Prohibition

FEBRUARY 18, 2021

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. The launch of LinkedIn Marketing Labs. Facebook overhauls its privacy setting.

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Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

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Bianchi Biz Blog

DECEMBER 16, 2021

2021 has been a year of resilience and bouncing back from the challenges of the pandemic, supply chain snafus and the “Great Resignation” for many PR and marketing communications professionals. Amidst all the challenges, it’s been amazing to see how our clients, colleagues and peers have prevailed with grace, patience and creativity.

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Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19.

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MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Influencer Marketing Goes Beyond Selling. Christine underscored that brands are expected to spend $15 billion on influencer marketing by 2022.

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5W PR

NOVEMBER 9, 2020

With the PR world, and the standard Public Relations lifestyle progressing constantly, particularly with the rise in technology and uncertainties in economic trends, PR pros have to be prepared for positive and negative developments that will change how PR works. Without a doubt, technology will shape PR careers in 2021.

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wiredPRworks

MARCH 10, 2022

Along the way, we’ve collaborated on a variety of projects, met up for all kinds of drinks, and kept with a kind of synergetic sisterhood that only writers and creatives understand. By refusing to be bland and boring, Beth’s experience proves that amazing results come from being creative and having fun.

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Sword and the Script

MARCH 16, 2021

Marketers’ overall economic optimism has rebounded beyond mid-pandemic and even pre-pandemic levels,” according to a new survey. The CMO Survey , a biannual poll by Christine Moorman , a senior professor at the Fuqua School of Business, polled 356 marketing leaders in January 2021. So, how did marketing do?

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Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Niche industry events, role-specific conferences (catered to developers, creatives, etc.),

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Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. It’s not uncommon for specialized agencies to be hired on a project basis to help with specific repositioning or market research. Niche industry events, role-specific conferences (catered to developers, creatives, etc.), Event & Experiential Marketing.

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Training Media Training Reputation Crisis Communications 370

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

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Marketing Social Media Trends Instagram 118

wiredPRworks

FEBRUARY 14, 2022

On February 22, 2022, American Marketing Association [AMA] Chicago will present a program on 2022 social media trends at Morningstar. Barbara Rozgonyi, CEO of CoryWest Media and host of the podcast “Growing Social Now,” will moderate an expert panel with four intrepid social media marketers representing B2B, B2C, NFP, and Startups.

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Social Media Trends B2C Media 52

Prohibition

AUGUST 15, 2022

Who would’ve thought that the creation of digital influencers could give brands the opportunity to leverage influencer marketing with no physical limitations and minimal risks. It’s definitely an emerging trend that has caught our eye! Brands utilising virtual influencer marketing. What is the metaverse?

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Contently - Strategy

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. To live stream effectively, consider the following.

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Prohibition

JUNE 27, 2023

However, as the platform continues to grow and its user base skews towards the younger generation, luxury brands are starting to recognise the potential of TikTok as a marketing tool to connect with their target audience. million users in 2021. gucci Visit the temporary exhibition in Milan open until Sunday June 18 at 6 p.m.

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Brand Branding Marketing Fashion 71

PR 20/20

OCTOBER 4, 2018

Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. It’s important that marketers constantly iterate strategies throughout the year based on performance. If not, you should. In addition, the average respondent consumes 1.5

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Solo PR Pro

DECEMBER 22, 2020

10 PR conferences you can’t miss in 2021. Despite the challenges presented this year, 2021 offers tons of virtual and in-person opportunities for you to develop your skills and meet like-minded PR pros who can help you advance in your career. PRSA ICON 2021. Conference Date : May 16-19, 2021, in Nashville, TN.

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Deirdre Breakenridge

MAY 13, 2019

A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. have become essential parts of the marketing and PR toolbox. Cisco predicts that by 2021, 80% of online content will be videos. Let’s imagine you’re a brand marketer for Apple. Albane Flamant, Marketing Manager, US, Talkwalker.

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ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Global spending on cybersecurity products and services will exceed $1 trillion by 2021. That means cybersecurity PR pros must be savvy, creative and tactical to ensure their companies are noticed by target audiences. . The sector’s accelerated growth, however, makes it hard for companies to stand out. Know your media targets.

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ImPRessions - Crenshaw Communications

NOVEMBER 23, 2020

The year of COVID-19, Black Lives Matter, assorted climate disasters, and a historically divisive presidential contest has accelerated existing trends and opened up new ones for professional communicators. Here are some observations on what we can expect in 2021. Marketing and corporate communications will overlap.

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Stern + Associates

MARCH 15, 2023

Read on to learn about the pioneers who are on the cutting edge of how organizations can better understand and leverage LLMs to save costs and boost creativity today. Boost Your Marketing Efforts by Incorporating AI AI isn’t just a buzzy novelty.

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Technology Ethics Tools Creativity 96

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. As we sit on the cusp of returning to normality, brands are presented with a challenge, what does this new normal mean for the way they market to and engage with customers?

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Social Media Trends Consumer Video 62

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. As we sit on the cusp of returning to normality, brands are presented with a challenge, what does this new normal mean for the way they market to and engage with customers?

Trends 62

Trends Social Media Consumer Video 62

wiredPRworks

MARCH 23, 2022

Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams.

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Web Transportation Social Media Community 119

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Understanding Social Media Ecommerce Marketing, Social Selling, and Social Commerce Social Selling Social selling is the process of forging relationships that lead to sales later. Unlike social media marketing, social commerce lets buyers find products while strolling through their feeds. Access to a Vast Market.

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Social Media Media Mobile SEO 86

Prohibition

DECEMBER 22, 2022

2021 was a big year, working with household names such as Kurt Geiger, Fentimans, and Interflora – 2022 didn’t fall short either. We’ve experienced increased growth and demand across our client account teams, creative , and our very first Marketing Manager! Top 3 Brands Utilising Virtual Influencer Marketing.

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Case Study Energy Creativity Agency 62

Prohibition

JUNE 28, 2023

As fashion houses strive to stay relevant and connect with their target audience, integrating podcasts into their marketing strategies has become essential. How luxury brands can benefit from podcasts Podcasts provide fashion houses with a platform to showcase their expertise, creativity, and unique brand identity.

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Fashion Brand Branding Case Study 62

Prohibition

DECEMBER 21, 2021

2021 seems to have flown by and there’s nothing quite like Christmas to bring some joy and warmth to our lives and end the year on a high. At Prohibition, we’ve worked on a range of exciting campaigns where we’ve produced engaging and creative video content for brands across all sectors.

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Video Social Media Instagram Brand 62

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago. Learn more about McGuffin Creative Group. Connect with Chris McGuire on LinkedIn.

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Financial Social Media Banking Media 52

Karen Freberg

JANUARY 14, 2021

Happy 2021! We have a bit more now in 2021 to tie into current industry trends. However, these are being more valued and accounted for in tenure and promotion cases – all tied to either creative services and activities, service, or evidence of your reputation in the field. TEN YEARS?! Where did the time go?

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Social Media Media Resources Creativity 88

PR 20/20

OCTOBER 19, 2021

Many marketing departments are intimidated by the rapidly changing video landscape and are afraid to invest in creating content there. AnThis information-packed, girl-boss session at INBOUND 2021 from Carly Potock and Charlene Tassinari explains why. ???????. So, how does a marketer thrive in this constantly changing world?

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Video Instagram YouTube Creativity 58

PR 20/20

OCTOBER 19, 2021

Many marketing departments are intimidated by the rapidly changing video landscape and are afraid to invest in creating content there. This information-packed, girl-boss session at INBOUND 2021 from Canvas+Co's Carly Potock and Charlene Tassinari explains why. ???????. So, how does a marketer thrive in this constantly changing world?

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Video Instagram YouTube Creativity 52

NewsWhip

MAY 25, 2021

M Live combines the worlds of data and creative, and their efforts have enabled Marriott to attract and engage consumers around the globe. . Aynat: M Live leverages social listening to mine through our data and identify macro and emerging trends. These types of trends inform digital content that Marriott Bonvoy Traveler produces.

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Travel Data Industry Hotels 109

Contently - Strategy

JULY 28, 2021

“SEO” may be the most ubiquitous marketing word out there—an OG term that sits alongside “engagement” and “cross-channel” in the pantheon of lexicon that’ll never die. Malissa MacKenzie, director of creative services at CarMax. Immediately, the leadership team bought in.

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SEO Automotive YouTube Video 103

Contently - Strategy

APRIL 19, 2021

Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. However, this perceived bias toward rational selling could be holding back marketers—especially those interested in TikTok. Take Lysol’s “ #HealthyHabits6Step ” trend, for example.

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Prohibition

OCTOBER 18, 2021

For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative. In 2021 and beyond, the focus on diversity and equality should be high on all brands marketing agendas. Consumers demand more diversity when it comes to social media advertising.

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wiredPRworks

MAY 25, 2022

Tune in for a spicy interview that will perk up your wellness – and your business – with tips and strategies from a master marketer! Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Let’s Connect!

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