Communications Conversations

OCTOBER 26, 2021

Thought leadership is one of those things many brands and leaders want–but very few do well. Clients come to agencies all the time with the goal of “thought leadership.” And that leads me to a recent report from Edelman + LinkedIn titled “The 2021 B2B Thought Leadership Impact Study.”

Leadership 60

Leadership LinkedIn Case Study Consumer 60

PRSay

NOVEMBER 30, 2021

We’d meet in May and discuss how to grow our PR agencies, build culture, retain clients, survive (and thrive) in agency ownership — and even discuss making that sought-after pivot later in life. Continuing to adapt, we moved our 2021 conference to the fall for the first time ever and chose Nashville as the place to convene after far too long.

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Onclusive

DECEMBER 30, 2020

In many organizations, a major fragmentation exists between the communications department and executive leadership. The session will offer both the executive and communications professionals’ perspectives on engagement best practices and how to lead a successful corporate communications operation. Speaker Info. Dan Beltramo.

Communications 195

Communications Financial Corporate Leadership 195

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Executive Thought Leadership According to Forbes , thought leadership has never been more important.

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Training Media Training Reputation Crisis Communications 195

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. While the report will show what you uncovered, it will also need to lay out your ideas for how to address the situations and opportunities identified in the report. Nobody plans to fail.

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PRSay

OCTOBER 18, 2021

14 virtual keynote session, “ Navigating Your Communication by Utilizing a Military Mindset ,” during ICON 2021. As Russian “troll farms” spread malicious falsehoods on the internet, many people still “don’t know how to verify information,” she said. Brown was one of four U.S. Ask, “What are the communication objectives?”

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Public Affairs Communications Crisis Film 86

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Executive Thought Leadership. According to Forbes , thought leadership has never been more important. PR is always evolving.

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Training Media Training Reputation Crisis Communications 370

Contently - Strategy

JULY 12, 2021

” That’s what Walter Chen, SEO of Sacra, a financial research platform, said on Wistia’s podcast in April 2021. However, we saw a shift on that front in our 2021 report on the state of finance content. Change happens a lot faster once leadership gets involved. Chen’s right. Start with executive support.

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Financial Banking How To Marketing 109

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

Now, as tech leaders look at their PR and marketing 2021 calendars, they see a transformed conference ecosystem. Live will return, but don’t count on it in 2021. Everybody wants IRL, but only 62% of event marketers are planning to resume in-person events in 2021. The future is hybrid.

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Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . We had a book published out of that big project in 2021 – PR Women with Influence: Breaking Through the Ethical and Leadership Challenges.

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PRSay

OCTOBER 21, 2021

19 at ICON 2021 , Radocchia discussed blockchain and decentralization as the future backbone for emergent technologies. But it actually looks like: learning from home on zoom, teaching yourself how to code.). During a virtual keynote presentation on Oct. Myth 3 — Education looks like a college campus or in-person school.

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ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

Magazine’s Best WorkPlaces 2021 – earning visibility for job seekers who can now afford to be selective about where to grow their careers. Individual recognition for thought leadership is also an excellent way to build visibility for executives looking for a higher profile. Who should I enter? First there’s the matter of geography.

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B2B Industry Company Case Study 295

Reputation Us

NOVEMBER 7, 2023

HOW TO HANDLE A CONFIDENTIAL, CORPORATE LEAK. percent of all M&A deals announced during 2021 involved a leak. percent of all M&A deals announced during 2021 involved a leak. Mergers and acquisitions are notoriously leaked. According to Intralinks, an M&A research group which studies corporate deal leaks , 8.8

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PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend.

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How To Employee Survey Exercises 180

wiredPRworks

APRIL 6, 2022

Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. Her podcast, Growing Social Now, launched in 2021. The post How to Perfect Audio: Social, Live and Virtual with Ted Gregorek appeared first on wiredPRworks. wiredPRworks.

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wiredPRworks

MAY 23, 2022

Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide. Her podcast, Growing Social Now, launched in 2021. The post How to Quickly Become Recognized as a Thought Leader on LinkedIn in 2022 appeared first on wiredPRworks. Her top-ranked blog, wiredPRworks.com, launched in 2006.

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LinkedIn How To B2B Social Media 52

PR in High Definition

DECEMBER 17, 2020

With vaccines preparing to be rolled out, 2021 is already starting to look more hopeful and ‘normality’ may actually start to return. Angel’s piece from April discussed this conundrum and how we can navigate a meaningful message in a troubling time. Europe: How to get multi-country comms right. Comic relief: An ode to humour.

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Reputation Creativity Crisis Employee 133

Reputation Us

MAY 4, 2021

Portland, OR, May 4, 2021 — ReputationUs , a firm specializing in reputation management and crisis response services, officially launched ReputationU —eLearning courses designed to train executives to safeguard their organization’s valuable reputations, mitigate brand damage and protect against the financial impact of a crisis.

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Shift Communications

FEBRUARY 8, 2022

2021 was a whirlwind year in terms of keeping up with events that shook our country. Take the time to educate yourself, your team and leadership about the unfolding events. Take the lessons from 2021 to build a plan. Discuss with your leadership team how to approach similar events in the future. And that’s OK.

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Employee Leadership Consumer Internal 78

Onclusive

JANUARY 7, 2021

In many organizations, a major fragmentation exists between executive leadership and the communications function. Our panel will discuss how executives can better engage with their communications teams and ensure their KPIs are aligned with company goals.

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Communications Corporate Reputation Employee 248

Deirdre Breakenridge

FEBRUARY 1, 2022

War, fear, international isolation, and nationalism shaped an entire generation of people that now hold the majority of power and leadership in the western world — the Baby Boomers. So how does any of this relate to the path to mastering the “ FEEL First” model ? Let’s hone in on more recent years, however.

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Blogging Ethics Leadership Course 213

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brands and PR teams that know how to leverage affiliate networks will be a step ahead. Issues from 2021 to carry-over. Brad Marley , Chief Storyteller, Yelram Media .

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Marketing Content Marketing Social Media Employee 214

Onclusive

OCTOBER 12, 2021

If you’re a communicator tasked with getting budget approval for the PR department, read on to learn how to develop a business case that you can use to get the resources and support you need to achieve your goals. Source: Ragan Communications, Communications Benchmark Report 2021. What is a business case?

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Resources Technology Data Tools 195

PRSay

SEPTEMBER 9, 2022

Employee engagement began to fall in the second half of 2021, concurrent with large numbers of people quitting their jobs during “The Great Resignation,” Gallup said. Senior leadership needs to reskill managers to win in the new hybrid environment. Managers were among those whose job engagement dropped most. Engagement levels for U.S.

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Employee Survey Meeting Leadership 78

wiredPRworks

MAY 13, 2022

How social media has evolved and why Allan thinks it’s going to get more difficult. The ongoing battle of content thought leadership, and brand journalism and how to win more. His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership.

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Social Media Corporate Communications Media 52

Shift Communications

FEBRUARY 1, 2022

Here is why and how to best navigate the year ahead. Activism, advocacy and social action were critical for 2021. This safety message should be inclusive and an extension of how you, as an employer, put employee wellbeing and mental health first. A More Sophisticated Employer Narrative. Proof of Brand Values. Inspiring Work.

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Brand Branding Employee Case Study 135

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. How to Avoid a PR Crisis. What is a PR Crisis?

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Crisis How To Crisis Management Crisis Communications 62

PRSay

DECEMBER 10, 2020

As we close the calendar on this year, by all accounts, casual communications are here to stay and organizations should think strategically about how to approach, plan and execute at the right level in 2021. Keep it real. The lasting impacts of this wild and painful year are still to be determined. Keep calm and communicate on!

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Communications Nonprofit Employee Film 157

Sword and the Script

FEBRUARY 16, 2021

That’s according to the 2021 Trust Barometer by Edelman (opens in PDF). It’s true interpersonal and it’s true in leadership and group dynamics. You need seasoned people that know how to build an audience and can communicate at all levels from entry-level to c-suite. Thought leadership requires actual thought and leadership.

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Government Survey Ethics Media 138

Stern + Associates

APRIL 15, 2022

Anne-Marie Slaughter , CEO of New America and Former Dean of Princeton University’s School of Public and International Affairs, is a recognized authority on foreign policy , leadership, diversity and gender equality. Imagining the Next Global Economy. Interested in a Virtual or In-person Engagement?

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Energy Government Internal International 62

Doctor Spin

DECEMBER 26, 2023

Each of them could easily assume the mantle of leadership themselves—and do a great job. Leadership is about the team’s net output and being of service, nothing more. Mental Models: How To Think Better—Faster. Mental Models: How To Think Better—Faster. 2 Silfwer, J. 2023, November 29). 3 Silfwer, J. 2023, November 17).

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Leadership Blogging Course Resources 52

Stern + Associates

MARCH 15, 2023

Frameworks for Determining How Emerging Technologies Will Impact Your Business When it comes to looking ahead to the important technology trends of tomorrow, Azeem Azhar , international bestselling author of “ The Exponential Age ” (2021), has built a reputation as one of the tech industry’s most influential futurists.

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Technology Ethics Tools Creativity 96

Landis PR

MAY 9, 2022

Product recalls, natural disasters, pandemics, leadership and employee issues are all grounds for crisis communications. Additional Resources: PRGN, Top 5 Corporate Crises in 2021 to Learn From. HubSpot, 10 Crisis Plan Communication Examples (and How to Write Your Own). Photo courtesy of Pexels. The post Crisis?

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Reputation Us

OCTOBER 4, 2021

The 2021 Edelman Trust Barometer found that 86 percent of the general population expects CEOs to speak publicly on social issues, and 68 percent feel that CEOs should step-in when the government does not fix societal problems. As a result, the challenges of navigating the pressure to take stands show no signs of going away.”.

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Reputation Crisis Management Employee Government 78

Reputation Us

OCTOBER 4, 2021

The 2021 Edelman Trust Barometer found that 86 percent of the general population expects CEOs to speak publicly on social issues, and 68 percent feel that CEOs should step-in when the government does not fix societal problems. As a result, the challenges of navigating the pressure to take stands show no signs of going away.”.

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Reputation Crisis Management Employee Government 78

Bianchi Biz Blog

OCTOBER 28, 2021

With the event going virtual in 2021 and returning to in-person (with proof of vaccination) for 2022, it’s challenging to predict how attendance will exactly turn out. For PR practitioners looking to place their female leaders in highly visible thought leadership positions, CES is one of the world’s largest stages.

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Data Automotive Transportation Mobile 75

Stern + Associates

NOVEMBER 2, 2023

A practical guide for how marketers should be thinking about AI and machine learning that was named a top AI book and a top business book of 2022, it includes real-world examples of companies, including Starbucks and Coca-Cola, that are successfully leveraging AI in marketing. Levy Teaching Award.

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