Sword and the Script

MAY 26, 2020

72% of communications professionals say partisan politics makes their job harder, according to third annual JOTW Communications Survey for 2020 The majority of professional communicators say partisan politics has complicated communications for brands and businesses. Media relations only gets harder.

Survey 117

Survey Measurement Public Affairs Storytelling 117

Stephen Waddington

NOVEMBER 26, 2020

At the same time public relations has become elevated as the eyes and ears of an organisation not just in the public sector as means of public engagement, but in corporate communications, internal communications, and marketing. Tools serve two purposes in PR. That must change.

Tools 175

Tools How To Agency SEO 175

Doctor Spin

DECEMBER 4, 2023

Digital Journalism , 8, 596 – … Continue reading When media content is influenced by biases—such as confirmation bias, sensationalism, or media logic—it tends to favour certain narratives or perspectives, often at the expense of a balanced and comprehensive view. Confirmation bias is a constant challenge for PR professionals.

Media 52

Media eBook Viral Construction 52

Bianchi Biz Blog

AUGUST 19, 2021

Based on our years of experience supporting clients at CES, we’ve outlined six media relations facts, as well as the obstacles you may face and the opportunities that potentially surround them: More than 6,500 media attended CES 2020 (the last in-person event). Author: Jessica Muzik.

Automotive 91

Automotive Interviews Technology Mobile 91

Stephen Waddington

JULY 15, 2020

The 2020 CIPR State of the Profession survey is a time capsule. Almost six months later the public relation profession is quite different. Community of practice Two-thirds (66%) of public relations professionals feel they are part of a professional community.

Survey 159

Survey Policies Crisis Community 159

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Internal comms takes center comms stage in hybrid work.

Marketing 187

Marketing Content Marketing Data Social Media 187

Reputation Us

NOVEMBER 18, 2019

The six-month collaboration includes: An audit of the nonprofit’s current reputation internally (e.g., public, political, media, social media), An actionable 2020 reputation management plan, and. to designate to the reputation project in 2020, complete all sections of the below application.

Nonprofit 60

Nonprofit Reputation Crisis Management Training 60

Sword and the Script

MAY 4, 2021

times Klear’s revenue in 2020. Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”.

Tools 99

Tools Survey Pitching Analytics 99

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81

Survey Corporate Communications Financial 81

Reputation Us

OCTOBER 15, 2019

Reputation is building familiarity, establishing trust and fortifying confidence within your nonprofit and within the communities you serve and from whom you receive support. The six-month collaboration includes: an audit of the nonprofit’s current reputation internally (e.g., staff, volunteers, donors) and externally (e.g.,

Nonprofit 60

Nonprofit Guidelines Reputation Crisis Management 60

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Predictability is dead – 2020 killed it. This creates renewed opportunities for marketers who communicate via podcasts. Spotify reported in mid-2020 that overall podcast consumption had more than doubled.

Marketing 167

Marketing Employee Content Marketing Training 167

Stephen Waddington

SEPTEMBER 29, 2021

It’s an overview of industry issues as discussed by my community of practice. I started an online community of practice at the outset of the pandemic. There are some topics that come up time and time again in the community. That data is from the 2020 PRCA Census. Why is public relations conflated with media relations?

Industry 153

Industry Publicity Agency Community 153

Solo PR Pro

JANUARY 11, 2021

There’s a whole community of like minded people you can lean on. When in-person touchpoints were suddenly at a minimum, the strategic communicators stepped up and helped brands break-through the Zoom screen with the right word and at the right time to keep brands top-of-mind. When people hear “PR”, most think of only media relations.

Industry 79

Industry Print Ethics Internal 79

Sword and the Script

JULY 7, 2020

Welcome to the second half of 2020! The company says a centralized tool that links these things together will present a complete picture of media relations activity. Two small international PR tech vendors Prezly, and Propel, both promote a similar concept ( here and here ). Give our services a try.

Technology 122

Technology Publicity Software Print 122

Solo PR Pro

SEPTEMBER 21, 2021

Upon graduating, Susan decided to leave reporting behind and instead put her skills to work doing media relations for a major retailer back in her hometown. When I first left my corporate job, I could not believe how much business was out there for someone who had strong media relations skills and good crisis experience,” Susan says.

Meeting 91

Meeting Retail Groups Hotels 91

Sword and the Script

JANUARY 17, 2023

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since.

Technology 92

Technology Software Resources Pitching 92

Sword and the Script

MARCH 7, 2023

And that brings us to the first story in this month’s PR tech sum – covering news from the vendor community this month. Media relations is harder than ever , so I applaud Cision for attempting to think differently about the stodgy old business of press releases. million were related to the strategic review process, $1.7

Software 124

Software Analytics Technology Video 124

PRSay

JUNE 11, 2021

Here, the team collectively answered questions about their strategic internal and external outreach, which reached and engaged new audiences during the tragedy of a global pandemic and helped the Bloomberg School retain its No. 1 ranking in the latest U.S.

Publicity 157

Publicity Social Media Report Fashion 157

Sword and the Script

MARCH 1, 2022

One thing that separates PR, and specifically media relations, from marketing and advertising is third-party validation: there’s nothing you can say about yourself that’s as powerful as someone else saying it about you. years, having joined in September of 2020. Internal comms a top priority. Million and Eyes the U.S.

Software 118

Software Case Study Advertising Advertising 118

Solo PR Pro

SEPTEMBER 28, 2022

“Whether as a Sunday school teacher or a Red Cross volunteer in high school, a leader in my fraternity in college or member of the many nonprofit boards I’ve served, my focus has always been on improving community,” Mary says. “I I do this because I believe that each one of us can make a difference.”. Giving back to the PR industry.

Meeting 52

Meeting Nonprofit Groups Advertising 52

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. These metrics may be both internally facing (like efficiency) and business oriented (like leads closed or the number of campaigns managed).

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

AUGUST 3, 2021

And that thought leads us to the first news item in this week’s PR tech sum – a monthly summary of news stemming from the PR technology community. This goes for “media intelligence”, “business intelligence” and “consumer intelligence.”. Media monitoring. Gini Dietrich breaks down media monitoring tools. Media relations.

Software 85

Software Case Study Pitching Technology 85

PR in High Definition

OCTOBER 26, 2020

Today, as highlighted by the Davos Manifesto 2020 , a company’s purpose is to “Engage all its stakeholders in shared and sustained value creation… In creating such value, a company serves not only its shareholders, but all its stakeholders”. What’s critical for comms professionals is to cover all bases.

Groups 62

Groups Employee Leadership Examples 62

PRSay

DECEMBER 18, 2019

As social media has empowered popular movements, large corporations have learned to react with increasing agility in their communications — and in their internal decision-making. 22, just minutes before the start of the league’s 2019-2020 season, he addressed the issue on live television, in front of the NBA’s key audiences. “We,

Corporate 81

Corporate Crisis Management Crisis Government 81

Landis PR

JANUARY 3, 2022

Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. Communicating will always be important, but now more than ever taking a role as communicators and advisers being conciliators, raising values such as the ability to listen to the other, the value for the environment and respect for the communities.

Trends 52

Trends Trade Shows Agency Communications 52

Bianchi Biz Blog

FEBRUARY 22, 2021

I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes. Besides a brief stint at a community bank in 2009 (thanks to the recession), I’ve always worked as a business-to-business editor reporting on some aspect of transportation. Instagram – cv_eschueller.

Groups 55

Groups Meeting Transportation Media 55

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. c) The ultimate list of PR statistics in 2020 via Emma Haddad & Muck Rack.

Software 101

Software Analysis Data Tools 101

Sword and the Script

AUGUST 6, 2019

There’s a lot that’s happened over the last month among vendors that make technology for public relations (PR) professionals – and I can’t wait to show you this month’s summary of news from the PR technology community. marketers, PR, IR and internal communications professionals?to

Marketing 63

Marketing Pitching Corporate Tools 63

Scott Public Relations

DECEMBER 13, 2018

In fact, it’s estimated that 80% of content will be videos as soon as 2020. Digital marketing is an ever-changing zone, and that means different formats perform better on different platforms—on Facebook,for example, videos perform the best.

Healthcare 40

Healthcare Insurance Insurance How To 40

Sword and the Script

DECEMBER 26, 2023

Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Clear and present AI “A renewed focus on and commitment to internal communications. Great leaders make clear and transparent communication a top priority. Finally, 2024 also brings another U.S.

Writing 190

Writing Communications Marketing B2B 190

Sword and the Script

DECEMBER 28, 2022

Consulting firm Burton-Taylor International published a report finding annual spending on PR “media intelligence solutions” grew 14.7% billion in 2020. Read more: The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter. Annual spending on PR software grew 14.7% to approximately $5.5

B2B 114

B2B Marketing Survey Software 114