Sword and the Script

FEBRUARY 23, 2021

Media coverage PR earns can drive searches for branded terms which technical SEO experts say is more powerful than even links or keywords. We’ve long known that PR can have a significant impact on search rankings, but some of the industry’s leading search experts are suggesting the effects may be even greater.

SEO 132

SEO Engineering Google Study 132

Buzzstream

FEBRUARY 3, 2021

I was clueless about the world of Digital PR and what it entailed – until I landed in the industry myself. Unlike its traditional PR counterpart, Digital PR is also conducted with SEO in mind and one of the key aims of outreach is to gain linked coverage on online news publications. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Sword and the Script

OCTOBER 6, 2020

And suddenly we’re in Q4 of 2020. Let’s just hope 2020 ends on December 31 st. As I’ve done for the last couple of years, on the first Tuesday of the month, I summarize all of the news I’ve seen from the PR technology community. Here’s your monthly PR Tech Sum. It was popularizing attribution measurement in PR.

Software 178

Software SEO Company Tools 178

5W PR

JUNE 6, 2022

One of the biggest trends in 2020 in terms of public relations is a change from focusing on the company releasing its latest products or services, to focusing on its customers and their specific needs and pain points. Digital PR. Consumer Focus.

Trends 88

Trends Data SEO Consumer 88

Sword and the Script

MARCH 1, 2022

Notified by Intrado added “coverage books” to its PR platform. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. years, having joined in September of 2020. PR Tech Sum] appeared first on Sword and the Script.

Software 121

Software Case Study Advertising Advertising 121

The Proactive Report

NOVEMBER 12, 2016

Marketing and PR jobs are one area where digital skills are in high demand. A recent scan of 75000 job postings on LinkedIn found that digital marketing jobs being advertised required candidates with a wide range of skills, from SEO and social media to Google Analytics and content marketing. Report ROI.

SEO 153

SEO Engineering LinkedIn Analytics 153

Cision

MAY 29, 2017

billion by 2020. Once you get started you can measure how each channel is contributing to the campaign and tweak your strategies accordingly. Once your audience is engaged you can move over to measuring the performance of your content and make adjustments accordingly to ensure better results. billion in 2014 to 2.17 Author Bio.

How To 129

How To Content Marketing Engineering Advertising 129