Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. I’ve taken some time to pour over these and summarize some of the more interesting and less publicized findings for you. Is that good?

Report 105

Report Publicity Marketing Pitching 105

PRSay

JANUARY 9, 2020

While I wish there was a perfect crystal ball, the best we can do are our own professional insights — and here are some trends that we foresee being worth watching in 2020 and beyond: User- g enerated content. 2020 is the perfect time to take a fresh, creative approach to your partnerships. I’d love to hear your thoughts.

Trends 131

Trends Nonprofit Consumer Newspapers 131

Sword and the Script

AUGUST 6, 2020

In a couple of weeks, I’ll be presenting a session at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter, alongside, Ned Lundquist , Our session is titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.” What is the JOTW?

Training 94

Training Trends Media Survey 94

Reputation Us

OCTOBER 27, 2020

Want to know how your nonprofit organization is viewed in the community; by those you serve, by donors, by stakeholders? Reputation management support that includes content management, crisis management, media relations, social media, news releases and message unity training. PT Friday, November 20, 2020.

Nonprofit 148

Nonprofit Reputation Crisis Management Crisis 148

ImPRessions - Crenshaw Communications

JUNE 22, 2021

Clubhouse was launched in 2020 and breaks the mold of traditional social media platforms. In a bid to get in on the social audio experience, Twitter released Twitter Spaces in December 2020. One driving force behind the creation of Twitter Spaces seems to be the challenges Clubhouse faces regarding its community standards.

B2B 405

B2B Social Media Media Instagram 405

PRSay

JULY 17, 2020

Communities commit to drive safe in support of new drivers during National Teen Driver Safety Week. Copyright © 2020 Ann Wylie. Ann Wylie works with communicators who want to reach more readers and with organizations that want to get the word out. Want more tips for getting the word out with media relations pieces?

How To 175

How To Writing Training Survey 175

PRSay

MAY 24, 2021

It was refreshing to hear Todd’s optimistic vision for a future in which a more independent news media will regain the public’s trust and return to covering local communities with a sense of shared values. Most affected were local news outlets that are independently operated or owned by small media chains.

Nonprofit 142

Nonprofit Local Journalism Newspapers 142

Bianchi Biz Blog

AUGUST 19, 2021

Based on our years of experience supporting clients at CES, we’ve outlined six media relations facts, as well as the obstacles you may face and the opportunities that potentially surround them: More than 6,500 media attended CES 2020 (the last in-person event). Author: Jessica Muzik.

Automotive 91

Automotive Interviews Technology Mobile 91

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Sword and the Script

SEPTEMBER 8, 2020

Surveys show earned media is still the most credible; exec appreciation and collaboration with PR improved during the Coronavirus Regular readers know these pages are filled with surveys and statistics. An annual survey by PRWeek found the median public relations salary in the U.S. Notice none of them cited a wire service.

Survey 94

Survey Industry Leadership Study 94

PRSay

MAY 4, 2022

The movie “raises awareness that a deaf person can do whatever they want to do,” “CODA” co-star Daniel Durant , who is deaf, said in sign language, which was then spoken aloud by an interpreter, during PRSA’s April 27 webinar, “ Supporting Deaf Representation in Media.”. How communicators can assist deaf talent.

Film 133

Film Communications Media Interviews 133

Sword and the Script

MAY 18, 2021

One study shows communicators are faced with growing workloads, but their relationship with business has strengthened; two studies offer a look at media relations insights. 37% said, “‘feel good’” stories on how companies and communities are helping others. click image for higher resolution).

Study 165

Study Communications Survey Pitching 165

Stephen Waddington

JULY 15, 2020

The 2020 CIPR State of the Profession survey is a time capsule. Almost six months later the public relation profession is quite different. Community of practice Two-thirds (66%) of public relations professionals feel they are part of a professional community.

Survey 159

Survey Policies Crisis Community 159

Reputation Us

OCTOBER 15, 2019

Reputation is building familiarity, establishing trust and fortifying confidence within your nonprofit and within the communities you serve and from whom you receive support. public, political, media, social media), an actionable 2020 reputation management plan, and. staff, volunteers, donors) and externally (e.g.,

Nonprofit 60

Nonprofit Guidelines Reputation Crisis Management 60

Reputation Us

NOVEMBER 18, 2019

public, political, media, social media), An actionable 2020 reputation management plan, and. Reputation management support that includes content management, crisis management, media relations, social media, news releases and message unity training. staff, volunteers, donors) and externally (e.g.,

Nonprofit 60

Nonprofit Reputation Crisis Management Training 60

Sword and the Script

MARCH 9, 2021

Perhaps as media relations continues to get harder , news organizations face cuts and experiences a decline in public trust , now is the time to revisit the topic. If the community is inclined to put the “relations” back into PR, and they’ll need new tools designed to help managed the process.

Software 145

Software Agency Pitching Analytics 145

Sword and the Script

APRIL 12, 2022

The PR community needs the competition. That’s up considerably from the 50 customers it announced in at the end of 2020. Vetted has a unique business model and value proposition that really differentiates itself from other media relations solutions on the market,” said Christophe Abiragi , CEO of ITK Information Services. “We

Software 88

Software Pitching Measurement Enterprise 88

Sword and the Script

MAY 4, 2021

times Klear’s revenue in 2020. Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”.

Tools 99

Tools Survey Pitching Analytics 99

Solo PR Pro

SEPTEMBER 21, 2021

Upon graduating, Susan decided to leave reporting behind and instead put her skills to work doing media relations for a major retailer back in her hometown. When I first left my corporate job, I could not believe how much business was out there for someone who had strong media relations skills and good crisis experience,” Susan says.

Meeting 91

Meeting Retail Groups Hotels 91

Solo PR Pro

JANUARY 11, 2022

There’s a whole community of like minded people you can lean on. My primary business goal for 2020 is to find the right balance of client size and number. I also plan to continue to serve as a consultant for boutique firms assisting them with multicultural clients, community partnerships and overall strategy development.

Writing 98

Writing Community Storytelling Education 98

Solo PR Pro

OCTOBER 26, 2021

So in early 2020, the OnePitch team decided to try something new, “We put ourselves into the mindset and into the seat of PR professionals and looked at all the various steps that they take when they're researching journalists, compiling media lists and then eventually doing the outreach,” Jered explains.

Pitching 111

Pitching Twitter Tools Community 111

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. This was up from 50% in 2020.”. organic social media has diminishing value as the social platforms depress brand messages and links to third-party websites; and.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Solo PR Pro

JANUARY 11, 2021

There’s a whole community of like minded people you can lean on. When in-person touchpoints were suddenly at a minimum, the strategic communicators stepped up and helped brands break-through the Zoom screen with the right word and at the right time to keep brands top-of-mind. When people hear “PR”, most think of only media relations.

Industry 79

Industry Print Ethics Internal 79

Sword and the Script

MARCH 7, 2023

And that brings us to the first story in this month’s PR tech sum – covering news from the vendor community this month. Media relations is harder than ever , so I applaud Cision for attempting to think differently about the stodgy old business of press releases. where he served as president and chief business officer.

Software 124

Software Analytics Technology Video 124

Stephen Waddington

MAY 5, 2019

Facebook privacy, improving your media relations game, report on organic engagement, Comms School on content, and Metia recruitment drive. We return to the Championship for the 2019/2020 season. ?? CEO Mark Zuckerberg admitted in a keynote speech that it’s an area in which the social media firm has a lousy reputation.

Privacy 60

Privacy SEO Pitching Instagram 60

PRSay

FEBRUARY 20, 2020

In 2020, the Royal Family has dominated conversations from London to Los Angeles. While an embargo is a must-have tool that is often used by the medical and research community to release published studies and new discoveries, adding one won’t make a substandard story newsworthy. Only embargo actual news.

Radio 180

Radio Tools Journalism Interviews 180

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020.

Measurement 92

Measurement Communications Survey B2B 92

Landis PR

MARCH 29, 2021

and introduced them and their work to the community. It’s always so special to recognize someone and then see other community members reach out to them as well. In August 2020, I became the editor of Bakersfield Life Magazine, our monthly lifestyle publication. in Bakersfield and Kern County!

Meeting 96

Meeting Media Local Interviews 96

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81

Survey Corporate Communications Financial 81

Solo PR Pro

JUNE 8, 2021

Along the way, Nicole took on both full-time and consulting positions in community health, digital media and education where she has learned a lot, made plenty of mistakes and ultimately come to understand what is most valuable to her as a PR professional. In 2017, Nicole launched Nicole Lauren Consulting as a solo PR pro.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Sword and the Script

JULY 7, 2020

Welcome to the second half of 2020! Muck Rack focuses on public relations management Muck Rack announced “Public Relations Management” which promises a “unified platform” across the company’s “media database, monitoring, analytics and collaboration tools built for PR teams.” Give our services a try.

Technology 122

Technology Publicity Software Print 122

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. blogs #bloggers #publicrelations #contentmarketing #content — Frank Strong (@Frank_Strong) February 15, 2020 4.

Company 98

Company Survey Pitching Report 98

Sword and the Script

JANUARY 12, 2021

Yes, you should try to include multimedia if you can because it supports your media relations efforts. Media relations is hard , and they are afraid they won’t get coverage if they don’t use an expensive service. The 2020 JOTW Communications Survey had mixed reviews from press releases from PR professionals.

Financial 88

Financial Video Survey Google 88

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. We’re used to seeing communications and interactions with brands that are personalized. Cori Pearce | ChurnZero.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

JANUARY 19, 2021

So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ). In media relations , you are constantly on the hunt for reporters and influencers writing about your industry. Check out our services.].

Technology 167

Technology Publicity Software Pitching 167

Solo PR Pro

SEPTEMBER 28, 2022

“Whether as a Sunday school teacher or a Red Cross volunteer in high school, a leader in my fraternity in college or member of the many nonprofit boards I’ve served, my focus has always been on improving community,” Mary says. “I I do this because I believe that each one of us can make a difference.”. Giving back to the PR industry.

Meeting 52

Meeting Nonprofit Groups Advertising 52