Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Poppulo adds generative AI for internal comms Poppulo, which develops an internal comms platform called Harmony, said it embedded generative AI into its platform.

Analysis 144

Analysis Tools Software SMB 144

Onclusive

AUGUST 9, 2021

Internal Communications. The truth is that internal communications are really important to how things get done in any organization. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. Crisis Communications.

Training 370

Training Media Training Reputation Crisis Communications 370

Stephen Waddington

OCTOBER 20, 2020

I caught up with 12 founders this week in the PR Class of 2020 community on Guild and invited them to share their stories. Members range from one person organisations to founder teams, and agencies already scaling to subsidiaries of international firms. It’s a group created by Hard Numbers’ founder Daryl Sparey.

Agency 117

Agency SEO Groups Energy 117

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. How will it change PR and communications? Read the full report here: State of PR 2020 via @MuckRack.

Study 133

Study Publicity Survey Internal 133

PRSay

JUNE 1, 2020

The month of June marks the traditional celebration of LGBTQ Pride in communities across the nation and world. The global coronavirus pandemic has resulted in the cancellation of hundreds of pride celebrations worldwide, a severe setback at a time when fostering community and bringing people together is more important than ever.

Community 209

Community Crisis Energy Internal 209

Reputation Us

JANUARY 13, 2020

2020 will be a wild ride! Just as communities have disaster plans, organizations must be prepared for shocking events in order to ward off a full collapse. What if painful and destructive aftershocks to the company’s people, customers, and community can be mitigated through preparation? Take a deep breath everyone.

Reputation 60

Reputation Crisis Insurance Insurance 60

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

Government 103

Government Education Print Ethics 103

Stephen Waddington

JULY 3, 2022

Public relations academics and practitioners explored a diverse range of societal and communication issues at BledCom. The event was pitched as a reboot of internal and external communication for stakeholders. The lack of proactive community management meant that misinformation was rife in comments.

Communications 129

Communications Software Internal International 129

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Stacey Miller , Vice President, Communications, Auto Care Association.

Survey 130

Survey Communications Measurement Internal 130

Stephen Waddington

JUNE 23, 2020

In any normal year, this week would see the start of the Cannes Lions International Festival of Creativity. There's no need for industry awards for at least 12 months. I've written up the winners across all categories. Creative, marketing and PR industry events have either been postponed or moved online for at least 12 months.

Creativity 78

Creativity Industry Crisis Management Sports 78

PR 20/20

SEPTEMBER 17, 2019

So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Disclaimer: Some of our favorite events have yet to release their dates for 2020. March 1 - 3, 2020 | San Diego, CA.

Conference 97

Conference Marketing Case Study Content Marketing 97

Reputation Us

OCTOBER 27, 2020

Want to know how your nonprofit organization is viewed in the community; by those you serve, by donors, by stakeholders? The work will include: An audit of the nonprofit’s current reputation internally (e.g., PT Friday, November 20, 2020. Applications are now being accepted. Click here ! Click here to apply!

Nonprofit 148

Nonprofit Reputation Crisis Management Crisis 148

Stephen Waddington

NOVEMBER 27, 2020

The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018.

Healthcare 131

Healthcare Privacy Print Community 131

PR 20/20

SEPTEMBER 24, 2019

Trust Insights , a marketing analytics and data consulting company, just dropped a stellar report about social media trends and what they mean for 2020. It’s all about user interest in social networks, and how that translates for marketing strategy—namely, where marketers should put their time and money as they plan for 2020.

Social Media 65

Social Media Strategy YouTube Analytics 65

Newsfile

AUGUST 17, 2023

as of the 2019-2020 school year, according to the National Center for Education Statistics Of the 3,982 institutions listed by NCES , there were 1,625 public four-year and two-year colleges; 1,660 private nonprofit four-year and two-year schools; and 697 for-profit schools in fall 2019. million women and 6.6 Image by drobotdean on Freepik

Education 98

Education Examples Nonprofit Policies 98

ImPRessions - Crenshaw Communications

MAY 25, 2023

Her newsletter has over a million subscribers, making her, as of December 2020, the most successful individual author of a paid publication on Substack. Also, Substack does feature some large and active communities and discussion threads that let readers interact with creators and with one another. politics and history.

Analysis 156

Analysis B2B Interviews Tools 156

PRSay

SEPTEMBER 15, 2020

Some of the areas that I’m particularly interested in are diversity, equity and inclusion; international growth for the Society; and mentorship with PRSSA. What’s top of mind now in the Richmond PR community? . The Richmond community is experiencing the same challenges as the rest of the country and the world.

Meeting 157

Meeting Leadership Community System 157

PRSay

DECEMBER 10, 2020

In 2020, across the pond here in the United States, people needed to be heard, seen and reassured through crises including the pandemic, social unrest due to racial injustices, and a tense and volatile election year. To find out, internal communicators should become reporters within their organizations. There’s been a change.

Communications 158

Communications Nonprofit Employee Film 158

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. The event for the company’s public debut was held virtually, which was par for the course in 2020. Separately, Meltwater appointed John Box as the new CEO in November 2020. Welcome to 2021!

Pitching 150

Pitching YouTube Community Company 150

Deirdre Breakenridge

JANUARY 27, 2020

Our PR intern, Lauren McDonald , stepped forward to suggest creative ways of building awareness for the movie and educate the public as we do it. On January 30, 2020, we’re kicking off our “ Ambition In ” speaker series at the University of Southern California (USC). Movie Sizzle Trailer from Pioneers in Skirts ® on Vimeo. What’s Next?

Film 252

Film Marketing Nonprofit Education 252

Sword and the Script

MARCH 5, 2024

Propel rolls our new UX, AI plugins for email; Meltwater signs Microsoft for monitoring; Onclusive wrestles with a cyberattack and outage The last 60 days have been pretty slow in terms of news from the PR software vendor community. Sumera previously acquired SocialChorus, an internal comms platforms for $100 million in 2020.

Software 126

Software B2B Pitching Data 126

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 165

Software Marketing Leadership B2B 165

Stephen Waddington

APRIL 23, 2020

The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. It’s an area of huge international effort among healthcare providers. The UK’s Chief Medical Officer Chris Whitty has suggested that social distancing will continue until the end of 2020.

Government 132

Government Crisis Exercises Retail 132

Wadds Inc.

JULY 3, 2022

Public relations academics and practitioners explored a diverse range of societal and communication issues at BledCom. The event was pitched as a reboot of internal and external communication for stakeholders. The lack of proactive community management meant that misinformation was rife in comments.

Communications 59

Communications Software Internal International 59

Shift Communications

DECEMBER 6, 2021

In 2020, as protests over George Floyd swept the nation, companies moved quickly to create or renew initiatives aimed at promoting diversity, equity and inclusion (DE&I). More than a year later, these DE&I communications and programs are entering their sophomore phase, where enthusiasm has tempered and calls for action go unanswered.

Communications 78

Communications Employee Financial Community 78

Sword and the Script

MAY 4, 2021

times Klear’s revenue in 2020. The company has been explicit that M&A is part of its growth strategy – ever since it raised $400 million in capital from a public offering in late 2020. Reporters are also looking for stories on furthering diversity, equity, and inclusion as those conversations continue across communities.

Tools 100

Tools Survey Pitching Analytics 100

PRSay

MARCH 6, 2020

Organizations are continuing to examine how their employees, operations, stakeholders and communities may be impacted. Garland Stansell, APR, PRSA’s 2020 chair. (As of March 6, the Centers for Disease Control and Prevention reported 12 virus-related deaths in the United States.)

Communications 212

Communications Employee Crisis Policies 212

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81

Survey Corporate Communications Financial 81

Wadds Inc.

MARCH 29, 2024

Claire Munro spoke to Rachel Miller ahead of the publication of her book Internal Communication Strategy. Rachel is the founder of consultancy All Things IC, Chartered PR and Fellow of both the CIPR and the Institute of Internal Communications. What do you hope to achieve with this book? I have two aims with the book.

Internal 52

Internal International Strategy Communications 52

PRSay

APRIL 8, 2020

Garland Stansell, APR, PRSA’s 2020 chair, says leaders must ensure that they, and their loved ones, are safe and are practicing social distancing and other prevention practices during the outbreak. . During any crisis, the well-being of employees is always paramount, especially now, as both health and budgetary factors are colliding.

How To 192

How To Crisis Employee Resources 192

PRSay

OCTOBER 19, 2021

Alcindor said that she wants to think about the professions of journalism and public relations as communities holding the future of America and the world in their hands. “I read these words, and I thought, ‘Wow, this could be something that we delivered today, and it would have the same effect and the same significance,’” she said.

Journalism 171

Journalism Newspapers Policies Google 171

Stephen Waddington

JULY 15, 2020

The 2020 CIPR State of the Profession survey is a time capsule. Community of practice Two-thirds (66%) of public relations professionals feel they are part of a professional community. Learning and development opportunities were cited as the main benefit to being part of a community.

Survey 159

Survey Policies Crisis Community 159

Landis PR

OCTOBER 11, 2021

As speakers and panels were confirmed, we distributed press releases to national, international and trade media. 4 examples of successful virtual events in 2020—and what made them work Agility PR Solutions. For additional pre-event news, we created and pitched two pre-Safety Summit announcements: .

Local 98

Local Newspapers Sports Video 98

The Hoffman Agency

AUGUST 17, 2021

By Cierra Nguyen, Intern. After spending three years at community college and two and a half years at San Jose State University, I graduated in the middle of a global pandemic. Before I continue, let me formally introduce myself: my name is Cierra, and I graduated from San Jose State University in December of 2020.

Internal 36

Internal International Interviews Agency 36

Ethical Voices

FEBRUARY 26, 2024

I call it divine intervention, and I’ve worked there since May 2020. That event showed those leaders what I was talking about, and now Orange County has a real-time, live, 24/7 content management system, and it is the primary way that they share news and information to the media and also to the community.

Ethics 91

Ethics Healthcare Government Energy 91

Reputation Us

NOVEMBER 18, 2019

The six-month collaboration includes: An audit of the nonprofit’s current reputation internally (e.g., public, political, media, social media), An actionable 2020 reputation management plan, and. to designate to the reputation project in 2020, complete all sections of the below application.

Nonprofit 60

Nonprofit Reputation Crisis Management Training 60

PRSay

OCTOBER 12, 2021

For many young or career-transitioning PR professionals who represent under-resourced identity communities, an unpaid internship — even for academic credit or experience — is a non-starter. According to the Bureau of Labor Statistics in 2020, the U.S. It’s simply a privilege they can’t afford. PR industry is made up of 83.6

Nonprofit 196

Nonprofit Financial Community Leadership 196