Sword and the Script

DECEMBER 15, 2020

If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. It’s a different approach for those that live and die by long-term planning, but it’s a must-needed approach to be relevant to your key audiences in 2021 and beyond. PR and communications predictions.

Marketing 174

Marketing Employee Content Marketing Training 174

wiredPRworks

MAY 13, 2022

Does managing social media sometimes feel like running a marathon? Listen in as Allan Schoenberg, Chief Communications Officer at Vinson & Elkins, shares lessons from his job as a top communicator and his passion for running to help you enjoy your job more, stress less, and keep running in the race we call social media marketing.

Social Media 52

Social Media Corporate Communications Media 52

Reputation Us

DECEMBER 2, 2021

In many cases a board’s lack of diligence contributed in part to its company’s loss of reputation. If you are on a board, you may believe the primary responsibility for safeguarding your company’s reputation lies with your management. So which committee oversees reputation management? Board’s Responsibility. This is changing.

Reputation 88

Reputation Crisis Government Corporate 88

5W PR

FEBRUARY 1, 2021

The previous year was an ideal time for a leap into digital PR strategies and tactics for brands and corporations, such as search engine optimization, social media platforms, and automation, among the many available tools. Thought Leadership. Validation from Third Parties.

B2B 88

B2B Trends Publicity Engineering 88

PR in High Definition

FEBRUARY 27, 2023

Most of us who frequent social media platforms will have probably given in to the recommendations of an influencer in one way or another. In 2021, 44% of B2C brands in Europe said they planned to increase their influencer marketing budget. Now more than ever, shaping reputation is crucial. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

Reputation Us

OCTOBER 4, 2021

And how can you do so in a way that enhances, advances and protects your reputation? The 2021 Edelman Trust Barometer found that 86 percent of the general population expects CEOs to speak publicly on social issues, and 68 percent feel that CEOs should step-in when the government does not fix societal problems.

Reputation 78

Reputation Crisis Management Employee Government 78

Reputation Us

OCTOBER 4, 2021

And how can you do so in a way that enhances, advances and protects your reputation? The 2021 Edelman Trust Barometer found that 86 percent of the general population expects CEOs to speak publicly on social issues, and 68 percent feel that CEOs should step-in when the government does not fix societal problems.

Reputation 78

Reputation Crisis Management Employee Government 78

Stern + Associates

JANUARY 6, 2022

Meeting planners are seeking out authoritative Black perspectives, accomplished Black professionals are being appointed to leadership positions, and companies are actively working to root out conscious or unconscious biases in product development, supply chains, brand messages and the workplace. The Advantages of Inclusive Leadership.

Leadership 62

Leadership Policies Engineering Technology 62

Reputation Us

MARCH 19, 2021

Article originally published in the March 19, 2021 issue of CU Insights. In the wake of the pandemic and the challenges that surfaced as a result, 2021 appears to be another year that credit unions consider merging with another financial institution. M&A: Loss of Reputation, Trust and Members.

Reputation 78

Reputation Financial Banking Employee 78

Onclusive

JANUARY 7, 2021

In many organizations, a major fragmentation exists between executive leadership and the communications function. Your communications team owns your company’s earned media, which is key to building the trust amongst all of your stakeholders, be it customers, employees or investors.

Communications 248

Communications Corporate Reputation Employee 248

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’. As a former journalist, I struggle with this blurring of the lines between earned and paid media.

Marketing 215

Marketing Content Marketing Social Media Employee 215

wiredPRworks

MAY 18, 2022

.” In the latest episode of “ Growing Social Now ,” I interviewed Barry about his book, social media, and the challenges small businesses are facing. I remember connecting with Barry via social media and then being surprised when he suggested a face-to-face meetup. Growing Social Now.

Small Business 52

Small Business Social Media Radio Media 52

Victorious PR

JULY 11, 2022

Let’s say you run a reputable company. You know it’s reputable because you personally vet and hire each employee; have strong company values that you live by; inspire your employees to live by them as well; and do your best to make sure your company is ethical, moral, and genuine. How Reputation Management is Built.

Real Estate 52

Real Estate Reputation Company Employee 52

PRSay

DECEMBER 22, 2021

In 2021, she re-released (with never-before-heard bonus tracks) two of her earlier records, Fearless (Taylor ’ s Version) and Red (Taylor ’ s Version), the latter of which debuted Nov. folklore earned that honor in 2021.). Remember that you can always rebuild your reputation. Taylor Swift seems to be everywhere.

Communications 148

Communications Film Radio Reputation 148

Sword and the Script

MARCH 1, 2022

It finished the full year 2021 with $403 million in sales and was cash-flow positive. million on R&D in 2021, which works out to about 10% of revenue. million on R&D in 2021, which works out to about 10% of revenue. By contrast, Meltwater spent roughly $100 million on three acquisitions in 2021. It spent $40.5

Software 126

Software Case Study Advertising Advertising 126

PRSay

DECEMBER 3, 2021

The Fourth Estate’s reputation was bruised after the 2016 presidential election, amid accusations of biased reporting. Even as public faith in the news media has fallen, falsehoods continue to spread across social media and the internet, perhaps giving reporters an opportunity to reclaim trust.

Journalism 156

Journalism Survey Ethics Report 156

Sword and the Script

JANUARY 11, 2022

PE firm closes on deals for Kantar Reputation Intelligence, PRgloo and Onclusive; will merge all three companies under a single PR tech company. trillion in M&A transactions in 2021. Underneath it all, the leadership team has to balance the blending of cultures. Kantar announces plans to sell KRI to STG in August of 2021.

Reputation 85

Reputation Technology Tools Data 85

Reputation Specialist Michael Toebe

MAY 4, 2022

This, to them, is leadership. Because the normal citizen can’t do much more in their estimation than protest on social media or in the streets, they hold the fire to other people’s feet to criticize and shame like they wish they could do themselves. As I see tweeted on social media at times, “come on now, man.”

Education 52

Education Reputation Social Media Journalism 52

PRSay

JUNE 11, 2021

PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health for its efforts to help elevate the institution’s important work surrounding the global COVID-19 pandemic. 1 ranking in the latest U.S.

Publicity 157

Publicity Social Media Report Fashion 157

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. In 2021 it went on a $100 million buying spree: In June, it made a $24.5 million in November of 2021. What’s different about that?

Software 78

Software Case Study Technology Tools 78

wiredPRworks

MAY 23, 2022

Two years later, this list also landed me a place as the LinkedIn expert in Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click by Larry Weber. In the websites section of your profile, add a link to a page that lists your news, social media bio, articles or publications.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Social media statistics from 2020. Effect of thought leadership on reputation and sales. Source: Effective Thought Leadership in B2B ).

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Once coverage appears, it can then be shared via social media and clients can also leverage paid media to boost it even further if they choose.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

Maxim Behar

JANUARY 31, 2024

PR has become a strategic function, enabling proactive communication, reputation management, and the cultivation of positive relationships with various stakeholders. in a small kitchen, transforming it into a machine for innovative projects and leadership in the Public Relations industry globally. M3 Communications Group, Inc.

Publicity 59

Publicity Crisis Management Leadership Hotels 59

Stern + Associates

MARCH 15, 2023

Frameworks for Determining How Emerging Technologies Will Impact Your Business When it comes to looking ahead to the important technology trends of tomorrow, Azeem Azhar , international bestselling author of “ The Exponential Age ” (2021), has built a reputation as one of the tech industry’s most influential futurists.

Technology 96

Technology Ethics Tools Creativity 96

Ethical Voices

OCTOBER 16, 2023

Those first few hours of a crisis situation are very critical, and we could be getting pressure from our leadership and organizational leadership to get something out very, very quickly. We should let the media know, “We are still gathering the information, we don’t feel comfortable saying something right this second.

Ethics 81

Ethics Data Crisis Apparel 81

David PR Group

JUNE 8, 2017

My phone was blowing up earlier this week with colleagues and friends asking my opinion of the 10 Harvard students who had their admissions canceled after posting offensive memes on social media. Social media #fail of the year.”. 29% of college admissions officers Google applicants and 40% check social media pages.

Privacy 66

Privacy Reputation Google Engineering 66

Doctor Spin

APRIL 17, 2023

2021, September 8). 2021, August 11). In addition to providing strategies for building “zombie loyalists,” Shankman also offers advice for engaging with customers on social media , handling negative feedback and criticism, and creating a customer service culture within your organisation. 3 Nordstrom, Inc.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Victorious PR

FEBRUARY 6, 2023

They help businesses build their credibility and their brand, making their image stronger, more accessible, and reputable. PR firms use their connections in the media to deliver content about a business to industry-specific publications, ensuring the right audience is hearing all about who they are and what they do.

Real Estate 52

Real Estate Small Business Local Reputation 52

NewsWhip

APRIL 14, 2021

APRIL 9, 2021 | 12:30pm EST / 5:30pm GMT. P&I is built to look forwards and back, integrating a reputation risk group with analytics, and measurement and evaluation. And then we also have reputational risk. Paul: In the first of those three, you were talking about both media and social media.

Analytics 78

Analytics Data Crisis Reputation 78

Communications Conversations

SEPTEMBER 2, 2021

Specifically social media coaching for executives and leaders. To help these leaders accomplish their business goals by using social media platforms (namely, LinkedIn). This is what people want from leaders in 2021 and Stacia is nailing it on all fronts. Because that’s what leadership is, right?

LinkedIn 111

LinkedIn Agency Exercises Social Media 111

Landis PR

DECEMBER 4, 2023

billion in 2021. The inherent value in thought leadership and real, human-anchored perspectives is that they give your brand a distinct, competitive edge by ultimately building brand authority and credibility. In fact, the global market for AI in marketing is likely to reach $107.5

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

JUNE 7, 2022

The transaction follows a private equity-backed three-way merger between Kantar Reputation Intelligence, PRgloo and Onclusive which closed in the beginning of the year. Critical Mention offers an integrated earned media monitoring service which includes broadcast, podcast, online news and social media for clients in the U.S.,

Software 85

Software Pitching Internal International 85

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Doctor Spin

JANUARY 5, 2021

It takes 20 years to build a reputation and five minutes to ruin it. The function of leadership is to produce more leaders, not more followers.” — Ralph Nader. Social media puts the public into PR and the market into marketing.” — Chris Brogan. If you think about that, you’ll do things differently.” — Warren Buffett.

Print 52

Print Writing Creativity Ethics 52

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. .” Cleverer, GenAI-enhanced social media bots and convincing deep fakes aimed at interfering with the U.S.

Writing 198

Writing Communications Marketing B2B 198

Landis PR

JANUARY 3, 2022

Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. The media mix that includes the integration of paid and earned media will be more important than ever in 2022.”. Like 2020 and 2021, 2022 will be a year of great uncertainty. Note: PRGN originally posted this blog on its website.

Trends 52

Trends Trade Shows Agency Communications 52