Cision

APRIL 28, 2015

Given what we’ve been hearing about Mark Schaefer’s content shock — people consume 10 hours of content per day, which won’t change, but the Internet is expected to grow 600 percent by the year 2020 — your engine needs some high octane content just to be able to stay ahead of the increased supply.

Content Marketing 120

Content Marketing Marketing Engineering Film 120

Cision

APRIL 6, 2015

In all the articles we’ve read and written on content marketing , write good content may be both the worst and most important advice we’ve seen. The fact that it appears in most “five content marketing secrets” articles makes it sound like just one more item on the content marketing checklist.

Writing 120

Writing Content Marketing Education Energy 120

Prohibition

MARCH 16, 2021

We don’t need to sell you on the benefits of content marketing. When compared with other forms of marketing, content marketing has the potential to form a meaningful and long-lasting relationship with your customer or prospect. So, how do you get it right when it comes to content marketing?

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Critical Mention

FEBRUARY 4, 2020

Early on in her career, she developed a passion for marketing, writing and anything within the communication field. The post Top 10 Influential PR Businesses to Follow in 2020 appeared first on Critical Mention - Media Monitoring.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

DECEMBER 9, 2019

Critical Mention) – The 2020 nominations for the 77th Golden Globe Awards were announced on Monday. The Hollywood Foreign Press Association (HFPA) , comprised of 90 notable journalists from around the world, announced the nominees for the annual Golden Globes Awards, held on January, 5 2020. Share Tweet Share.

Analytics 91

Analytics Radio Sports Analysis 91

Onclusive

JUNE 24, 2020

Creating valuable content is never easy, and doing so at scale is even more difficult. You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise. We will also be hosting a webinar on the topic on June 25th, 2020.

Strategy 418

Strategy Media Advertising Advertising 418

Critical Mention

JANUARY 16, 2020

Write a Compelling Meta Description. If your site is run on a content management system, take advantage of keyword SEO plugins like Yoast SEO , All in One SEO Pack and SEOPress. You can also utilize writing assistant tools like Grammarly to perfect your copy for the web. Utilize SEO Guides & Tools.

SEO 80

SEO Strategy Engineering Mobile 80

Critical Mention

DECEMBER 6, 2019

An increased focus on visual social content will continue in 2020, because it remains relevant to this generation’s internet users. Start prepping your emails as soon as possible, and make sure all of your email marketing strategies for 2020 have those three key components. Personalize Your Marketing Efforts.

Strategy 83

Strategy Communications Marketing Social Media 83

Critical Mention

JANUARY 24, 2020

Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. The post How Earned Media Will Impact 2020 Elections appeared first on Critical Mention - Media Monitoring.

Radio 101

Radio Media Television Social Media 101

Critical Mention

NOVEMBER 18, 2019

In that case, get started and generate conversations and brand credibility by enhancing your media strategies in 2020. Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Until next time!

Viral 70

Viral Radio Media Sports 70

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. This was up from 50% in 2020.”. The trend is moving in this direction.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

OCTOBER 13, 2020

Nearly 80% of the 1,279 bloggers in the 7 th annual Orbit Media blogger survey say blogging drives some marketing results – and 25% say it draws “strong marketing results.” >>> Looking for a consulting partner with the content chops to build a sound strategy and execute? click image for higher resolution) 2.

B2B 147

B2B Study Blogging Marketing 147

Garrett Public Relations

DECEMBER 3, 2020

2020 was anything but predictable. But what can we learn and apply to our digital marketing and communications strategies in 2021? I asked 21 influencers to share their thoughts on this question: What one piece of marketing advice would you offer […]. As we prepare to enter a new year, we all wonder what lies ahead.

Marketing 208

Marketing Strategy Communications Publicity 208

Sword and the Script

SEPTEMBER 8, 2020

Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. Content marketing and media relations need each other.

Survey 94

Survey Industry Leadership Study 94

Sword and the Script

FEBRUARY 16, 2021

For example, a 2020 survey by Gallup and the Knight Foundation identified several troubling statistics like this one: “Nearly 3 in 4 Americans (74%) say news organizations they distrust are trying to persuade people to adopt a certain viewpoint, while 16% say they are trying to report the news accurately and fairly but are unable to do so.”.

Government 136

Government Survey Ethics Media 136

Sword and the Script

DECEMBER 26, 2023

Marketing investment was redirected towards demand generation (content marketing, paid media) as startups looked for deal flow. As the market lifts, brands will need to raise awareness and will be ready to invest for the longer term as their horizons extend. There will be a glut of AI-generated content as well.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. The report was published in February 2020 – pre-pandemic.

Media Relations 98

Media Relations Report Industry SEO 98

PR 20/20

FEBRUARY 3, 2020

They also need to blog intelligently, writing about topics that actually produce results. And it's why only 34% of marketers say their content marketing strategy is very effective, according to Content Marketing Institute. AI can also enhance content strategy and identify areas of improvement.

Blogging 73

Blogging How To Engineering Tools 73

Sword and the Script

APRIL 14, 2020

A study by Edelman and LinkedIn connects B2B thought leadership to trust and sales; and what it takes to be effective Effective thought leadership content is a staple of B2B marketing. That’s my analysis of the 2020 B2B Thought Leader Impact Study by Edelman and LinkedIn. Give our services a try.

Leadership 189

Leadership B2B Marketing Study 189

Critical Mention

JANUARY 29, 2021

percent contraction in global GDP in 2020 due to the pandemic. It is in this context that digital marketing gains salience. This piece focuses on one such aspect of Digital Marketing — Influencer Marketing. According to Influencer Marketing Hub, the ROI for every dollar spent on IM in 2020 is $5.78.

Brand 135

Brand Branding How To Radio 135

Sword and the Script

MAY 16, 2020

The company said it polled more than 1,000 journalists for the 2020 edition ( cliff notes to the 2019 edition here ). Think about how much work that is – if you as a PR professional had to write 10 press releases or 10 blog posts per week. Try our services. About 65% of journalists that responded this year are based in the U.S.

Survey 169

Survey Media Relations Pitching Media 169

Critical Mention

NOVEMBER 7, 2019

If people like a product/service and write positive reviews online (either in a blog or social media), it will most likely influence others who come across the product/service” How Do You See PR Evolving in 2020? Make sure you have the right tools to take on 2020. Every new year comes with new PR tactics and strategies.

Communications 81

Communications Crisis Communications Media Crisis 81

Solo PR Pro

DECEMBER 22, 2020

In between writing press releases and managing content, it's difficult to find the time for professional development — still, the benefits are too good to overlook. Content Marketing World. Hosted by the Content Marketing Institute — a.k.a. Who doesn’t want that? Conference Date : TBD.

Conference 58

Conference Content Marketing Community Education 58

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). This blog is just a cover story for an incredible marketing and PR agency serving B2B tech. I took a briefing from them last year but never got around to writing it up.

Technology 167

Technology Publicity Software Pitching 167

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Social media statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Critical Mention

FEBRUARY 25, 2022

In 2020, NBCUniversal strengthened its name by launching Peacock , a streaming service with three subscription plans, to their list of TV & Streaming brands. Senior Marketing Manager, Critical Mention. Priscilla is the senior marketing manager for Critical Mention. Priscilla Osorio.

Brand 126

Brand Branding Storytelling Analytics 126

PR 20/20

JANUARY 14, 2021

That’s why we decided to help you navigate the marketplace with our favorite martechs from 2020. Disclaimer: There are so many tools we loved in 2020, but these are just a few of our favorites. Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. See for yourself.

Technology 65

Technology Marketing Tools Google 65

Critical Mention

MARCH 16, 2020

A post shared by Serena Williams (@serenawilliams) on Mar 9, 2020 at 12:17pm PDT. A post shared by LeBron James (@kingjames) on Feb 2, 2020 at 12:40pm PST. A post shared by Jamie Oliver (@jamieoliver) on Jan 30, 2020 at 12:03pm PST. Priscilla is the marketing coordinator for Critical Mention. View this post on Instagram.

Brand 87

Brand Branding Instagram YouTube 87

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. Marketers will begin to more fully embrace concerns about sustainability and will show more courage in implementing changes across their marketing strategies and their organizations.”. Cori Pearce | ChurnZero.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

PR 20/20

MARCH 26, 2020

In it, he spoke candidly about the challenges the business is facing, and outlined the steps he’s taking (including personally forgoing pay in 2020 and the executive team taking a 50% pay cut) to get the organization back on track. Reevaluate any content scheduled or planned for the next few weeks: Is it appropriate given the current climate?

Crisis 92

Crisis Marketing Healthcare Resources 92

Critical Mention

JANUARY 9, 2019

Now, marketers realize they need to target niche audiences that will lead to a conversion. John Hall writes in Forbes: “Too many companies see customers as gatekeepers to wallets; meanwhile, customers feel ignored at best–and insulted at worst–when the journey ends.”. Optimize content for voice search.

Trends 108

Trends Marketing Mobile YouTube 108

Critical Mention

NOVEMBER 9, 2018

This year Dunkin’ Donuts announced it would eliminate all Styrofoam cups from its stores by 2020, taking a step towards CSR. With a background writing for hi-tech startups, she is always willing and ready to learn about the next great advancement in the digital landscape. Moving towards corporate social responsibility (CSR).

Trends 106

Trends Social Media YouTube Storytelling 106

Critical Mention

MAY 21, 2020

Alex Vejar, Social Distancer (@AlexVReporting) May 20, 2020. Priscilla is the marketing coordinator for Critical Mention. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. URFC #woso [link]. Brands Can Strategically Promote to Fans During Sporting Events.

Sports 111

Sports Social Media Media Groups 111

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. For most of 2020, b2b software has had about twice as much interest.

B2B 57

B2B Content Marketing Trends Marketing 57

Sword and the Script

FEBRUARY 18, 2020

For example, in my search queries for “should you put a date on content,” just two among the top 10 results did not have a date. In fact, the top result is more than six years old at the time of this writing ( see this screenshot with the markup ). blogs #bloggers #publicrelations #contentmarketing #content.

Blogging 117

Blogging Survey Google Engineering 117

Contently - Strategy

SEPTEMBER 10, 2020

” What’s been interesting is that we’ve already had more downloads and plays in 2020 than we had all of 2019. What role has content marketing played for you at LiveIntent? It’s huge for us and plays a key role in our marketing strategy. It’s a lot of what we do on the marketing side.

Brand 71

Brand Branding Marketing Facebook 71

Sword and the Script

OCTOBER 22, 2020

Speaking about his analysis on the Marketing Over Coffee podcast , he points out that early in 2020, republished content was in the “single digits.” Then in May and June of 2020, the volume of recycled content jumps to as high as 30%. Need help with marketing or PR? We’re more than a proactive partner.

Content Marketing 89

Content Marketing Marketing Analysis Survey 89