5W PR

DECEMBER 24, 2020

That said: Why is digital PR important to your brand in 2021? So how will Digital PR help your brand in 2021? Whether it’s a new blog post, a revamped service page, or an “About Us” page, a brand’s next steps should be to build their credibility and influence, leading to high-quality links to a brand’s webpages.

Digital PR 88

Digital PR Brand Branding Engineering 88

Onclusive

DECEMBER 14, 2021

This week, our blog series comparing top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, continues with an overview of media contact database, campaign management and reporting tools. Solutions for your media relations workflow.

Tools 370

Tools Report Comparison Media 370

Onclusive

MAY 12, 2022

In our May blog series, we’ll share brand new insights into the relationship between different media attributes and consumer behavior, based on our analysis of the PR Attribution data from over 100,000 media articles published in 2021 that cover both business-to-consumer and business-to-business brands across a wide range of industries.

Consumer 195

Consumer Publicity Media Analysis 195

NewsWhip

DECEMBER 21, 2021

We watched as this story sent both the public and the media into a frenzy, and how this story spread like wildfire across the web, and how it may have damaged Formula 1’s reputation. . GaryLineker) December 13, 2021. For more on how negative press can impact a company, check out our blog on Better.com’s CEO Vishal Garg.

Reputation 148

Reputation Sports YouTube Web 148

PR in High Definition

FEBRUARY 27, 2023

In 2021, 44% of B2C brands in Europe said they planned to increase their influencer marketing budget. But with all the emphasis put on these influencers to build a brand’s reputation, what are the implications if this falls apart? Now more than ever, shaping reputation is crucial. What was a $1.7

Reputation 62

Reputation B2C Ethics Trends 62

Onclusive

NOVEMBER 8, 2023

Originally Published August 23, 2017; Updated August 9, 2021 ; Updated November 2023 PR is always evolving. Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

AUGUST 9, 2021

Originally Published August 23, 2017; Updated August 9, 2021. Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Practicing diligent social listening is a key part of managing a brand’s reputation. PR is always evolving. Media Measurement.

Training 370

Training Media Training Reputation Crisis Communications 370

PR in High Definition

DECEMBER 17, 2020

With 2020 almost behind us, we’ve been having some great discussions here at Firefly about what we think the year ahead holds, so here are six of the main trends we’ve come up with that we think will have a huge impact on the world of comms in 2021. Stronger communication of social and political movements. s cancel saga continues.

Trends 71

Trends Reputation Course Media Relations 71

NewsWhip

JUNE 10, 2021

JUNE 4, 2021 | 11:30am EST / 4:30pm GMT. Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Sword and the Script

APRIL 6, 2021

SEMrush started trading on the NYSE under the ticker SEMR on March 29, 2021. G2 names best media monitoring solutions for 2021. The company’s fees range “from $350 to $600 depending on the size and reputation of the media outlet in which experts are quoted.”. million in AI services in 2021. SEMrush goes IPO.

Media 106

Media SEO Analytics Analysis 106

The Stalwart Blog

JANUARY 5, 2021

The year 2021 certainly kicked off in fine Crisis PR style. The post COVID Vaccine Distribution – First Crisis PR Event of 2021 appeared first on Public Relations Security. One of the chaotic events of this week certainly includes the confusing rollout of the vaccines to combat COVID.

Crisis 78

Crisis Crisis Communications Healthcare Fashion 78

PR in High Definition

JULY 28, 2021

Even in the summer months, we need to maintain that brand upkeep and to continue building up those company reputations. Using communications to upkeep a great internal reputation will ensure that it’s also reflected externally. It’s been a while since you started your 2021 plan – seven months have passed.

Reputation 62

Reputation Meeting Internal International 62

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. In this 4-part blog series, we’d like to introduce our new ultimate guide to developing an effective earned media strategy and measuring success of your earned media activities in a way that showcases business impact and ROI.

Brand 370

Brand Branding Media Measurement 370

PR in High Definition

APRIL 26, 2021

Is there reputational risk associated with investing in the gig economy? And a huge part of that shift involves reputation. But investors are also beginning to factor in other elements, particularly those associated with reputation and ethics, when deciding to invest in companies. The reputational risk of investing.

Reputation 62

Reputation Ethics Employee Travel 62

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Connect with niche content sites, blogs and lower-reach publications to drive more quality visitors to your website.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Connect with niche content sites, blogs and lower-reach publications to drive more quality visitors to your website.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JANUARY 7, 2021

To kick off 2021, Onclusive is looking at the communications function through the executive lens while keeping the communications pro’s perspective in mind, and bringing it all together in our upcoming webinar, The Executive’s Guide to Building and Leading an Impactful Communications Department.

Communications 248

Communications Corporate Reputation Employee 248

PR in High Definition

DECEMBER 17, 2020

With vaccines preparing to be rolled out, 2021 is already starting to look more hopeful and ‘normality’ may actually start to return. Launching Reputation Shapers was most definitely a highlight for us – more on that below! The Firefly guide to shaping your reputation. Comic relief: An ode to humour. Bring it on!

Reputation 133

Reputation Creativity Crisis Employee 133

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. Issues from 2021 to carry-over. You’ll find my own prognostication at the very bottom.

Marketing 214

Marketing Content Marketing Social Media Employee 214

PR in High Definition

OCTOBER 27, 2022

Such threats can cause reputational damage, but business leaders need not be alarmed. Implementing rapid reactive customer communications can allow organisations to circumvent potentially severe reputational damage in the immediate aftermath of a breach. For example, in 2021 one of the most notorious cyberattacks in history occurred.

Communications 62

Communications Crisis Reputation Google 62

Sword and the Script

JANUARY 31, 2023

In 2021 it went on a $100 million buying spree: In June, it made a $24.5 million in November of 2021. Factmata uses AI to identify and track narratives online through articles, blogs, tweets and other social chatter, highlighting the ones that could either help or hurt brand reputation and value.” What does it do?

Software 78

Software Case Study Technology Tools 78

PR in High Definition

AUGUST 25, 2021

This flurry continued into 2021, where the UK alone saw more than 50 companies go public, which was more than we saw in the whole of 2020. What’s particularly interesting to see is that the second quarter of 2021 was the busiest in the US for tech listings for two whole decades. Continued digital shift.

System 111

System Technology LinkedIn Company 111

NewsWhip

FEBRUARY 28, 2023

Though a brand as influential as McDonald’s doesn’t necessarily need a large social media presence to drive sales, their evolution towards resonating with younger audiences has given them an even better reputation than before. Youtube Shorts Ironically, a platform that centers around videos has bought into even more videos.

Video 148

Video Brand Branding Instagram 148

Contently - Strategy

JULY 27, 2021

They started the MintLife blog before the app even launched, offering straightforward advice to young professionals who wanted guidance on everything from taxes to credit scores. adults own crypto, per a 2021 study from the New York Digital Investment Group , but 75 percent of respondents expressed interest in learning more about it.

Brand 77

Brand Branding Banking B2C 77

Sword and the Script

JULY 27, 2021

That’s according to the 2021 JOTW Communications Survey , which polled 300 communications professionals. There’s no chance a bona fide reporter (or reputable blogger) will bite. About the 2021 JOTW Strategic Comms Survey. 2021 Strategic Communications Survey from Frank Strong. * * *. The media relations struggle is real.

Media Relations 173

Media Relations Media Pitching Survey 173

Newsfile

OCTOBER 24, 2023

As a PR professional, you are most likely focusing on trying to enhance your company’s reputation. 4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. Ready to get your press release out there?

Communications 52

Communications How To Corporate Training 52

Karen Freberg

JANUARY 14, 2021

Happy 2021! Individual content creation opportunities from blogs, videos, and other hands on industry related pieces are also added. When I first started, we had blogs, a strategic brief, Twitter, and a campaign proposal. We have a bit more now in 2021 to tie into current industry trends. TEN YEARS?!

Social Media 88

Social Media Media Resources Creativity 88

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. The market for public relations platforms is estimated to have grown 15% in 2021 to $5.5

Publicity 85

Publicity Survey Enterprise Pitching 85

Shift Communications

FEBRUARY 1, 2022

Employer branding is your reputation and image as a place to work. Activism, advocacy and social action were critical for 2021. It is a combination of your employees’ perception of you as an employer and how candidates see you as a potential workplace. Proof of Brand Values.

Brand 135

Brand Branding Employee Case Study 135

Practical Law Construction

SEPTEMBER 22, 2021

Well, despite the title of this blog, it’s actually about an arbitration and subsequent court proceedings that just happen to involve a football club. The case was heard by Moulder J in March 2021. Manchester City Football Club Ltd v The Football Association Premier League Ltd and others. High Court proceedings. City appealed.

Financial 80

Financial Reputation Insurance Insurance 80

Mindful Marketing

JULY 16, 2022

reported that between 2017 and 2021, hundreds of EY employees acted unfairly either by using an ill-gotten answer key for an ethics component of the CPA exam or by cheating on ethics tests required for continuing education. ” ​ Subscribe to Mindful Matters blog. The Security and Exchange Commission (S.E.C.)

Ethics 90

Ethics Pharmaceuticals Corporate Financial 90

wiredPRworks

MAY 13, 2022

His team leverages a multi-channel approach to promote the firm’s brand and reputation through storytelling and thought leadership. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. Her podcast, Growing Social Now, launched in 2021.

Social Media 52

Social Media Corporate Communications Media 52

wiredPRworks

MAY 23, 2022

Instead, I was soon packing my bags for an all-expenses-paid trip to Las Vegas to Blog World. Two years later, this list also landed me a place as the LinkedIn expert in Sticks and Stones: How Digital Business Reputations Are Created Over Time and Lost in a Click by Larry Weber. Her top-ranked blog, wiredPRworks.com, launched in 2006.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . Every year this blog pours over dozens of public relations surveys and breaks down the findings. The price summarizing marketing statistics for 2021 was published earlier in the week.

Publicity 144

Publicity Survey Pitching Creativity 144

Victorious PR

FEBRUARY 14, 2023

Working with a team to grow your business reputation requires trust and commitment from both parties. That way, your brand image, and reputation are visible as the leader in your industry. While working with a reputable PR team, you will be able to visualize the growth of your brand.

Brand 52

Brand Branding Reputation Employee 52

Victorious PR

FEBRUARY 14, 2023

Working with a team to grow your business reputation requires trust and commitment from both parties. That way, your brand image, and reputation are visible as the leader in your industry. While working with a reputable PR team, you will be able to visualize the growth of your brand.

Brand 52

Brand Branding Reputation Employee 52

Victorious PR

FEBRUARY 14, 2023

Working with a team to grow your business reputation requires trust and commitment from both parties. That way, your brand image, and reputation are visible as the leader in your industry. While working with a reputable PR team, you will be able to visualize the growth of your brand.

Brand 52

Brand Branding Reputation Employee 52