Stephen Waddington

FEBRUARY 12, 2021

In short, 2020 into 2021 has been tough and, while there is most definitely light at the end of the tunnel, patterns have emerged that have changed and will continue to change forever the industry and how we practice communications.

Crisis Management 88

Crisis Management Print Ethics Local 88

Communications Conversations

FEBRUARY 11, 2022

Unrivaled community, crew and coffee. ?? Worse yet, we find they’re merely posting the ads and content they posted on Instagram, Twitter and Facebook. The centerpiece of the campaign continues to be the “creative” (in this case, a 60-second TV commercial), while social gets short shrift. Oh, who am I kidding?

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Case Study Study Agency Creativity 78

Communications Conversations

NOVEMBER 8, 2018

In fact, according to a recent UMass-Dartmouth study , 91% of Fortune 500 level companies use Twitter, 89% use Facebook, 63% use Instagram and 98% use LinkedIn. This is second only to Facebook. It’s a COMMUNITY play. So, as a brand, you need to get creative. Finally, Pinterest drives traffic. A lot of traffic.

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Social Media Reddit Pinterest Communications 121

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. government will finally get serious about the social media monopolies and start by breaking up Meta/Facebook, Google, etc. Dorothy Crenshaw , CEO, Crenshaw Communications .

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Marketing Content Marketing Social Media Employee 215

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

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Survey Corporate Communications Financial 81

Stephen Waddington

APRIL 18, 2020

I’ve become irrationally irritated by the bakers, creatives, gardeners, homeschoolers and language learners posting motivational content around the internet. If this happened in 2020 it wouldn’t attract a murmur of attention let alone become an international news story and clock up 40 million YouTube views. Please come and join us.

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Media Crisis YouTube Television 83

PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend. percent to 5.4

How To 182

How To Employee Survey Exercises 182

wiredPRworks

JUNE 10, 2020

But, 2020 is different. One 2020 upgrade: attendees can post audio and video comments using the Yappa Commenting Tool, which could be a cool add-on to other virtual events and conference meetings. Here’s the Summer Game Event Schedule: All E3 2020 Replacement Conference Times. Disclosure: My two boys are skateboarders.

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Video Local Tools Conference 52

Karen Freberg

DECEMBER 18, 2019

Can you believe 2020 is going to be here in just a few days?! 2020 is going to mark my seventh year teaching social media (8th total) at the University of Louisville. 2020 is going to mark my seventh year teaching social media (8th total) at the University of Louisville. What am I doing for 2020? What does this mean?

Social Media 52

Social Media Media Video Course 52

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. We had an exclusive talk by Nick Law, Creative Director at Publicis as well for the Educators Summit. How cool is that?!

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Education Creativity Pinterest Facebook 64

Solo PR Pro

DECEMBER 22, 2020

Its annual ICON conference is your opportunity to develop your skills, share ideas, learn fresh ways to grow yourself and your business, all while immersing yourself in a fostered community of professionals and resources that can enhance career knowledge. For independent practitioners like us, there’s PRSA’s Counselors Academy Section.

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Conference Content Marketing Community Education 58

Karen Freberg

MAY 29, 2020

Previous class clients for #FrebergPR include: University of Louisville (2017) Breeders’ Cup (2018) Facebook (2019). So, as the summer is coming in and I am looking to what needs to be done for the Fall 2020 semester, it was time to announce the class client for #FrebergPR this year.

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Course Case Study Social Media Crisis Communications 63

Prohibition

JANUARY 17, 2022

Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. Facebook is mentioned by 66 percent of respondents, while Twitter is mentioned by 59 percent, indicating that these two channels should be included in your emergency communication strategy.

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Crisis Management Social Media Crisis Media 118

Karen Freberg

JANUARY 20, 2020

It’s amazing we are already thinking about June 2020! The Educators Summit is held during the Cannes Lions Festival of Creativity, but there are specific sessions and activities that are dedicated just to educators and speakers. We incorporated insights and case studies in our class working with Facebook Blueprint.

Education 56

Education Industry Case Study Conference 56

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Honda even unveiled their 2020 Civic on Twitch, that’s huge!” (And What about Twitch? LinkedIn video? Never fear! What happened here?,” asked Arik. “My

Social Media 62

Social Media Trends Marketing Viral 62

PR 20/20

APRIL 1, 2021

That led me to launch Marketing AI Institute in 2016, create the Marketing AI Conference (MAICON) in 2019, and, most recently, introduce AI Academy for Marketers in 2020. These things did not exist when I graduated from college in 2000: Facebook, Twitter, Instagram, Snapchat, TikTok (i.e. Private Slack community. social media).

Education 52

Education Marketing Conference Agriculture 52

Karen Freberg

MARCH 24, 2020

I would like to introduce you all to Discovering Public Relations: An Introduction to Creative and Strategic Practices. The second part of the title of the book focuses on creative innovations to evidence-based practices. We also have a designated Facebook Group for the community. BIG ANNOUNCEMENT.

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Case Study Creativity Study Course 60

Sword and the Script

DECEMBER 10, 2019

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. We’re used to seeing communications and interactions with brands that are personalized. Cori Pearce | ChurnZero.

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Marketing Content Marketing Advertising Advertising 105

Scott Public Relations

DECEMBER 13, 2018

It requires tremendous effort in planning, creativity, and execution, and even then your efforts are always subject to events. Digital marketing is an ever-changing zone, and that means different formats perform better on different platforms—on Facebook,for example, videos perform the best. Like what you’ve read?

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Healthcare Insurance Insurance How To 40

Karen Freberg

DECEMBER 30, 2019

Great colleagues, students, community, school, and area. This decade allowed me to fine tune, evaluate, and creatively execute assignments and opportunities for my students over the years with some amazing clients, such as The Louisville Bats, The Breeders’ Cup, and most recently Facebook. Facebook (2019 – Present).

Social Media 56

Social Media Conference Travel Internal 56

Shift Communications

MARCH 17, 2022

The first is mediocre creative. In our first blog in the series, we dive into Facebook and Instagram. Facebook Marketing Strategy. With its large reach and a whole lot of influence, brands should not discount Facebook. They’re becoming a great way to foster community. One thing that hasn’t?

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Instagram Social Media Facebook Trends 164

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

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Marketing Content Marketing Data Social Media 196

Communications Conversations

SEPTEMBER 25, 2020

We talked about her Marketers Community. In 2020, 99.5% of people are either on LinkedIn, Facebook or Instagram. On Facebook, I learned that she has three adorable little kids (hey, I have kids! And, if you want huge bonus points, look for a creative way to help THEM! with the wonderful Laura King.

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Meeting LinkedIn Facebook Exercises 137

PR Fuel

MARCH 17, 2020

Maybe one or two people who have to think creatively to get the best benefits for the company on a strict budget. A few negative posts on Facebook or Twitter can result in a bad reputation that your company struggles to overcome for years. Build your reputation through positive news stories, community involvement, and good reviews.

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Publicity Small Business Advertising Advertising 63

PRSay

JUNE 11, 2021

On social media, what creative tactics did the team use to tap the faculty’s expertise? They spend more time talking through real-life examples within communities to help people understand the true impact of the gun-violence crisis. 1 ranking in the latest U.S. News & World Report rankings for U.S. schools of public health.

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Publicity Social Media Report Fashion 158

Maxim Behar

JUNE 12, 2024

I do not participate in that on Facebook, Instagram, or anywhere else, but in the end, hate is part of our lives, and we cannot prevent it. I like Facebook because it is the most personalized media. I saw a photo of his first sculpture on Facebook. Fake news is also part of our lives. All of this is not a working model.

Ethics 69

Ethics Social Media Travel Newspapers 69

Communications Conversations

AUGUST 1, 2019

Not only is Ryan a leading-edge social media marketer (and future pop star–have you seen his Facebook videos this past week? :), he’s also–and more importantly–one of the nicest and most engaging people you’re ever going to meet. What’s the one social media trend you have your eye on as we head into 2020?

Social Media 60

Social Media Media Video Meeting 60

Landis PR

JANUARY 3, 2022

Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. Communicating will always be important, but now more than ever taking a role as communicators and advisers being conciliators, raising values such as the ability to listen to the other, the value for the environment and respect for the communities.

Trends 52

Trends Trade Shows Agency Communications 52

Contently - Strategy

JUNE 11, 2020

Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To CSR Is a Popular Use Case That Often Lacks Creativity. It was shared over 26,000 times on Facebook. Seventy-two healthcare companies qualified for the Fortune 1000 list in 2020.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To CSR Is a Popular Use Case That Often Lacks Creativity. It was shared over 26,000 times on Facebook. Seventy-two healthcare companies qualified for the Fortune 1000 list in 2020.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. In the past year Facebook has proven unfit to regulate itself. Researchers are beginning to understand the impact of Meta’s Facebook platform on Brexit and the US election both directly and through misinformation. Facebook took down 1.3

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Publicity Government Guidelines Facebook 128

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

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Social Media Marketing Media Creativity 96

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Predictability is dead – 2020 killed it. This creates renewed opportunities for marketers who communicate via podcasts. Spotify reported in mid-2020 that overall podcast consumption had more than doubled.

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Marketing Employee Content Marketing Training 174

NewsWhip

DECEMBER 21, 2023

My suspicion here is that the momentum faltered a bit when people realized that being able to generate a poem about commuting in the style of Henry David Thoreau is all well and good, but they wanted an actual application of the tech that helps them in their daily lives, not just a magic box for internet creativity.

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Trends Social Media Community Viral 78