ImPRessions - Crenshaw Communications

JANUARY 6, 2020

And while data breaches, ransomware and malware attacks are among the “normal” cybersec vulnerabilities, 2020 brings additional issues that will warrant increased exposure. And regardless of how well prepared a company may be to deal with an incident, breaches and attacks will happen – so advance PR prep is also in order.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

And while data breaches, ransomware and malware attacks are among the “normal” cybersec vulnerabilities, 2020 brings additional issues that will warrant increased exposure. And regardless of how well prepared a company may be to deal with an incident, breaches and attacks will happen – so advance PR prep is also in order.

Trends 156

Trends Healthcare Government Leadership 156

Reputation Us

JULY 8, 2019

Your organization is already planning for the year ahead and putting together a 2020 vision (yes, pun intended). QUESTIONS : Is corporate reputation a focus for your organization in 2020? In 2020, we are challenging CEOs, CFOs, COO’s, HR directors, CMO’s and the like to explore the overall value of their reputations internally (e.g.,

Reputation 133

Reputation Corporate Financial Employee 133

PRSay

APRIL 5, 2021

Companies are facing ever-greater scrutiny of their political activities, with some of America’s biggest businesses still grappling with a response to January’s Capitol riot. In this new era, careful preparation, close coordination, and effective communication both internally and externally are key. Simplify political activity.

Report 173

Report Company Government Conference 173

Stephen Waddington

SEPTEMBER 16, 2021

New research supports the assertion that internal communication has been critical to helping organisations transform during the COVID-19 pandemic. Internal communication and how organisations engage employees is a critical factor in successful transformation projects. It has been at the core of organisational change.

Internal 92

Internal International Communications Employee 92

PR in High Definition

DECEMBER 17, 2020

I don’t think I’m wrong in thinking that many of us are very much looking forward to saying farewell, au revoir and auf wiedersehen to 2020. If anything, the whirlwind of 2020 got us talking, debating and sharing so much more, with lots of great new ideas and reflections in the comms space. Do company values add value?

Reputation 133

Reputation Creativity Crisis Employee 133

Communications Conversations

JANUARY 30, 2020

And, trends that aren’t the “same old, same old” that we see in so many other posts (if I see another post that says video is a trend in 2020, I WILL SCREAM LOUDLY!). As I look ahead to 2020, I saw nine realistic social media trends ahead: 1 – Brands will have to better prepare for the Internet Flash Mob.

Social Media 139

Social Media Trends Media Internal 139

Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. The year 2020 has been many things including a warp in the time-space continuum. Or thereabouts. But what’s older is still news.

Internal 147

Internal International Tools Software 147

PRSay

JANUARY 13, 2021

As you think about your internal communications plans for 2021, you must first recognize the challenges and changes that occurred in 2020. While this is not always possible due to resources, you might try teaming internal communicators up to examine each other’s area of control. Nobody plans to fail. They just fail to plan.

Internal 187

Internal International Data Communications 187

Agility PR Solutions

JANUARY 12, 2020

Corporate reputation, and how external and internal stakeholders perceive companies and their leadership, are significantly influenced by media coverage. The post 2020 media training—10 tips for developing effective spokespersons appeared first on Agility PR Solutions.

Media Training 120

Media Training Training Media Print 120

Reputation Antistress by Sergii Bidenko

JUNE 26, 2023

The large-scale wave of layoffs in international companies in 2023 is the beginning of a big storm. The announced numbers of layoffs in branded companies are impressive. However, the companies are trying to soften the shock with remarks like: "This is just 5% of the total number of employees worldwide".

Reputation 52

Reputation Company How To Employee 52

Stephen Waddington

OCTOBER 20, 2020

I caught up with 12 founders this week in the PR Class of 2020 community on Guild and invited them to share their stories. Members range from one person organisations to founder teams, and agencies already scaling to subsidiaries of international firms. It’s a group created by Hard Numbers’ founder Daryl Sparey.

Agency 117

Agency SEO Groups Energy 117

Onclusive

JUNE 24, 2020

We also covered some of the tactics that smart companies are using to create and control the narrative through owned media strategies. Seek internal experts. You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise.

Strategy 418

Strategy Media Advertising Advertising 418

Reputation Us

JANUARY 13, 2020

2020 will be a wild ride! What if painful and destructive aftershocks to the company’s people, customers, and community can be mitigated through preparation? 2020 REPUTATION “EMERGENCY PREPARATION KIT”. Yes, it is possible to protect your company from the unknown tremors of 2020 with appropriate foresight and proper planning.

Reputation 60

Reputation Crisis Insurance Insurance 60

Prakkypedia

JANUARY 8, 2023

Key take-outs focused on the continuing impact of changes to the workforce, post the COVID-19 pandemic and shutdowns of 2020. Yes, I know COVID-19 remains with us, however governments and employers are responding in different ways from 2020). PR Daily has a terrific list of predictions (and a lot of humour in the article).

Trends 148

Trends Government Internal International 148

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

Government 103

Government Education Print Ethics 103

Barokas

DECEMBER 19, 2019

Still, even as tools and methodologies to measure the return of PR become more widely adopted and sophisticated, I think general awareness, positioning and brand building—the intangible benefits of PR—will continue to be a primary driver behind why companies invest in PR.” – Karli Barokas, CEO. Let us know in the comments!

Marketing 78

Marketing Employee Trends Study 78

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. Let’s take a look at the top 11 crises of 2020 so far. — LaraHarper (@LaraHarper) April 22, 2020. — Rachael Swindon (@Rachael_Swindon) March 24, 2020. I can assure you that I have NOT endorsed this product or company!!!!

Crisis 71

Crisis Government Social Media Reputation 71

Sword and the Script

MARCH 2, 2021

Over the course of my career, I’ve lived through two acquisitions, contributed to internal and external comms for several more, and at different organizations, and even did a divestiture. In 2017, the company acquired a then buzzy new tool called BuzzSumo, which is also based in the U.K. This includes PRophet , Propel , and SignalAI.

Company 150

Company Tools Technology Software 150

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? The company believes its history of analyzing content will enable it to surface the best reporters for a story by analyzing data.

Analysis 144

Analysis Tools Software SMB 144

PR 20/20

SEPTEMBER 17, 2019

So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Disclaimer: Some of our favorite events have yet to release their dates for 2020. March 1 - 3, 2020 | San Diego, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. Let’s take a look at the top 11 crises of 2020 so far. — LaraHarper (@LaraHarper) April 22, 2020. — Rachael Swindon (@Rachael_Swindon) March 24, 2020. I can assure you that I have NOT endorsed this product or company!!!!

Crisis 62

Crisis Government Social Media Reputation 62

Onclusive

NOVEMBER 8, 2023

Corporate Communications As companies grow, corporate communications become more important. Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Internal Communications Internal communications are crucial in determining how things are accomplished in any organization.

Training 195

Training Media Training Reputation Crisis Communications 195

Onclusive

DECEMBER 16, 2020

In 2020, we have all experienced a year like no other. Increased focus on internal communications As companies transition to the “new normal,” remote work is here to stay and everything we do will become increasingly digital. So, what does next year look like from this vantage point? That’s why content marketing needs PR.

Industry 221

Industry Content Marketing Corporate Analytics 221

ImPRessions - Crenshaw Communications

JUNE 10, 2020

To the class of 2020, congratulations! Will they see pictures or tweets that question your professionalism or don’t mesh with a company’s values? Your LinkedIn should be kept up to date as this will be one the first places companies look. Become a virtual intern. This time has not been easy.

Agency 284

Agency Interviews Journalism Instagram 284

MaccaPR

OCTOBER 29, 2019

As you begin your 2020 marketing planning and budgeting, consider these four tips: 1. Whether it’s a customer survey, developing an ambassador program or sourcing a third-party survey, data will enhance the story you’re telling in 2020, especially with the news media. We start to ask, “What strategies worked this year?” Data isn’t new.

Brand 90

Brand Branding Marketing Enterprise 90

5W PR

FEBRUARY 28, 2020

5W’s 2020 Consumer Culture Report revealed 67% of Millennials believe it’s important a brand they purchase from has a charitable component, and 71% are willing to pay more money for a product or service, when they know a portion of it will be given to a good cause. Regardless of why the cause is adopted, consumers love to give back.

Company 88

Company Apparel Nonprofit Consumer 88

PRSay

MARCH 14, 2022

In a 2020 Harris Poll that surveyed members of all generations, more than half of Gen Z respondents (ages 10-25) said they consider themselves creative, compared with only 44 percent of older respondents who described themselves the same way. Invite your new employees and interns into the board room. Bring in young voices.

Creativity 150

Creativity Employee Survey Internal 150

Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. Innovation tends to grind to a halt as acquiring companies try to figure out integration.

Brand 149

Brand Branding Reddit Pitching 149

PR 20/20

SEPTEMBER 24, 2019

Trust Insights , a marketing analytics and data consulting company, just dropped a stellar report about social media trends and what they mean for 2020. It’s all about user interest in social networks, and how that translates for marketing strategy—namely, where marketers should put their time and money as they plan for 2020.

Social Media 65

Social Media Strategy YouTube Analytics 65

5W PR

DECEMBER 18, 2018

We sat down with Robert Ford, Senior Vice President of Corporate, to discuss why companies continue to struggle with crisis communications, and how they can keys to better prepare companies for it. One of the biggest problems companies make? Why do you think companies continue to struggle with crisis communication?

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. About: The survey results were first published in mid-March 2020 – just a few days before the WHO declared the Coronavirus a pandemic.

Study 133

Study Publicity Survey Internal 133

PRSay

OCTOBER 22, 2021

In February 2020, as the coronavirus raced toward pandemic proportions, Delta Air Lines made the difficult decision to suspend its flights to China, where the outbreak had originated. The company’s communications team found itself pivoting into crisis mode. Internal messages repurposed for news media.

Crisis 78

Crisis Airlines Travel Internal 78

Stern + Associates

NOVEMBER 13, 2023

So, what changed in 2023 when it comes to executive visibility and the ways company leaders communicated with stakeholders? Obviously, companies cannot and perhaps should not take a public stance on every issue. The key is to make sure the stance aligns with audiences and company values/goals.

Trends 116

Trends Communications Conference Leadership 116

Onclusive

AUGUST 9, 2021

As companies grow, corporate communications become more important. Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts.

Training 370

Training Media Training Reputation Crisis Communications 370

PRSay

JANUARY 22, 2021

The effects will be felt this year and beyond and fuel the10company’s top 10 2021 communications trends, each with significant implications for companies and executives: 1. Internal communication goes beyond the employee. Empathy is essential. The definition of “employee” expands. Global is good again. With a new U.S.

Trends 184

Trends Communications Skype Employee 184

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors. Companies use LINE for mainly B2C communications.

Marketing 106

Marketing Newspapers Print Local 106