Sword and the Script

APRIL 6, 2021

SEMrush started trading on the NYSE under the ticker SEMR on March 29, 2021. G2 names best media monitoring solutions for 2021. The company’s fees range “from $350 to $600 depending on the size and reputation of the media outlet in which experts are quoted.”. million in AI services in 2021. SEMrush goes IPO.

Media 108

Media SEO Analytics Analysis 108

5W PR

FEBRUARY 1, 2021

In the coming months, B2B companies will be seeing increasing use of several different PR trends, such as thought leadership, reputation management, and more. This means that B2B businesses should be sharing meaningful data along with their messaging when pitching media outlets and journalists. Validation from Third Parties.

B2B 88

B2B Trends Publicity Leadership 88

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. Can your agency bring big ideas and execute? OnePitch feature recommends reporters to pitch. The service will no longer be available as of August 1st 2021 [sic].”

Pitching 90

Pitching Report Software Survey 90

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Improving their brand awareness and reputation. When boiled down, there are two main goals we are trying to achieve for clients when conducting Digital PR projects.

Digital PR 170

Digital PR Industry Strategy Film 170

Victorious PR

FEBRUARY 4, 2023

For real estate companies, reputation management is an essential part of doing business. In a competitive industry, it is important to build a strong reputation that potential clients trust and respect. Let’s check out some of the top reasons for the importance of PR in Real Estate and how it can manage their reputation effectively.

Real Estate 52

Real Estate Reputation Company Publicity 52

Victorious PR

FEBRUARY 4, 2023

Social media is essential for brand reputation because it allows companies to connect with their audience, build a positive image, and have professionals know what to do in a crisis. With the use of social media and various platforms to share information, a positive reputation is critical to the success of your brand.

Reputation 52

Reputation Publicity Real Estate Social Media 52

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Reputation management is crucial. You’ll find my own prognostication at the very bottom. Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

JANUARY 17, 2023

Meltwater has a reputation for an overly aggressive sales team. Blog: PE firm closes on deals for Kantar Reputation Intelligence, PRgloo and Onclusive; will merge all three companies under Onclusive as a single PR tech company. Q&A: PR Agency Owner Started Making Homegrown PR Software; Today it’s a VC-backed Startup; Off Script No.

Technology 94

Technology Software Resources Pitching 94

Sword and the Script

MARCH 1, 2022

Cision adds sponsored content feature to PR Newswire – pitches it as “guaranteed editorial”; Meltwater Beats Earnings; TrueScope Raises $6.2 The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” HubSpot spent 18% of revenue in 2021 on R&D.

Software 121

Software Case Study Advertising Advertising 121

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. The market for public relations platforms is estimated to have grown 15% in 2021 to $5.5

Publicity 86

Publicity Survey Enterprise Pitching 86

NewsWhip

JANUARY 12, 2023

Today, some of the world’s biggest brands and agencies use NewsWhip daily. Reputation management. The real-time predictive capabilities around topics like reputation are extremely important,” says Lofgren about why more companies are gravitating towards NewsWhip. Turning insights into action.

Tools 78

Tools Communications Media Reputation 78

Sword and the Script

JANUARY 31, 2023

In 2021 it went on a $100 million buying spree: In June, it made a $24.5 million in November of 2021. Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. There are several that pitch generative AI to marketers for creating blog posts. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Communications Conversations

NOVEMBER 12, 2020

After all, I always say (I shamelessly stole this from somewhere), your reputation is what people say about you behind your back. You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. And, when you did, you never heard a bad word about her. Do you ever regret it?

Publicity 174

Publicity Leadership Corporate Agency 174

Victorious PR

FEBRUARY 14, 2023

Working with a team to grow your business reputation requires trust and commitment from both parties. That way, your brand image, and reputation are visible as the leader in your industry. While working with a reputable PR team, you will be able to visualize the growth of your brand.

Brand 52

Brand Branding Reputation Employee 52

Victorious PR

FEBRUARY 14, 2023

Working with a team to grow your business reputation requires trust and commitment from both parties. That way, your brand image, and reputation are visible as the leader in your industry. While working with a reputable PR team, you will be able to visualize the growth of your brand.

Brand 52

Brand Branding Reputation Employee 52

Victorious PR

FEBRUARY 14, 2023

Working with a team to grow your business reputation requires trust and commitment from both parties. That way, your brand image, and reputation are visible as the leader in your industry. While working with a reputable PR team, you will be able to visualize the growth of your brand.

Brand 52

Brand Branding Reputation Employee 52

Buzzstream

MAY 16, 2024

Some simply buy links on large guest posting directories, and others pitch quality content to get published on an external site. For example, here’s a post I did for Ahrefs in 2021 that featured a link to Siege Media (where I worked at the time) in the author byline area. I’ve cited it as a useful link building strategy as well.

Blogging 62

Blogging Google SEO Writing 62

Landis PR

APRIL 4, 2022

Here’s the pitch: In 2019, Landis Communications Inc. was honored by PRSA San Francisco with two “ Foggies :” Small Agency of the Year and Campaign of the Year. As the anticipation of the Royal Baby Birth reached a fever pitch, LCI worked closely with hospital staff to promote CPMC’s own “royal babies” the day the news broke.

Case Study 52

Case Study Television Video Pitching 52

Sword and the Script

JUNE 7, 2022

The transaction follows a private equity-backed three-way merger between Kantar Reputation Intelligence, PRgloo and Onclusive which closed in the beginning of the year. Is this the start of a new business model for PR agencies and consultants? Cision also pitched microsites for ESG solutions a few months ago. See it here.”.

Software 86

Software Pitching Internal International 86

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

Stephen Waddington

AUGUST 29, 2019

The candidates for CIPR President in 2021 have been announced. Member engagement What’s your motivation to stand as CIPR President for 2021? What’s your pitch to CIPR members? Professional development and practice The reputation of public relations is defined by the media and dodgy practice.

Meeting 96

Meeting Training Ethics Government 96

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. The deluge of PR pitches. Pitch proof points with claims. Source: Fend Off Reactionary Cuts ). The media PR salary: $100,000.

Survey 178

Survey Marketing B2B Study 178

PR in High Definition

JUNE 25, 2020

If the world avoids a second wave of coronavirus, the OECD predicts the economy will bounce back by 9% in 2021. The effect this has had is to require a major change in approach for most PR agencies and in-house teams. This is a very different situation to 2008, when the recession was shallower but lasted longer.

Exercises 71

Exercises Employee Social Media Communications 71

Sword and the Script

JANUARY 12, 2021

This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. here is current as of January 2021. I won’t list them because I don’t want to appear as if I’m endorsing them when I can’t speak to the quality and reputation of these other services. Check out our services. Press release pricing.

Financial 90

Financial Video Survey Google 90

PR in High Definition

JUNE 25, 2020

If the world avoids a second wave of coronavirus, the OECD predicts the economy will bounce back by 9% in 2021. The effect this has had is to require a major change in approach for most PR agencies and in-house teams. This is a very different situation to 2008, when the recession was shallower but lasted longer.

Exercises 62

Exercises Employee Social Media Communications 62

Victorious PR

FEBRUARY 16, 2023

Otherwise known as “pitching,” the goal is to secure media coverage for the client or organization. This is essential to combat the risk of having a negative reputation. We are proud members of the Rolling Stone Cultural Council and the Forbes Agency Council.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

Otherwise known as “pitching,” the goal is to secure media coverage for the client or organization. This is essential to combat the risk of having a negative reputation. We are proud members of the Rolling Stone Cultural Council and the Forbes Agency Council.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

Otherwise known as “pitching,” the goal is to secure media coverage for the client or organization. This is essential to combat the risk of having a negative reputation. We are proud members of the Rolling Stone Cultural Council and the Forbes Agency Council.

Brand 52

Brand Branding Publicity Training 52

Victorious PR

FEBRUARY 4, 2023

This will help you to become an authority in the industry and build your reputation. Develop a press kit and start pitching stories to publications and radio/TV stations that cater to your target demographic. These activities will help build your reputation and your brand. Networking is also key to building your personal brand.

Real Estate 52

Real Estate Brand Branding Local 52

Victorious PR

FEBRUARY 4, 2023

This will help you to become an authority in the industry and build your reputation. Develop a press kit and start pitching stories to publications and radio/TV stations that cater to your target demographic. These activities will help build your reputation and your brand. Networking is also key to building your personal brand.

Real Estate 52

Real Estate Publicity Brand Branding 52

NewsWhip

JUNE 23, 2021

JUNE 18, 2021 | 11:30am EST / 4:30pm GMT. Agency of the future | Jump to text. And Zach, I think it’d be good to learn more about yourself, your role, the insights team at Kivvit, as well as getting a sense really of what his concept of the agency of the future means for you and for Kivvit. Watch webinar. Read transcript.

Data 78

Data Media Analytics Energy 78

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. In-house and agency teams will be hard at work supporting Chief Information Security Officers (CISO) with messaging that convinces their leadership colleagues and board of directors that preparing for cyber-attacks is critical.

Marketing 190

Marketing Content Marketing Data Social Media 190

Victorious PR

FEBRUARY 22, 2023

We have a PROVEN FRAMEWORK that we use for EVERY client to build up their reputation so that they can get into those A-list publications. In Authority Creator, Your team will learn HOW to craft the perfect foolproof narrative, How to discover your brand voice and tone, How to craft the perfect pitch, (Plus who to start pitching to!!)

Publicity 52

Publicity Video Pitching Google 52

NewsWhip

MAY 27, 2021

May 21, 2021 | 11:30am EST / 4:30pm GMT. In the digital age the rules for reaching an audience change almost constantly, but agencies are rising to the challenge of high expectations for content on newly emerging channels.?. Brand relevance versus brand reputation | Jump to text. Watch webinar. Read transcript.

Healthcare 78

Healthcare Storytelling Communications Local 78

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. There’s no point in building a reputation if the startup is facing an existential threat. Still – 2024 will be the year for vigilance by brand gatekeepers.” ~ Dorothy Crenshaw , Founder, Crenshaw Communications , a Mod Op agency 24.

Writing 194

Writing Communications Marketing B2B 194