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Choosing the best media database, campaign management and reporting tools

Onclusive

If discovering, pitching, corresponding and managing relationships with target reporters can be made easy, that’s a big win! The good news is that with pre-built reporting tools, you can free yourself to focus on what you do best – communications strategy, media relations and managing brand reputation.

Tools 370
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PR Trends to be Aware of for 2021

Critical Mention

Here are four PR trends to consider for 2021: 1. You can also pitch journalists and influencers to include your organization in their podcasts and then monitor those mentions to capitalize on the earned media exposure. . The influence of the internet can make or break your reputation if you are not careful. Short-Form Videos.

Trends 105
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Digital PR: Importance for Your Brand in 2021

5W PR

That said: Why is digital PR important to your brand in 2021? So how will Digital PR help your brand in 2021? By leveraging tailored and keyword-optimized media pitches, brands can influence their media contacts to focus on terms in various deeper pages. Eventually, these contribute to a high authority and well-reputed brand.

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The 22 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. PR professionals should create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists.

Training 195
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One IPO, One M&A and the Best Media Monitoring Solutions for 2021 [PR Tech Sum]

Sword and the Script

SEMrush started trading on the NYSE under the ticker SEMR on March 29, 2021. G2 names best media monitoring solutions for 2021. The company’s fees range “from $350 to $600 depending on the size and reputation of the media outlet in which experts are quoted.”. million in AI services in 2021. SEMrush goes IPO.

Media 106
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The 21 Responsibilities of PR and What They Entail

Onclusive

Originally Published August 23, 2017; Updated August 9, 2021. PR professionals are expected to create thoughtful, data-backed pitches, engage with reporters on social media, send swag (when appropriate), maintain relevant media lists, and manage all follow-through with reporters and journalists. PR is always evolving.

Training 370
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PR Tech Recommends Reporters You Should Pitch [PR Tech Sum]

Sword and the Script

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. OnePitch feature recommends reporters to pitch. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches.