Wadds Inc.

APRIL 26, 2023

Some observations and suggestions for public relations agency managers from our wheelhouse. Public relations agencies have either narrowly hit Q1 business targets or missed them by a small margin. The agency market has switched from being relatively buoyant at the end of Q3 2022 to a slowdown.

Agency 98

Agency Publicity Marketing Banking 98

Agility PR Solutions

JANUARY 9, 2022

New research from disruptive growth marketing agency 3Q Digital provides an in-depth analysis of the state of social commerce across the country, and contains key insights on the beliefs and motivations behind its integration into brands’ overall marketing strategies.

Industry 141

Industry Report Marketing Analysis 141

Agility PR Solutions

JANUARY 6, 2022

Gearing up for 2022, 10Fold founder and CEO Susan Thomas prepared her top six predictions covering HR, marketing and tech for the year to come, which are listed below: New avenues to find talent The U.S. labor shortage has caused communications agencies to become far more creative in delivering services. In […].

Communications 156

Communications Creativity Agency Company 156

Agility PR Solutions

NOVEMBER 2, 2021

Communications agencies got back on their feet in 2021 after a deflating 2020, but this is no time for marketing and PR firms to rest on their laurels, according to a newly released agency survey and report from marketing business development firm RSW/US.

Survey 195

Survey Agency Report Marketing 195

Communications Conversations

MAY 26, 2022

When it comes to social media marketing, our priorities seem to be messed up. Where do we focus the bulk of our time and energy in social media marketing? Think about how much work it takes for a company or agency to produce one Instagram post. So clearly, social media marketers are SAYING listening is important.

Social Media 143

Social Media Marketing Media Community 143

Agility PR Solutions

FEBRUARY 3, 2022

These shifts point to three key themes covered in a new report from global marketing agency TEAM LEWIS—ending monotony to avoid marketing immunity, understanding how […]. The post Why brand success in 2022 requires an understanding of mood, monotony, and motivation appeared first on Agility PR Solutions.

Privacy 164

Privacy Brand Branding Social Media 164

Konnect Agency

FEBRUARY 3, 2022

After the last two years of navigating the unexpected, we’re hopeful 2022 brings some normalcy back to the picture. We are hungry for in-person events, conferences – but COVID has altered the world, and planning an event in 2022 will be no easy feat. What an Influencer Marketing Agency Brings to the Table.

Agency 52

Agency Marketing Conference Instagram 52

Konnect Agency

FEBRUARY 3, 2022

After the last two years of navigating the unexpected, we’re hopeful 2022 brings some normalcy back to the picture. We are hungry for in-person events, conferences – but COVID has altered the world, and planning an event in 2022 will be no easy feat. What an Influencer Marketing Agency Brings to the Table.

Agency 52

Agency Marketing Conference Instagram 52

5W PR

MAY 10, 2023

5W is very excited to share that we have launched a new digital agency, HOW, which is a wholly-owned subsidiary of the 5WPR family. After 20 years of delivering best in class communications and integrated services to clients across the B2B and B2C landscape, the agency is launching HOW as an extension of its existing digital team.

Agency 88

Agency B2C B2B Journalism 88

Shift Communications

FEBRUARY 1, 2022

In 2022, following this traditional approach will directly undermine growth. It will also potentially risk damage to overall brand valuation and market position. Market and cultural changes from the last two years have made driving an effective employer brand narrative one of the most critical business challenges of 2022.

Brand 135

Brand Branding Employee Case Study 135

Agility PR Solutions

JANUARY 2, 2022

New research from digital media quality organization Integral Ad Science (IAS) uncovers critical challenges and opportunities as programmatic ad spending increases, plus how brands and agencies are approaching supply path optimization (SPO) differently. released its latest research.

Media 147

Media Agency Report Brand 147

Sword and the Script

OCTOBER 11, 2022

That’s according to 53% of the 483 communicators that responded to the 5th Annual JOTW Strategic Communications Survey for 2022 ( summary and highlights ). An extra pair of hands was followed by “outside objectivity and advice” (45%) and “expertise in a niche, vertical market or subject matter” (34%). Comparing B2B and B2C answers.

Agency 141

Agency B2C B2B Survey 141

Prohibition

DECEMBER 22, 2022

We celebrated our 10-year anniversary, were named a Top 10 PR Agency by Prolific North, moved to a new office in the heart of Leeds City Centre and added more faces to our team – it’s been an amazing year all around. Exploding C4 into the UK market with amazing creative, engaging influencers and a WHSmith’s PoS launch.

Case Study 62

Case Study Energy Creativity Agency 62

Shift Communications

MAY 10, 2022

By Lisa Zanchi, Director, Digital Marketing. Brands today are built on social, but social media marketing has never been more cut-throat. We cover Facebook, Instagram , Twitter, LinkedIn , and now Pinterest, YouTube and TikTok marketing strategy. TikTok marketing strategy. YouTube digital marketing.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Solo PR Pro

DECEMBER 27, 2022

2022 Solo PR Pro Premium member accomplishments. Several of our members chimed in to share what they are most proud of achieving in their business in 2022. They were selected as a Small Agency of the Year Finalist (as was another Solo PR Pro member, Bernadette Davis Communications).

Print 58

Print Financial Journalism Healthcare 58

5W PR

DECEMBER 26, 2022

So, what should a company know as they are looking to begin marketing on TikTok ? billion users by the end of 2022. It continues to be one of the most downloaded apps on Apple’s app store (as of Q2 2022). It continues to be one of the most downloaded apps on Apple’s app store (as of Q2 2022). The growth of TikTok.

Marketing 88

Marketing YouTube Advertising Advertising 88

5W PR

JANUARY 6, 2023

It can be difficult to track success when it comes to PR, but in terms of both the rate and the scale of the features we were getting, we were very pleased.” – Director of Marketing, Snack Manufacturer. The post Clutch Names 5WPR As a Leading Global B2B Company for 2022 appeared first on Public Relations Blog | 5W PR Agency | PR Firm.

B2B 88

B2B Company Corporate Measurement 88

Stephen Waddington

JANUARY 20, 2021

Now is a great time to start or scale-up an agency. My trend is agency start-ups and scaling in 2021. Public relations is a reflection of the professional services market. by the end of 2022. Any one is the basis of a solid agency proposition. I look forward to hearing your views during the discussion.

Agency 78

Agency Healthcare Retail Travel 78

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. Studies show the average email marketing campaign has a 20% open rate and 2% CTR.

Report 106

Report Publicity Marketing Pitching 106

Prohibition

JANUARY 20, 2023

We’re looking back at our favourite campaigns of 2022, as well as the PR disasters of the year. A Rift to the Upside Down Stranger Things was the most watched show on Netflix in 2022, and the global activations ahead of the season four launch will definitely have helped with those ratings. A great example of how not to do PR.

Fashion 62

Fashion Apparel Instagram Social Media 62

5W PR

DECEMBER 29, 2021

TikTok Marketing. In the last few years, many companies have focused all of their PR and marketing efforts on Instagram because of the platform’s fast rate of growth. That’s why one of the biggest trends in 2022 is going to be brands focusing their PR and marketing efforts on TikTok. Social Media E-Commerce.

Social Media 60

Social Media Trends Media Instagram 60

Sword and the Script

SEPTEMBER 5, 2023

Agencies are cheap and don’t want to spend on tools that cut into margins. This means they don’t use PR and comms and therefore don’t really understand the market. Then in September 2022, Meltwater announced a “review of strategic alternatives” which I noted , is often a call for potential suitors. PE lacks PR savvy.

Software 165

Software Marketing Leadership B2B 165

5W PR

APRIL 28, 2022

Understanding how the markets — whether it’s B2B or B2C — work is a daunting feat. Since 2003, we’ve dabbled in different industries like entertainment, consumer brands, public affairs, and digital marketing. It takes extensive research and analysis to have a grasp of how consumer behavior works. 5WPR’s track record is spotless.

Public Affairs 88

Public Affairs B2B B2C Analysis 88

Agility PR Solutions

DECEMBER 13, 2022

On the heels of its crippled state during the pandemic, experiential marketing made quite a comeback in 2022—70 percent of B2C marketers and a whopping 90 percent of B2B marketers have executed a live, in-person event in the last six months.

Study 86

Study Trends Industry B2C 86

Wadds Inc.

AUGUST 14, 2023

A positive outlook and new found resilience underpins the UK and EU marketing communications marketplace, with acquisition opportunities for businesses offering strong propositions and sought-after capabilities. Paul Winterflood How is the UK market performing right now? We are bullish about the market for the medium term.

Agency 52

Agency Sports Public Affairs Creativity 52

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

The agency also saw clientsSOCi and SponsorUnited named to the Inc. The Digiday Technology Awards recognize the technology modernizing media and marketing. Cooler Screens was one of two finalists in the “Best In-Story Technology” category and Digital Remedy was named a finalist in the “Best Marketing Analytics Platform” category.

Communications 156

Communications Enterprise Sports Technology 156

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Known as a supportive and results-driven PR leader, Patrice brings experience in consumer and B2B technology, including work with brands in the advertising, media, and marketing industries. Anna brings over a decade of experience in the B2B PR industry, including leadership roles in agency and SaaS startup environments.

B2B 156

B2B Leadership Communications Agency 156

Shift Communications

JANUARY 12, 2022

As brands build out 2022 strategies and activations, it’s only natural to reflect on the past year’s successes and determine key takeaways to draw inspiration from. Some of the key takeaways for 2022 brand campaigns? Brands started to operate more “normally” once again. Explore new platforms. Keep it authentic.

Brand 88

Brand Branding Consumer Social Media 88

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Check out my recent post Unique Ways PR Pros Can (and Should) Consume News to spark ideas for staying on top of industry news in 2022. . Improve client comms – Throughout a PR agency career, no two clients will be the same. Take time for yourself – This is my personal goal for 2022. Another is to start small. .

Writing 310

Writing LinkedIn Social Media SEO 310

Shift Communications

FEBRUARY 14, 2022

2021 was the year that several brands got multicultural marketing right. From more equitable DE&I practices (including increased budgets) to elevating more people of color, multicultural marketing took a front seat to it all. Here are a few of the winning multicultural marketing strategies we saw in 2021.

Trends 78

Trends Marketing Consumer Community 78

Communications Conversations

OCTOBER 12, 2022

Companies are struggling with social media marketing. And while social media budgets have indeed soared the last number of years, it’s usually marketing that’s in charge and many of those folks tend to devote most of those dollars to paid media vs. content creation and other forms of social that are working much better in 2022.

Social Media 153

Social Media Marketing Media Agency 153

Communications Conversations

JANUARY 4, 2022

1 – I taught a new digital and social media marketing class at University of Minnesota. Thomas for the last 2 years, I taught a similar digital and social media marketing class at the U this fall. And, I performed a couple social media audits for my friend Kiersten Schroeder at Clutch (a small agency in Minneapolis).

Meeting 60

Meeting Groups Social Media LinkedIn 60

Institute for Public Relations

MARCH 31, 2023

Interviews with 125 marketers and 70 senior PR agency professionals were conducted. In 2022, 46% of planned marketing campaigns had to stop and shift to online platforms, as compared to 29% in 2020.2.) Key findings include:1.)

Marketing 49

Marketing Interviews Agency Industry 49

Communications Conversations

DECEMBER 2, 2021

many of us will start the planning process for 2022. And, given the changes in: consumer behaviors, platforms and content, social media marketers would be wise to take this chance to truly evaluate their strategies and approaches. ” Or, “Do we have budget to hire the agency/consultant to do that?”

Strategy 106

Strategy B2C B2B Resources 106

PR 20/20

SEPTEMBER 29, 2022

C ontrary to many marketers’ beliefs, B2B (business to business) content doesn’t have to be boring. Creative content should be a key element of your marketing strategy as it has the power to build trust, gain new customers, and convert them to leads. Upgrade your content marketing strategy. In fact, it shouldn’t be.

B2B 61

B2B Creativity Content Marketing Measurement 61

Communications Conversations

FEBRUARY 11, 2022

Folgers (@Folgers) January 31, 2022. Folgers (@Folgers) January 30, 2022. And this seems to be a big ad agency issue. And agencies like that are led by creatives–writers and art directors who cut their teeth in the hardcore ad world, NOT in social or digital marketing. Unrivaled community, crew and coffee. ??

Case Study 78

Case Study Study Agency Creativity 78

Konnect Agency

FEBRUARY 7, 2022

While the future of live events continues to be murky, PR agencies are cracking the code on how to host and get the most out of digital and virtual events. Why Brands Should Embrace Digital Events With the Help of a PR Agency. Three Ways a PR Agency Can Maximize Your Digital Event. Looking for a PR agency? Final Thoughts.

Agency 59

Agency Creativity Examples Conference 59