winning edge.”

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What are the three types of PR crisis?

NewsWhip

One small mistake can send an organization into a spiraling PR crisis that can severely damage their reputation and trustworthiness with the public. . Reputational crisis. Will Smith faced scrutiny after he very publicly slapped comedian Chris Rock at the Oscars in March of 2022. Public safety crisis. Financial crisis.

Crisis 158
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Prioritizing Mental Health: Eight Research-Backed Perspectives for a Happier, Healthier Organization

Stern + Associates

Leaders that strive to improve workplace culture, offer meaningful benefits, and commit to mental health from the top down can make a considerable impact on their organization’s financial, emotional and social health. Addressing the Student Mental Health Crisis. Questions Are the Answer: How to Look Inward for an Outward Purpose.

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Celebrating Black History Month: Notable Thought Leaders Opening New Doors to the Future

Stern + Associates

Center for Leadership and Ethics at Columbia Business School, she also hosts the popular TED Business Podcast. is a pioneering social scientist and social worker whose frameworks for designing ethical AI ensure well-being for diverse communities and organizational cultures. Modupe Akinola, Ph.D. Bernstein & Co.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script

Fake AI content spins out of control “2024 is the year a deep fake AI-generated video creates a social or political crisis that spins out of control. This financial squeeze will only increase pressures to embrace cost-effective AI solutions. ” ~ Kathy Casciani , Founder, Azul PR + Communications 17.

Writing 192
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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

While my 2022 prediction about the move away from social media may have been a bit premature, as social media fragmentation continues and the instability of Twitter deepens, communicators will have to renew their focus on truly targeted communications both in terms of messages and channels. Relentless focus on the customer .

Marketing 189