Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels. Reputation management is crucial.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. That’s according to the 2021 JOTW Communications Survey , which polled 300 communications professionals. These overshadow even relevant pitches.

Media Relations 175

Media Relations Media Pitching Survey 175

Sword and the Script

JANUARY 31, 2023

In 2021 it went on a $100 million buying spree: In June, it made a $24.5 million in November of 2021. Universal Information Systems pitches itself as a “concierge service” for all things media monitoring. There are several that pitch generative AI to marketers for creating blog posts. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. The market for public relations platforms is estimated to have grown 15% in 2021 to $5.5

Publicity 86

Publicity Survey Enterprise Pitching 86

Sword and the Script

JUNE 7, 2022

The transaction follows a private equity-backed three-way merger between Kantar Reputation Intelligence, PRgloo and Onclusive which closed in the beginning of the year. Cision released its first diversity, equity and inclusion (DE&I) report that incorporates workforce representation data, initiatives and key actions in 2021.

Software 86

Software Pitching Internal International 86

Landis PR

APRIL 4, 2022

Here’s the pitch: In 2019, Landis Communications Inc. As the anticipation of the Royal Baby Birth reached a fever pitch, LCI worked closely with hospital staff to promote CPMC’s own “royal babies” the day the news broke. David Landis, the founder of Landis Communications, posted a blog, How to Create News When There is No News.

Case Study 52

Case Study Television Video Pitching 52

Sword and the Script

DECEMBER 16, 2021

88% of PR pros say creativity is critical for businesses to recover from the pandemic – and other public relations statistics summarizing 2021 . Every year this blog pours over dozens of public relations surveys and breaks down the findings. The price summarizing marketing statistics for 2021 was published earlier in the week.

Publicity 147

Publicity Survey Pitching Creativity 147

Victorious PR

FEBRUARY 14, 2023

Working with a team to grow your business reputation requires trust and commitment from both parties. That way, your brand image, and reputation are visible as the leader in your industry. While working with a reputable PR team, you will be able to visualize the growth of your brand.

Brand 52

Brand Branding Reputation Employee 52

Victorious PR

FEBRUARY 14, 2023

Working with a team to grow your business reputation requires trust and commitment from both parties. That way, your brand image, and reputation are visible as the leader in your industry. While working with a reputable PR team, you will be able to visualize the growth of your brand.

Brand 52

Brand Branding Reputation Employee 52

Victorious PR

FEBRUARY 14, 2023

Working with a team to grow your business reputation requires trust and commitment from both parties. That way, your brand image, and reputation are visible as the leader in your industry. While working with a reputable PR team, you will be able to visualize the growth of your brand.

Brand 52

Brand Branding Reputation Employee 52

Sword and the Script

JANUARY 12, 2021

This blog is just a clever story for an incredible marketing and PR agency serving B2B tech. here is current as of January 2021. I won’t list them because I don’t want to appear as if I’m endorsing them when I can’t speak to the quality and reputation of these other services. . >>> Did you know? The information.

Financial 90

Financial Video Survey Google 90

Communications Conversations

NOVEMBER 12, 2020

Today’s a first for this blog–and series. After all, I always say (I shamelessly stole this from somewhere), your reputation is what people say about you behind your back. And, what advice would you share with media members who are thinking about making that jump in 2021? There couldn’t be a better testament.

Publicity 174

Publicity Leadership Corporate Agency 174

Stephen Waddington

AUGUST 29, 2019

The candidates for CIPR President in 2021 have been announced. Member engagement What’s your motivation to stand as CIPR President for 2021? What’s your pitch to CIPR members? I’ve talked about how to make training more accessible through structured online learning and more regional events in my blog.

Meeting 96

Meeting Training Ethics Government 96

Solo PR Pro

MARCH 2, 2021

Last month, Josh Greene , author of “Wikipedia for Business 2021: The Rules & Latest Developments that Businesses & Communicators Need to Know to Succeed,” shared his insights on the ins and outs of Wikipedia in a webinar moderated by Solo PR Pro President, Karen Swim. Using PR best practices to navigate Wikipedia.

Wikipedia 97

Wikipedia Resources Pitching Media Relations 97

Sword and the Script

DECEMBER 13, 2022

Here’s how the numbers on this blog have added up in 2022: Total blog posts: 46 – down from 51 last year ; Average length: 866 words; Shortest post: 306 words ; Longest post: 2,486 words ; Total words published: 39,852; Unique visitors: 236,756; and. Third-party mentions : 95 (most of which come simply from blogging consistently).

Blogging 158

Blogging B2B Software SEO 158

PR in High Definition

JUNE 25, 2020

If the world avoids a second wave of coronavirus, the OECD predicts the economy will bounce back by 9% in 2021. Because there are fewer journalists to pitch company news to, and those who are working are stretched, the competition for media coverage has skyrocketed. Public relations and communications fall into that category.

Exercises 71

Exercises Employee Social Media Communications 71

PR in High Definition

JUNE 25, 2020

If the world avoids a second wave of coronavirus, the OECD predicts the economy will bounce back by 9% in 2021. Because there are fewer journalists to pitch company news to, and those who are working are stretched, the competition for media coverage has skyrocketed. Public relations and communications fall into that category.

Exercises 62

Exercises Employee Social Media Communications 62

Reputation Us

FEBRUARY 21, 2023

Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio.

Reputation 78

Reputation Corporate Content Marketing Survey 78

5W PR

FEBRUARY 1, 2021

In the coming months, B2B companies will be seeing increasing use of several different PR trends, such as thought leadership, reputation management, and more. This means that B2B businesses should be sharing meaningful data along with their messaging when pitching media outlets and journalists. Validation from Third Parties.

B2B 88

B2B Trends Publicity Leadership 88

Doctor Spin

MAY 21, 2021

See also How to write a PR pitch. If the organisation has an excellent reputation and does well, their jobs become much more manageable. These lists are highly relevant for classic business press pitches; new clients, new hires, new awards, new testimonials, new milestones, new contracts, innovations, new launches etc.

How To 52

How To Hotels Survey Employee 52

PR in High Definition

JUNE 28, 2022

From 2019 to 2021 , print subscription circulations fell by 7%, and single-sale copies by 11%. Put simply: when it comes to building reputations, shrinking media pools are becoming a bigger problem. Adding to this, they’re completely inundated with emails and pitches.

Reputation 62

Reputation Media SEO Case Study 62

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Improving their brand awareness and reputation. When boiled down, there are two main goals we are trying to achieve for clients when conducting Digital PR projects.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

JANUARY 17, 2023

2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. Resources: newsroom , company blog , Bulldog Reporter , news search. Resources: newsroom , company blog , news search. Resources: company blog , Beyond Bylines , newsroom , news search.

Technology 94

Technology Software Resources Pitching 94

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Many of the blog posts published here are based on survey research, analytical studies or other sources of data. Effect of thought leadership on reputation and sales.

Survey 178

Survey Marketing B2B Study 178

Onclusive

SEPTEMBER 13, 2017

In recent market estimates, digital online and ad spending is expected to grow at approximately 11% per year through 2021. With digital convergence, PR and media communicators are no longer just the traditional writers of press releases or distributors of media pitches. PR is the guardian of your brand equity and reputation.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Sword and the Script

JUNE 22, 2021

Savvy marketers know email subscribers are crucial for success with any blog, news or content marketing program. However, at some point, in July 2021, that feature – the email portion – is going away. Google, unfortunately, is developing a reputation for screwing over anyone that is dependent on their services to uphold.

Google 111

Google Tools Analytics Blogging 111

Sword and the Script

DECEMBER 20, 2022

Let’s not post new blog content 4x a month if that frequency isn’t working anymore. Independent news channels, blogs and podcasts will rise in readership/listenership. Respondents said their organization is placing more or much more emphasis on owned media (60%), like blogs, newsletters and websites.

Marketing 190

Marketing Content Marketing Data Social Media 190

Victorious PR

FEBRUARY 22, 2023

We have a PROVEN FRAMEWORK that we use for EVERY client to build up their reputation so that they can get into those A-list publications. In Authority Creator, Your team will learn HOW to craft the perfect foolproof narrative, How to discover your brand voice and tone, How to craft the perfect pitch, (Plus who to start pitching to!!)

Publicity 52

Publicity Video Pitching Google 52

Buzzstream

NOVEMBER 10, 2020

Pitches can make or break a PR campaign. You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. Getting Pitch Perfect. It’s as simple as that. However, I’ll explain exactly why this is in point 9.

Pitching 164

Pitching Writing Digital PR How To 164

Buzzstream

FEBRUARY 9, 2024

Pitch Data Studies Data studies have always proven to be great sources of high-quality backlinks, provided the data is interesting and packaged correctly. Once you find your data sources, develop a compelling story complete with findings and some graphics, and then pitch these to journalists via email and/or press release.

Google 71

Google Infographics Pitching Resources 71

Sword and the Script

DECEMBER 15, 2020

If there’s a common theme to this year’s annual list of predictions , is that we’re all hopeful about 2021. Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you.

Marketing 169

Marketing Employee Content Marketing Training 169