Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. PR is a social science. Here are the headlines.

Government 103

Government Education Print Ethics 103

PR 20/20

SEPTEMBER 17, 2019

So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Disclaimer: Some of our favorite events have yet to release their dates for 2020. March 1 - 3, 2020 | San Diego, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. The report was published in February 2020 – pre-pandemic.

Media Relations 99

Media Relations Report Industry SEO 99

Prohibition

FEBRUARY 13, 2020

We’re now seeing investment in digital marketing overtaking investment in traditional marketing at a rapidly increasing rate, with Britain being the largest online advertising market in Europe, and predictions that almost two-thirds of UK ad spend will be online by 2020. Investing in SEO can be key to making sure your campaigns convert.

Measurement 62

Measurement Marketing SEO B2C 62

Sword and the Script

FEBRUARY 20, 2024

The company’s measures are based on the pitches sent through their systems. The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. PR earns a 45% open rate and 3% response rate on pitches Reporters opened about half of the pitches (45%) they received in Q4 2023 and responded to about 3%. Is that good?

Report 106

Report Publicity Marketing Pitching 106

Sword and the Script

APRIL 6, 2021

The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9 SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. One of the things SEO tools can do, that most media monitoring solutions cannot, is detect backlinks. million in sales.”.

Media 106

Media SEO Analytics Analysis 106

ImPRessions - Crenshaw Communications

JULY 6, 2016

It’s expected to reach $20 billion by the year 2020. As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. PR today is about SEO. If PR is all about content, it follows that SEO is a critical item in the PR practitioner’s toolbox.

SEO 204

SEO Analytics Measurement B2B 204

Sword and the Script

SEPTEMBER 17, 2020

For example, most marketers said they actively run campaigns and measure results for just a couple of months. SEO takes time. The full report is available for download here: B2B Effectiveness Barometer 2020. >>> The study calls this sudden shift “a lurch” and attributes it to the Coronavirus pandemic. PR takes time.

B2B 148

B2B Marketing Survey Creativity 148

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. That all changed when an SEO software company named SEMrush moved into PR with the acquisition of a startup called Prowly.

Technology 169

Technology Publicity Software Pitching 169

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. PR and SEO are joined. ” Penguin penalized shady backlinks, keyword stuffing, and other black-hat SEO strategies in favor of quality content.

Trends 124

Trends SEO Leadership Print 124

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts. This was up from 50% in 2020.”. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” That’s up considerably from the 50 customers it announced in at the end of 2020. million in 2016.

Software 89

Software Pitching Measurement Enterprise 89

The Hoyt Organization

OCTOBER 9, 2023

In 2020, users voiced concerns about the perceived lack of quality and relevance in the content displayed in their feeds. Lastly, because captions contain relevant keywords, their presence could improve the SEO ranking of your video. Since its launch in 2003, LinkedIn has undergone many minor and major changes.

LinkedIn 92

LinkedIn Video B2B System 92

Sword and the Script

APRIL 11, 2020

We have more studies, more data and more experience both in designing and measuring marketing and marketing in a downturn. Read more: SEO will be a primary focus for marketers during the downturn, says survey via Search Engine Land * * * >>> More than a proactive PR partner: an extension of your team.

Study 93

Study Marketing Survey SEO 93

Stuart Bruce

NOVEMBER 4, 2020

The ICCO World PR Report 2020 provides a mixed picture of the global PR industry. It reveals an industry where 61% of PR firms are … © Stuart Bruce - ICCO World PR Report is positive and negative was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

Report 148

Report Industry Communications Publicity 148

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. What’s your reading on the industry’s ability to measure its success? I don’t think the measurement conundrum is going to go away any time soon, at least while clients are still asking for AVEs. Let’s talk about data.

Interviews 115

Interviews Agency Industry Measurement 115

Sword and the Script

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

B2B 149

B2B Study Blogging Marketing 149

Critical Mention

JANUARY 9, 2019

To be a successful marketer, you must be able to measure your strategies. Without measuring your data, you won’t know what’s working and what’s not and how to move forward. SEO goes mobile. Data drives marketing. The more channels and platforms you are using, the more access you have to data. Optimize content for voice search.

Trends 108

Trends Marketing Mobile YouTube 108

Stephen Waddington

MAY 5, 2019

We return to the Championship for the 2019/2020 season. ?? Land a media relations pitch with SEO and social audience data If you want to improve your media relations game I recommend reading the 2019 Cision Global State of Media Report. Adding SEO and social data to pitches adds huge value for time pressed journalists.

Privacy 60

Privacy SEO Pitching Instagram 60

Sword and the Script

NOVEMBER 23, 2019

Of those, 84% say they outsource content creation; distribution, technology, strategy and measurement were distant followers. Year after year this survey shows that successful content marketing programs are resourced appropriately, have a documented content strategy, put their audience needs first, and measure real results with analytics.

Content Marketing 137

Content Marketing Study Blogging Marketing 137

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 176

Survey Marketing B2B Study 176

PR 20/20

FEBRUARY 3, 2020

The platforms provides real-time, web-wide measurement of content engagement across all channels, including search, social, and mobile. Last, but not least, MarketMuse uses AI to advise writers, editors, SEO specialists, and content strategists what to write about to rank for certain topics. The result?

Blogging 73

Blogging How To Engineering Tools 73

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. What’s your reading on the industry’s ability to measure its success? I don’t think the measurement conundrum is going to go away any time soon, at least while clients are still asking for AVEs. Let’s talk about data.

Interviews 60

Interviews Agency Industry Measurement 60

Prohibition

MARCH 16, 2021

If you didn’t believe it can drive sales, amplify brand awareness, build brand credibility and supercharge your SEO, then you wouldn’t be reading this would you? In 2020, podcasts enjoyed their biggest-ever listening figures in the UK, and the medium allows you to capture your audience’s undivided attention for anything up to several hours.

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Indeed, my own predictions are at the very bottom. 1) Marketing embraces sustainability. Christine Moorman | Duke University.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

PR in High Definition

JULY 24, 2019

Now social, SEO, content marketing, employer branding and other reputation-building tactics are becoming more impactful, and it’s clear that only having a media relations strategy simply will not cut it. Measure your share. Think ‘more than media’. Conversations take place everywhere, so you need to be sure you’re in the right place.

Reputation 48

Reputation Measurement Media Relations Agency 48

PR in High Definition

FEBRUARY 18, 2019

In fact, Gartner predicts 30% of all searches will be done without a screen by 2020. SEO and AdWords. There is increasing evidence to show that search engine optimisation (SEO) is also impacted by online reviews. One of the largest threats is the way consumers are increasingly using virtual assistants and voice search.

Engineering 67

Engineering Reputation Social Media SEO 67

Sword and the Script

OCTOBER 6, 2020

And suddenly we’re in Q4 of 2020. Let’s just hope 2020 ends on December 31 st. SEMrush acquires Prowly A software company that has traditionally made tools for SEOs is moving into PR. PR software + SEO software I’ve long wondered why some of the larger PR tech vendors haven’t snapped up tools like this long ago).

Software 176

Software SEO Company Tools 176

Sword and the Script

DECEMBER 4, 2018

Creativity will be among the top skills employers’ desire by 2020 According to the World Economic Forum. The summary of statics from last year is also an interesting read: 33 Statistics Summarizing the Year 2017 in Public Relations, Content Marketing, Social Media and SEO. 42% to maintain or secure additional budget. Talk to Us !

Survey 104

Survey Marketing B2B Content Marketing 104

PR 20/20

NOVEMBER 30, 2022

Marketing technologies are vast ( see Scott Brinker’s Marketing Technology Landscape Supergraphic (2020): Martech 5000 ), ranging from email solutions to social media management tools to best-in-breed marketing automation tools. Measuring the effectiveness of any marketing campaign begins with defined and clear KPIs. Measurable.

Marketing 52

Marketing Technology Internal International 52

Stephen Waddington

AUGUST 12, 2020

GDP fell by more than 20% in Q2 2020 according to data published yesterday by ONS. Authentic Comms | Adam Driver | April 2020. We help brands, organisations and businesses develop and deploy measurable communications through PR, internal comms, digital marketing, SEO, social media and advertising. Adam Driver. Mike Robb.

Agency 161

Agency Meeting Crisis Energy 161

PR Fuel

MARCH 17, 2020

SEO, or search engine optimization, came into existence as a collection of strategies to make web content look like what the search engines wanted to find. Public Relation Tools for Measuring the Impact of Earned Media. The post Public Relations Tips: Grow to New Heights Fast in 2020 appeared first on eReleases.

Publicity 70

Publicity Small Business Advertising Advertising 70

Stephen Waddington

NOVEMBER 26, 2020

Most of the innovation is driven outside the PR industry typically from sales or SEO, but there are examples from within the PR industry. In each of the three use cases that I’ve cited there are clear metrics that you can define to measure the value of a tool to your agency or communication team.

Tools 175

Tools How To Agency SEO 175

Stephen Waddington

MARCH 15, 2021

We’re back 1-2pm GMT on Friday 26 March with presentations on SEO PR, search listening, research bots and the opportunity for PR post-COVID-19. The PRCA Census for 2020 showed 12% non White professionals in the industry. Claudia Vaccarone - What are the top three indicators for measuring awareness? You’d be welcome to join us.

Google 119

Google Data Government Social Media 119

Sword and the Script

DECEMBER 20, 2022

Rather, AI will be used to create a lot of filler and SEO bait. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. David Berkowitz , Founder, Serial Marketers.

Marketing 189

Marketing Content Marketing Data Social Media 189

Stephen Waddington

SEPTEMBER 18, 2020

How do you recommend planning and measuring success? I don’t think we are bad at proving value, there are lots of ways to measure value that supports our industry. How would you recommend graduates from the class of 2020 get hired and get ahead? How do you recommend planning and measuring success? We recently recruited.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

5W PR

JUNE 6, 2022

One of the biggest trends in 2020 in terms of public relations is a change from focusing on the company releasing its latest products or services, to focusing on its customers and their specific needs and pain points. Consumer Focus. This type of promotional strategy uses the traditional principles of public relations in digital spaces.

Trends 88

Trends Data SEO Consumer 88