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The Powerful Sales Element of Social Proof in Thought Leadership Done Well

Sword and the Script

When a company illustrates in thought leadership that it understands an industry – its strengths, weaknesses, problems and opportunities – buyers stand to reason their products are probably pretty good too. Thought leadership is more important than ever in B2B. The C-Suite spend more time with thought leadership today.

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Managing Confidential Leaks: Don’t Let a Leak Rain on Your Reputation

Reputation Us

percent of all M&A deals announced during 2021 involved a leak. Whether it’s a merger, a change in leadership, or announcing a new product or service, managing the timing of sensitive information is crucial to protecting your company’s good reputation. Implement Your Reputation Management Strategy.

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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

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Corporate Reputation: PROVE IT With Stats, Not Adjectives

Reputation Us

Building credibility is an important component of having a good reputation. A survey on the impact of trust across industries around the world conducted annually by The Trust Edge Leadership Institute, looks at the importance of establishing trust, and how leaders win and lose it. If you ramble, you will lose your audience’s attention.

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Eight Reputation Enhancement Actions to Take in 2023

Reputation Us

As we move toward a new year, ReputationUs encourages keeping your organization’s good reputation at the forefront of your business initiatives. Our annual list of Eight Reputation Enhancement Actions to Take offers guidance for the year ahead. Action 4: Promote Thought Leadership. See our blog for more details.).

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ICON 2021 Recap: Drew Herdener on the Evolution of Amazon’s Comms Team

PRSay

4 — the first day of ICON 2021. “It In his nearly 19 years at Amazon, Herdener has seen Amazon’s PR function move from a retail-consumer focus to a multifaceted approach that includes employee communications, social media, executive communications and reputational marketing. For me, we started with less than 10 people in comms.

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ReputationU Now Available to Prepare Leaders for Crisis Response & Reputation Protection

Reputation Us

New eLearning courses designed to safeguard reputations, mitigate brand damage and protect an organization’s bottom line. The demand for reputation management and crisis mitigation continues to be high in today’s everchanging and polarizing environment,” said Casey Boggs, CEO of ReputationUs and founder of ReputationU. “In