ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

Here are three key trends PR professionals in media and ad tech need to be aware of while developing strategy. Subscriber fatigue is real and has been seen firsthand with Netflix losing a whopping 1 million users in Q2 2022. By staying aware of where the viewers are, brands are able to adjust campaign strategies to meet the market. .

Trends 170

Trends Advertising Advertising Video 170

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2022

Here are three key trends PR professionals in media and ad tech need to be aware of while developing strategy. Subscriber fatigue is real and has been seen firsthand with Netflix losing a whopping 1 million users in Q2 2022. By staying aware of where the viewers are, brands are able to adjust campaign strategies to meet the market. .

Trends 170

Trends Advertising Advertising Video 170

Agility PR Solutions

JANUARY 9, 2022

New research from disruptive growth marketing agency 3Q Digital provides an in-depth analysis of the state of social commerce across the country, and contains key insights on the beliefs and motivations behind its integration into brands’ overall marketing strategies.

Industry 141

Industry Report Marketing Analysis 141

Shift Communications

FEBRUARY 14, 2022

2021 was the year that several brands got multicultural marketing right. From more equitable DE&I practices (including increased budgets) to elevating more people of color, multicultural marketing took a front seat to it all. Here are a few of the winning multicultural marketing strategies we saw in 2021.

Trends 78

Trends Marketing Consumer Community 78

PRSay

DECEMBER 27, 2022

From the obvious to the subtle, here are some trends for PR practitioners to watch in the months ahead. New revelations show that pre-Musk Twitter “shadow banned” conservatives by hiding their posts from other users and placed political and COVID dissenters on a “trends blacklist.” ESG and your agency. Reevaluating Twitter.

Trends 127

Trends Pitching Twitter Nonprofit 127

Konnect Agency

OCTOBER 20, 2022

Expo East, the sister show to Expo West, run by New Hope Network , is the destination for CPG brands, marketers, and the like in the second half of the year to see what’s new and trending in the industry. While better-for-you products continue to grow, four other trends are emerging as prominent players. Konnect with us!

Trends 52

Trends Retail Consumer Survey 52

Prohibition

DECEMBER 22, 2022

We celebrated our 10-year anniversary, were named a Top 10 PR Agency by Prolific North, moved to a new office in the heart of Leeds City Centre and added more faces to our team – it’s been an amazing year all around. Exploding C4 into the UK market with amazing creative, engaging influencers and a WHSmith’s PoS launch.

Case Study 62

Case Study Energy Creativity Agency 62

Stephen Waddington

JANUARY 20, 2021

This is the summary of a presentation that I gave at a PRCA 2021 trend event today. Now is a great time to start or scale-up an agency. My trend is agency start-ups and scaling in 2021. Public relations is a reflection of the professional services market. by the end of 2022. It’s the economy, stupid!

Agency 78

Agency Healthcare Retail Travel 78

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19.

Survey 100

Survey Trends Marketing Creativity 100

Wadds Inc.

AUGUST 14, 2023

A positive outlook and new found resilience underpins the UK and EU marketing communications marketplace, with acquisition opportunities for businesses offering strong propositions and sought-after capabilities. Paul Winterflood How is the UK market performing right now? We are bullish about the market for the medium term.

Agency 52

Agency Sports Public Affairs Creativity 52

5W PR

APRIL 28, 2022

Understanding how the markets — whether it’s B2B or B2C — work is a daunting feat. Since 2003, we’ve dabbled in different industries like entertainment, consumer brands, public affairs, and digital marketing. Stay up to date with emerging trends and insightful events with 5WPR. 5WPR’s track record is spotless.

Public Affairs 88

Public Affairs B2B B2C Analysis 88

Prohibition

JANUARY 20, 2023

We’re looking back at our favourite campaigns of 2022, as well as the PR disasters of the year. A Rift to the Upside Down Stranger Things was the most watched show on Netflix in 2022, and the global activations ahead of the season four launch will definitely have helped with those ratings. A great example of how not to do PR.

Fashion 62

Fashion Apparel Instagram Social Media 62

Shift Communications

JANUARY 3, 2022

In the last year, we have seen one of the largest labor market shifts in history. This created dramatic changes in workforce trends and issues. As we enter 2022, SHIFT’s Workplace Technology Practice has the privilege of hearing from many leaders (our clients) about what’s next in the workplace. Stop going into the office.

Technology 78

Technology Trends Employee Mobile 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Check out my recent post Unique Ways PR Pros Can (and Should) Consume News to spark ideas for staying on top of industry news in 2022. . Maybe you need a cybersecurity tutorial or an update on adtech trends. Improve client comms – Throughout a PR agency career, no two clients will be the same. Another is to start small.

Writing 310

Writing LinkedIn Social Media SEO 310

Prohibition

JANUARY 20, 2023

Last year was a big one for change and trends across social media, with the Instagram reels shift, Elon Musk and Twitter Blue, TikTok’s continued popularity, the introduction of BeReal and LinkedIn continually moving toward a more humanised platform – there was lots that came into play to keep us social media marketers on our toes.

Social Media 62

Social Media Trends Media Instagram 62

Shift Communications

DECEMBER 9, 2021

Layer in perspectives on daily breaking news, using regulation/laws, M&A/IPO/market activity, social movements, the economy, and major industry trends, or changes. Some of our suggestions for what type of content is most effective: Most executive content should be based around timely industry topics.

Social Media 113

Social Media Communications Media Leadership 113

Prohibition

AUGUST 15, 2022

Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. It’s definitely an emerging trend that has caught our eye! These online personalities are typically created by media agencies and/or brands.

Brand 116

Brand Branding Fashion Marketing 116

Communications Conversations

JANUARY 4, 2022

1 – I taught a new digital and social media marketing class at University of Minnesota. Thomas for the last 2 years, I taught a similar digital and social media marketing class at the U this fall. And, I performed a couple social media audits for my friend Kiersten Schroeder at Clutch (a small agency in Minneapolis).

Meeting 60

Meeting Groups Social Media LinkedIn 60

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. Here, we’ve put together a round up of the most recent trends to be aware of across various social channels.

Social Media 62

Social Media Trends Media Instagram 62

Konnect Agency

JANUARY 7, 2022

With 2022 trending to be a year for franchise development and sales growth , a critical role in the growth will be developing franchise lead generation which is important and can be challenging. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience. Supporting Local Market Development.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

With 2022 trending to be a year for franchise development and sales growth , a critical role in the growth will be developing franchise lead generation which is important and can be challenging. How A PR Agency Fine-Tunes Your Strategy Plan. How A PR Agency Targets Your Audience. Supporting Local Market Development.

Agency 52

Agency Local Newspapers Interviews 52

Bianchi Biz Blog

MARCH 17, 2022

Ranging in length from a few minutes to over one hour, the podcasts focus on topics that can help automotive and technology executives stay on top of leading industry trends and gain insight on the future of mobility, helping them keep up with this rapidly changing and competitive market. Top 10 PR Blog Posts of 2021.

Automotive 76

Automotive Mobile Technology Transportation 76

Prohibition

OCTOBER 12, 2023

Not only are new brands emerging, but the landscape of marketing and branding is also undergoing a transformation. In this podcast episode, we dive into these topics with Rachel Auty, both a marketing and beer expert. One of the key challenges in the craft beer industry is standing out in a saturated market.

Brand 71

Brand Branding Marketing Retail 71

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. What’s a marketer to do? Reach out to our agency – we’d be happy to help!

Conference 62

Conference Trade Shows Brand Branding 62

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. If you prefer a quick video to learn for the latest social media trends here are the highlights from our latest webinar. Instagram launches 3D avatars and story likes.

Instagram 62

Instagram Social Media Trends Media 62

Konnect Agency

MARCH 7, 2022

How A PR Agency Can Elevate Your Product Launch. A great way to give significant time back to the company is by leaning on a PR Agency. Your PR Agency can conduct an in-depth competitive analysis among like-minded brands, delivering key insights into the white space to own on social and in the media landscape.

Product Launch 59

Product Launch Agency Consumer Film 59

MaccaPR

JANUARY 28, 2022

Let’s admit it: we had a blast watching two of Minnesota’s most celebrated social media experts – Christina Milanowski , associate director of social media for Life Time and Aaron Komo, senior brand manager for social and community at Noom – reveal their predictions for digital marketing trends in this New Year.

Social Media 62

Social Media Marketing Media Instagram 62

Sword and the Script

AUGUST 1, 2022

Karen Swim , PR, Marketing and Social Media Consultant, Words For Hire , LLC and President of Solo PR Pro. Shonali Burke , Chief Marketing Officer, Arena Stage. However, 36% also said they will send more work to outside resources such as agencies and freelancers. Michelle Garrett , PR consultant, Garrett Public Relations.

Survey 130

Survey Communications Measurement Internal 130

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. Someone who worked for pizza company DiGiorno noticed #WhyIStayed trending on Twitter and smelled an opportunity. Social media marketing has matured dramatically over the last 15 years.

Construction 385

Construction Crisis Reputation Social Media 385

Konnect Agency

MARCH 7, 2022

How A PR Agency Can Elevate Your Product Launch. A great way to give significant time back to the company is by leaning on a PR Agency. Your PR Agency can conduct an in-depth competitive analysis among like-minded brands, delivering key insights into the white space to own on social and in the media landscape.

Product Launch 52

Product Launch Agency Consumer Film 52

Bianchi Biz Blog

DECEMBER 16, 2021

2021 has been a year of resilience and bouncing back from the challenges of the pandemic, supply chain snafus and the “Great Resignation” for many PR and marketing communications professionals. 8 Questions to Ask in Your PR Agency Search. Obstacles & Opportunities: The PR Facts You Need to Know About CES 2022.

Blogging 96

Blogging Automotive YouTube Mobile 96

Shift Communications

APRIL 26, 2022

By Sarah Babbitt, VP of Agency Marketing, with excerpts from my Padilla colleagues Rosalie Morton and Kim Foster. link] — Elon Musk (@elonmusk) April 9, 2022. link] — Elon Musk (@elonmusk) April 9, 2022. So, here are possible communications and marketing impact points we’re watching. Is Twitter dying?

Twitter 88

Twitter Communications Advertising Advertising 88

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 123

Case Study Study Company B2B 123

Konnect Agency

NOVEMBER 20, 2023

Why Brands Must Account for Trends Now for 2024 PR Success Now more than ever, public relations may feel like a never-ending arms race to dream up the buzziest, most “disruptive“ campaign fueled by the power of celebrity and the elusive, almost mythical viral TikTok post. …That’s so 2022. election, and other global events.

Viral 52

Viral Video Trends Consumer 52

Stephen Waddington

JUNE 6, 2022

There’s a narrative at the core of the CIPR State of Profession 2022 report and the broader public relation professions that needs to be challenged. More than half of organisations are struggling to recruit, including 78% of those working to recruit in agencies and consultancies. Today that number is 99,000. It’s not all good news.

Report 97

Report Reputation Data Analysis 97

Prohibition

AUGUST 25, 2022

2022 has been a busy year so far for social media changes and updates, with significant shifts being made frequently on every platform. This is great for social media marketers who adopt the same strategy across platforms, but if your strategy is differentiated then not so much we’re afraid! Take a look at our round-up below!

Instagram 117

Instagram LinkedIn Social Media Facebook 117

Scott Public Relations

JULY 13, 2023

Los Angeles / July, 2023: The impact of the dramatic events of 2022 – Russia’s attack on Ukraine and the ensuing energy crisis and global economic uncertainty – continues to reverberate worldwide. The global annual PRBI Barometer is a decision-making tool that allows member agencies to make knowledgeable business decisions.

Ethics 52

Ethics Survey Insurance Insurance 52