Sword and the Script

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. 1) Content marketing benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends.

Content Marketing 136

Content Marketing Study Blogging Marketing 136

Sword and the Script

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly.

Trade Shows 119

Trade Shows Content Marketing Conference Marketing 119

Prowly

DECEMBER 5, 2019

Content creation has become one of the most powerful promotion tools worldwide, but it can’t make a big impact on the target audience if you don’t plan and execute it properly. The post Learn 10 Content Writing Strategies of Successful Writers (in 2020) appeared first on Prowly Magazine.

Writing 205

Writing Strategy Tools Content Marketing 205

Contently - Strategy

AUGUST 11, 2022

Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. Here’s how investing in content can help you overcome today’s biggest challenges and position your company to succeed long term. It’s the status quo.

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

Sword and the Script

MARCH 31, 2020

Buyers were taking in content before talking to sales even before the Coronavirus hit; now is a great time to double down on content marketing Today is the last day of the first quarter of 2020. When I think about that statistic in today’s context – this is another moment for true content marketing.

Content Marketing 114

Content Marketing Marketing Advertising Advertising 114

PR in High Definition

DECEMBER 17, 2020

I don’t think I’m wrong in thinking that many of us are very much looking forward to saying farewell, au revoir and auf wiedersehen to 2020. If anything, the whirlwind of 2020 got us talking, debating and sharing so much more, with lots of great new ideas and reflections in the comms space. Bring it on!

Reputation 133

Reputation Creativity Crisis Employee 133

Sword and the Script

FEBRUARY 2, 2022

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Most of these come from registering for one-off gated content like white papers and webinars – these assets are expensive to create and promote. And I have a massive library of SEO and content marketing material.”.

SEO 130

SEO Content Marketing Marketing Software 130

Prohibition

MARCH 16, 2021

We don’t need to sell you on the benefits of content marketing. When compared with other forms of marketing, content marketing has the potential to form a meaningful and long-lasting relationship with your customer or prospect. So, how do you get it right when it comes to content marketing?

Content Marketing 62

Content Marketing Marketing Social Media Video 62

Communications Conversations

JANUARY 28, 2021

But, then I got to thinking: These trends can and should inspire social content marketers as you think about what kinds of visuals to use this year in your posts on Facebook, Insta, LinkedIn and other platforms. We know, based on 2020, that nostalgia is trending. These were interesting to peruse on their own. 2 – Tie dye.

Content Marketing 117

Content Marketing Trends Marketing LinkedIn 117

PR 20/20

SEPTEMBER 17, 2019

So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Disclaimer: Some of our favorite events have yet to release their dates for 2020. Social Media Marketing World.

Conference 97

Conference Marketing Case Study Content Marketing 97

Cision

APRIL 28, 2015

Given what we’ve been hearing about Mark Schaefer’s content shock — people consume 10 hours of content per day, which won’t change, but the Internet is expected to grow 600 percent by the year 2020 — your engine needs some high octane content just to be able to stay ahead of the increased supply.

Content Marketing 120

Content Marketing Marketing Engineering Film 120

Critical Mention

SEPTEMBER 24, 2020

The year 2020 has been a big year for the Black Lives Matter movement with countless news stations talking about BLM protests and police reform. Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies. The #BlackLivesMatter Movement.

Examples 130

Examples Transportation Media Tourism 130

Contently - Strategy

AUGUST 19, 2020

That said, 2020 wasn’t exactly the best year to publish a book… and definitely not a book about university. A post shared by Pippa Stacey (@lifeofpippa) on Aug 10, 2020 at 11:00am PDT. ” Establishing trust through relatable content is crucial, but what’s the best way to do so? .

Healthcare 110

Healthcare Content Marketing Marketing Instagram 110

Barokas

DECEMBER 19, 2019

Communications teams have come a long way in their ability to surface and leverage data that demonstrates the value of media relations, content marketing, social media and influencer outreach. The 2020 election will take the lion’s share of available space in general news coverage and likely permeate throughout the media landscape.

Marketing 78

Marketing Employee Trends Study 78

Critical Mention

FEBRUARY 4, 2020

The post Top 10 Influential PR Businesses to Follow in 2020 appeared first on Critical Mention - Media Monitoring. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Critical Mention

DECEMBER 9, 2019

Critical Mention) – The 2020 nominations for the 77th Golden Globe Awards were announced on Monday. The Hollywood Foreign Press Association (HFPA) , comprised of 90 notable journalists from around the world, announced the nominees for the annual Golden Globes Awards, held on January, 5 2020. Share Tweet Share.

Analytics 91

Analytics Radio Sports Analysis 91

Onclusive

DECEMBER 16, 2020

In 2020, we have all experienced a year like no other. Livestream gone mainstream 2020 proved that virtual events can result in online connection and collaboration that is just as effective as it’s traditionally been in person. That’s why content marketing needs PR.

Industry 221

Industry Content Marketing Corporate Analytics 221

PR in High Definition

MAY 26, 2020

The post What does the “Comms Brain” look like in 2020? Its speed over elegance, but never compromising quality or sensitivity. Extracts from this interview first appeared on Just.Marketing. appeared first on Firefly Communications.

Skype 96

Skype Mobile Interviews Tools 96

Prohibition

JANUARY 24, 2020

You understand the importance of content. So –what’s really new in content? What’s going to get us spinning on our heels in 2020, raising eyebrows and double taking? This year creating quality content in isolation won’t be enough. Before you start ditching your grand 2020 plans – don’t worry. But, hang fire.

Creativity 62

Creativity Video Consumer Brand 62

Barokas

DECEMBER 5, 2019

It doesn’t feel that long ago that I was a teenager of the 90s, imagining 2020 as a far-off futuristic existence. Content marketing has taken on new life and meaning. Any company looking to mark 2020 as a milestone year must be ready to bolster its goals with adequate resources. – Ashley Allman, Director of Content.

Strategy 78

Strategy Media Storytelling Pinterest 78

Critical Mention

DECEMBER 6, 2019

An increased focus on visual social content will continue in 2020, because it remains relevant to this generation’s internet users. Start prepping your emails as soon as possible, and make sure all of your email marketing strategies for 2020 have those three key components. Personalize Your Marketing Efforts.

Strategy 83

Strategy Communications Marketing Social Media 83

Critical Mention

JANUARY 16, 2020

Early on in her career, she developed a passion for marketing, writing and anything within the communication field. The post 5 SEO Strategies for 2020 appeared first on Critical Mention - Media Monitoring. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family.

SEO 80

SEO Strategy Engineering Mobile 80

Sword and the Script

NOVEMBER 28, 2023

Welcome emails enjoy open rates of 60% or more; for most marketers, this will be your best-performing email ‘campaign’ Anyone who follows me knows I harp on businesses to build their own list of subscribers. From where I sit, if you aren’t building subscribers, you aren’t really doing “ content marketing.”

B2B 119

B2B Content Marketing Marketing Blogging 119

Prohibition

DECEMBER 19, 2019

The rise of video content has made it an exciting time to have a presence in the production industry. As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. More people will practice this as an art form in 2020 and consciously include it in their video creation.

Video 48

Video Trends Storytelling YouTube 48

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. I suggest thinking about distributing existing content elsewhere.

Marketing 65

Marketing Survey Study B2B 65

Critical Mention

JANUARY 24, 2020

Early on in her career, she developed a passion for marketing, writing and anything within the communication field. The post How Earned Media Will Impact 2020 Elections appeared first on Critical Mention - Media Monitoring.

Radio 101

Radio Media Television Social Media 101

Critical Mention

NOVEMBER 18, 2019

In that case, get started and generate conversations and brand credibility by enhancing your media strategies in 2020. Early on in her career, she developed a passion for marketing, writing and anything within the communication field. Chances are more people will positively talk about your brand if they see others doing the same.

Viral 70

Viral Radio Media Sports 70

Buzzstream

MARCH 3, 2020

And, by 2020, it’s estimated that podcast listening will grow to 132 million people in the United States – that’s a lot of subscribers! . Hopefully by now I’ve convinced you that podcast guesting is a strategy you should be incorporating into your content marketing mix. Podcasts have built-in audiences of active listeners.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Onclusive

JUNE 24, 2020

So while there is certainly unique value to earned media coverage in a highly reputable publication, content marketing makes a dramatic impact because you can surround the reader with comprehensive brand messaging. We will also be hosting a webinar on the topic on June 25th, 2020.

Strategy 418

Strategy Media Advertising Advertising 418

5W PR

APRIL 29, 2020

Those include online advertising, personal selling, events, content marketing, sales promotions, offline advertising, sponsorships, etc. This involves all of the channels that the organization is going to be using as a way to reach out to potential customers. Define success metrics.

Strategy 97

Strategy Communications Advertising Advertising 97

Onclusive

JUNE 17, 2020

Their statistics show that branded websites and other forms of owned media are the second-most trusted form of marketing, with 70% of global respondents saying they completely or somewhat trust these sources. Savvy brands are focusing on owned media and content marketing. The idea of brands acting as publishers is nothing new.

Strategy 273

Strategy Media Television Content Marketing 273

Sword and the Script

DECEMBER 28, 2021

The total count of posts published is down from 86 in 2020. However, the cadence of publishing still meets one absolute requirement of content marketing : consistency in publishing matters as much as anything else. If you want content marketing to augment PR, social media and other marketing activities….

Blogging 133

Blogging Software Google Content Marketing 133

Sword and the Script

DECEMBER 21, 2021

This was up from 50% in 2020.”. The content they produce must be neutral, helpful and authoritative in nature – like that which PR has mastered for contributed articles for ages. An abbreviated version of this prediction was published by the Content Marketing Institute (see below). * * *. Happy New Year!

Marketing 214

Marketing Content Marketing Social Media Employee 214

PR in High Definition

MAY 26, 2020

The post What does the “Comms Brain” look like in 2020? Its speed over elegance, but never compromising quality or sensitivity. Extracts from this interview first appeared on Just.Marketing. appeared first on Firefly.

Skype 48

Skype Mobile Interviews Tools 48

Konnect Agency

FEBRUARY 10, 2020

In the fast-paced world of public relations and marketing, paid media is an effective way to move your brand forward and cut through the noise your competitors are making. Engage content marketing experts, like Konnect, to find the most effective paid media strategy for your brand, help negotiate the campaign and execute the details.

How To 72

How To Media YouTube Social Media 72

Prohibition

DECEMBER 17, 2020

We’ve taken a look at some of the Christmas adverts that have been released for 2020 and have been a big hit on social media. What a year it’s been! Despite the ups and downs that have come with this year, the festive season is almost in full swing to lift out spirits and end the year on a positive note.

Video 62

Video Social Media Creativity Community 62

PRSay

MAY 4, 2020

While we covered much of the contents of our 2020 State of the Media Report, there were a few key takeaways for PR professionals. ( Sarah Parker is the head of content marketing at Cision. You can watch the full recording of the panel discussion here.). A high bar for anything related to COVID-19.

Report 200

Report Media Pitching Trends 200