Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. Issues from 2021 to carry-over. You’ll find my own prognostication at the very bottom.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Communications Conversations

NOVEMBER 12, 2020

Today’s a first for this blog–and series. After all, I always say (I shamelessly stole this from somewhere), your reputation is what people say about you behind your back. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR.

Publicity 174

Publicity Leadership Corporate Agency 174

wiredPRworks

MAY 13, 2022

He currently is the Chief Communications Officer at the international law firm Vinson & Elkins where he leads a team that manages the firm’s public relations efforts, including brand services, media relations, internal communications, rankings, website, and social media.

Social Media 52

Social Media Corporate Communications Media 52

Sword and the Script

JANUARY 12, 2021

This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. here is current as of January 2021. I won’t list them because I don’t want to appear as if I’m endorsing them when I can’t speak to the quality and reputation of these other services. . >>> Did you know? The information.

Financial 89

Financial Video Survey Google 89

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . Every year this blog pours over dozens of public relations surveys and breaks down the findings. The media relations struggle is real. The “top 0.3%

Publicity 151

Publicity Survey Pitching Creativity 151

Sword and the Script

JULY 6, 2021

I missed my self-imposed deadline in June as I was simply overwhelmed by events: client work – always my first priority – but also bisdev, podcast production, blog posts, and trying to get this year’s annual JOTW comms survey ready for publication. The service will no longer be available as of August 1st 2021 [sic].” PR tech mentions.

Pitching 89

Pitching Report Software Survey 89

Solo PR Pro

MARCH 2, 2021

Last month, Josh Greene , author of “Wikipedia for Business 2021: The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed,” shared his insights on the ins and outs of Wikipedia in a webinar moderated by Solo PR Pro President, Karen Swim. Let us know in the comments or on social media using #solopr!

Wikipedia 97

Wikipedia Resources Pitching Media Relations 97

Landis PR

APRIL 4, 2022

The term was popularized due to David Meerman Scott’s 2011 book Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage. David Landis, the founder of Landis Communications, posted a blog, How to Create News When There is No News. A Social Media Guide to Newsjacking.

Case Study 52

Case Study Television Video Pitching 52

Bianchi Biz Blog

JANUARY 20, 2022

Amidst the challenges of the COVID-19 pandemic, supply chain issues and continued marketplace uncertainty, the attitudes of marketing agency clients are diverging into three distinct categories, according to the recent 2021 Agency Edge Research conducted by the Agency Management Institute and Audience Audit.

Automotive 85

Automotive Agency Tourism Mobile 85

NewsWhip

MARCH 31, 2021

MARCH 26, 2021. They explore MSL’s approach to linking up earned, owned, and paid media in a world where consumers are in the driving seat. So moving from the campaigns and the positive, if you will, to reputation management and which can also of course be positive in enhancing reputation. Watch webinar.

Advertising 131

Advertising Advertising Data Reputation 131

PR in High Definition

JUNE 25, 2020

If the world avoids a second wave of coronavirus, the OECD predicts the economy will bounce back by 9% in 2021. Public relations and communications fall into that category. Brands are having to communicate differently on social media channels, to be more socially responsible while still appealing to customers.

Exercises 71

Exercises Employee Social Media Communications 71

PR in High Definition

JUNE 25, 2020

If the world avoids a second wave of coronavirus, the OECD predicts the economy will bounce back by 9% in 2021. Public relations and communications fall into that category. Brands are having to communicate differently on social media channels, to be more socially responsible while still appealing to customers.

Exercises 62

Exercises Employee Social Media Communications 62

PR in High Definition

JUNE 28, 2022

From 2019 to 2021 , print subscription circulations fell by 7%, and single-sale copies by 11%. Put simply: when it comes to building reputations, shrinking media pools are becoming a bigger problem. But there are numerous other ways to shape an organisation’s reputation, aside from media relations.

Reputation 62

Reputation Media SEO Case Study 62

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. 5. Make a plan for communicating with the media.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Media relations is ever more challenging.

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 20, 2022

b) More pay-to-play opportunities to participate in national media relations opportunities. c) More companies create their own content and channels to reach audiences instead of traditional media channels. Let’s not post new blog content 4x a month if that frequency isn’t working anymore. “I see a few things.

Marketing 196

Marketing Content Marketing Data Social Media 196

Doctor Spin

MAY 21, 2021

If the organisation has an excellent reputation and does well, their jobs become much more manageable. “Why on Earth are our website visitors so darn obsessed with one of our employee’s old blog posts? Salespeople go into meetings carrying the weight of their entire organisation on their backs.

How To 52

How To Hotels Survey Employee 52

Sword and the Script

JANUARY 17, 2023

2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. Resources: newsroom , company blog , Bulldog Reporter , news search. Review: The Updated Media Monitoring Module by Agility PR Solutions is a Solid Tool for the Price Point (2020).

Technology 93

Technology Software Resources Pitching 93

ImPRessions - Crenshaw Communications

MARCH 16, 2021

In 2021, marketers should reassess how they use Facebook and make full use of the tools it offers. The rise of social channels like TikTok has propelled video as a major content trend in 2020 – and this is projected to continue into 2021. Video summaries of current blog posts are another way to ramp up video content.

B2B 344

B2B Facebook LinkedIn Small Business 344

Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. The media mix that includes the integration of paid and earned media will be more important than ever in 2022.”. Jim Bianchi, President, Bianchi Public Relations , Detroit, Michigan.

Trends 52

Trends Trade Shows Agency Communications 52

Landis PR

DECEMBER 4, 2023

Note: This is a reposted blog by our Public Relations Global Network Partner, Katie Casciato – Roopco. For the original blog, please visit here. billion in 2021. In fact, the global market for AI in marketing is likely to reach $107.5 billion by the year 2028 —a more than sevenfold jump from just $15.8

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Sword and the Script

DECEMBER 15, 2020

If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you.

Marketing 174

Marketing Employee Content Marketing Training 174