5W PR

SEPTEMBER 16, 2020

With some states loosening up COVID-19 restrictions, what lies ahead for merchants and marketers? Earlier studies revealed that many consumers who began relying on digital platforms for searching and shopping when the pandemic was declared intend to do so after it’s over. Two things did change for consumers who did return to stores.

Consumer 88

Consumer Trends Publicity Survey 88

Agility PR Solutions

JANUARY 7, 2024

As said by Ted Coine: ‘Influence will lead marketing efforts by 2020. ’ Influence is surely taking the lead today in the B2B space through influencer marketing. It’s the most effective form of advertising, and coupled with a solid content strategy, no TV or Facebook ad can even compare.’

B2B 110

B2B Brand Branding Marketing 110

Agility PR Solutions

NOVEMBER 11, 2019

New research from marketing video firm Animoto investigates how video is changing the landscape of social media, influencing consumer purchase decisions, and revamping marketers’ approach to social media marketing. Social video drives […].

Video 128

Video Study Trends Marketing 128

Agility PR Solutions

DECEMBER 9, 2019

The post Here’s how consumers will choose local businesses in 2020 appeared first on Agility PR Solutions. The post Here’s how consumers will choose local businesses in 2020 appeared first on Agility PR Solutions. Some […].

Local 78

Local Consumer Fashion Agency 78

Agility PR Solutions

DECEMBER 4, 2020

With people spending more time than ever online in 2020 due to lockdowns and remote working, connecting with consumers through the websites, blogs, and influencers that they follow and trust is a good way to extend a brand’s reach. The post What is the role of affiliate marketing for brands in 2020?

Brand 86

Brand Branding Marketing Consumer 86

Agility PR Solutions

JUNE 7, 2020

The post Influencer marketing is shifting in 2020, with YouTube and TikTok in a power struggle appeared first on Agility PR Solutions.

YouTube 136

YouTube Marketing Study Consumer 136

5W PR

JANUARY 13, 2020

In looking ahead, one of the areas to pay close attention to is the health of the company’s digital marketing for 2020. The first place to start is an honest assessment of how well the entire company is in tune with marketing’s digital marketing strategy. ANNUAL CHECK UP. Now’s the perfect time for an annual checkup.

Marketing 78

Marketing Comparison Video Survey 78

ImPRessions - Crenshaw Communications

MAY 7, 2020

It’s also a great platform for relationship-building for anyone in public relations or content marketing. Steve contributes to Forbes as a senior retail leader focusing on emerging trends and the evolution of consumer markets. . Since 2015, Adrianne has been covering marketing strategies for retailers for AdAge.

Retail 245

Retail Twitter Real Estate Trends 245

Agility PR Solutions

JANUARY 16, 2020

Just days into the new year, consumers are already planning how they’ll shop in 2020. The post 2020 shopping outlook—6 consumer trends to watch this year appeared first on Agility PR Solutions.

Consumer 78

Consumer Trends Marketing Publicity 78

Agility PR Solutions

APRIL 5, 2020

With every passing year, the retail industry undergoes significant shifts—and retail marketing strategies have to pivot accordingly. This new report from savings destination RetailMeNot offers a comprehensive look at consumer preferences and retail marketers’ strategies for the year and the decade ahead.

Retail 78

Retail Marketing Consumer Strategy 78

Agility PR Solutions

FEBRUARY 4, 2020

How do retail marketers plan to spend their advertising budgets in 2020? suggests that social media advertising will be a primary focus for retail brands hoping to reach consumers where they are most active. The post 2020 marketing budgets will make room for lots of social media ads appeared first on Agility PR Solutions.

Social Media 86

Social Media Retail Marketing Media 86

Agility PR Solutions

AUGUST 3, 2020

As brands and retailers stand on the cusp of more uncharted territory, new consumer trends are posing new challenges for marketers as nearly half (45 percent) of consumers polled in a new large-scale study from comms giant Ketchum say that as they continue to cope with the uncertainty of health risks, economic downturn and restrictions […].

Company 156

Company Brand Branding Retail 156

Axia PR

JULY 14, 2020

The year 2020 started with a focus on the latest public relations trends. Brands have started to actively market to a niche audience through influencers, self-publishing platforms, social media, and informative content. We want to highlight how PR has changed in 2020 and what to do about it.

Big Data 118

Big Data Data Social Media Agency 118

Agility PR Solutions

FEBRUARY 18, 2020

It’s long been understood that word of mouth is the most powerful form of marketing, driving up to 50 percent of consumer sales. The post Which media dominate American word of mouth in 2020? But can this influencer be influenced by media platforms? appeared first on Agility PR Solutions.

Nonprofit 135

Nonprofit Media Consumer Marketing 135

Agility PR Solutions

SEPTEMBER 9, 2021

As a result of the pandemic, 2020 was a tremendous year for e-commerce growth. At times, online ordering and fulfillment was the only channel open for both brands and consumers—and shopping will never be the same as a result, according to new research from omnichannel operations management firm Radial.

Consumer 134

Consumer Brand Branding Marketing 134

Barokas

DECEMBER 19, 2019

These numbers may not be surprising, but they serve as an important reminder for marketing and PR professionals. Communications teams have come a long way in their ability to surface and leverage data that demonstrates the value of media relations, content marketing, social media and influencer outreach.

Marketing 78

Marketing Employee Trends Study 78

Agility PR Solutions

NOVEMBER 30, 2020

We’ve seen that influencers have been able to make authentic connections with consumers during the COVID crisis, and new research from micro-influencer marketing platform SocialPubli reveals that a whopping 90 percent of marketers say influencer marketing results are as good or better now than pre-COVID.

Marketing 145

Marketing Strategy Crisis Report 145

MaccaPR

OCTOBER 29, 2019

As the fall leaves change and a bit of Minnesota snow starts to appear, with it comes the next year of planning for corporate marketing, agency and communications professionals. As you begin your 2020 marketing planning and budgeting, consider these four tips: 1. We start to ask, “What strategies worked this year?”

Brand 90

Brand Branding Marketing Enterprise 90

Agility PR Solutions

FEBRUARY 18, 2020

With today’s über-fast pace of brand marketing and the many ways consumers can purchase from and interact with brands and retailers, it’s become a challenge for brands to establish real emotional connections, even with their most regular patrons. appeared first on Agility PR Solutions.

Industry 133

Industry Brand Branding Retail 133

Sword and the Script

FEBRUARY 20, 2024

The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. Studies show the average email marketing campaign has a 20% open rate and 2% CTR. Top metrics for marcom and PR vary The top metric for marketing communication (marcom) leaders is leads generated while the top metric for PR is stories placed.

Report 106

Report Publicity Marketing Pitching 106

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Business Wire

DECEMBER 7, 2020

Holiday seasons evoke winter cheer — picture bustling markets, ice skating, warm mugs of cider, and friendly mall Santas. But with COVID-19 cases climbing, communicating 2020 holiday news while capturing the new norm means keeping consumer behavior in mind.

Writing 256

Writing Blogging Consumer Communications 256

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Golin provides effective solutions and reaches diverse global markets to best represent brands. GOLINglobal. Finn Partners. FinnPartners.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

ImPRessions - Crenshaw Communications

JANUARY 26, 2021

A year ago, our B2B Tech PR clients were finalizing their 2020 conference speaking strategies, looking forward to sponsoring or winning speaking gigs at tech stalwarts like Cannes Lion, DreamForce, and Hubspot INBOUND. Now, as tech leaders look at their PR and marketing 2021 calendars, they see a transformed conference ecosystem.

Conference 299

Conference B2B Meeting Fashion 299

5W PR

JANUARY 30, 2020

However, 5W’s 2020 Consumer Culture Report revealed 68% of Millennials would rather save their money when it comes to investing in the industry. Here are four modern marketing practices to reach the Millennial masses and some great brands that are already executing these strategies. Align with a cause.

Brand 157

Brand Branding Marketing Sports 157

Sword and the Script

OCTOBER 22, 2019

October is typically a time of year with special urgency for many in marketing. To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. 16% on marketing analytics. 16% on marketing analytics. “As

Marketing 65

Marketing Survey Study B2B 65

Ronn Torossian

DECEMBER 7, 2020

By the time we ring in the new year, video social media advertising will have exceeded $28 billion for 2020, according to Statista. Market Business News says a major reason may be the 6.8% compound annual growth rate they’re forecasting for video marketing revenue. The post What Makes a YouTube Video a Hit?

YouTube 195

YouTube Video Advertising Advertising 195

Marketwired

FEBRUARY 4, 2016

Consumers also want answers yesterday and have become impatient when they don’t have an answer within seconds. 2016 is not that old, but we are staring down the year 2020. First, it’s my feeling that we’ll see a greater understanding of the melding of PR, marketing and advertising. Now, or in 2020.

Television 100

Television Radio Measurement Facebook 100

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 106

Marketing Newspapers Print Local 106

PRSay

OCTOBER 3, 2022

Marketers are taking notice of California’s data-privacy laws after cosmetics retailer Sephora agreed last month to pay $1.2 The new act will increase consumers’ ability to limit the collection of their sensitive personal information, including location data. Illustration credit: kentoh.

Privacy 78

Privacy Data Marketing Retail 78

5W PR

JANUARY 16, 2020

So what are the three powerful trends that you should keep an eye out on as a PR and Communication professional in 2020? Moreover, today’s consumer values realness, authenticity, and transparency more than they did before. Three PR and Communication Trends to Watch. Niche Targeting.

Trends 120

Trends Communications Big Data B2C 120

Agility PR Solutions

OCTOBER 22, 2020

Cross-cultural knowledge and insights provider EthniFacts recently released findings from their syndicated 2020 PICAT (Personality and Intercultural Affinity) study, a bi-annual national survey of American consumers that measures attitudes and behaviors through a cultural lens.

Consumer 94

Consumer Brand Branding Survey 94

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Influencer marketing is messy How we do it 9.

Government 103

Government Education Print Ethics 103

5W PR

AUGUST 28, 2020

Today, media coverage is an important metric in assessing the success of marketing and communication initiatives. Regardless of the social media platform on which content is relayed, getting the right media coverage brings satisfaction and pride to marketers. Employ Hashtags. Publish Accurate and Relatable Content.

Media 103

Media Exercises Study Social Media 103

Communications Conversations

JUNE 2, 2021

Her theory: Impressions are highly under-valued in the social media marketing world, whereas she believed there was far too much focus on engagement. Essentially impressions > engagement in social media marketing. But, that doesn’t mean your customers aren’t seeing and consuming your content. Is your mind blown?

Social Media 151

Social Media Marketing Media System 151

Prohibition

JUNE 21, 2023

The study also noted that consumers are more likely to purchase from brands that share UGC and reviews from real-life customers. In the age of social media, when so much of a company’s marketing depends on online perception, influencers became an obvious option to convey key messages and promote products.

Marketing 62

Marketing How To Consumer Study 62

Communications Conversations

JUNE 18, 2020

But, it’s also changed how social media marketing is working–in quite a big way. However, even with these big changes in the first half of 2020, many social media marketers seem to still be working from the 2015 social media playbook. Might not be the sexiest trend of 2020, but it has teeth. What do I mean?

Social Media 88

Social Media Customer Service Marketing Pinterest 88