Karen Freberg

FEBRUARY 8, 2021

Okay, you may be thinking of the Super Bowl, but in reality, I am talking about the campaigns and advertisements that were being executed around the big game. Here are some trends I saw from the Super Bowl. GM had a commercial advertising their new electric car, while making fun of Norway. Some things still happen even in 2021.

Social Media 104

Social Media Trends Media Reddit 104

Prohibition

FEBRUARY 18, 2021

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. Get in touch today to find out how we could help you: hello@prohibitionpr.co.uk.

Social Media 118

Social Media Trends Media YouTube 118

Agility PR Solutions

MAY 7, 2023

The advertising industry has evolved significantly over the years, with the emergence of new technologies and trends. in 2021, with total ad spending reaching $259 […] The post How social data can drive business outcomes and optimize marketing strategies appeared first on Agility PR Solutions.

Data 155

Data Strategy Marketing Advertising 155

Prohibition

OCTOBER 18, 2021

For the modern consumer, a creative advertisement is not enough – it must also champion the values of diversity and be representative. Here we will highlight why diversity is so important in social media advertising, as well as the benefits representation can offer to a brand seeking to grow its reach and engage with a wider audience.

Advertising 62

Advertising Advertising Social Media Media 62

Shift Communications

FEBRUARY 14, 2022

2021 was the year that several brands got multicultural marketing right. Here are a few of the winning multicultural marketing strategies we saw in 2021. In 2021, we began to see brands step away from the status quo. COVID, George Floyd, January 6, 2021… all these events have impacted the world in ways we have never imagined.

Trends 78

Trends Marketing Consumer Community 78

Prohibition

FEBRUARY 11, 2021

The big lesson from 2020 – the only certainty for 2021 is change. Whilst granted, the more traditional big-ticket advertising tactics – think mailers, billboards and print ads – still require an element of forward planning, even the content of these ads is often agreed upon at the eleventh hour.

B2B 62

B2B Strategy Marketing How To 62

Konnect Agency

NOVEMBER 23, 2021

Nothing seems to ring more true than how quickly 2021 flew by! It’s always an exciting time of the year when we get to look back at what trends and tactics were successful, and which emerging practices can be implemented by a public relations agency to make our clients “All-Stars” in the new year ahead. Final Thoughts.

Trends 119

Trends Publicity Communications Marketing 119

NewsWhip

MARCH 31, 2021

MARCH 26, 2021. What happens when influence outshines advertising? That it’s not that advertising is declining, it’s just that consumers are changing. And the way that they’re consuming media is changing, and by nature of that, how they’re consuming advertising is changing, right? Watch webinar.

Advertising 131

Advertising Advertising Data Reputation 131

Konnect Agency

FEBRUARY 26, 2021

Amongst the predicted marketing trends for 2021 , few could have anticipated Apple’s announcement that it will implement privacy changes with its iOS 14 update which will impact every brand advertising via Facebook. What Does The Update Mean For Advertisers? What Does The Update Mean For Advertisers?

Advertising 52

Advertising Advertising Web Privacy 52

NewsWhip

FEBRUARY 28, 2023

Instagram carousels lack the quick, “get to the point” advertising that so many want to see. HubSpot’s recent survey on 2022 marketing trends found that short-form video has the highest return on investment. McDonald’s combines childhood Happy Meal nostalgia with modern, relatable trends to heighten their Reels.

Video 148

Video Brand Branding Instagram 148

Sword and the Script

DECEMBER 21, 2021

Issues from 2021 to carry-over. Several trends that started in 2021 will grow to carry over into 2022. Another trend that grew in ’21 is authentic, purpose-driven marketing. It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

OCTOBER 1, 2020

and found, as a result of the pandemic, the top three changes businesses have made in hiring are: 54% are conducting remote interview and onboarding 42% have shortened the hiring process; and 42% are advertising fully remote jobs. You can register to download the full report here: 2021 Creative & Marketing Salary Guide. >>>

Survey 102

Survey Trends Marketing Creativity 102

Sword and the Script

NOVEMBER 23, 2021

A car dealership published an advertisement promoting several open sales positions. After the advertisement was published, sales demand increased even more. While the advertisement wasn’t aimed at selling, it included a message that conveyed social proof: “look at all those people buying cars – seems like everyone is doing it.”

Leadership 150

Leadership B2B Study LinkedIn 150

Flack's Revenge

DECEMBER 12, 2022

But I am not sure how seriously people took the Metaverse before Facebook’s grand pivot, which was announced on October 28, 2021, when Mark Zuckerberg laid out the vision in a keynote at the Oculus Connect show. It is great to be on the leading edge of a trend as it is getting some steam (i.e., A post on McKinsey & Co.’s

Real Estate 156

Real Estate Case Study Technology Education 156

Agility PR Solutions

OCTOBER 24, 2022

Even as DEI became a front-seat priority for brands and businesses in 2022, broadcast media has seen a 10-percentage-point decline in Black viewers who are more likely to buy from brands that advertise in inclusive content compared to 2021.

Consumer 91

Consumer Marketing Media Advertising 91

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. Now, at the start of 2021, there finally appears to be light at the end of the tunnel. A number of fascinating trends emerged: A return to business as usual…(just be patient).

Social Media 62

Social Media Trends Consumer Video 62

Communications Conversations

DECEMBER 9, 2021

Advertising has taken over. In 2021, I’ve done a number of social media audits. That’s the larger trend–and that’s a big part of why I think we should all take a closer look at our engagement numbers. Facebook posts would have hundreds of comments with active conversations happening in the threads.

Social Media 169

Social Media Twitter Employee Trends 169

Prohibition

AUGUST 19, 2022

In 2021 the advertising spend on podcasts in the UK was £46m pounds. Podcast hosts primarily tend to read the brand advertisements and put their own podcast themed flair on it to keep their earned audiences intrigued. Why are podcast good for marketers? Podcasts are a brilliant tool for brands to be a part of.

Television 62

Television Advertising Advertising Instagram 62

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. Now, at the start of 2021, there finally appears to be light at the end of the tunnel. A number of fascinating trends emerged: A return to business as usual…(just be patient).

Trends 62

Trends Social Media Consumer Video 62

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Social Media Ecommerce Marketing Imagine this as a big umbrella that covers lots of stuff—building up your brand’s popularity, guiding customers to your website, advertising and selling products, and even the art of social selling and social commerce. So, let’s focus on trends particularly relevant to ecommerce and social media integration.

Social Media 87

Social Media Media Mobile SEO 87

wiredPRworks

APRIL 20, 2022

Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising. In 2022, David is back with the eighth edition, which extends the new rules to reach the top trends in marketing and PR including AI, podcasting, and social audio.

Marketing 118

Marketing Social Media Trends Instagram 118

NewsWhip

FEBRUARY 2, 2021

But what if that’s not the case in 2021? . We have a useful test case here in Budweiser, a legacy brand that has been a perennial Super Bowl advertiser since 1983, when parent company Anheuser-Busch spent all of its allotted time introducing Bud Light. . After all, that’s why they cost so much money. . Benedict Nicholson.

Publicity 60

Publicity Media Advertising Advertising 60

Contently - Strategy

FEBRUARY 22, 2023

As you execute your video marketing strategy this year, keep these trends in mind. ” In 2021, Salesforce live streamed a series of Q&As with industry influencers on LinkedIn Live as 600,000 organic viewers watched. Some brands have taken to live streaming to teach new skills. What’s the takeaway for viewers?

Video 132

Video Strategy Marketing Instagram 132

Contently - Strategy

APRIL 19, 2021

The platform isn’t saturated with advertising, but many B2C companies are already active. Take Lysol’s “ #HealthyHabits6Step ” trend, for example. Laine Blazevich hops on the latest dance trends to pass along internship advice to students. It’s vital to take a step back from promotional advertising.

B2B 139

B2B Brand Branding B2C 139

PRSay

OCTOBER 17, 2022

Between 2021 and 2022, we’ve done a lot to show we are the trusted [sources of] information. On TikTok, there is a trend with this song about corn. In 2021, we started noticing election misinformation starting to spiral out of control here in our local community. Don’t pay attention to some meme you see on Facebook or Twitter.

Communications 183

Communications Video Social Media Facebook 183

Prohibition

FEBRUARY 2, 2023

update came out on April 26th, 2021 to all Apple users – the effects of the update didn’t start to show their true colours until later that spring (when more Apple device users did the update). The feature of the update that made the biggest impact on social media advertising was the ‘accept tracking’ pop-up. The IoS 14.5

Social Media 62

Social Media Media Advertising Advertising 62

Maxim Behar

NOVEMBER 23, 2020

We were about thirty enthusiasts, PR, marketing and advertising specialists, mainly from Europe, but obviously there was a need to gather at a high level, because in just three years we were already 250 people from all over the world and the forum created its own life, again in Davos. What are the global trends in communications?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Newsfile

MARCH 14, 2024

Subscriptions were cited as the most important digital revenue stream for publishers worldwide in every year from 2021 to 2023, ahead of advertising. This allows them to stay informed about market-moving news, company updates and earnings reports alongside relevant financial information and market trends.

Financial 52

Financial Education Analysis Analytics 52

wiredPRworks

APRIL 13, 2022

McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. Chris and Barbara met via AMA Chicago when Barbara moderated the Social Media 2022 trends panel at Morningstar. Connect with Chris McGuire on LinkedIn.

Financial 52

Financial Social Media Banking Media 52

Bianchi Biz Blog

JANUARY 20, 2022

Amidst the challenges of the COVID-19 pandemic, supply chain issues and continued marketplace uncertainty, the attitudes of marketing agency clients are diverging into three distinct categories, according to the recent 2021 Agency Edge Research conducted by the Agency Management Institute and Audience Audit.

Automotive 85

Automotive Agency Tourism Mobile 85

Prohibition

JUNE 28, 2023

Unlike traditional advertising channels, podcasts have a wide reach and are accessible to anyone with an internet connection. On the other hand, panel discussions featuring industry experts can offer a deeper analysis of fashion trends, marketing strategies, and the business side of the industry.

Fashion 62

Fashion Brand Branding Case Study 62

Contently - Strategy

FEBRUARY 9, 2021

But 2021 begs a different question: How do you develop a great email newsletter? The Nudge newsletter—published by founder and CEO Ben Young—is my go-to digest for all the branded content and native advertising news. Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing.

How To 145

How To Content Marketing Banking Advertising 145

Sword and the Script

AUGUST 30, 2022

So, I consulted Google Trends. The SaaS database GetLatka says Digimind didn’t raise any funding, was founded in 1998 and finished 2021 with $18 million in revenue and 600 customers. This is effectively native advertising, which Cision says is “proven to be more trustworthy.” You can the results nearby.

Publicity 86

Publicity Survey Enterprise Pitching 86

Sword and the Script

JANUARY 19, 2021

Perhaps in 2021, this move will force one of the larger, and forward-thinking PR tech vendors, to acquire a similar SEO software company like AHREFS, Raven Tools, or Moz. Podcasts are increasingly part of that trend. Which vendor do you think will take that relationship to the M&A altar first? Podcast monitoring.

Technology 170

Technology Publicity Software Pitching 170

MaccaPR

JUNE 23, 2021

Within 48 hours, we had nearly two billion consumer impressions from media outlets like the New York Times covering The Great Grape Nuts Shortage of 2021. ” #2 Embrace Food Marketing Trends . ” Leah : “ My crystal ball tells me a trend that will continue is: balance. Johnna : “Top of mind for us is pricing.

Marketing 62

Marketing Retail Consumer Trends 62

Sword and the Script

FEBRUARY 11, 2017

Disruptive opportunities like the chance to rank first for voice search in search engines: “Beyond playing into trends, voice interactions with chatbots, virtual assistants and other IoT technologies have the potential to upend traditional search and display advertising models in the near future, even for giants in the space like Google.

Tools 60

Tools Pinterest Marketing Media 60

Victorious PR

FEBRUARY 16, 2023

In modern times, public perception of your brand is more critical than any traditional advertising. By generating media coverage on industry topics and trends, a PR team can help establish your brand as an expert in the field and increase its visibility and credibility with potential customers.

Brand 52

Brand Branding Training Viral 52