PRSay

NOVEMBER 10, 2020

Current job title : Chief Communications Officer, Alyeska Pipeline Service Company. ” In recent years, I’ve been driven by the threat of having our profession overtaken by those who play fast and loose with facts and ethics. Each week this fall, PRsay will interview one of the nominees for the 2021 PRSA Board of Directors.

Meeting 153

Meeting Leadership Energy Ethics 153

Stern + Associates

MARCH 15, 2023

As seen in a recent 60 Minutes appearance , the Emeritus Professor of Psychology and Neural Science at NYU has emerged as a prominent skeptic not of AI itself, but of the potential path that companies using AI may find themselves on if they do not adequately prepare themselves.

Technology 96

Technology Ethics Tools Creativity 96

Stephen Waddington

JANUARY 30, 2020

The annual Edelman Trust Barometer 2020 is a grim read. The average level of trust among the UK population in NGOs, business, government and media has reached a low of 42% according to the 2020 Edelman Trust Barometer. There is a growing unease about the rate of change of technology.

Ethics 84

Ethics Government Survey Technology 84

Sword and the Script

SEPTEMBER 7, 2021

Here’s the monthly PR Tech Sum rounding news and links from the world of PR technology. Yet Gina Nowicki penned a piece that estimates the pricing of PR technology tools for Prowly. The company was acquired by the SEO tool SEMrush in late 2020. Now with the variants, it’s like déjà vu. Estimating PR software pricing.

Software 90

Software Print Tools SEO 90

Sword and the Script

JUNE 30, 2021

That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. Communications technology. Prior year survey results and commentary include the following: 2020 JOTW Communications Survey.

Survey 122

Survey Communications Ethics Measurement 122

PRSay

JUNE 7, 2021

Just skim the headlines and you’ll notice everything from fraud and deadly cyberattacks to ethics violations, faulty products and tone-deaf commercials bringing down the mightiest of organizations. For example, a company might hire a “white hat” hacker to intentionally hack into its IT infrastructure and flag weak spots.

Crisis 163

Crisis Exercises Crisis Communications Reputation 163

Stern + Associates

NOVEMBER 2, 2023

To accomplish that, it’s vital to be able to use the latest technology to connect with and better satisfy customers down to an individual level.” Artificial Intelligence’s Transformative Impact on Marketing As technology evolves, marketing strategies have to change as well. Levy Teaching Award.

Marketing 62

Marketing Privacy Training Strategy 62

PR in High Definition

APRIL 26, 2021

Whether it was simply the wrong timing for Deliveroo to go public, given the UK’s emergence out of lockdown, or that the numbers weren’t quite right to start with, there seems to be a shift in the way in which investors and fund managers are thinking about which companies to invest in. And a huge part of that shift involves reputation.

Reputation 62

Reputation Ethics Employee Travel 62

Waxing UnLyrical

JANUARY 26, 2020

You can’t escape the news – fake news influenced the 2016 election and will be even more visible in 2020. But I believe many people that are discussing these topics are missing the larger, and more chilling impact this is going to have on business in 2020 and beyond. Guest post by Mark W. Kennedy ) or see others anywhere we want.

Ethics 23

Ethics Technology Financial Banking 23

Sword and the Script

OCTOBER 4, 2022

The PR technology space can be in some respects, divided into Davids and Goliaths. On one side, we have giants, which are backed by PE firms, holding companies, and in a couple of cases have access to the liquidity of public markets. On the other side, we have small independent companies trying to break into the space.

Technology 82

Technology Company Analytics Writing 82

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. I’ve experienced it from all sorts of angles – working for a company that was acquired, working for the acquiring company, and even had a little run with a divestiture, that coincidentally, I’d pick up again as a client years later. Critical Mention vs. TVEyes.

Software 86

Software Pitching Internal International 86

PR 20/20

MARCH 6, 2020

So, he created a new one—one that rejected customary pillars like billable hours and requests for proposals and embraced transparency, technology, and talent. Karen Hao, the AI reporter for MIT Technology Review, moderated a panel discussion on the ethics of AI. All technology can be wielded for good or bad.

Ethics 52

Ethics Conference Technology Employee 52

Stern + Associates

SEPTEMBER 22, 2022

Despite long-standing evidence that a committed workforce is fundamental to success, firms continue to attach too little importance to their workers’ wellbeing, says Stanford University Professor Jeffrey Pfeffer , author of “ Dying for a Paycheck: How Modern Management Harms Employee Health and Company Performance?and

Employee 62

Employee Leadership Exercises Mobile 62

PR 20/20

JULY 30, 2019

That included insights on how Angela and her team use technology to scale personalized communication to Facebook’s 2+ billion users—without losing the human touch. Voice is the gateway for all technologies, the remote control for our lives.”. During a panel surrounding Ethics and Artificial Intelligence, RJ Taylor kept it simple.

Case Study 50

Case Study Privacy Data Technology 50

Mindful Marketing

APRIL 8, 2023

” Among the notable signatories are tech leaders Elon Musk and Steve Wozniak and 2020 presidential candidate Andrew Yang. As Microsoft’s largest single stockholder , Gates understandably doesn’t want the company to fall behind in the AI race.

Ethics 93

Ethics Pitching Privacy Technology 93

Deirdre Breakenridge

JULY 22, 2019

workforce by 2020. The term “Leaders” was defined in the one-on-one interviews as professionals at the respondents’ companies, business professionals speaking on behalf of the companies and the brands they follow or care about, or their political and religious leaders. Let’s take a closer look at Millennials.

Social Media 177

Social Media Media Interviews Instagram 177

Sword and the Script

JANUARY 12, 2021

Over my career, I’ve used every major distributor, or wire service as they are known, and even worked for a company that owned one, so I’m familiar with the business, technology and press release pricing. Here’s a look at press release pricing for three of the largest distribution companies. Check out our services.

Financial 90

Financial Video Survey Google 90

PRSay

JANUARY 16, 2020

The rise of AI technology, fake news as a weapon, a divisive political climate and a growing panoply of third-party perils are just a few of the factors contributing to the evolving reputational threats that companies will have to reckon with in 2020. Controversial statements. Third-party relationships.

Reputation 182

Reputation Privacy Banking Ethics 182

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Maxim Behar

NOVEMBER 23, 2020

How has your company - M3 Communications Group, Inc changed during this year? In fact, the speed of reaction, communication, decision-making is the main characteristic that defines a company as modern and innovative. That is why in all three sectors there will be one or another company that will fall overboard.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

PRSay

AUGUST 1, 2016

Census Bureau, by 2020, 36.5 Just as the industry must adapt to changing technologies, it must also respond to changes in its audience and talent pool. Nevertheless, a large number of U.S. corporations and major public relations agencies are making small but impactful changes to transform the industry. According to the U.S.

Resources 60

Resources Education Ethics Corporate 60

Stern + Associates

JUNE 5, 2023

This transformative technology is already impacting industries around the world. They unpack the trends while cutting through the hype with their accessible frameworks and scalable strategies for approaching this disruptive technology. From Hollywood writers to U.S.

Technology 100

Technology Ethics Leadership Groups 100

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum.

Software 123

Software Pitching Ethics Privacy 123

Stephen Waddington

AUGUST 12, 2020

GDP fell by more than 20% in Q2 2020 according to data published yesterday by ONS. Authentic Comms | Adam Driver | April 2020. Why start an agency in 2020, during lockdown? Boldspace | Mike Robb | March 2020. Why start an agency in 2020, during lockdown? Coldr | Kamiqua Pearce | June 2020. Adam Driver.

Agency 161

Agency Meeting Crisis Energy 161

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. c) More companies create their own content and channels to reach audiences instead of traditional media channels. I see a few things. A great data divide.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 26, 2023

Smart SaaS has renewed focus on customer marketing “As we are currently in an extended macroeconomic downtown, companies will need to continue to focus more on the customer to ensure long-term retention to help bear the weight of new sales slowing down. It’s like trying to lay down pipe before you even dug a ditch.

Writing 194

Writing Communications Marketing B2B 194

Maxim Behar

JANUARY 24, 2022

Although jumped into Public Relations, he did not realize that it’s nothing but pure unique business surrounded by creativity, ethics, and responsibilities. Everything transparent is ethical! We did not have any expectations that everything we had before 2020 will be changed and should not expect to be back in the same position.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Stern + Associates

FEBRUARY 1, 2024

They’re making an impact right now through their research and writing and as leaders of flourishing companies and laboratories. Center for Leadership and Ethics at Columbia Business School, she also hosts the popular TED Business Podcast. Leveraging AI and Breakthrough Technologies for Equality and Social Justice Ayanna Howard, Ph.D.

Leadership 109

Leadership Ethics Education Technology 109

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. This consumer-focused trend has become a lot more popular as of late, and it gives way to a lot of public relations opportunities for companies.

Trends 88

Trends Data SEO Consumer 88

Stern + Associates

FEBRUARY 9, 2023

Though external factors may seem to conspire to widen the gender gap, women continue to break new ground in fields including artificial intelligence (AI) and robotics, healthcare and space technology, serving as crucial role models to anyone facing adversity at work.

Engineering 62

Engineering Biotechnology Leadership Technology 62

Sword and the Script

DECEMBER 14, 2021

For example, a 2020 study by the Demand Gen Report 68% of respondents said the B2B sales cycle has increased compared to a year ago. Technology is a priority business investment for 2022; 53% of IT buyers expect tech spending to grow – and budgets will grow on average by 26%. Companies with digitally savvy leadership outperform.

Marketing 105

Marketing Survey B2B Government 105

Sword and the Script

NOVEMBER 7, 2023

According to the announcement, the Media War Room “uses the company’s proprietary AI to enable these communicators to quickly understand the media landscape, create accurate responses, and come up with a strategy that keeps their organizations ahead of the headlines and in control of the narrative.” click image for higher resolution) 2.

Employee 137

Employee Software Survey Tools 137

Stern + Associates

JANUARY 24, 2023

They’re making an impact right now through their research and writing and as leaders of flourishing companies and laboratories. Center for Leadership and Ethics at Columbia Business School, she also hosts the popular TED Business Podcast. Leveraging Breakthrough Technologies for Equality and Social Justice Ayanna Howard, Ph.D.

Leadership 91

Leadership Ethics Education Technology 91

Stern + Associates

FEBRUARY 2, 2023

A former senior NASA robotics researcher and Mars Exploration research engineer at the space agency’s storied Jet Propulsion Laboratory (JPL), co-founder of a trailblazing ed-tech company , and dean of the 10,000-student strong College of Engineering at The Ohio State University , Ayanna Howard, Ph.D. ,

Privacy 85

Privacy Engineering Pharmaceuticals Education 85

Mark My Words

MARCH 15, 2022

While former president Dmitry Medvedev warned assets owned by Western companies may be nationalised if they pull out of Russia. Foreign companies should understand that returning to our market will be difficult.”. Packaged food giant Nestle, cigarette company Philip Morris and Sony said pledge to cut operations and stop investment.

Energy 12

Energy Banking Agriculture Chemicals 12

Contently - Strategy

APRIL 14, 2021

“People have become increasingly uncomfortable with having targeted ads popping up based on their searches,” said Justin Antonipillai , founder and CEO of WireWheel , a data privacy management software company. “We’ve ” Others are torn on how effective—or compliant —the FLoC model will actually be. “It ” Clay said.

Privacy 124

Privacy Google Advertising Advertising 124

Stern + Associates

JANUARY 6, 2022

Meeting planners are seeking out authoritative Black perspectives, accomplished Black professionals are being appointed to leadership positions, and companies are actively working to root out conscious or unconscious biases in product development, supply chains, brand messages and the workplace. Ayanna Howard. Desmond Upton Patton .

Leadership 62

Leadership Policies Engineering Technology 62