Shift Communications

FEBRUARY 14, 2022

2021 was the year that several brands got multicultural marketing right. From more equitable DE&I practices (including increased budgets) to elevating more people of color, multicultural marketing took a front seat to it all. Here are a few of the winning multicultural marketing strategies we saw in 2021.

Trends 78

Trends Marketing Consumer Community 78

Prohibition

FEBRUARY 18, 2021

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. The launch of LinkedIn Marketing Labs. Facebook overhauls its privacy setting.

Social Media 118

Social Media Trends Media YouTube 118

Karen Freberg

FEBRUARY 8, 2021

Okay, you may be thinking of the Super Bowl, but in reality, I am talking about the campaigns and advertisements that were being executed around the big game. Here are some trends I saw from the Super Bowl. GM had a commercial advertising their new electric car, while making fun of Norway. Some things still happen even in 2021.

Social Media 104

Social Media Trends Media Reddit 104

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Konnect Agency

NOVEMBER 23, 2021

Nothing seems to ring more true than how quickly 2021 flew by! It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Hybrid Events.

Trends 119

Trends Publicity Communications Marketing 119

Prohibition

FEBRUARY 11, 2021

We’re willing to hedge our bets and say that your B2B marketing strategy didn’t exactly take off as you’d hoped last year…. How has COVID-19 changed B2B marketing? Once maligned for being misguided, non-strategic and lacking structure, reactive marketing has become a necessity for the majority of businesses. You’re not alone.

B2B 62

B2B Strategy Marketing How To 62

Prohibition

OCTOBER 18, 2021

For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative. Here we will highlight why diversity is so important in social media advertising, as well as the benefits representation can offer to a brand seeking to grow its reach and engage with a wider audience.

Advertising 62

Advertising Advertising Social Media Media 62

Sword and the Script

OCTOBER 1, 2020

Annual marketing salary survey shows remote interviews and shorter hiring process have become the norm as a consequence of the pandemic The was a cartoon going around the business world a few weeks ago that asked “who led the digital transformation in your company?” CEO CTO COVID-19 In the cartoon, the correct answer is COVID-19.

Survey 100

Survey Trends Marketing Creativity 100

Agility PR Solutions

OCTOBER 24, 2022

Even as DEI became a front-seat priority for brands and businesses in 2022, broadcast media has seen a 10-percentage-point decline in Black viewers who are more likely to buy from brands that advertise in inclusive content compared to 2021.

Consumer 92

Consumer Marketing Media Advertising 92

NewsWhip

MARCH 31, 2021

MARCH 26, 2021. What happens when influence outshines advertising? As the CIO Bryan Pedersen leads MSL’s digital and innovation center of excellence that includes developing new offerings and tools, as well bolstering core capabilities like storytelling and influencer marketing. Watch webinar. Read transcript. Bryan: Yeah.

Advertising 131

Advertising Advertising Data Reputation 131

wiredPRworks

APRIL 20, 2022

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. In a stroke of marketing brilliance, David included over 160 bloggers/contributors in the first edition. When I found David’s work and read his first book, I knew I’d found the roadmap to the future of marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

Sword and the Script

NOVEMBER 23, 2021

A car dealership published an advertisement promoting several open sales positions. After the advertisement was published, sales demand increased even more. While the advertisement wasn’t aimed at selling, it included a message that conveyed social proof: “look at all those people buying cars – seems like everyone is doing it.”

Leadership 147

Leadership B2B Study LinkedIn 147

Contently - Strategy

FEBRUARY 22, 2023

In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Of the marketers who responded to Wyzowl’s State of Video Marketing 2023 report , 92% say video gives them a good return on their investment. To live stream effectively, consider the following.

Video 89

Video Strategy Marketing Instagram 89

NewsWhip

FEBRUARY 28, 2023

Instagram carousels lack the quick, “get to the point” advertising that so many want to see. HubSpot’s recent survey on 2022 marketing trends found that short-form video has the highest return on investment. McDonald’s combines childhood Happy Meal nostalgia with modern, relatable trends to heighten their Reels.

Video 148

Video Brand Branding Instagram 148

Flack's Revenge

DECEMBER 12, 2022

This article explores the stunning rise of the Metaverse buzz and offers tips to PR professionals working in this area and in other early, frothy markets. s blog reported an aggregate $120B funding for related technology and infrastructure in the first five months of 2022, more than double the $57B invested in all of 2021.

Real Estate 156

Real Estate Case Study Technology Education 156

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. As we sit on the cusp of returning to normality, brands are presented with a challenge, what does this new normal mean for the way they market to and engage with customers?

Social Media 62

Social Media Trends Consumer Video 62

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Understanding Social Media Ecommerce Marketing, Social Selling, and Social Commerce Social Selling Social selling is the process of forging relationships that lead to sales later. Unlike social media marketing, social commerce lets buyers find products while strolling through their feeds. Access to a Vast Market.

Social Media 86

Social Media Media Mobile SEO 86

Prohibition

AUGUST 19, 2022

The purpose of the podcast is that there is something out there for everyone – which is what makes it a brilliant tool for marketers across a range of sectors and industries. Why are podcast good for marketers? In 2021 the advertising spend on podcasts in the UK was £46m pounds. How effective is video on social media?

Television 62

Television Advertising Advertising Instagram 62

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. As we sit on the cusp of returning to normality, brands are presented with a challenge, what does this new normal mean for the way they market to and engage with customers?

Trends 62

Trends Social Media Consumer Video 62

Communications Conversations

DECEMBER 9, 2021

After all, engagements are the cornerstone of social media marketing. Advertising has taken over. In 2021, I’ve done a number of social media audits. That’s the larger trend–and that’s a big part of why I think we should all take a closer look at our engagement numbers. Allow me to make the case.

Social Media 169

Social Media Twitter Employee Trends 169

Prohibition

FEBRUARY 2, 2023

update came out on April 26th, 2021 to all Apple users – the effects of the update didn’t start to show their true colours until later that spring (when more Apple device users did the update). The feature of the update that made the biggest impact on social media advertising was the ‘accept tracking’ pop-up. The IoS 14.5

Social Media 62

Social Media Media Advertising Advertising 62

MaccaPR

JUNE 23, 2021

What should every food & beverage marketer know now about product publicity, new digital tools and influencer marketing to drive sales in a post-pandemic marketplace? Within 48 hours, we had nearly two billion consumer impressions from media outlets like the New York Times covering The Great Grape Nuts Shortage of 2021.

Marketing 62

Marketing Retail Consumer Trends 62

Newsfile

MARCH 14, 2024

Subscriptions were cited as the most important digital revenue stream for publishers worldwide in every year from 2021 to 2023, ahead of advertising. With its dominant 33% market share in the financial world, Bloomberg terminal is a powerhouse. billion in revenue in fiscal 2023.

Financial 52

Financial Education Analysis Analytics 52

Contently - Strategy

APRIL 19, 2021

Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. The platform isn’t saturated with advertising, but many B2C companies are already active. Take Lysol’s “ #HealthyHabits6Step ” trend, for example. It depends. Teach us (quickly).

B2B 111

B2B Brand Branding B2C 111

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. What are the global trends in communications?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Contently - Strategy

FEBRUARY 9, 2021

They became especially effective with the mainstream adoption of email in the 1990s, giving smart marketers and media pros a direct line to their audience. Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. Damn near every marketer uses email as a marketing channel.

How To 142

How To Content Marketing Banking Advertising 142

Bianchi Biz Blog

JANUARY 20, 2022

Amidst the challenges of the COVID-19 pandemic, supply chain issues and continued marketplace uncertainty, the attitudes of marketing agency clients are diverging into three distinct categories, according to the recent 2021 Agency Edge Research conducted by the Agency Management Institute and Audience Audit.

Automotive 84

Automotive Agency Tourism Mobile 84

Prohibition

JUNE 28, 2023

As fashion houses strive to stay relevant and connect with their target audience, integrating podcasts into their marketing strategies has become essential. Unlike traditional advertising channels, podcasts have a wide reach and are accessible to anyone with an internet connection.

Fashion 62

Fashion Brand Branding Case Study 62

wiredPRworks

APRIL 13, 2022

McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. Before joining McGuffin, Chris launched a digital promotion agency, Slant Marketing, and grew it to more than 25 people. How did they meet?

Financial 52

Financial Social Media Banking Media 52

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

Sword and the Script

AUGUST 30, 2022

So, I consulted Google Trends. Its founders – Dan Gaynor and Shann Biglione – have impressive backgrounds in PR and marketing. The SaaS database GetLatka says Digimind didn’t raise any funding, was founded in 1998 and finished 2021 with $18 million in revenue and 600 customers. You can the results nearby.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

JANUARY 19, 2021

Years ago, I had the opportunity to be a PR director for a publicly-traded company that developed and sold software to the PR market. While I’ve primarily done B2B tech work over my 20-year career – and strive to be diligent in becoming knowledgeable about a market and products – it’s not quite the same as being an end-user or SME.

Technology 169

Technology Publicity Software Pitching 169

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 192

Writing Communications Marketing B2B 192

Mindful Marketing

MARCH 3, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing “When is it okay to swear in an ad?” ” This headline from one of my favorite marketing publications surprised me as thought, ‘Isn’t the answer obvious?’

Marketing 100

Marketing Healthcare Study Advertising 100

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Prohibition

FEBRUARY 16, 2021

And it’s come just in time to help inform and shape your 2021 B2B social media marketing strategy. Here Chris Norton, Managing Director of leading insight lead communications agency, Prohibition, shares the top 4 LinkedIn updates that marketers such pay attention to in 2021: LinkedIn Events. Salesforce Advertising Studio.

LinkedIn 62

LinkedIn B2B Marketing Advertising 62