Onclusive

DECEMBER 16, 2020

In 2020, we have all experienced a year like no other. We will begin seeing more jobs and spending from both businesses and consumers. Livestream gone mainstream 2020 proved that virtual events can result in online connection and collaboration that is just as effective as it’s traditionally been in person.

Industry 221

Industry Content Marketing Corporate Analytics 221

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Golin provides effective solutions and reaches diverse global markets to best represent brands. GOLINglobal. Finn Partners. FinnPartners.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Sword and the Script

OCTOBER 22, 2019

October is typically a time of year with special urgency for many in marketing. To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. 16% on marketing analytics. 16% on marketing analytics. “As

Marketing 65

Marketing Survey Study B2B 65

Onclusive

JUNE 24, 2020

In our last blog , we shared some insights on consumer behavior with the media. Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. We will also be hosting a webinar on the topic on June 25th, 2020.

Strategy 418

Strategy Media Advertising Advertising 418

Communications Conversations

JUNE 18, 2020

But, it’s also changed how social media marketing is working–in quite a big way. However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. Might not be the sexiest trend of 2020, but it has teeth. What do I mean?

Social Media 88

Social Media Customer Service Marketing Pinterest 88

Buzzstream

MARCH 3, 2020

To really bring the podcasting trend into perspective, a recent study from Statista found that, in 2006, only 22% of consumers knew what a podcast was, but by 2019 over 64% of consumers were aware of podcasting. Maybe this is because we’re all so focused on trying to start a podcast of our own? I digress…. Conclusion.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Onclusive

JUNE 17, 2020

Consumers are growing tired of paid media. These are just a few of the reasons that owned media has become a cornerstone of the modern marketing mix. According to Nielsen, owned media channels are among the most trusted marketing formats. Savvy brands are focusing on owned media and content marketing.

Strategy 273

Strategy Media Television Content Marketing 273

Prohibition

DECEMBER 19, 2019

The rise of video content has made it an exciting time to have a presence in the production industry. As we transition into 2020, emerging technologies are continuing to change the way we build and consume content. More people will practice this as an art form in 2020 and consciously include it in their video creation.

Video 48

Video Trends Storytelling YouTube 48

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” A subreddit upended the stock market, and Bitcoin almost got to the moon. One of our favorite examples of this comes from MD Financial Management (a Contently client), that serves 130,000 physicians and medical learners in Canada. Chen’s right.

Financial 109

Financial Banking How To Marketing 109

5W PR

APRIL 29, 2020

IMC or integrated marketing communications is a strategy that takes the marketing department within an organization, from working on different strategies and functions, into one interconnected approach. It’s due to integrated marketing communications that the consumers can have a seamless experience with the organization.

Strategy 97

Strategy Communications Advertising Advertising 97

Prohibition

JANUARY 24, 2020

So –what’s really new in content? What’s going to get us spinning on our heels in 2020, raising eyebrows and double taking? This year creating quality content in isolation won’t be enough. The consumer is smart, and oh so demanding. Before you start ditching your grand 2020 plans – don’t worry. But, hang fire.

Creativity 62

Creativity Video Consumer Brand 62

Critical Mention

NOVEMBER 18, 2019

Earned Media provides an abundance of PR and marketing advantages to many businesses, organizations and individuals. Consumers are attracted to making purchases from dependable brands. Keeping track of your mentions is a great way to see what PR and marketing efforts evoke positive responses. Share Tweet Share. Until next time!

Viral 70

Viral Radio Media Sports 70

Contently - Strategy

NOVEMBER 12, 2020

I’ve spent the last decade researching and reporting on the content marketing industry. Along the way, I’ve probably consumed more pieces of branded content than anyone else. Content is the primary way that consumers have that crucial first impression with your brand.

Brand 145

Brand Branding Healthcare Enterprise 145

Sword and the Script

DECEMBER 4, 2018

As we close in on the year’s end, I looked back over these marketing and PR statistics in an effort to surface those points that in some way, shape or form, help to summarize 2018 as a year. Statistics about content marketing. The C-Suite views the top marketer as a publicly facing agent of trust. of revenue in marketing.

Survey 103

Survey Marketing B2B Content Marketing 103

PR 20/20

MARCH 26, 2020

As a marketing agency, how should we respond? What is the appropriate role of marketing in the midst of a crisis? One of our core tenets is the belief that marketing can make brands “more human.”. Those companies you’re marketing to are all run by people. Is there one? At PR 20/20, we believe there is. Source: Twitter.

Crisis 92

Crisis Marketing Healthcare Resources 92

Konnect Agency

FEBRUARY 10, 2020

As a marketing pro or entrepreneur, you’re no stranger to the fact that a digital marketing mix is the secret sauce to driving your brand forward. Never fear, you can still use the imagery on hand for marketing and PR use after the partnership kicks off! Even more, a well-executed multi-channel journey just feels magical.

How To 72

How To Media YouTube Social Media 72

Critical Mention

JANUARY 9, 2019

In a world ruled by technology, simply being aware of marketing trends is not enough. Understanding their intricacies and how to use them in your 2019 marketing plan is critical to your success this year. We’ve outlined the top marketing trends of 2019 and how to use them to stay ahead of your competition! Data drives marketing.

Trends 108

Trends Marketing Mobile YouTube 108

Cision

APRIL 6, 2015

In all the articles we’ve read and written on content marketing , write good content may be both the worst and most important advice we’ve seen. The fact that it appears in most “five content marketing secrets” articles makes it sound like just one more item on the content marketing checklist.

Writing 120

Writing Content Marketing Education Energy 120

Sword and the Script

JUNE 8, 2021

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. Despite growing optimism, it would still take a giant leap of faith for any B2B marketer to sign a contract for a live event, tradeshow or conference right now.

Survey 92

Survey B2B Report Video 92

Critical Mention

JANUARY 29, 2021

percent contraction in global GDP in 2020 due to the pandemic. It is in this context that digital marketing gains salience. This piece focuses on one such aspect of Digital Marketing — Influencer Marketing. According to Influencer Marketing Hub, the ROI for every dollar spent on IM in 2020 is $5.78.

Brand 135

Brand Branding How To Radio 135

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour.

Social Media 62

Social Media Trends Consumer Video 62

Prohibition

MARCH 16, 2021

Exclusive insights into 2021 marketing trends that will put certainty back into your strategy and help your brand bounce back from COVID faster. Since April 2020, we’ve been busy exploring what the impact of COVID – and the related national lockdowns – really mean for brands, and how this has impacted customer and consumer behaviour.

Trends 62

Trends Social Media Consumer Video 62

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Is it time to update the marketing customer experience design approach? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Marketing 52

Marketing Storytelling Content Marketing Examples 52

Sword and the Script

JULY 27, 2021

The multi-year trendline on this question suggests it’s not getting any easier (here are the survey results to this question in 2020 , 2019 and 2018 ). Need help with marketing or PR? We’re more than a proactive partner, we’re an extension of your marketing and PR team. Use content marketing with media relations in mind.

Media Relations 172

Media Relations Media Pitching Survey 172

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

SEPTEMBER 8, 2020

Over the past 12 months or so, I’ve easily reviewed and written about more than 20 such PR surveys from the PR sector (there many more about marketing). She and her research team conducted a focus group with 46 participants and also using a panel to survey 1,500 consumers. Content marketing and media relations need each other.

Survey 94

Survey Industry Leadership Study 94

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Social media statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

wiredPRworks

APRIL 27, 2020

Marketers love storytelling. I’ve presented all kinds of storytelling programs, including digital marketing and storytelling. Is it time to update the marketing customer experience design approach? What happens when we build brands with STOP marketing as a customer design experience, not storytelling?

Storytelling 52

Storytelling Brand Branding Marketing 52

PR 20/20

JULY 24, 2019

As marketers, we’re obsessed with trends and technologies that make us more efficient, drive better campaign results and simplify performance reporting. The majority of marketers wear multiple hats—juggling strategy, implementation and performance (among the nitty gritty details between each stage)—for our companies or clients.

Marketing 59

Marketing Data Technology Analytics 59

ImPRessions - Crenshaw Communications

JULY 6, 2016

It’s expected to reach $20 billion by the year 2020. Breaking through with quality material will become more difficult as content marketing approaches a saturation point. But today so-called “thought leadership” is also relevant to consumer product companies. billion, up from $13.5 billion in 2014.

SEO 204

SEO Analytics Measurement B2B 204

Prohibition

FEBRUARY 13, 2020

The world of marketing looks very different from what it once was. We’re now seeing investment in digital marketing overtaking investment in traditional marketing at a rapidly increasing rate, with Britain being the largest online advertising market in Europe, and predictions that almost two-thirds of UK ad spend will be online by 2020.

Measurement 62

Measurement Marketing SEO B2C 62

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In Cori Pearce | ChurnZero.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Contently - Strategy

SEPTEMBER 10, 2020

Kerel Cooper is not your average SVP of Marketing. In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. Disclosure: LiveIntent is a Contently customer.).

Brand 71

Brand Branding Marketing Facebook 71

5W PR

NOVEMBER 23, 2020

With online buying and pickup in-store options higher than ever, CMO attention must also accelerate digital and omnichannel content marketing strategies. FitForCommerce estimates that BOPIS doubled in the first half of 2020, especially with many retailers expanding their BOPIS options to include curbside pickup.

Retail 88

Retail Mobile Study Web 88

Prohibition

JANUARY 24, 2020

However, here at Prohibition it is our job to stay on top of what’s new, and to make your life easier, so we’ve consulted our talented team of consultants, and come up with the absolute must-do trends of 2020. Influencer marketing maturity. Prohibition’s social media trends in more detail. Digital Detox.

Social Media 62

Social Media Trends Media Instagram 62

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

Critical Mention

NOVEMBER 7, 2019

Ninety-two percent of consumers say they trust earned media over purely promotional content – via iScribblers. If people like a product/service and write positive reviews online (either in a blog or social media), it will most likely influence others who come across the product/service” How Do You See PR Evolving in 2020?

Communications 81

Communications Crisis Communications Media Crisis 81