Onclusive

JANUARY 7, 2021

In many organizations, a major fragmentation exists between executive leadership and the communications function. Communications is a major driver of corporate reputation—your biggest brand asset. As a result, communications professionals often become vulnerable to budget and headcount cuts.

Communications 248

Communications Corporate Reputation Employee 248

Reputation Us

NOVEMBER 7, 2023

HOW TO HANDLE A CONFIDENTIAL, CORPORATE LEAK. According to Intralinks, an M&A research group which studies corporate deal leaks , 8.8 percent of all M&A deals announced during 2021 involved a leak. According to Intralinks, an M&A research group which studies corporate deal leaks , 8.8

Reputation 78

Reputation Real Estate Internal International 78

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. Corporate video views and duration (compared to video length). Nobody plans to fail. They just fail to plan. Often, a communication audit is recommended before starting any major yearly planning.

Internal 187

Internal International Data Communications 187

PRSay

OCTOBER 21, 2021

19 at ICON 2021 , Radocchia discussed blockchain and decentralization as the future backbone for emergent technologies. But it actually looks like: a hybrid model, remote work, the gig economy, a solo entrepreneur — people working outside the corporate model, and the confluence of work and play in various places.).

System 78

System Government Local Technology 78

Reputation Us

MAY 4, 2021

Portland, OR, May 4, 2021 — ReputationUs , a firm specializing in reputation management and crisis response services, officially launched ReputationU —eLearning courses designed to train executives to safeguard their organization’s valuable reputations, mitigate brand damage and protect against the financial impact of a crisis.

Reputation 78

Reputation Crisis Financial Enterprise 78

Stephen Waddington

DECEMBER 15, 2021

Almanac: Challenges and opportunities for public relations 2022 from Stephen Waddington This isn’t a review of 2021, or even a series of predictions for 2022. Stephen Waddington, 16 June 2021, [link] National AI Strategy, UK Government, 22 September 2021, [link] Build Back Better: our plan for growth, UK Government, 3 March 2021, [link].

Publicity 128

Publicity Government Guidelines Facebook 128

Sword and the Script

MARCH 1, 2022

It finished the full year 2021 with $403 million in sales and was cash-flow positive. One number I like to look at is what the company spent on R&D, because that’s how PR people wind up with better products. million on R&D in 2021, which works out to about 10% of revenue. HubSpot spent 18% of revenue in 2021 on R&D.

Software 121

Software Case Study Advertising Advertising 121

Sword and the Script

FEBRUARY 16, 2021

That’s according to the 2021 Trust Barometer by Edelman (opens in PDF). Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. It’s true interpersonal and it’s true in leadership and group dynamics.

Government 139

Government Survey Ethics Media 139

Sword and the Script

JANUARY 11, 2022

trillion in M&A transactions in 2021. Underneath it all, the leadership team has to balance the blending of cultures. Kantar announces plans to sell KRI to STG in August of 2021. In late 2021, Onclusive made a bid to become an all-in-one PR tool by adding a media database and social listening.

Reputation 86

Reputation Technology Tools Data 86

Communications Conversations

JANUARY 22, 2021

The rise in trust for “my local employer” and “my employer’s CEO” could result in huge wins for your organization in 2021–with the right steps. Again, people are looking for leadership from their local CEO. Table stakes for 2021. Too corporate. No question. It’s time. More videos.

Data 88

Data Social Media Local LinkedIn 88

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brands and PR teams that know how to leverage affiliate networks will be a step ahead. Issues from 2021 to carry-over. Brad Marley , Chief Storyteller, Yelram Media .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Reputation Us

OCTOBER 4, 2021

The 2021 Edelman Trust Barometer found that 86 percent of the general population expects CEOs to speak publicly on social issues, and 68 percent feel that CEOs should step-in when the government does not fix societal problems. Identify issues most likely to align with, or impact, your business strategy and corporate culture.

Reputation 78

Reputation Crisis Management Employee Government 78

Reputation Us

OCTOBER 4, 2021

The 2021 Edelman Trust Barometer found that 86 percent of the general population expects CEOs to speak publicly on social issues, and 68 percent feel that CEOs should step-in when the government does not fix societal problems. Identify issues most likely to align with, or impact, your business strategy and corporate culture.

Reputation 78

Reputation Crisis Management Employee Government 78

PRSay

DECEMBER 10, 2020

This work-from-home revolution has given way to another revolution in corporate and organizational communications: “informal everything.”. But, as professional communicators, 2020 gave us a gift that we can carry well into 2021: the freedom to throw off the grandeur and be real. Keep it real. Keep calm and communicate on!

Communications 157

Communications Nonprofit Employee Film 157

Stern + Associates

DECEMBER 6, 2022

Lynn Perry Wooten: How to Emerge from Crisis a Better Organization. President of Simmons University, Lynn Perry Wooten is a crisis leadership expert. When unforeseen crises happen, her work teaches leaders how to make effective, strategic decisions and see everyday crises as learning opportunities.

Energy 62

Energy Government Policies Leadership 62

Stern + Associates

APRIL 13, 2023

Decision-makers around the world are consulting with top scientists, academics, entrepreneurs and other recognized thought leaders to gain valuable insights that support a durable strategy to weather any storm, no matter how the climate shifts.

Policies 94

Policies Energy Government Crisis 94

Landis PR

MAY 9, 2022

Product recalls, natural disasters, pandemics, leadership and employee issues are all grounds for crisis communications. Additional Resources: PRGN, Top 5 Corporate Crises in 2021 to Learn From. HubSpot, 10 Crisis Plan Communication Examples (and How to Write Your Own). Photo courtesy of Pexels. The post Crisis?

Crisis 59

Crisis Communications Crisis Communications Guidelines 59

Prohibition

JANUARY 14, 2022

Here’s how to put your plan together, what to remember and how you can access specialist support. The same goes for your team : the people who will execute your plan should be the same ones who develop it, so they understand its purpose and know how to execute accordingly. So often, these events come as a complete surprise.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

PRSay

APRIL 15, 2021

The 2021 Edelman Trust Barometer found that 86 percent of the general population expects CEOs to speak publicly on social issues while 68 percent feel that CEOs should step in when the government does not fix societal problems. . ” — Dave Samson, Global Vice Chairman, Corporate Affairs, Edelman . Follow your gut.”

Company 187

Company Employee Internal International 187

PRSay

AUGUST 16, 2022

In 2021, we saw tremendous growth with 116 participants donating $8,500 to The Priority Center of Orange County. Gifts for Good is a certified B Corporation with a mission to empower the world to help people and the planet through gift-giving. Gifts for Good. She is also actively involved in her community. Photo credit: Svitlana ].

Company 156

Company Nonprofit Apparel Local 156

Maxim Behar

MAY 12, 2021

CEO Maxim Behar shared in an interview for the global business magazin Mirror Review about his long successful career and professional achievements in the PR industry, the importance of having strong leadership skills and how to implement them in overcoming the unexpected changes the COVID-19 pandemic brought to the global business landscape.

Leadership 52

Leadership Groups Journalism Hotels 52

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. There is a new corporate scenario that directly impacts all audiences and communication channels.

Marketing 190

Marketing Content Marketing Data Social Media 190

Prohibition

DECEMBER 19, 2022

Meta’s threat to remove the news element wouldn’t be the first time; in Australia in 2021 Facebook blocked the sharing of news, government communications and commercial pages in a similar incident. We’re intrigued to see how this one develops… Twitter blue re-launches. Tuesday, Thursday and Saturday are best days to post.

Instagram 62

Instagram LinkedIn Social Media Media 62

Sword and the Script

JANUARY 31, 2023

In 2021 it went on a $100 million buying spree: In June, it made a $24.5 million in November of 2021. Larsen has filled that role since June 2021 after it was acquired by Cision. West will be “the corporate umbrella brand” that owns a half dozen or so business units and product lines. PR measurement. PR measurement.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 178

Survey Marketing B2B Study 178

wiredPRworks

FEBRUARY 14, 2022

As a leader in the digital, social and mobile landscape, Elly Deutch Moody has provided her expertise to a diverse array of companies and brands – both large and small – on how to effectively create and execute fully integrated digital marketing strategies to drive business value. Her podcast, Growing Social Now, launched in 2021.

Social Media 52

Social Media Trends B2C Media 52

Landis PR

DECEMBER 4, 2023

billion in 2021. That means, as content marketers, we must learn how, and when, to effectively leverage AI-assisted content within our marketing strategies. The key to this mindset shift is learning how to partner with generative AI tools where appropriate—without actually relying on them.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

MAY 4, 2021

You can see it in this month’s summary of news – the 24 th edition of the PR Tech Sum – there’s a corporate transaction, a few new products and a handful of PR surveys at the end. >>> G2 recognized Agility as a “momentum leader” for media monitoring in a Spring 2021 report. Give our services a try. Content picks.

Tools 101

Tools Survey Pitching Analytics 101

Maxim Behar

NOVEMBER 15, 2021

Maxim Behar: It seems to me, and this will happen in 5 to 10 years, we will not wait 5 centuries, it will happen very soon - the countries must begin to be governed, more or less as corporations or companies are managed. Host: Do you think we will see any leadership debate on television?

How To 52

How To Government Television System 52

PRSay

AUGUST 30, 2022

In December 2021, Vishal Garg, CEO of Better.com, an online mortgage lender, called 900 of his employees together on a Zoom call. Garg came to represent accusations that corporations treat employees as expendable units. Of course, using video demands that executives know how to speak on-camera.

Employee 86

Employee Real Estate Video Internal 86

NewsWhip

MAY 12, 2021

MAY 7, 2021 | 11:30am EST / 4:30pm GMT. How PepsiCo’s Creators League transforms trends into brand activations. How to find content and cultural trends | 4:41-5:03. How the in-house creative team collaborates | 5:04-5:26. Monitoring for corporate social responsibility | 13:13-14:58. Watch webinar. Read transcript.

Trends 78

Trends Brand Branding Reddit 78

NewsWhip

MAY 27, 2021

May 21, 2021 | 11:30am EST / 4:30pm GMT. You’re advising industry on how to stay relevant, how to ensure that relevance stays and that attention stays. You can simply build your own thought leadership by raising your hand, pressing a button, and asking a smart question or sharing some authentic point of view.

Healthcare 78

Healthcare Storytelling Communications Local 78